OOIR: Observatory of International Research

Papers

(The TQCC of Business Horizons is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
More than meets the eye: The functional components underlying influencer marketing	294
Digital transformation: Five recommendations for the digitally conscious firm	199
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel	137
Growth paths for overcoming the digitalization paradox	136
Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity	117
The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges	113
Mindfulness and the challenges of working from home in times of crisis	112
Here comes Generation Z: Millennials as managers	91
Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies	79
From AI to digital transformation: The AI readiness framework	79
Embracing falsity through the metaverse: The case of synthetic customer experiences	79
How to prevent and combat employee burnout and create healthier workplaces during crises and beyond	74
Entrepreneurship as a solution to poverty in developed economies	71
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers	61
The promise of a decentralized internet: What is Web3 and how can firms prepare?	61
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation	59
Cybersecurity: Risk management framework and investment cost analysis	57
Artificial intelligence and knowledge management: A partnership between human and AI	56
NFT marketing: How marketers can use nonfungible tokens in their campaigns	54
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force	54
Calculated risk? A cybersecurity evaluation tool for SMEs	53
Coworking spaces: Understanding, using, and managing sociomateriality	53
Business strategy and the management of digital marketing	52
Building an organizational digital twin	51
Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model	49

How bad is your company? Measuring corporate wrongdoing beyond the magic of ESG metrics	46
Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era	45
Measuring performance during crises and beyond: The Performance Promoter Score	45
Wearables in the workplace: The brave new world of employee engagement	42
Business meetings in a postpandemic world: When and how to meet virtually	41
Decision augmentation and automation with artificial intelligence: Threat or opportunity for managers?	40
Thinking strategically about blockchain adoption and risk mitigation	37
Misinformation, disinformation, and fake news: Cyber risks to business	37
The virtual reality value chain	36
National response strategies and marketing innovations during the COVID-19 pandemic	36
Resources for business resilience in a COVID-19 world: A community-centric approach	35
Leadership succession planning for today’s digital transformation economy: Key factors to build for competency and innovation	32
Confronting indifference toward truth: Dealing with workplace bullshit	31
Integrating intuition and artificial intelligence in organizational decision-making	29
How to serve online consumers in rural markets: Evidence-based recommendations	26
The work-from-home trend: An interview with Brian Kropp	26
Why do boycotts sometimes increase sales? Consumer activism in the age of political polarization	25
Managing organizational ethics: How ethics becomes pervasive within organizations	24
Rethinking corporate governance in the digital economy: The role of stewardship	24
Thirty years with the balanced scorecard: What we have learned	24
Insights on the mentorship and coachability of entrepreneurs	23
Avoiding digitalization traps: Tools for top managers	23
Why every business professor should write practitioner-focused articles	22
Organizational performance with a broader focus: The case for a stakeholder approach to leadership	22
Strategies for the successful implementation of augmented reality	22
Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? A hypermodern perspective	22
Business model innovations in China: A focus on value propositions	21
Privacy lost: Appropriating surveillance technology in China’s fight against COVID-19	21
A guide to the seen costs and unseen benefits of e-commerce	21
How blockchain will transform the healthcare ecosystem	21
Assessing data quality: A managerial call to action	20
The copycat conundrum: The double-edged sword of crowdfunding	20
AI-enabled recruiting in the war for talent	20
Choose your words carefully: Harnessing the language of crowdfunding for success	20
Interoperability: Our exciting and terrifying Web3 future	20
A $10 million question and other cybersecurity-related ethical dilemmas amid the COVID-19 pandemic	19
Diagnosing a healthcare cybersecurity crisis: The impact of IoMT advancements and 5G	18
Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles	18
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers	18
Designing a dangerous unicorn: Lessons from the Theranos case	17
Will AI ever sit at the C-suite table? The future of senior leadership	17
Design thinking for innovation: Considering distinctions, fit, and use in firms	17
Social networks and social media: Understanding and managing influence vulnerability in a connected society	16
Making the invisible, visible: Overcoming barriers to ESG performance with an ESG mindset	16
Bringing dark data into the light: Illuminating existing IoT data lost within your organization	16
Entrepreneurs in the making: Six decisions for fostering entrepreneurship through maker spaces	15
Servant leadership: The missing community component	15
The digital transformation of industrial players	14
How nonfungible tokens empower business model innovation	14
Four supply chain management systems: From supply chain strategies to human resource management	14

Audits and COVID-19: A paradigm shift in the making	14
How small service failures drive customer defection: Introducing the concept of microfailures	13
Democratizing artificial intelligence: How no-code AI can leverage machine learning operations	13
Increasing pay transparency: A guide for change	13
The truth about 5G: It’s not (only) about downloading movies faster!	13
How policy is shaping the macro healthcare delivery supply chain: The emergence of a new tier of retail medical clinics	13
The benefits and pitfalls of contemporary pop-up shops	13
Stock options, restricted stock, salary, or bonus? Managing CEO compensation to maximize organizational performance	13
Deciding on the robotic process automation operating model: A checklist for RPA managers	12
The era of #MeToo and what managers should do about it	12
Managing digital business platforms: A continued exercise in balancing renewal and refinement	12
Reverse logistics: Understanding end-of-life product management	11
Organizational CQ: Cultural intelligence for 21st-century organizations	11
Building trust: How leaders can engender feelings of trust among followers	11
Building innovative teams: Leadership strategies across the various stages of team development	11
Big data? Big deal: Searching for big data’s performance effects in HR	11
Stealing thunder as a crisis communication strategy in the digital age	10
When gig workers become essential: Leveraging customer moral self-awareness beyond COVID-19	10
Wells Fargo: Administrative evil and the pressure to conform	10
Something in Adland doesn’t add up: It’s time to make female creatives count	10
Dupe influencers exploiting social media to peddle luxury fakes	10
“Unprecedented,” “extraordinary,” and “we're all in this together”: Does advertising really need to be so tedious in challenging times?	10
Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry	10
How can family-owned Mittelstand firms use their unique resources to master the digitalization age? The role of family historical, venture, and collaborative capital	10