OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	336
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	326
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	193
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	175
Mindful consumption: Its conception, measurement, and implications	171
Uncertainty marketing tactics: An overview and a unifying framework	121
Brand warmth elicits feedback, not complaints	117
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	100
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	89
Hideous but worth it: Distinctive ugliness as a signal of luxury	89
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	78
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	78
Bibliometric reviews—some guidelines	75
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	73
Multichannel discount spillover in B2B markets	72
The attenuation effects of time and “sensemaking” surveys on customer revenge	72
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	67
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	65
The future of digital technologies in marketing: A conceptual framework and an overview	65
How universities can use social media for student acquisition	59
Customer experience orientation: Conceptual model, propositions, and research directions	57
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	53
Examining post-purchase consumer responses to product automation	52
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	51
Correction: How within-person research can extend marketing knowledge	51

Introducing the ARTS framework: A tool for constructive re-inquiry	45
Cooperation: An enduring theory of relationship marketing	43
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	41
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	40
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	40
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	38
Revitalizing educational institutions through customer focus	37
How can businesses enhance customer resistance to brand switching?	36
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	35
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	35
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	35
A taxonomy of marketing organizations	35