OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-01-01 to 2025-01-01.)

Article	Citations
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing	210
Older People in Advertising	162
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation	113
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	109
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption	104
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques	94
Ethnic Minorities in Advertising	76
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements	69
Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor	55
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent	47
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising	42
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertis	39
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	38
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models	38
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study	38
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements	37
Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands	34
Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems	34
It’s All about Timing: Captive Targeting through Mobile Ads	33
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion	31
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals	30
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption	28
How Consumers Consume Social Media Influence	27
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	27
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	26

Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	25
Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework	25
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	24
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	23
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!	22
Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media	22
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective	22
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	21
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	18
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	18
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	18
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application	17
Reliability of EEG Metrics for Assessing Video Advertisements	17
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	16
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	16
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis	16
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness	15
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising	15
Advertising in a Context Harm Crisis	15
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?	14
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?	14
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	13
Infusing Affective Computing Models into Advertising Research on Emotions	13
Introduction to Computational Advertising Research Methodology Themed Issue	13
Awe in Advertising: The Mediating Role of an Abstract Mindset	12
Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender	12
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising	12
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology	12
How to Get Published in the Journal of Advertising: Tips from the Inside	12
More than Shapes: The Silhouette Effect in Advertising	12
Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment	12