OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
How Does the Adoption of Ad Blockers Affect News Consumption?	131
Indulgent Consumption Signals Interpersonal Warmth	114
A Choice Model of Utility Maximization and Regret Minimization	81
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	66
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	63
Regulating Digital Piracy Consumption	62
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	62
EXPRESS: The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	60
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Golden Halo of Defaults in Simple Choices	52
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	51
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	42
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	39
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	39
Referral Contagion: Downstream Benefits of Customer Referrals	36
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	35
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	34
EXPRESS: The Decision-making Process and Impact of Individual Decisions for Joint Consumption	34
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	34
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
Variety Effects in Mobile Advertising	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	28

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	27
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	27
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	26
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
How Firms Can Steer Social Media Conversations	25
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	24
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	23
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	23
The Impact of Negative Reviews on Online Search and Purchase Decisions	22
Mitigation in Marketing: Concept, Definition, and Scope	22
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	22
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	21
Understanding How Music Influences Shopping on Weekdays and Weekends	21
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	20
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	20
An AI Method to Score Celebrity Visual Potential	20
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	19
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	18
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	18
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	18
Mega or Micro? Influencer Selection Using Follower Elasticity	18
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	18
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	17
EXPRESS: Improving the Discriminant Validation of Multi-Item Scales	17
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	17
Bayesian Nonparametric Sequential Search	17
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	17
Measuring Evidence for Mediation in the Presence of Measurement Error	17
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	17
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	16
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	16
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	16
Education and Marketing: Decision Making, Spending, and Consumption	16
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	16
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	16
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	16
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	16
Default Effects of Credit Card Minimum Payments	15
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	15
How Can Publishers Collaborate and Compete with News Aggregators?	15
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	15
When and How Slow Motion Makes Products More Luxurious	15
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	15
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	15
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient	14
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	14
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness	14

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	14
EXPRESS: The Stability Effect for Weight Judgments	14
EXPRESS: The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry	14
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice	14
Identifying Competitors in Geographical Markets Using the CSIS Method	14
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	14
EXPRESS: Investment Incentives and Relative Bargaining Power in a Multi-Product Distribution Channel	13
Monitoring Technologies in Industrial Systems	13
Sunk Cost Effect, Self-Control, and Contract Design	13
Revealing and Mitigating Racial Bias and Discrimination in Financial Services	13
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	13
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness	13
Intransitivity of Consumer Preferences for Privacy	12
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back	12
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	12
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	12
Learning to Set Prices	12
Building Brand Assets: The Role of Trademark Rights	12
Getting the Board on Board: Marketing Department Power and Board Interlocks	11
EXPRESS: Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments	11
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format	11
EXPRESS: The Trajectory of Confidence: Experience, Certainty, and Consumer Choice	11
To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice	10
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	10
EXPRESS: Multi-Homing Alliances and Price Competition	10
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies	10
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets	10
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	10
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	10
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	10
More Voices Persuade: The Attentional Benefits of Voice Numerosity	10
How Listening Versus Reading Alters Consumers’ Interpretations of News	10
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	10
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind	10
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories	9
How Do Nutritional Warning Labels Affect Prices?	9
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions	9
Advance Selling in Marketing Channels	9
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	9
Disentangling Product Comparisons with the Attribute–Hedonic Model	9
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection	9
Designing Quality Certificates: Insights from eBay	8
Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price	8
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value	8
Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups	8
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats	8
The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good	8
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?	8
Role Integration Increases the Fungibility of Mentally Accounted Funds	8
Cross-Channel Effects of Failure in a Retailer's Mobile App	8
Retributive Philanthropy	8
Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories	7
Cause-Related Marketing as Sales Promotion	7
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models	7
“Repayment-by-Purchase” Increases Consumer Debt Repayment	7
The Ripple Effect of Firm-Generated Content on New Movie Releases	7
Just Keep It: When and Why Returnless Product Returns Foster Brand Support	6
The Impact of Historical Price Information on Purchase Deferral	6
AI for Customer Journeys: A Transformer Approach	6
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	6
From Free to Paid: Monetizing a Non-Advertising-Based App	6
How Fatal School Shootings Impact a Community's Consumption	6
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language	6
Retraction Notice	6
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs	6
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	6
EXPRESS: The Weekend Effect in Online Reviews	6
Consumers Believe Legal Products Are Less Effective Than Illegal Products	6