Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products86
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm50
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages42
Can a Whisper Boost Recall Of Video Advertisements?20
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry17
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations14
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation13
The JAR 2024 List of Research Priorities13
How Brand Managers Can Maximize Engagement with ASMR YouTube Content12
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?11
Explication of the Virtual Influencer Ecosystem10
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