Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm114
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages24
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products23
Can a Whisper Boost Recall Of Video Advertisements?18
The JAR 2024 List of Research Priorities17
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry17
How Brand Managers Can Maximize Engagement with ASMR YouTube Content15
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration15
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations14
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products13
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation13
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives13
Explication of the Virtual Influencer Ecosystem13
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands13
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?13
0.059251070022583