OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	425
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	249
Acknowledgments	149
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	147
The Impact of Air Pollution on Consumer Spending	142
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	115
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	115
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	111
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	103
What Holds Attention? Linguistic Drivers of Engagement	95
Influencer Marketing Effectiveness	91
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	89
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	83
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	75
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	74
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	64
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	52
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	50
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	47
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	45
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	45
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	44
p-Values as QWERTY: Curating Evidence in the Computational Era	41
EXPRESS: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
Adoption of New Technology Vaccines	37
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	37
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	37
The Platformization of Brands	35
Conceptual Research: Multidisciplinary Insights for Marketing	35
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	33