OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	333
FM ii: Copyright/ ID Statement	148
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	136
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	104
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	89
Virtually mine: Understanding consumer responses to virtual reality product presentations	77
Decoding consumer resistance to near-expired products: The role of social stereotyping	68
Should firms display the sale price using larger font?	67
Making AI work in retail: The vital role of human interaction	64
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	59
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	47
FM ii: Copyright/ ID Statement	44
The power of words: how linguistic framing affects consent in retail privacy policies	42
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	41
Do non-fungible token (NFT) initiatives create market value for firms?	41
Quantifying and steering the added value of sustainability claims on FMCG product packaging	38
Date debate: How removing ‘best-before’ date labels affects consumer purchase behavior	37
Consumer perception of price dispersion by artificial intelligence	37
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	37
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	36
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	36
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	36
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	35

Profitability of two-part tariffs in name-your-own-price markets	34
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	33
Too assertive to recommend: The effect of assertive tone on referral behavior	31
The value of making producers personal	31
FM ii: Copyright/ ID Statement	29