OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Indulgent Consumption Signals Interpersonal Warmth	118
A Choice Model of Utility Maximization and Regret Minimization	110
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	93
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	60
How Does the Adoption of Ad Blockers Affect News Consumption?	53
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	51
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	49
The Golden Halo of Defaults in Simple Choices	44
Regulating Digital Piracy Consumption	42
Early Cost Realization and College Choice	42
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	38
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	36
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	36
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	33
Referral Contagion: Downstream Benefits of Customer Referrals	33
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	32
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	31
Variety Effects in Mobile Advertising	31
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	31
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	30
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	30
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	29
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	29

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	28
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	27