OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	127
A Choice Model of Utility Maximization and Regret Minimization	119
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	106
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	75
How Does the Adoption of Ad Blockers Affect News Consumption?	60
Indulgent Consumption Signals Interpersonal Warmth	58
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	56
Early Cost Realization and College Choice	55
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	54
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	53
The Golden Halo of Defaults in Simple Choices	46
Regulating Digital Piracy Consumption	46
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	45
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	40
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	39
Referral Contagion: Downstream Benefits of Customer Referrals	38
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	37
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	34
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	33
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	33
Variety Effects in Mobile Advertising	32
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	31
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	31
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31

Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	30
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	30
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	30
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	29
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	28
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	28
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	28
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	28
How Firms Can Steer Social Media Conversations	27
EXPRESS: Online Venting: the Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	25
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	25
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	25
Mitigation in Marketing: Concept, Definition, and Scope	25
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	24
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	23
Understanding How Music Influences Shopping on Weekdays and Weekends	23
Mega or Micro? Influencer Selection Using Follower Elasticity	23
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	22
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	22
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	22
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Bayesian Nonparametric Sequential Search	21
An AI Method to Score Celebrity Visual Potential	21
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	21
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	21
Measuring Evidence for Mediation in the Presence of Measurement Error	20
Effects of Payment on User Engagement in Online Courses	19
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	18
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	18
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	18
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	18
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	18
EXPRESS: Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	18
Education and Marketing: Decision Making, Spending, and Consumption	17
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	17
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	17
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	17
Default Effects of Credit Card Minimum Payments	16
EXPRESS: Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	16
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	16
How Can Publishers Collaborate and Compete with News Aggregators?	16
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	15
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	15