OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	141
A Choice Model of Utility Maximization and Regret Minimization	122
The Power of Star Creators: Evidence from the Live Streaming Industry	71
Indulgent Consumption Signals Interpersonal Warmth	69
How Does the Adoption of Ad Blockers Affect News Consumption?	67
Regulating Digital Piracy Consumption	63
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	60
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	58
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	51
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	45
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	44
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	44
The Golden Halo of Defaults in Simple Choices	39
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	38
Referral Contagion: Downstream Benefits of Customer Referrals	37
EXPRESS: The Decision-making Process and Impact of Individual Decisions for Joint Consumption	36
Variety Effects in Mobile Advertising	35
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	34
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	34
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	33
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	31
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	30
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	29
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	29
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	28

EXPRESS: When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	28
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	27