Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads362
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective291
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?168
Correction128
More than Shapes: The Silhouette Effect in Advertising127
Introduction to Computational Advertising Research Methodology Themed Issue74
Computational Content Analysis in Advertising Research57
Computational Methods for Improving the Observability of Platform-Based Advertising50
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal49
Computer Vision Models for Image Analysis in Advertising Research48
Reflections on My Editorship of the Journal of Advertising47
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social43
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions41
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?39
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode38
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition38
Boredom in the Creative Studio36
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures35
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking35
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release35
Transformative Advertising Research: Reimagining the Future of Advertising31
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe29
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients28
Celebrating 50 Years of the Journal of Advertising and Beyond28
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence26
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising25
Introduction to Special Section Regarding Surveillance and Ethics in Advertising25
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation24
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study24
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques23
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements23
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent22
Reliability of EEG Metrics for Assessing Video Advertisements22
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior21
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors21
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations20
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations19
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
The Future of Dataveillance in Advertising Theory and Practice17
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions17
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