OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	339
FM ii: Copyright/ ID Statement	314
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	188
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	136
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	123
Making AI work in retail: The vital role of human interaction	100
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	93
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	91
Should firms display the sale price using larger font?	78
Virtually mine: Understanding consumer responses to virtual reality product presentations	71
Decoding consumer resistance to near-expired products: The role of social stereotyping	63
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	53
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	48
FM ii: Copyright/ ID Statement	42
The power of words: how linguistic framing affects consent in retail privacy policies	41
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	41
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	39
Do non-fungible token (NFT) initiatives create market value for firms?	37
Too assertive to recommend: The effect of assertive tone on referral behavior	36
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	35
Profitability of two-part tariffs in name-your-own-price markets	34
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	34
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	33

The value of making producers personal	33
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	33
FM ii: Copyright/ ID Statement	32
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	32
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	29
Who owns the brand in the digital retailscape? Revisiting the power balance	29