OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Brand warmth elicits feedback, not complaints	342
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	164
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	133
Hideous but worth it: Distinctive ugliness as a signal of luxury	111
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	85
Mindful consumption: Its conception, measurement, and implications	82
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	79
Uncertainty marketing tactics: An overview and a unifying framework	76
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	71
Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework	71
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	70
The attenuation effects of time and “sensemaking” surveys on customer revenge	64
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	59
Multichannel discount spillover in B2B markets	54
Bibliometric reviews—some guidelines	53
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	48
How universities can use social media for student acquisition	47
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	46
Customer experience orientation: Conceptual model, propositions, and research directions	45
The future of digital technologies in marketing: A conceptual framework and an overview	43
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
Introducing the ARTS framework: A tool for constructive re-inquiry	42
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	42
Examining post-purchase consumer responses to product automation	42
Correction: How within-person research can extend marketing knowledge	41

Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	39
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	39
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	39
Cooperation: An enduring theory of relationship marketing	37
The impact of analyst stock recommendations on firms’ relative exploration orientation	33
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	33
Marketing capability and the turnaround of financially distressed firms	32