Journal of Retailing

Papers
(The TQCC of Journal of Retailing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Virtually mine: Understanding consumer responses to virtual reality product presentations333
Decoding consumer resistance to near-expired products: The role of social stereotyping308
Editorial from branding to dupes: the new copyconomy179
FM ii: Copyright/ ID Statement133
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters121
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration97
Making AI work in retail: The vital role of human interaction93
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis85
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses73
Should firms display the sale price using larger font?70
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing62
Do non-fungible token (NFT) initiatives create market value for firms?59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production49
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction47
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior46
The power of words: how linguistic framing affects consent in retail privacy policies41
FM ii: Copyright/ ID Statement40
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing39
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth38
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance36
Should customers of all brands be multichannel? Investigating the moderating role of brand tier36
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach34
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations34
Too assertive to recommend: The effect of assertive tone on referral behavior33
The value of making producers personal32
Profitability of two-part tariffs in name-your-own-price markets32
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment31
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions30
FM ii: Copyright/ ID Statement30
Friends or Enemies? The impact of partial competitor referral on consumer purchase29
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets29
Unlocking the Potential of Web Data for Retailing Research28
Who owns the brand in the digital retailscape? Revisiting the power balance27
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans26
Fish versus whale: Revenue interaction between restaurants and food delivery platforms26
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation26
FM ii: Copyright/ ID Statement25
The enterprise activism risk model: How good intentions can jeopardize business success24
From my standpoint: How visual perspective affects visual experiences24
Retail labor as a marketing asset: Organizational depth, automation, and brand value23
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies22
FM ii: Copyright/ ID Statement21
The influence of the buy-now-pay-later payment mode on consumer spending decisions21
Autonomous stores: How levels of in-store automation affect store patronage21
The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases20
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers19
Household and retail panel data in retailing research: Time for a renaissance?18
Making omnichannel work: A dynamic capabilities roadmap for retail transformation17
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior17
The effect of competition on retail price and assortment size decisions: Theory and evidence17
Quiet sellers: When introversion drives salesperson performance17
Testing the performance of online recommendation agents: A meta-analysis16
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda16
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk16
Executive Summaries15
Immersive retailing: The in-store experience15
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns14
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps14
Reimagining personalization in the physical store14
Understanding retail media: Perspectives and implications for stakeholders12
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing12
Fulfillment, The New Retailer Battlefield12
Dynamic relationship changes between reviewers and consumers in online product reviews12
Challenging the customer12
Utilising eye-tracking data in retailing field research: A practical guide12
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary12
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness12
Multichannel customer purchase behavior and long tail effects in the fashion goods market12
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