OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective	181
It’s All about Timing: Captive Targeting through Mobile Ads	151
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	142
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	103
More than Shapes: The Silhouette Effect in Advertising	91
Introduction to Computational Advertising Research Methodology Themed Issue	57
Computer Vision Models for Image Analysis in Advertising Research	55
Computational Methods for Improving the Observability of Platform-Based Advertising	55
Computational Content Analysis in Advertising Research	54
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	50
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?	46
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising	43
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	40
Reflections on My Editorship of the Journal of Advertising	36
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode	35
Boredom in the Creative Studio	29
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand	29
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition	28
Transformative Advertising Research: Reimagining the Future of Advertising	28
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures	28
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing	27
Celebrating 50 Years of the Journal of Advertising and Beyond	25
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe	23
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients	22
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products	22

Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements	22
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence	22
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation	22
Reliability of EEG Metrics for Assessing Video Advertisements	20
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors	20
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent	19
Introduction to Special Section Regarding Surveillance and Ethics in Advertising	18
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques	18
How Consumers Consume Social Media Influence	18
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study	18
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	18
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?	17
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations	16
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations	16
The Future of Dataveillance in Advertising Theory and Practice	16
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness	16
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children	16
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions	16
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy	15
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising	15
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement	15
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience	14
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	14
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance	14
ChatGPT, AI Advertising, and Advertising Research and Education	14
Reflections on Professionalism and Human Touch—A Tribute	14
What a Difference 50 Years Makes!	13
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond	13
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements	13
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	12
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	12
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI	12
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising	12
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	11
Are Concave Ads More Persuasive? The Role of Immersion	11
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption	11
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising	11
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	11
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	10
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	10
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising	9
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?	9
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising	9
Nostalgia: A Review, Propositions, and Future Research Agenda	9
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising	9
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	9
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising	9
Infusing Affective Computing Models into Advertising Research on Emotions	9
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models	9
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance	8

User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines	8
Out-of-Home Advertising: A Systematic Review and Research Agenda	8
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	8
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors	8
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking	8
Past, Present, and Future of the Journal of Advertising	8
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising	7
A Meta-Analysis of the Antecedents and Consequences of Advertising Value	7
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content	7
Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach	7
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads	7
Gender and Advertising: A 50-Year Bibliometric Analysis	7
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study	7
Asking Questions of AI Advertising: A Maieutic Approach	7
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising	7
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective	6
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences	6
Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design	6
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children	6