Journal of Advertising Research

Papers
(The H4-Index of Journal of Advertising Research is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products71
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages44
Can a Whisper Boost Recall Of Video Advertisements?39
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry18
How Brand Managers Can Maximize Engagement with ASMR YouTube Content16
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation14
The JAR 2024 List of Research Priorities13
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?11
Explication of the Virtual Influencer Ecosystem10
Immersive Advertising—A Review and Research Agenda9
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands9
Can We Turn ASMR Experiences Into Advertising?9
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?9
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