OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	279
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	261
Deconstructing Channel Restructuring	213
EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with Algorithms	208
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	158
Acknowledgments	140
EXPRESS: Product Portfolio Choices with Product Life Cycles	135
The Impact of Air Pollution on Consumer Spending	130
Responsible Design Thinking	128
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	127
What Holds Attention? Linguistic Drivers of Engagement	121
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	93
Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	75
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	73
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	66
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	57
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	57
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	55
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	54
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	50
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	46
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	43
Not Just Bad Luck: Income-Based Gaps in Lottery Losses	41
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	39
Ethnic Diversity in Advertising: A Meta-Analysis	39

EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	38
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	36
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	36
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	35
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	34
Adoption of New Technology Vaccines	33
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	33
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	32
p -Values as QWERTY: Curating Evidence in the Computational Era	30
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	29
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	28
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	27
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	27
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	27
Increasing Accountability and Compliance with Robot Advice	26
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	26
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	26
Conceptual Research: Multidisciplinary Insights for Marketing	26
Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	26
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	26
EXPRESS: Rethinking Imitation in Marketing Strategy	26
All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets	25
Emotional Energy: When Customer Interactions Energize Service Employees	25
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	25
Avant-Garde Market Driving	25
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	23
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	22
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	22
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	21
The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances	21
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	21
EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth	21
Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	21
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	21
EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers	20
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	19
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	19
EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development	19
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness	18
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	18
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	17
Understanding Customer Participation Dynamics: The Case of the Subscription Box	17
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	17
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	17
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	17
Better Innovation for a Better World	16
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention	16
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	16

Competition and the Regulation of Fictitious Pricing	16
Does Disclosure of Advertising Spending Help Investors and Analysts?	16
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	16
EXPRESS: Personalization in Marketing Communication: A Meta-Analysis	15
EXPRESS: Brand Performativity and Consumers’ Cultivation of Identity Value	15
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	14
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	14
Hospital Portfolio Strategy and Patient Choice	13
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	13
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	13
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	13
The Effect of Content on Zapping in TV Advertising	13
EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer Judgments	12
Information Disclosure in the Era of Voice Technology	12
Customer Data Privacy Stewardship	12
Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry	12
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	11
The Brand Backstory and the Strategic Performance of Transparency	11
E Pluribus Unum : Exploring the Effects of Billboarding on Consumer Brand Responses	11
EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising	11
EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment Industry	11
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	11
Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices	11
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors	11
EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value	10
Does Bad Medical News Reduce Preferences for Generic Drugs?	10
Creating Effective Marketing Messages Through Moderately Surprising Syntax	10
Consequences of Marketing Asset Accountability—A Natural Experiment	9
Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas	9
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	9
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	9
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	9
Owners’ Willingness to Accept in the Sharing Economy	9
Measuring Willingness to Pay: A Comparative Method of Valuation	9
How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media	9
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	8
Does Amazon's Dual Role Weaken Marketplace Competition?	8
Breaking Up to Move Forward: The Value Gains of Alliance Terminations	8
JM : Promoting Catalysis in Marketing Scholarship	8
How Socioeconomic Status Shapes Food Preferences and Perceptions	7
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	7
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	7
Securing a Calibrated Marketing Budget	7
EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion	7
The Competitive Effects of Online Reviews on Hotel Demand	7
Customization and the Customer Journey	7
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	7
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”	7
Fields of Gold: Scraping Web Data for Marketing Insights	6
Acknowledgments	6
EXPRESS: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine	6
EXPRESS: Power Distance Belief Affects Coupon Use	6
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	6