OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach	103
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	95
The Power of Star Creators: Evidence from the Live Streaming Industry	85
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	82
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	66
The Golden Halo of Defaults in Simple Choices	63
Regulating Digital Piracy Consumption	51
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	44
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	40
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	40
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	40
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	39
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	38
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
Referral Contagion: Downstream Benefits of Customer Referrals	35
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	34
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	34
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	30
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	30
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	29
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	29
How Firms Can Steer Social Media Conversations	28
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	28
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience	28
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	27
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	26
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	25
Communication Patterns in Joint Decision-Making	25
Mitigation in Marketing: Concept, Definition, and Scope	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	25
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	24
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	24
Understanding How Music Influences Shopping on Weekdays and Weekends	24
An AI Method to Score Celebrity Visual Potential	23
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	23
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	23
Mega or Micro? Influencer Selection Using Follower Elasticity	23
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Bayesian Nonparametric Sequential Search	22
EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism	21
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	21
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	21
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	21
Measuring Evidence for Mediation in the Presence of Measurement Error	21
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	20
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	20
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	20
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment	20
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	19
When and How Slow Motion Makes Products More Luxurious	19
Improving the Discriminant Validation of Multi-Item Scales	19
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	19
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	19
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	19
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	19
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	18
Market Effects of Inattention: Theory and Evidence from Left-Digit Bias	18
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness	18
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	18
The Stability Effect for Weight Judgments	18
How Can Publishers Collaborate and Compete with News Aggregators?	18
The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending	17
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	17
Identifying Competitors in Geographical Markets Using the CSIS Method	17
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry	17
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient	16
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	16
EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood	15
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	15
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice	15

Sunk Cost Effect, Self-Control, and Contract Design	15
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness	14
Monitoring Technologies in Industrial Systems	14
Intransitivity of Consumer Preferences for Privacy	14
Death or Muerte ? Effects of Sales Language Use on the Consumption of Death-Related Products and Services	13
Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions	13
Revealing and Mitigating Racial Bias and Discrimination in Financial Services	12
Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel	12
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	12
Vocal Similarity, Timbre, and Persuasion in Consumer–Spokesperson Interactions	12
How Listening Versus Reading Alters Consumers’ Interpretations of News	11
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	11
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice	11
To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice	11
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	11
More Voices Persuade: The Attentional Benefits of Voice Numerosity	10
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments	10
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format	10
Getting the Board on Board: Marketing Department Power and Board Interlocks	10
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets	10
Disentangling Product Comparisons with the Attribute–Hedonic Model	9
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection	9
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	9
Multihoming Alliances and Price Competition	9
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies	9
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions	9
How Do Nutritional Warning Labels Affect Prices?	9
Cross-Channel Effects of Failure in a Retailer's Mobile App	8
Advance Selling in Marketing Channels	8
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories	8
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?	8
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value	8
Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price	8
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats	8
The Ripple Effect of Firm-Generated Content on New Movie Releases	7
Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups	7
Role Integration Increases the Fungibility of Mentally Accounted Funds	7
Retributive Philanthropy	7
Designing Quality Certificates: Insights from eBay	7
The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect	7
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models	6
“Repayment-by-Purchase” Increases Consumer Debt Repayment	6
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs	6
Cause-Related Marketing as Sales Promotion	6
AI for Customer Journeys: A Transformer Approach	6
From Free to Paid: Monetizing a Non-Advertising-Based App	6
EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability	6
Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories	6
Just Keep It: When and Why Returnless Product Returns Foster Brand Support	6