Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads266
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?206
Correction106
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective100
More than Shapes: The Silhouette Effect in Advertising84
Introduction to Computational Advertising Research Methodology Themed Issue62
Computational Methods for Improving the Observability of Platform-Based Advertising61
Computational Content Analysis in Advertising Research50
Computer Vision Models for Image Analysis in Advertising Research43
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns40
Reflections on My Editorship of the Journal of Advertising39
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode37
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?36
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions33
Transformative Advertising Research: Reimagining the Future of Advertising31
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand30
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition29
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking29
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures29
Boredom in the Creative Studio27
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing27
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients26
Celebrating 50 Years of the Journal of Advertising and Beyond25
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products25
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence24
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