OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	471
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	272
Acknowledgments	168
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	167
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	156
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	130
The Impact of Air Pollution on Consumer Spending	119
Influencer Marketing Effectiveness	116
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	110
What Holds Attention? Linguistic Drivers of Engagement	104
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	100
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	98
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	88
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	83
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	76
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	64
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	63
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	56
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	52
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	48
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	48
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	48
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	45
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	44
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	43

p-Values as QWERTY: Curating Evidence in the Computational Era	41
Adoption of New Technology Vaccines	39
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	39
The Platformization of Brands	39
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	39
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	38
Conceptual Research: Multidisciplinary Insights for Marketing	36
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	36
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	35
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	32
EXPRESS: Increasing Accountability and Compliance with Robot Advice	32
EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	31
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	30
Examining Why and When Market Share Drives Firm Profit	30
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	28
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	27
EXPRESS: Avant-garde Market Driving	27
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	27
GMO Labeling Policy and Consumer Choice	26
Emotional Energy: When Customer Interactions Energize Service Employees	26
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	25
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	25
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	25
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	24
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	24
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	23
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	21
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	20
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	20
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	20
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	20
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	20
Why Salespeople Avoid Big-Whale Sales Opportunities	19
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	19
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	19
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	19