OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	351
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	326
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands	184
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	169
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers	163
Emotional Energy: When Customer Interactions Energize Service Employees	132
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!	124
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis	119
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	117
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	116
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival	115
Becoming More Socially Profit Oriented	99
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling	98
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	95
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	93
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	88
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	88
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	88
Visual Elicitation of Brand Perception	87
EXPRESS: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency	73
Information Disclosure in the Era of Voice Technology	70
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution	68
Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products	68
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	62
EXPRESS: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	61

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	56
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	51
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles	50
Variable Compensation and Salesperson Health	48
GMO Labeling Policy and Consumer Choice	48
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	45
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments	44
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	42
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	42
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	38
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	37
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	37
Augmented Reality in Retail and Its Impact on Sales	36
Connecting to Place, People, and Past: How Products Make Us Feel Grounded	34
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice	34
Acknowledgments	34
How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses	33
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	32
Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation	32
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	32
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms	31
Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge	30
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	30
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	29
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	29
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	28
Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps	28
How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy	28
User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp	28
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products	27
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism	27
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	27
The Impact of Air Pollution on Consumer Spending	26
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	26
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment	25
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces	25
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Erratum to “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge”	25