Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective181
It’s All about Timing: Captive Targeting through Mobile Ads151
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?142
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data103
More than Shapes: The Silhouette Effect in Advertising91
Introduction to Computational Advertising Research Methodology Themed Issue57
Computational Methods for Improving the Observability of Platform-Based Advertising55
Computer Vision Models for Image Analysis in Advertising Research55
Computational Content Analysis in Advertising Research54
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns50
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?46
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising43
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages40
Reflections on My Editorship of the Journal of Advertising36
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode35
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand29
Boredom in the Creative Studio29
Transformative Advertising Research: Reimagining the Future of Advertising28
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures28
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition28
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing27
Celebrating 50 Years of the Journal of Advertising and Beyond25
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe23
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