Journal of the Academy of Marketing Science

Article	Citations
The opportunities and costs of highly involved organizational buyers	342
Brand warmth elicits feedback, not complaints	312
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	255
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	227
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	180
Hideous but worth it: Distinctive ugliness as a signal of luxury	144
Mindful consumption: Its conception, measurement, and implications	140
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	136
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	123
Marketing research on Mobile apps: past, present and future	111
Uncertainty marketing tactics: An overview and a unifying framework	109
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	102
A brand (new) experience: art, aesthetics, and sensory effects	93
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	86
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	86
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	83
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	79
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	79
Multichannel discount spillover in B2B markets	76
The attenuation effects of time and “sensemaking” surveys on customer revenge	66
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	60
Bibliometric reviews—some guidelines	59
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	56
A model of online shopping cart abandonment: evidence from e-tail clickstream data	56

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	53
The future of digital technologies in marketing: A conceptual framework and an overview	51
Customer experience orientation: Conceptual model, propositions, and research directions	47
Did clickbait crack the code on virality?	46
Digital technologies: tensions in privacy and data	46
Examining post-purchase consumer responses to product automation	42
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	37
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	36
Correction to: Contained: Why it’s better to display some products without a package	36
Correction: How within-person research can extend marketing knowledge	35
Introducing the ARTS framework: A tool for constructive re-inquiry	34
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	33
The effect of incentive structure on referral: the determining role of self-construal	33
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	33
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	31
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	30
Shifting focus in the fight against core environmental challenges	30
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	30
A taxonomy of marketing organizations	30
Revitalizing educational institutions through customer focus	27
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	26
Marketing capability and the turnaround of financially distressed firms	26
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	25
Beyond buying: Extending the concept of acquisition in consumption	25
How can businesses enhance customer resistance to brand switching?	25
The impact of analyst stock recommendations on firms’ relative exploration orientation	24
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	23
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	23
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	23
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	22
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	22
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	22
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	21
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	21
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	20
Expressions of customer rumination in online posts and firm responses	20
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	20
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	19
On the strategic use of product scarcity in marketing	18
Influencer marketing effectiveness: A meta-analytic review	18
The effect of implementing chatbot customer service on stock returns: an event study analysis	18
Generative AI in innovation and marketing processes: A roadmap of research opportunities	18
What’s not to like? Negations in brand messages increase consumer engagement	17
Utilizing managerial beliefs for set identification of price elasticities of demand	17
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	16
How artificiality and intelligence affect voice assistant evaluations	16
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	16
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	15
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	15

The bad-influencer effect: Indulgence undermines social connection	15
Robots do not judge: service robots can alleviate embarrassment in service encounters	15
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	15
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	15
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services	14
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises	14
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	14
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	14
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	14
Hey, Alexa! What attributes of Skills affect firm value?	14
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	14
The time-varying effects of rhetorical signals in crowdfunding campaigns	14
Do consumers benefit from national-brand listings by hard discounters?	14
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	14
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing	13
Network centrality and firm performance: A meta-analysis	13
Exclusivity strategies for digital products across digital and physical markets	13
(Un)intended spillovers of green government policies: The case of plastic regulations	13
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing	13
Activating the sustainable consumer:The role of customer involvement in corporate sustainability	13
The effect of customer asset strategies on acquisition performance in business-to-government markets	13
Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach	13
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	12
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	12
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	12
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	12
Moving the stakeholder journey forward	12
AI increases unethical consumer behavior due to reduced anticipatory guilt	12
Engagement in platform markets: A (video) game changer?	12
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	11
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	11
Defining, and understanding commitment to, activity streaks	11
The impact of corporate social irresponsibility on prosocial consumer behavior	11
Information search behavior at the post-purchase stage of the customer journey	11
Empowering GenAI stakeholders	11
Inside sales structures and firm performance	11
Delivering affordable clean energy to consumers	11
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	10
Purpose orientation: An emerging theory transforming business for a better world	10
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	10
Silently killing your panelists one email at a time: The true cost of email solicitations	10
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	10
Weathering the crash: Do customer-company relationships pay off during economic crises?	10
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	10
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	10
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	9
The design of B2B customer references: A signaling theory perspective	9
How an ethos of repair shapes material sustainability in services	9
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	9
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies	9
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics	9
Revisiting Gaussian copulas to handle endogenous regressors	9
Product recall effectiveness and consumers’ participation in corrective actions	9
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda	9
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions	9
Quest for insights: Leveraging data from the video game ecosystem in marketing	9
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	9
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	8
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	8
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation	8
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	8
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	8
Unintended consequences of in-store technology for frontline employees: An empirics-first approach	8
Personalized email marketing in loyalty programs: The role of multidimensional construal levels	8
Platform cooperatives in the sharing economy: How market challengers bring change from the margins	8
Stay or leave? How corporate responses to economic sanctions shape consumer reactions	8
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	8
Search modality effects: merely changing product search modality alters purchase intentions	8
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India	7
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	7
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities	7
How within-person research can extend marketing knowledge	7
Consumer resource integration and service innovation in social commerce: the role of social media influencers	7
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	7
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?	7
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	7
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	7
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	7
They’re not my people: When inclusive marketing backfires	7
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services	7

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence	7
Co-creating educational consumer journeys: A sensemaking perspective	7
How could anyone forget Harold W. Berkman?	7