Journal of Marketing Research

Papers
(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
Happiness Begets Money: Emotion and Engagement in Live Streaming142
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy89
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects83
The Polarity of Online Reviews: Prevalence, Drivers and Implications79
The Positive Effect of Not Following Others on Social Media79
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality74
The Power of Brand Selfies72
When Consumption Regulations Backfire: The Role of Political Ideology44
Free Shipping Promotions and Product Returns42
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans42
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey37
The Effect of Information Disclosure on Industry Payments to Physicians36
Ritualistic Consumption Decreases Loneliness by Increasing Meaning35
Customization in Luxury Brands: Can Valentino Get Personal?33
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality33
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware33
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales32
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?31
Bayesian Synthetic Control Methods31
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns30
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief30
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity30
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender29
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes29
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand28
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact27
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms26
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase26
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products26
Consumer Search and Filtering on Online Retail Platforms25
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design25
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets25
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video24
Charting the Path to Purchase Using Topic Models24
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation24
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies23
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing23
Marketing, Through the Eyes of the Stigmatized23
The Signal Value of Crowdfunded Products22
Religious Belief, Religious Priming, and Negative Word of Mouth21
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End21
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion20
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study20
Emotional Expressions and Brand Status20
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment20
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities20
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption19
How Life-Role Transitions Shape Consumer Responses to Brand Extensions19
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth19
Effects of Payment on User Engagement in Online Courses18
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages18
Psychological Ownership of (Borrowed) Money18
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging18
The Impact of Subscription Programs on Customer Purchases17
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms17
The Role of Gender in Pay-What-You-Want Contexts16
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions16
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption15
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food15
Extremity Bias in Online Reviews: The Role of Attrition15
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change14
Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters14
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment14
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories14
Incorporating Consumer Product Categorizations into Shelf Layout Design14
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach14
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text14
Contour-as-Face Framework: A Method to Preserve Privacy and Perception14
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