Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective181
It’s All about Timing: Captive Targeting through Mobile Ads151
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?142
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data103
More than Shapes: The Silhouette Effect in Advertising91
Introduction to Computational Advertising Research Methodology Themed Issue57
Computer Vision Models for Image Analysis in Advertising Research55
Computational Methods for Improving the Observability of Platform-Based Advertising55
Computational Content Analysis in Advertising Research54
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns50
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?46
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising43
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages40
Reflections on My Editorship of the Journal of Advertising36
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode35
Boredom in the Creative Studio29
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand29
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition28
Transformative Advertising Research: Reimagining the Future of Advertising28
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures28
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing27
Celebrating 50 Years of the Journal of Advertising and Beyond25
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe23
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients22
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products22
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements22
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence22
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation22
Reliability of EEG Metrics for Assessing Video Advertisements20
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors20
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent19
Introduction to Special Section Regarding Surveillance and Ethics in Advertising18
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques18
How Consumers Consume Social Media Influence18
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study18
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions18
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?17
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations16
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations16
The Future of Dataveillance in Advertising Theory and Practice16
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness16
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children16
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions16
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy15
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising15
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement15
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience14
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?14
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance14
ChatGPT, AI Advertising, and Advertising Research and Education14
Reflections on Professionalism and Human Touch—A Tribute14
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