Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change53
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes38
Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads34
Analyzing the Effectiveness Of Pro-Social Advertising Appeals17
If I Understand Why a Product Looks Weird, Will I Buy It?12
How Advertising Expenditures Affect Consumers’ Perceptions of Quality11
When Are Photographs or Illustrations More Effective in Public Service Ads?10
When to Appeal to Cultural Capital in Advertisements? Cultural Capital Appeals Increase Purchase Intentions for High- But Not Low-Priced Products10
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products9
An Empirical Examination of the Ad-Program “Congruence” Effect on Ad-Viewing Behaviors: Evidence from TVision Data9
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