Journal of Advertising

Papers
(The median citation count of Journal of Advertising is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads266
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?206
Correction106
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective100
More than Shapes: The Silhouette Effect in Advertising84
Introduction to Computational Advertising Research Methodology Themed Issue62
Computational Methods for Improving the Observability of Platform-Based Advertising61
Computational Content Analysis in Advertising Research50
Computer Vision Models for Image Analysis in Advertising Research43
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns40
Reflections on My Editorship of the Journal of Advertising39
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode37
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?36
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions33
Transformative Advertising Research: Reimagining the Future of Advertising31
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand30
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures29
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition29
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking29
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing27
Boredom in the Creative Studio27
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients26
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products25
Celebrating 50 Years of the Journal of Advertising and Beyond25
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence24
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation23
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe23
Introduction to Special Section Regarding Surveillance and Ethics in Advertising22
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements22
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent21
Reliability of EEG Metrics for Assessing Video Advertisements21
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study20
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques19
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors19
The Future of Dataveillance in Advertising Theory and Practice18
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations18
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising18
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children18
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior16
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations16
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions16
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy15
ChatGPT, AI Advertising, and Advertising Research and Education15
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?14
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance14
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement14
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience13
Reflections on Professionalism and Human Touch—A Tribute13
What a Difference 50 Years Makes!12
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?12
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI12
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond12
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements12
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers12
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising12
Are Concave Ads More Persuasive? The Role of Immersion11
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising11
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising10
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales10
Making Ads Stick: Role of Metaphors in Improving Advertising Memory10
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models10
Infusing Affective Computing Models into Advertising Research on Emotions10
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption10
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples10
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors9
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising9
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising9
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?9
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines9
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising9
Nostalgia: A Review, Propositions, and Future Research Agenda9
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking8
Out-of-Home Advertising: A Systematic Review and Research Agenda7
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising7
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective7
Gender and Advertising: A 50-Year Bibliometric Analysis7
Past, Present, and Future of the Journal of Advertising7
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study7
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance7
Asking Questions of AI Advertising: A Maieutic Approach7
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content7
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising6
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads6
Interactive Ad Avoidance on Mobile Phones6
A Meta-Analysis of the Antecedents and Consequences of Advertising Value6
Reviving and Improving Brand Awareness As a Construct in Advertising Research6
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising6
Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design6
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children6
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