Journal of Marketing Research

Papers
(The H4-Index of Journal of Marketing Research is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
Happiness Begets Money: Emotion and Engagement in Live Streaming142
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy89
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects83
The Positive Effect of Not Following Others on Social Media79
The Polarity of Online Reviews: Prevalence, Drivers and Implications79
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality74
The Power of Brand Selfies72
When Consumption Regulations Backfire: The Role of Political Ideology44
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans42
Free Shipping Promotions and Product Returns42
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey37
The Effect of Information Disclosure on Industry Payments to Physicians36
Ritualistic Consumption Decreases Loneliness by Increasing Meaning35
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality33
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware33
Customization in Luxury Brands: Can Valentino Get Personal?33
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales32
Bayesian Synthetic Control Methods31
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?31
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns30
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief30
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity30
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender29
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes29
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand28
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact27
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms26
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase26
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products26
0.027477025985718