OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
It’s All about Timing: Captive Targeting through Mobile Ads	298
Correction	228
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	116
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective	116
More than Shapes: The Silhouette Effect in Advertising	95
Introduction to Computational Advertising Research Methodology Themed Issue	66
Computational Methods for Improving the Observability of Platform-Based Advertising	65
Computational Content Analysis in Advertising Research	59
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	44
Computer Vision Models for Image Analysis in Advertising Research	44
Reflections on My Editorship of the Journal of Advertising	40
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?	36
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions	36
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode	35
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking	34
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition	34
Boredom in the Creative Studio	32
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures	30
Transformative Advertising Research: Reimagining the Future of Advertising	30
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe	30
Celebrating 50 Years of the Journal of Advertising and Beyond	29
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence	28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients	27
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products	27
Introduction to Special Section Regarding Surveillance and Ethics in Advertising	24

Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent	23
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements	23
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors	22
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study	21
Reliability of EEG Metrics for Assessing Video Advertisements	21
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising	21
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation	20
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques	20
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations	20
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior	20
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations	19
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children	18
The Future of Dataveillance in Advertising Theory and Practice	18
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions	18
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness	18
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	17
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy	17
ChatGPT, AI Advertising, and Advertising Research and Education	17
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement	17
Reflections on Professionalism and Human Touch—A Tribute	16
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance	16
What a Difference 50 Years Makes!	15
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience	15
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI	14
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond	14
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?	14
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements	13
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	13
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models	12
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising	12
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising	12
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption	12
Are Concave Ads More Persuasive? The Role of Immersion	12
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	11
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?	11
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising	11
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	11
Infusing Affective Computing Models into Advertising Research on Emotions	10
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising	10
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising	10
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising	10
Out-of-Home Advertising: A Systematic Review and Research Agenda	9
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors	9
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines	9
Nostalgia: A Review, Propositions, and Future Research Agenda	9
Past, Present, and Future of the Journal of Advertising	9
Gender and Advertising: A 50-Year Bibliometric Analysis	8
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking	8
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising	8
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance	8

Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study	8
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective	7
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content	7
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising	7
Asking Questions of AI Advertising: A Maieutic Approach	7
A Meta-Analysis of the Antecedents and Consequences of Advertising Value	7
Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal	7
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads	7
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising	7
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences	6
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children	6
What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions	6
Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay	6