OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Advertising is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	126
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers	109
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	85
A Meta-Analysis of the Effects of Disclosing Sponsored Content	69
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	60
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention	51
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	46
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	45
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising	42
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	41
Challenges and Future Directions of Computational Advertising Measurement Systems	39
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions	39
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape	36
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	35
Advancing Computational Advertising: Conceptualization of the Field and Future Directions	35
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	32
Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge	32
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses	31
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	31
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	31
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	31
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online	30
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	30
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	28
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	27

How Consumers Consume Social Media Influence	26
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages	26