OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Consumers and Artificial Intelligence: An Experiential Perspective	311
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect	195
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	190
Corporate Sociopolitical Activism and Firm Value	171
An Emerging Theory of Avatar Marketing	150
Evolution of Consumption: A Psychological Ownership Framework	134
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals	113
Informational Challenges in Omnichannel Marketing: Remedies and Future Research	106
Better Marketing for a Better World	104
Marketing Agility: The Concept, Antecedents, and a Research Agenda	104
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods	96
Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions	92
The Concept of Authenticity: What It Means to Consumers	82
Augmented Reality in Retail and Its Impact on Sales	82
Inefficiencies in Digital Advertising Markets	76
Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness	73
Influencer Marketing Effectiveness	73
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action	70
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms	70
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions	69
Reality Check: Infusing Ecological Value into Academic Marketing Research	67
A Meta-Analysis of When and How Advertising Creativity Works	66
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	66
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth	65
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	57

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	56
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	55
Real-Time Brand Reputation Tracking Using Social Media	54
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce	54
Providers Versus Platforms: Marketing Communications in the Sharing Economy	53
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge	52
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship	51
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China	51
Marketing Excellence: Nature, Measurement, and Investor Valuations	50
Capturing Marketing Information to Fuel Growth	49
The Rise of New Technologies in Marketing: A Framework and Outlook	48
Customer Satisfaction and Its Impact on the Future Costs of Selling	46
Variable Compensation and Salesperson Health	43
Conducting Research in Marketing with Quasi-Experiments	42
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment	40
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation	39
Bad News? Send an AI. Good News? Send a Human	38
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres	38
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	36
Visual Elicitation of Brand Perception	35
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management	34
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity	33
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?	32
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance	32
Is Nestlé a Lady? The Feminine Brand Name Advantage	32
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	32
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment	32
Commentary: Artificial Intelligence: The Marketer’s Dilemma	31
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces	31
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels	29
Fields of Gold: Scraping Web Data for Marketing Insights	29
The Platformization of Brands	29
How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth	26
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong	25
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces	25
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	25