Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change53
The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes38
Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads34
Analyzing the Effectiveness Of Pro-Social Advertising Appeals17
If I Understand Why a Product Looks Weird, Will I Buy It?12
How Advertising Expenditures Affect Consumers’ Perceptions of Quality11
When to Appeal to Cultural Capital in Advertisements? Cultural Capital Appeals Increase Purchase Intentions for High- But Not Low-Priced Products10
When Are Photographs or Illustrations More Effective in Public Service Ads?10
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products9
An Empirical Examination of the Ad-Program “Congruence” Effect on Ad-Viewing Behaviors: Evidence from TVision Data9
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers8
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?8
Who Needs Highly Creative Advertising?8
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry7
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages7
Can a Whisper Boost Recall Of Video Advertisements?7
Gratitude in Health Messages: The Moderating Role of Anthropomorphism7
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo6
An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers6
Tips for Advertising Professionals Submitting to JAR5
How Brands Communicate Arrogance Effectively? The Effect of Arrogant Expressions on Consumer Attention and Purchase5
The JAR 2024 List of Research Priorities5
Make Cause-Related Marketing Messages about Your Customers, Not the Brand5
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?5
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement4
How Is Influencer Follower Size Related to Brand Responses?4
Effects of Animation and Rotoscoping In Direct-to-Consumer Rx TV Advertising4
Broadened JAR Focus to Support Advertising Practitioners and Scholars4
Do Sport Sponsorship Announcements Help or Hurt Rival Sponsors’ Market Values?3
Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?3
New Insights on Advertising Execution And Consumer Engagement3
When Brands Go Dark3
How to Shape Consumer Reaction to Corporate Environmental Communications3
How Brand Managers Can Maximize Engagement with ASMR YouTube Content3
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets3
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