Journal of Advertising Research

Papers
(The TQCC of Journal of Advertising Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products74
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages44
Can a Whisper Boost Recall Of Video Advertisements?39
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry20
How Brand Managers Can Maximize Engagement with ASMR YouTube Content16
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations14
How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation13
The JAR 2024 List of Research Priorities11
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?10
Explication of the Virtual Influencer Ecosystem10
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?9
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands9
Can We Turn ASMR Experiences Into Advertising?9
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements8
An Investigation of How and Why Organizations Enact Greenhushing8
Immersive Advertising—A Review and Research Agenda8
Do Consumers Prefer Sad Faces On Eco-Friendly Products?8
Why Casting Older Female Models Is Good for Advertising7
An Examination of Digital Accessibility Within Social Media Platforms7
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?7
Ready or Not, Generative AI Is Here to Stay7
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content: Assessing CTA Compliance Intention via Psychological Reactance and Emoji as Moderator6
The Effects of Dialect Wording on Advertisement Recall: How Brands Can Use Dialect Advertising to Deepen Their Connection with Consumers6
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?6
How Advertising Expenditures Affect Consumers’ Perceptions of Quality6
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens6
New Insights on Advertising Execution And Consumer Engagement5
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo5
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets5
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as “Real Life” or Say They’re “Just Fantasy”?5
How to Use the Power of Advertising To Enhance Social Good4
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat4
Where to Next?4
Does Childhood Exposure to a Brand Improve Brand Name Recognition?4
Managing the Transparency Paradox Of Social-Media Influencer Disclosures4
How Is Influencer Follower Size Related to Brand Responses?4
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