OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Revitalizing educational institutions through customer focus	270
Shifting focus in the fight against core environmental challenges	225
Mindful consumption: Its conception, measurement, and implications	197
The impact of scarcity cues on purchase likelihood of art-infused products	158
To boldly go…	136
(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms	110
Breaking bad news: How frontline employees cope with bad news disclosure to customers	102
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	100
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content	99
Hideous but worth it: Distinctive ugliness as a signal of luxury	98
The value of context-specific studies for marketing	92
Augmented reality-delivered product information at the point of sale: when information controllability backfires	79
A taxonomy of marketing organizations	76
How attributions of coproduction motives shape customer relationships over time	73
Co-creating educational consumer journeys: A sensemaking perspective	70
Inside sales structures and firm performance	70
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	69
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	69
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	65
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	65
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	60
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	56
How do firms value sales career paths?	55
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	55
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	54

Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	49
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis	47
From tablet to table: How augmented reality influences food desirability	46
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	44
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	42
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	42
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	38
Brand warmth elicits feedback, not complaints	38
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	38
Turning the wheels of engagement: Evidence from entertainment live streaming	37
The impact of analyst stock recommendations on firms’ relative exploration orientation	36