OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Uncertainty marketing tactics: An overview and a unifying framework	325
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	318
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	188
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	170
The opportunities and costs of highly involved organizational buyers	164
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	119
Brand warmth elicits feedback, not complaints	104
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	95
Hideous but worth it: Distinctive ugliness as a signal of luxury	86
Mindful consumption: Its conception, measurement, and implications	81
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	76
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	76
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	73
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	72
The attenuation effects of time and “sensemaking” surveys on customer revenge	69
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	68
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	63
Multichannel discount spillover in B2B markets	62
Bibliometric reviews—some guidelines	60
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	56
The future of digital technologies in marketing: A conceptual framework and an overview	55
How universities can use social media for student acquisition	49
Customer experience orientation: Conceptual model, propositions, and research directions	47
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	47
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	47

Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	41
Examining post-purchase consumer responses to product automation	41
Correction: How within-person research can extend marketing knowledge	39
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	39
Introducing the ARTS framework: A tool for constructive re-inquiry	36
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	35
Cooperation: An enduring theory of relationship marketing	35
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	35