Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective151
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation135
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors128
Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media117
Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework94
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales86
Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor49
It’s All about Timing: Captive Targeting through Mobile Ads47
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising47
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques46
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements46
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models44
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent43
Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems42
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion37
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements34
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption33
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions27
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data27
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples27
Making Ads Stick: Role of Metaphors in Improving Advertising Memory26
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?26
Reliability of EEG Metrics for Assessing Video Advertisements25
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study24
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application24
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