Journal of Marketing

Papers
(The H4-Index of Journal of Marketing is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry351
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump326
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands184
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account169
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers163
Emotional Energy: When Customer Interactions Energize Service Employees132
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!124
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis119
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products117
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards116
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival115
Becoming More Socially Profit Oriented99
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling98
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On95
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market93
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy88
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets88
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework88
Visual Elicitation of Brand Perception87
EXPRESS: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency73
Information Disclosure in the Era of Voice Technology70
Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products68
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution68
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising62
EXPRESS: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres61
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective56
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth51
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles50
Variable Compensation and Salesperson Health48
GMO Labeling Policy and Consumer Choice48
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors45
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments44
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables42
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays42
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption38
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation37
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite37
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