OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Virtually mine: Understanding consumer responses to virtual reality product presentations	333
Decoding consumer resistance to near-expired products: The role of social stereotyping	308
Editorial from branding to dupes: the new copyconomy	179
FM ii: Copyright/ ID Statement	133
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	121
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	97
Making AI work in retail: The vital role of human interaction	93
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	85
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	73
Should firms display the sale price using larger font?	70
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	62
Do non-fungible token (NFT) initiatives create market value for firms?	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	49
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	47
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	46
The power of words: how linguistic framing affects consent in retail privacy policies	41
FM ii: Copyright/ ID Statement	40
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	39
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	38
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	36
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	36
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	34
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	34
Too assertive to recommend: The effect of assertive tone on referral behavior	33
The value of making producers personal	32

Profitability of two-part tariffs in name-your-own-price markets	32
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	31
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	30
FM ii: Copyright/ ID Statement	30
Friends or Enemies? The impact of partial competitor referral on consumer purchase	29
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	29