OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective	151
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation	135
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors	128
Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media	117
Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework	94
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	86
Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor	49
It’s All about Timing: Captive Targeting through Mobile Ads	47
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising	47
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements	46
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques	46
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models	44
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent	43
Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems	42
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion	37
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements	34
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption	33
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	27
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	27
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	27
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	26
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	26
Reliability of EEG Metrics for Assessing Video Advertisements	25
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application	24
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study	24

Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	23
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!	22
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals	22
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption	22
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	21
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	21
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing	19
Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands	18
Ethnic Minorities in Advertising	18
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	18
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	18
Older People in Advertising	17
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective	16
Advertising in a Context Harm Crisis	16
How Consumers Consume Social Media Influence	16
Infusing Affective Computing Models into Advertising Research on Emotions	15
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising	15
Introduction to Computational Advertising Research Methodology Themed Issue	15
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?	15
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children	14
Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender	14
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	14
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?	14
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis	14
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	13
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations	13
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy	13
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions	13
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations	13
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	13