Journal of Marketing Research

Papers
(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences228
Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption108
The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator104
The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment81
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum56
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences47
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening46
The Profitability of Purchase Limits During Shortages43
The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices37
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format35
Retraction Notice34
Lobbying and Product Recalls: A Study of the U.S. Automobile Industry34
A Choice Model of Utility Maximization and Regret Minimization34
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches34
Retraction Notice33
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools32
Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth32
Indulgent Consumption Signals Interpersonal Warmth31
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?30
That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It30
Getting the Board on Board: Marketing Department Power and Board Interlocks29
Drinking Through Good Times and Bad: The Role of Consumer Differences28
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language28
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment28
EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice27
EXPRESS: Smart Contracts in Supply Chains25
EXPRESS: An AI Method to Score Celebrity Visual Potential25
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft25
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study25
Omitted Budget Constraint Bias and Implications for Competitive Pricing24
How Does the Adoption of Ad Blockers Affect News Consumption?24
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment24
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors24
EXPRESS: Consumers Believe Legal Products Are Less Effective than Illegal Products24
Optimal Microtargeting of Advertising23
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey23
Mega or Micro? Influencer Selection Using Follower Elasticity23
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets22
How Listening Versus Reading Alters Consumers’ Interpretations of News22
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception22
Words Meet Photos: When and Why Photos Increase Review Helpfulness22
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews21
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware21
Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households21
I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior20
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making20
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion20
More Voices Persuade: The Attentional Benefits of Voice Numerosity19
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices19
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video19
The Golden Halo of Defaults in Simple Choices18
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects18
Bayesian Nonparametric Sequential Search18
Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings17
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies17
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness17
EXPRESS: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product17
Early Cost Realization and College Choice16
Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand16
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases16
Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets16
First-Price Auctions in Online Display Advertising16
The Value of Safety Training for Business-to-Business Firms15
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance15
EXPRESS: The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige14
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly14
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses14
The Role of Heritage Connection in Consumer Valuation14
EXPRESS: Customer-Centric Contract Changes14
EXPRESS: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference14
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