OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Happiness Begets Money: Emotion and Engagement in Live Streaming	142
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy	89
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects	83
The Polarity of Online Reviews: Prevalence, Drivers and Implications	79
The Positive Effect of Not Following Others on Social Media	79
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	74
The Power of Brand Selfies	72
When Consumption Regulations Backfire: The Role of Political Ideology	44
Free Shipping Promotions and Product Returns	42
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans	42
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey	37
The Effect of Information Disclosure on Industry Payments to Physicians	36
Ritualistic Consumption Decreases Loneliness by Increasing Meaning	35
Customization in Luxury Brands: Can Valentino Get Personal?	33
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality	33
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	33
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales	32
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?	31
Bayesian Synthetic Control Methods	31
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity	30
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns	30
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief	30
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender	29
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	29
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand	28

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	27
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products	26
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms	26
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase	26
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets	25
Consumer Search and Filtering on Online Retail Platforms	25
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design	25
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	24
Charting the Path to Purchase Using Topic Models	24
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation	24
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	23
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing	23
Marketing, Through the Eyes of the Stigmatized	23
The Signal Value of Crowdfunded Products	22
Religious Belief, Religious Priming, and Negative Word of Mouth	21
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End	21
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	20
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study	20
Emotional Expressions and Brand Status	20
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment	20
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities	20
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption	19
How Life-Role Transitions Shape Consumer Responses to Brand Extensions	19
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth	19
Effects of Payment on User Engagement in Online Courses	18
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages	18
Psychological Ownership of (Borrowed) Money	18
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	18
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms	17
The Impact of Subscription Programs on Customer Purchases	17
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions	16
The Role of Gender in Pay-What-You-Want Contexts	16
Extremity Bias in Online Reviews: The Role of Attrition	15
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption	15
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	15
Contour-as-Face Framework: A Method to Preserve Privacy and Perception	14
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change	14
Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters	14
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors	14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment	14
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	14
Incorporating Consumer Product Categorizations into Shelf Layout Design	14
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach	14
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text	14
The Minimum Wage and Consumer Nutrition	13
Political Identity and Preference for Supplemental Educational Programs	13
First-Price Auctions in Online Display Advertising	13
The Importance of Price Beliefs in Consumer Search	13
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective	13
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices	13

Learning to Set Prices	13
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship	13
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	13
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	12
State-Dependent Demand Estimation with Initial Conditions Correction	12
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling	12
Algorithmic Transference: People Overgeneralize Failures of AI in the Government	12
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews	12
Gender (Still) Matters in Business School	12
The Effect of Slow Motion Video on Consumer Inference	12
How Does the Adoption of Ad Blockers Affect News Consumption?	11
Integration of Primary and Resale Platforms	11
Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making	11
Feeling Lonely Increases Interest in Previously Owned Products	11
The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts	11
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail	11
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	11
Preference Dynamics in Sequential Consumer Choice with Defaults	10
Words Meet Photos: When and Why Photos Increase Review Helpfulness	10
A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)	10
Variety Effects in Mobile Advertising	9
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	9
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor	9
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	9
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	9
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	9
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools	9
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases	8
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	8
Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending	8
How Do Nutritional Warning Labels Affect Prices?	8
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making	8
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	7
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models	7
Education and Marketing: Decision Making, Spending, and Consumption	7
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion	7
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	7
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum	7
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	7
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	6
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention	6
How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?	6
Do Animated Line Graphs Increase Risk Inferences?	6
Early Cost Realization and College Choice	6
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	6
Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing	6
Gremlins in the Data: Identifying the Information Content of Research Subjects	6
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	6
Testing Theories of Goal Progress in Online Learning	6
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	6
Strategic Polarization in Group Interactions	6
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	6
Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand	6
Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues	6
Suspense and Surprise in Media Product Design: Evidence from Twitch	6
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	6
Understanding How Music Influences Shopping on Weekdays and Weekends	5
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	5
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind	5
Indulgent Consumption Signals Interpersonal Warmth	5
The Impact of Historical Price Information on Purchase Deferral	5
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits	5
Preference Reversals Between Digital and Physical Goods	5
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness	5
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	5
Commercial Success Through Commercials? Advertising and Pay-TV Operators	5
Involving Sales Managers in Sales Force Compensation Design	5
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity	5
I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior	5
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back	5