OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	425
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	249
Acknowledgments	149
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	147
The Impact of Air Pollution on Consumer Spending	142
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	115
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	115
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	111
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	103
What Holds Attention? Linguistic Drivers of Engagement	95
Influencer Marketing Effectiveness	91
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	89
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	83
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	75
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	74
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	64
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	52
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	50
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	47
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	45
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	45
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	44
p-Values as QWERTY: Curating Evidence in the Computational Era	41
EXPRESS: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
Adoption of New Technology Vaccines	37
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	37
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	37
The Platformization of Brands	35
Conceptual Research: Multidisciplinary Insights for Marketing	35
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	33
Examining Why and When Market Share Drives Firm Profit	32
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	31
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	31
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	30
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	28
GMO Labeling Policy and Consumer Choice	27
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	27
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	27
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	27
Emotional Energy: When Customer Interactions Energize Service Employees	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	26
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	25
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	25
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	24
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	24
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	23
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	23
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	22
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	21
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	20
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	20
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	19
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	18
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	18
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	18
Why Salespeople Avoid Big-Whale Sales Opportunities	18