OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	393
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	218
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	181
Acknowledgments	139
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	136
The Impact of Air Pollution on Consumer Spending	128
What Holds Attention? Linguistic Drivers of Engagement	108
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	103
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	98
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	98
Influencer Marketing Effectiveness	98
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	83
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	79
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	77
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	72
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	66
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	58
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	57
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	57
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	45
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	44
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	43
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	43
p-Values as QWERTY: Curating Evidence in the Computational Era	42
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	41

Adoption of New Technology Vaccines	39
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	38
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	38
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	36
The Platformization of Brands	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	34
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	34
EXPRESS: Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	33
Examining Why and When Market Share Drives Firm Profit	33
Conceptual Research: Multidisciplinary Insights for Marketing	33
GMO Labeling Policy and Consumer Choice	32
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	30
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	30
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	29
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	28
Emotional Energy: When Customer Interactions Energize Service Employees	28
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	27
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	26
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	26
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	25
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	25
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	25
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	24
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
EXPRESS: Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	23
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	23
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	23
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	23
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	22
Why Salespeople Avoid Big-Whale Sales Opportunities	22