Journal of Marketing Research

Papers
(The H4-Index of Journal of Marketing Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Indulgent Consumption Signals Interpersonal Warmth126
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences114
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry100
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects69
A Choice Model of Utility Maximization and Regret Minimization58
How Does the Adoption of Ad Blockers Affect News Consumption?55
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance54
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations52
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews51
Regulating Digital Piracy Consumption51
The Golden Halo of Defaults in Simple Choices44
Early Cost Realization and College Choice41
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly41
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses38
Variety Effects in Mobile Advertising36
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste36
Referral Contagion: Downstream Benefits of Customer Referrals34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category33
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices33
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food31
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging31
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering31
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You30
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices29
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions29
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products28
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness28
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice28
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms28
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services28
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