OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	411
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	235
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	143
Acknowledgments	142
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	138
The Impact of Air Pollution on Consumer Spending	110
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	109
Influencer Marketing Effectiveness	106
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	102
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	87
What Holds Attention? Linguistic Drivers of Engagement	87
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	82
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	81
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	70
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	65
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	60
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	59
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	48
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	46
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	45
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	44
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	44
EXPRESS: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	41
Adoption of New Technology Vaccines	41

p-Values as QWERTY: Curating Evidence in the Computational Era	41
The Platformization of Brands	40
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	39
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	36
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	36
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	36
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	35
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	34
Examining Why and When Market Share Drives Firm Profit	33
Conceptual Research: Multidisciplinary Insights for Marketing	33
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	31
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	31
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	30
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	30
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	28
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	28
Emotional Energy: When Customer Interactions Energize Service Employees	28
GMO Labeling Policy and Consumer Choice	27
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	27
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	26
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	25
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	24
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	24
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	24
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	24
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	23
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	22
Why Salespeople Avoid Big-Whale Sales Opportunities	22
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	22
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	20
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	20
Corrigendum to “Carbon Footprinting and Pricing Under Climate Concerns”	19
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	19
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	19
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention	18
Competition and the Regulation of Fictitious Pricing	18
Does Disclosure of Advertising Spending Help Investors and Analysts?	17
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	17
Better Innovation for a Better World	17
Understanding Customer Participation Dynamics: The Case of the Subscription Box	17
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	17
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	16
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	16
Hospital Portfolio Strategy and Patient Choice	16
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	16
The Effect of Content on Zapping in TV Advertising	16
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	15

Information Disclosure in the Era of Voice Technology	15
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	15
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	15
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	14
Machiavellianism in Alliance Partnerships	14
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	14
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	13
Order Matters: Rating Service Professionals First Reduces Tipping Amount	13
EXPRESS: Customers’ Review Content and Their Referral and (Re)Purchase Behaviors	13
Does Bad Medical News Reduce Preferences for Generic Drugs?	13
EXPRESS: Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices	13
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	13
EXPRESS: Owners’ Willingness to Accept in the Sharing Economy	12
JM: Promoting Catalysis in Marketing Scholarship	12
How Consumer Orchestration Work Creates Value in the Sharing Economy	12
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	12
The Context (In)Dependence of Low-Fit Brand Extensions	12
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	12
Creating Effective Marketing Messages Through Moderately Surprising Syntax	12
Measuring Willingness to Pay: A Comparative Method of Valuation	11
Managing the Versioning Decision over an App’s Lifetime	11
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	11
How Socioeconomic Status Shapes Food Preferences and Perceptions	11
Consequences of Marketing Asset Accountability—A Natural Experiment	11
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	11
Acknowledgments	10
EXPRESS: Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	10
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	10
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	10
Marketing by Design: The Influence of Perceptual Structure on Brand Performance	10
The Competitive Effects of Online Reviews on Hotel Demand	10
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	9
Caffeine’s Effects on Consumer Spending	9
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	9
Fields of Gold: Scraping Web Data for Marketing Insights	9
Becoming More Socially Profit Oriented	9
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor	9
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	9
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	9
EXPRESS: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation	8
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	8
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	8
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	8