Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)
ArticleCitations
LGBTQ Imagery in Advertising44
A 60-Year Bibliographic Review Of the Journal of Advertising Research24
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry19
What Drives Consumers To Engage with Influencers?17
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising16
Can Advertisers Overcome Consumer Qualms with Virtual Reality?12
Managing the Transparency Paradox Of Social-Media Influencer Disclosures12
Updating the Foote, Cone & Belding Grid11
Why Do Some Advertisements Get Shared More than Others?10
A Scientometric Study Of the Journal of Advertising Research10
The Importance of Consumer Engagement In Brand Heritage Advertising9
Understanding AI Advertising From the Consumer Perspective8
Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?8
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review7
Feminism and Advertising: Responses To Sexual Ads Featuring Women7
When Brands Go Dark6
When Consumers Tune Out Advertising Messages6
An Investigation of Androgyny and Sexual Orientation in Advertising6
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments6
Can a Whisper Boost Recall Of Video Advertisements?6
The Impact of Source Effects on the Evaluation of Music for Advertising5
How Has the Digital Environment Affected Advertising Creativity?5
Exploring the Value Of Shoppable Live Advertising5
How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation5
Is Native Advertising Effective for Corporate Social Responsibility Messaging?5
Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers5
Analyzing Price Premiums In International Sponsorship Exchange5
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