OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	279
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	261
Deconstructing Channel Restructuring	213
EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with Algorithms	208
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	158
Acknowledgments	140
EXPRESS: Product Portfolio Choices with Product Life Cycles	135
The Impact of Air Pollution on Consumer Spending	130
Responsible Design Thinking	128
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	127
What Holds Attention? Linguistic Drivers of Engagement	121
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	93
Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	75
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	73
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	66
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	57
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	57
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	55
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	54
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	50
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	46
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	43
Not Just Bad Luck: Income-Based Gaps in Lottery Losses	41
Ethnic Diversity in Advertising: A Meta-Analysis	39
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	39

EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	38
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	36
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	36
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	35
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	34
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	33
Adoption of New Technology Vaccines	33
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	32
p -Values as QWERTY: Curating Evidence in the Computational Era	30
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	29
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	28
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	27
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	27
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	27
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	26
EXPRESS: Rethinking Imitation in Marketing Strategy	26
Increasing Accountability and Compliance with Robot Advice	26
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	26
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	26
Conceptual Research: Multidisciplinary Insights for Marketing	26
Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	26
Avant-Garde Market Driving	25
All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets	25
Emotional Energy: When Customer Interactions Energize Service Employees	25
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	25
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	23
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	22
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	22
Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	21
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	21
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	21
The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances	21
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	21
EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth	21
EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers	20
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	19
EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development	19
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	19
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness	18
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	18