OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	411
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	235
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	143
Acknowledgments	142
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	138
The Impact of Air Pollution on Consumer Spending	110
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	109
Influencer Marketing Effectiveness	106
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	102
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	87
What Holds Attention? Linguistic Drivers of Engagement	87
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	82
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	81
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	70
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	65
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	60
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	59
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	48
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	46
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	45
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	44
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	44
EXPRESS: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	41
Adoption of New Technology Vaccines	41

p-Values as QWERTY: Curating Evidence in the Computational Era	41
The Platformization of Brands	40
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	39
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	36
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	36
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	36
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	35
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	34
Examining Why and When Market Share Drives Firm Profit	33
Conceptual Research: Multidisciplinary Insights for Marketing	33