OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	351
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	326
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands	184
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	169
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers	163
Emotional Energy: When Customer Interactions Energize Service Employees	132
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!	124
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis	119
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	117
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	116
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival	115
Becoming More Socially Profit Oriented	99
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling	98
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	95
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	93
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	88
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	88
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	88
Visual Elicitation of Brand Perception	87
EXPRESS: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency	73
Information Disclosure in the Era of Voice Technology	70
Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products	68
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution	68
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	62
EXPRESS: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	61

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	56
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	51
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles	50
GMO Labeling Policy and Consumer Choice	48
Variable Compensation and Salesperson Health	48
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	45
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments	44
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	42
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	42
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	38
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	37
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	37
Augmented Reality in Retail and Its Impact on Sales	36
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice	34
Acknowledgments	34
Connecting to Place, People, and Past: How Products Make Us Feel Grounded	34
How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses	33
Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation	32
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	32
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	32
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms	31
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	30
Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge	30
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	29
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	29
User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp	28
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	28
Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps	28
How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy	28
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	27
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products	27
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism	27
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	26
The Impact of Air Pollution on Consumer Spending	26
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces	25
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Erratum to “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge”	25
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment	25
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	24
EXPRESS: The Effect of Company Size on Aggregate Word of Mouth Valence	23
EXPRESS: Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	23
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	23
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity	22
What Holds Attention? Linguistic Drivers of Engagement	22
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge	21
EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	21
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	21
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development	21
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels	21
The Rise of New Technologies in Marketing: A Framework and Outlook	19

Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities	18
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres	17
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact	17
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	17
Machiavellianism in Alliance Partnerships	17
Influencer Marketing Effectiveness	17
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	17
Conducting Research in Marketing with Quasi-Experiments	16
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	16
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	16
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products	16
Does Bad Medical News Reduce Preferences for Generic Drugs?	15
When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes	15
The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores	15
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	15
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	15
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?	14
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	14
How Retailers Change Ordering Strategies When Suppliers Go Direct	13
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	13
Can Encroachment Benefit Hotel Franchisees?	13
Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness	13
Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations	12
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	12
Creating Effective Marketing Messages Through Moderately Surprising Syntax	12
To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods	12
Beyond Income: Dynamic Consumer Financial Vulnerability	11
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	11
Scientific Evidence Production and Specialty Drug Diffusion	11
Order Matters: Rating Service Professionals First Reduces Tipping Amount	11
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior	11
Bad News? Send an AI. Good News? Send a Human	10
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	10
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	10
Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance	10
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	10
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	10
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance	9
Emotional Calibration and Salesperson Performance	9
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce	9
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts	9
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	9
Better Marketing for a Better World	9
How Political Identity Shapes Customer Satisfaction	9
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	9
Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising	8
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	8
How Consumer Orchestration Work Creates Value in the Sharing Economy	8
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation	8
Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending	8
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals	8