OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
LGBTQ Imagery in Advertising	45
A 60-Year Bibliographic Review Of the Journal of Advertising Research	24
What Drives Consumers To Engage with Influencers?	19
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry	19
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising	16
Can Advertisers Overcome Consumer Qualms with Virtual Reality?	12
Managing the Transparency Paradox Of Social-Media Influencer Disclosures	12
Updating the Foote, Cone & Belding Grid	11
Why Do Some Advertisements Get Shared More than Others?	10
Understanding AI Advertising From the Consumer Perspective	10
A Scientometric Study Of the Journal of Advertising Research	10
The Importance of Consumer Engagement In Brand Heritage Advertising	9
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review	8
Feminism and Advertising: Responses To Sexual Ads Featuring Women	7
When Consumers Tune Out Advertising Messages	6
An Investigation of Androgyny and Sexual Orientation in Advertising	6
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments	6
Can a Whisper Boost Recall Of Video Advertisements?	6
When Brands Go Dark	6
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation	5
Exploring the Value Of Shoppable Live Advertising	5
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers	5
Analyzing Price Premiums In International Sponsorship Exchange	5
Is Native Advertising Effective for Corporate Social Responsibility Messaging?	5
How Has the Digital Environment Affected Advertising Creativity?	5

How Do Information Sources Shape Voters’ Political Views?	5
The Impact of Source Effects on the Evaluation of Music for Advertising	5
Accounting for Causality When Measuring Sales Lift from Television Advertising	4
A Guide to Graphic Design For Functional versus Experiential Ads	4
Strategies for More Effective Six-Second Video Advertisements	4
Can Personalization or Creativity Reduce Banner Blindness?	4
Superimposed Text Size and Contrast Effects in DTC TV Advertising	3
Are Brands Wasting Money On Sport Sponsorships?	3
How Male Consumers Respond to “Enlightened Manvertising” Campaigns	3
Are Consumers Moved by a Crying Tree Or a Smiling Forest?	3
A Comparison of Social Media Influencers’ KPI Patterns across Platforms	3
Managing Creativity in the Age Of Data-Driven Marketing Communication	2
Consumers’ Response to Format Characteristics in Native Advertising	2
Can Marijuana Counter-Marketing Prevent Underage Use?	2
Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?	2
The Role of Faraway Fans In Sporting Event Sponsorship	2
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media	2
Cause-Related Marketing Advertising Formats on Nonprofit Websites	2
How to Shape Consumer Reaction to Corporate Environmental Communications	2
How Advertisements Mixing Black and White Actors Affect Consumer Intent	2
What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?	2
How Does Consumer Insight Support The Leap to a Creative Idea?	2
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment	2
The Effects of Context Congruence On Ad Persuasiveness in e-Magazines	2
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services	1
New Investigations Into Creativity, Data Sharing, and Influencers	1
What Do We Know About Gender and Diversity?	1
How to Use a Spokesperson’s Smile Effectively	1
New Insights in Advertising Strategy	1
60 Robust Years Of Advertising Research, and Counting	1
How Consumers Process Unexpected Online Advertisements	1
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?	1
The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns	1
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement	1
Why Cheap, Low-Quality Giveaways Are Bad for Brands	1
Why Casting Older Female Models Is Good for Advertising	1
Do Consumers Prefer Sad Faces On Eco-Friendly Products?	1
How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions	1
Advertising Message Impact on Consumers: How to Enhance Positive Affect	1
Broadened JAR Focus to Support Advertising Practitioners and Scholars	1