OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
EXPRESS: Deconstructing Channel Restructuring	355
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	244
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	216
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	184
Acknowledgments	181
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	137
The Impact of Air Pollution on Consumer Spending	113
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	113
What Holds Attention? Linguistic Drivers of Engagement	101
Influencer Marketing Effectiveness	101
EXPRESS: Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	98
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	92
Responsible Design Thinking	81
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	65
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	62
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	61
EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses	52
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	50
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	46
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	44
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	43
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	40
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	39
EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	39
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	37

Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	33
Ethnic Diversity in Advertising: A Meta-Analysis	32
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	32
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	31
p-Values as QWERTY: Curating Evidence in the Computational Era	30
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	30
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	29
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	29
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	29
Adoption of New Technology Vaccines	28
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	27
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	26
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	26
Increasing Accountability and Compliance with Robot Advice	26
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	25
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	24
Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	24
Conceptual Research: Multidisciplinary Insights for Marketing	23
Avant-Garde Market Driving	23
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	23
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	23
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	22
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	21
EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets	21
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	20
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	20
Emotional Energy: When Customer Interactions Energize Service Employees	20
EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances	20
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	19
Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	19
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	19
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	19
EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development	18
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	17
EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers	17
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	17
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	16
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness	16
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	16
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	16
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	16
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	16
Understanding Customer Participation Dynamics: The Case of the Subscription Box	15
Competition and the Regulation of Fictitious Pricing	15
Does Disclosure of Advertising Spending Help Investors and Analysts?	15
Better Innovation for a Better World	15
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	14
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention	14

Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	13
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	13
The Effect of Content on Zapping in TV Advertising	13
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	13
Hospital Portfolio Strategy and Patient Choice	13
EXPRESS: Brand Performativity and Consumers’ Cultivation of Identity Value	13
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	12
EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses	12
Information Disclosure in the Era of Voice Technology	12
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	12
Customer Data Privacy Stewardship	12
EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY	11
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors	11
Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices	11
Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry	11
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	11
Order Matters: Rating Service Professionals First Reduces Tipping Amount	10
Machiavellianism in Alliance Partnerships	10
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	10
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	10
Does Bad Medical News Reduce Preferences for Generic Drugs?	10
EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising	10
Owners’ Willingness to Accept in the Sharing Economy	9
JM : Promoting Catalysis in Marketing Scholarship	9
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	9
Consequences of Marketing Asset Accountability—A Natural Experiment	9
Creating Effective Marketing Messages Through Moderately Surprising Syntax	9
Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas	8
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	8
EXPRESS: SECURING A CALIBRATED MARKETING BUDGET	8
The Competitive Effects of Online Reviews on Hotel Demand	8
Customization and the Customer Journey	8
Measuring Willingness to Pay: A Comparative Method of Valuation	8
How Socioeconomic Status Shapes Food Preferences and Perceptions	8
EXPRESS: Does Amazon’s Dual Role Weaken Marketplace Competition?	8
Caffeine’s Effects on Consumer Spending	7
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	7
Breaking Up to Move Forward: The Value Gains of Alliance Terminations	7
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”	7
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	7
Acknowledgments	7
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	7
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	6
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	6
Fields of Gold: Scraping Web Data for Marketing Insights	6
EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion	6
Marketing by Design: The Influence of Perceptual Structure on Brand Performance	6