OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	377
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	346
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	287
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	265
The opportunities and costs of highly involved organizational buyers	170
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	167
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	141
Hideous but worth it: Distinctive ugliness as a signal of luxury	125
Brand warmth elicits feedback, not complaints	124
Mindful consumption: Its conception, measurement, and implications	123
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	118
Uncertainty marketing tactics: An overview and a unifying framework	114
A brand (new) experience: art, aesthetics, and sensory effects	97
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	96
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	89
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	86
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	84
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	73
Multichannel discount spillover in B2B markets	73
Bibliometric reviews—some guidelines	72
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	67
The attenuation effects of time and “sensemaking” surveys on customer revenge	65
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	62
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	61
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	60

Customer experience orientation: Conceptual model, propositions, and research directions	58
A model of online shopping cart abandonment: evidence from e-tail clickstream data	57
The future of digital technologies in marketing: A conceptual framework and an overview	54
Digital technologies: tensions in privacy and data	51
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	51
Examining post-purchase consumer responses to product automation	48
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	47
Did clickbait crack the code on virality?	44
Correction to: Contained: Why it’s better to display some products without a package	41
Correction: How within-person research can extend marketing knowledge	40
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	40
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	40
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	37
Introducing the ARTS framework: A tool for constructive re-inquiry	37