Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?216
It’s All about Timing: Captive Targeting through Mobile Ads172
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective162
More than Shapes: The Silhouette Effect in Advertising116
Introduction to Computational Advertising Research Methodology Themed Issue98
Computer Vision Models for Image Analysis in Advertising Research76
Computational Methods for Improving the Observability of Platform-Based Advertising69
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns60
Computational Content Analysis in Advertising Research56
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?54
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages53
Reflections on My Editorship of the Journal of Advertising47
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode41
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand40
Transformative Advertising Research: Reimagining the Future of Advertising36
Boredom in the Creative Studio31
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition31
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking31
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures30
Celebrating 50 Years of the Journal of Advertising and Beyond30
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe27
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients26
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products24
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements24
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence24
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation24
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing24
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