OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Retailing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Virtually mine: Understanding consumer responses to virtual reality product presentations	333
Decoding consumer resistance to near-expired products: The role of social stereotyping	308
Editorial from branding to dupes: the new copyconomy	179
FM ii: Copyright/ ID Statement	133
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	121
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	97
Making AI work in retail: The vital role of human interaction	93
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	85
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	73
Should firms display the sale price using larger font?	70
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	62
Do non-fungible token (NFT) initiatives create market value for firms?	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	49
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	47
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	46
The power of words: how linguistic framing affects consent in retail privacy policies	41
FM ii: Copyright/ ID Statement	40
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	39
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	38
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	36
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	36
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	34
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	34
Too assertive to recommend: The effect of assertive tone on referral behavior	33
The value of making producers personal	32

Profitability of two-part tariffs in name-your-own-price markets	32
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	31
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	30
FM ii: Copyright/ ID Statement	30
Friends or Enemies? The impact of partial competitor referral on consumer purchase	29
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	29
Unlocking the Potential of Web Data for Retailing Research	28
Who owns the brand in the digital retailscape? Revisiting the power balance	27
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	26
Fish versus whale: Revenue interaction between restaurants and food delivery platforms	26
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	26
FM ii: Copyright/ ID Statement	25
From my standpoint: How visual perspective affects visual experiences	24
The enterprise activism risk model: How good intentions can jeopardize business success	24
Retail labor as a marketing asset: Organizational depth, automation, and brand value	23
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies	22
FM ii: Copyright/ ID Statement	21
The influence of the buy-now-pay-later payment mode on consumer spending decisions	21
Autonomous stores: How levels of in-store automation affect store patronage	21
The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases	20
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers	19
Household and retail panel data in retailing research: Time for a renaissance?	18
Making omnichannel work: A dynamic capabilities roadmap for retail transformation	17
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior	17
The effect of competition on retail price and assortment size decisions: Theory and evidence	17
Quiet sellers: When introversion drives salesperson performance	17
Testing the performance of online recommendation agents: A meta-analysis	16
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda	16
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk	16
Executive Summaries	15
Immersive retailing: The in-store experience	15
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns	14
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps	14
Reimagining personalization in the physical store	14
Understanding retail media: Perspectives and implications for stakeholders	12
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing	12
Fulfillment, The New Retailer Battlefield	12
Dynamic relationship changes between reviewers and consumers in online product reviews	12
Challenging the customer	12
Utilising eye-tracking data in retailing field research: A practical guide	12
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary	12
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness	12
Multichannel customer purchase behavior and long tail effects in the fashion goods market	12
Co-creating affective atmospheres in retail experience	10
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness	10
Standing out from adjacent reviews: How content similarity affects review helpfulness	10
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution	10
NFT design choices and the heterogeneity of investor responses	10
Promotion elasticities of national and store brands: The effect of price level and brand type on promotion elasticity	9
Conveying product weight in digital media using a hand image	9

International retailer performance: Disentangling the interplay between rule of law and culture	9
FM ii: Copyright/ ID Statement	9
Impact of different types of in-store displays on consumer purchase behavior	9
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?	9
Bidding Goodbye as JR Editors and Saying Thanks	9
The faster, the better? The impact of short delivery times on product returns in online retailing	9
Paving the way for responsible retailing	8
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility	8
Optimal checkout strategies for online retailers	8
Adding good or removing bad: Consumer response to nutrition claims	8
Editorial: So, what is retailing? The scope of journal of retailing	8
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?	8
When payment options stand out: Payment option salience on the product page increases purchase likelihood	8
Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services	8
Unifying or discriminating: Competitive pricing strategies for multi-channel retailers	8
Executive Summaries	8
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators	8
Can crowdsourcing improve prediction accuracy in fashion retail buying?	8
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions	8
Man is the measure of all things: Evaluability and overpackaging	8
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights	8
Chronological cues and consumers’ preference for mere newness	7
The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities	7
I might try it: Marketing actions to reduce consumer disgust toward insect-based food	7
The impact of mobile app adoption on physical and online channels	7
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective	7
Unleashing the predators: Autonomous predation and manipulation through algorithms	7
The new shopping paradoxes: When efficiency and responsibility backfire	6
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience	6
Effects of online and offline advertising and their synergy on direct telephone sales	6
Evaluating strategies for promoting retail mobile channel using a hidden Markov model	6
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines	6
Digital lead generation platforms: Rightsizing the seller base	6
Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction	6
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements	5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews	5
Assessing fast fashion overstock through time-to-peak-sales	5
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments	5
The merchants of meta: A research agenda to understand the future of retailing in the metaverse	5
Pricing cues and retail competition	5
Powerlessness, variety-seeking, and the mediating role of need for autonomy	5
How and why (imagined) online reviews impact frontline retail encounters	5
Consumer search: What can we learn from pre-purchase data?	5
The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter	5
When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions	5
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences	5