Journal of Advertising Research

Papers
(The median citation count of Journal of Advertising Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Can a Whisper Boost Recall Of Video Advertisements?99
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages45
Cross-Funnel Synergistic Effects in Media: An Estimation and Optimization Model for a CPG Firm22
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products18
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry15
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation14
The JAR 2024 List of Research Priorities13
How Brand Managers Can Maximize Engagement with ASMR YouTube Content11
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations11
How Co-Viewing Influences Attention to TV Ads and Programs Across Connected TV (CTV) and Linear TV: The Moderating Roles of Co-Viewing Time and Content Duration11
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?10
Explication of the Virtual Influencer Ecosystem10
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands10
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements9
Can We Turn ASMR Experiences Into Advertising?9
Do Consumers Prefer Sad Faces On Eco-Friendly Products?9
Immersive Advertising—A Review and Research Agenda9
Why Casting Older Female Models Is Good for Advertising9
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?9
An Investigation of How and Why Organizations Enact Greenhushing9
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?9
An Examination of Digital Accessibility Within Social Media Platforms8
Ready or Not, Generative AI Is Here to Stay8
Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising8
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens8
How Advertising Expenditures Affect Consumers’ Perceptions of Quality7
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?7
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo7
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content: Assessing CTA Compliance Intention via Psychological Reactance and Emoji as Moderator7
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as “Real Life” or Say They’re “Just Fantasy”?7
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers7
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets6
Does Childhood Exposure to a Brand Improve Brand Name Recognition?6
Managing the Transparency Paradox Of Social-Media Influencer Disclosures6
How Is Influencer Follower Size Related to Brand Responses?6
How to Use the Power of Advertising To Enhance Social Good6
How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness5
Where to Next?5
Effects of Offline Versus Online Promotional Media on Consumer Response5
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media5
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat5
Purpose Advertising and the Credibility Gap5
Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements4
How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness4
Immersive Advertising through Co-Creation: Lessons from the Visitor Economy4
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers4
How Has the Digital Environment Affected Advertising Creativity?4
Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Couple Interaction Matter in Household Purchase Decisions4
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior4
The Impact of Advertising On a Company’s Stock Price4
Actors Who Play Outlaws Can Be Good for Endorsing Products3
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising3
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement3
When Brands Go Dark: A Replication and Extension3
How Mega- and Micro-Influencers Strategically Manage Authenticity: Exploring Influencer Types and Content Differences Based on Social Network Theory3
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes3
New Investigations Into Creativity, Data Sharing, and Influencers3
Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values?3
“That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications3
Help Shape the Future of Research at JAR3
Searching for the Holy Grail of Sponsorship-Linked Marketing3
Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns2
A Comparison of Social Media Influencers’ KPI Patterns across Platforms2
Analyzing the Effectiveness Of Pro-Social Advertising Appeals2
Designing Delicious: An Examination of Creative Attributes Driving Food, Beverage, and Restaurant Advertising Effectiveness2
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration2
A Guide to Getting Published In the Journal of Advertising Research2
Benefit Appeals in Livestreaming E-Commerce: The Moderating Role of Influencers’ Facial Beauty and Body Motion2
Make Cause-Related Marketing Messages about Your Customers, Not the Brand2
When and Why Are Consumers Willing To Help For-Profit Companies in Distress?2
Pride Appeals and Temporal Framing Compatibility Effects In Green Advertising2
Acceptance Propensity of Pre-Roll Skippable Ads: An Analysis of Large-Scale Clickstream Data Using Dynamic Linear Models2
When Are Photographs or Illustrations More Effective in Public Service Ads?2
Are Consumers Moved by a Crying Tree Or a Smiling Forest?2
Whether We Know It or Not, We’re All Slowly Befriending AI Agents2
How Do Taxes on Car Sales Affect Television Advertising Strategies?2
0.24923896789551