OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
The opportunities and costs of highly involved organizational buyers	342
Brand warmth elicits feedback, not complaints	312
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	255
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	227
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	180
Hideous but worth it: Distinctive ugliness as a signal of luxury	144
Mindful consumption: Its conception, measurement, and implications	140
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	136
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	123
Marketing research on Mobile apps: past, present and future	111
Uncertainty marketing tactics: An overview and a unifying framework	109
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	102
A brand (new) experience: art, aesthetics, and sensory effects	93
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	86
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	86
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	83
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	79
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	79
Multichannel discount spillover in B2B markets	76
The attenuation effects of time and “sensemaking” surveys on customer revenge	66
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	60
Bibliometric reviews—some guidelines	59
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
A model of online shopping cart abandonment: evidence from e-tail clickstream data	56
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	56

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	53
The future of digital technologies in marketing: A conceptual framework and an overview	51
Customer experience orientation: Conceptual model, propositions, and research directions	47
Did clickbait crack the code on virality?	46
Digital technologies: tensions in privacy and data	46
Examining post-purchase consumer responses to product automation	42
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	37
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	36
Correction to: Contained: Why it’s better to display some products without a package	36
Correction: How within-person research can extend marketing knowledge	35