OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Indulgent Consumption Signals Interpersonal Warmth	118
A Choice Model of Utility Maximization and Regret Minimization	110
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	93
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	60
How Does the Adoption of Ad Blockers Affect News Consumption?	53
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	51
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	49
The Golden Halo of Defaults in Simple Choices	44
Early Cost Realization and College Choice	42
Regulating Digital Piracy Consumption	42
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	38
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	36
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	36
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	33
Referral Contagion: Downstream Benefits of Customer Referrals	33
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	32
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	31
Variety Effects in Mobile Advertising	31
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	31
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	30
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	30
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	29
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	29

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	28
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	27
Mitigation in Marketing: Concept, Definition, and Scope	26
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	26
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	25
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	25
EXPRESS: How Firms Can Steer Social Media Conversations	25
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	24
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	24
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	24
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	23
Understanding How Music Influences Shopping on Weekdays and Weekends	23
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	22
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	22
EXPRESS: An AI Method to Score Celebrity Visual Potential	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Mega or Micro? Influencer Selection Using Follower Elasticity	20
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	20
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	20
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
Effects of Payment on User Engagement in Online Courses	18
Bayesian Nonparametric Sequential Search	18
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	18
Measuring Evidence for Mediation in the Presence of Measurement Error	18
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	18
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	18
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	17
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	17
Education and Marketing: Decision Making, Spending, and Consumption	16
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	16
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	16
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	16
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	16
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	16
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	15
EXPRESS: Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	15
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	15
When and How Slow Motion Makes Products More Luxurious	14
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	14
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	14
How Can Publishers Collaborate and Compete with News Aggregators?	14
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	14
Default Effects of Credit Card Minimum Payments	14
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	14