Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products58
Can a Whisper Boost Recall Of Video Advertisements?41
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages36
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry13
How Brand Managers Can Maximize Engagement with ASMR YouTube Content13
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement12
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation11
Explication of the Virtual Influencer Ecosystem9
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?9
The JAR 2024 List of Research Priorities9
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?8
Can We Turn ASMR Experiences Into Advertising?8
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands8
Immersive Advertising—A Review and Research Agenda8
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements7
Ready or Not, Generative AI Is Here to Stay7
Do Consumers Prefer Sad Faces On Eco-Friendly Products?7
Why Casting Older Female Models Is Good for Advertising7
An Examination of Digital Accessibility Within Social Media Platforms6
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers5
New Insights on Advertising Execution And Consumer Engagement5
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens5
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets5
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content: Assessing CTA Compliance Intention via Psychological Reactance and Emoji as Moderator5
How Advertising Expenditures Affect Consumers’ Perceptions of Quality5
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?5
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo4
Effects of Offline Versus Online Promotional Media on Consumer Response4
How to Use the Power of Advertising To Enhance Social Good4
How Is Influencer Follower Size Related to Brand Responses?4
Does Childhood Exposure to a Brand Improve Brand Name Recognition?4
Managing the Transparency Paradox Of Social-Media Influencer Disclosures4
Where to Next?4
How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness3
Purpose Advertising and the Credibility Gap3
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat3
Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements3
How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness3
The Effect of Guerrilla Marketing On Company Share Prices3
Consumer Recall and Recognition Of Co-Appearing Brands in TV Media3
Can Marijuana Counter-Marketing Prevent Underage Use?3
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