OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
How Does the Adoption of Ad Blockers Affect News Consumption?	131
Indulgent Consumption Signals Interpersonal Warmth	114
A Choice Model of Utility Maximization and Regret Minimization	81
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	66
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	63
Regulating Digital Piracy Consumption	62
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	62
EXPRESS: The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	60
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Golden Halo of Defaults in Simple Choices	52
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	51
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	42
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	39
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
Referral Contagion: Downstream Benefits of Customer Referrals	36
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	35
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	34
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	34
EXPRESS: The Decision-making Process and Impact of Individual Decisions for Joint Consumption	34
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
Variety Effects in Mobile Advertising	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	28

In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	27
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	27