Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads251
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?195
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective176
Correction129
More than Shapes: The Silhouette Effect in Advertising102
Introduction to Computational Advertising Research Methodology Themed Issue91
Computational Methods for Improving the Observability of Platform-Based Advertising80
Computational Content Analysis in Advertising Research64
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns62
Computer Vision Models for Image Analysis in Advertising Research59
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?56
Reflections on My Editorship of the Journal of Advertising54
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode47
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages41
Boredom in the Creative Studio40
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand39
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking36
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition36
Transformative Advertising Research: Reimagining the Future of Advertising36
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures35
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products33
Celebrating 50 Years of the Journal of Advertising and Beyond31
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe29
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing26
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients26
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation25
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study25
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence25
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors25
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques24
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions23
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements23
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent22
Reliability of EEG Metrics for Assessing Video Advertisements21
Introduction to Special Section Regarding Surveillance and Ethics in Advertising21
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?20
How Consumers Consume Social Media Influence20
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations19
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations18
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children18
The Future of Dataveillance in Advertising Theory and Practice18
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement17
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions17
ChatGPT, AI Advertising, and Advertising Research and Education16
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy16
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance15
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience15
Reflections on Professionalism and Human Touch—A Tribute15
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?15
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond15
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