OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	126
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers	109
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	85
A Meta-Analysis of the Effects of Disclosing Sponsored Content	69
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	60
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention	51
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	46
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	45
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising	42
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	41
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions	39
Challenges and Future Directions of Computational Advertising Measurement Systems	39
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape	36
Advancing Computational Advertising: Conceptualization of the Field and Future Directions	35
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	35
Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge	32
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	32
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	31
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	31
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	31
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses	31
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	30
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online	30
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	28
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	27

How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages	26
How Consumers Consume Social Media Influence	26
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	25
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	24
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising	24
Older People in Advertising	23
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis	23
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention	22
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	22
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	21
Artificial Intelligence in Advertising Creativity	20
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising	20
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	20
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	20
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	19
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic	19
Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers’ Faces on Consumers’ Brand Memory	19
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	19
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising	18
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects	17
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects	16
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being	16
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	14
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	14
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control	14
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism	14
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	14
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	13
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation	13
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media	12
Reviving and Improving Brand Awareness As a Construct in Advertising Research	12
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	12
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion	12
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	12
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	11
Brands Expressing Compassion and Care through Advertising	11
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media	11
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	10
Awe in Advertising: The Mediating Role of an Abstract Mindset	10
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising	10
Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences	10
Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness	9
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	9
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	9
Nostalgia: A Review, Propositions, and Future Research Agenda	9
Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages	9
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals	9
Transformative Advertising Research: Reimagining the Future of Advertising	9
Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust	9
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption	9

Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content	8
Advertising in a Context Harm Crisis	8
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	8
Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers	8
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	8
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion	8
Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus	8
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertis	8
The Future of Dataveillance in Advertising Theory and Practice	7
Asking Questions of AI Advertising: A Maieutic Approach	7
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes	7
Hypocrisy Induction in Advertising	7
Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica	7
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	7
Consumer Responses to AI-Generated Charitable Giving Ads	6
Shared Brand Equity	6
That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content	6
Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications	6
The Journal of Advertising’s First 50 Years	6
Interactive Ad Avoidance on Mobile Phones	6
Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions	6
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy	6
Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content	6
Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time	6
To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context	5
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior	5
Olympic Sponsorships and Brand Value: An Empirical Analysis	5
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising	5
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns	5
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe	5
ChatGPT, AI Advertising, and Advertising Research and Education	5
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	5
Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise	5
Mobile Technology and Advertising: Moving the Research Agenda Forward	5
Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern	5