Journal of the Academy of Marketing Science

Article	Citations
Revitalizing educational institutions through customer focus	270
Shifting focus in the fight against core environmental challenges	225
Mindful consumption: Its conception, measurement, and implications	197
The impact of scarcity cues on purchase likelihood of art-infused products	158
To boldly go…	136
(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms	110
Breaking bad news: How frontline employees cope with bad news disclosure to customers	102
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	100
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content	99
Hideous but worth it: Distinctive ugliness as a signal of luxury	98
The value of context-specific studies for marketing	92
Augmented reality-delivered product information at the point of sale: when information controllability backfires	79
A taxonomy of marketing organizations	76
How attributions of coproduction motives shape customer relationships over time	73
Inside sales structures and firm performance	70
Co-creating educational consumer journeys: A sensemaking perspective	70
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	69
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	69
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	65
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	65
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	60
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	56
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	55
How do firms value sales career paths?	55
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	54

Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	49
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis	47
From tablet to table: How augmented reality influences food desirability	46
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	44
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	42
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	42
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	38
Brand warmth elicits feedback, not complaints	38
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	38
Turning the wheels of engagement: Evidence from entertainment live streaming	37
The impact of analyst stock recommendations on firms’ relative exploration orientation	36
Dynamic interplays between online reviews and marketing promotions	35
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands	35
The opportunities and costs of highly involved organizational buyers	34
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	33
Marketing capability and the turnaround of financially distressed firms	33
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	31
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	31
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	31
Empowering GenAI stakeholders	29
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis	28
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	28
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	26
Marketing research on Mobile apps: past, present and future	26
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	25
Uncertainty marketing tactics: An overview and a unifying framework	23
The impact of corporate social irresponsibility on prosocial consumer behavior	23
Family responses to resource scarcity	23
How within-person research can extend marketing knowledge	22
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	22
AI increases unethical consumer behavior due to reduced anticipatory guilt	21
How does consumer engagement evolve when brands post across multiple social media?	21
The effect of disease anthropomorphism on compliance with health recommendations	21
Brand transgressions: How, when, and why home country bias backfires	20
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings	20
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	20
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	20
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	18
Critics’ conformity to consumers in movie evaluation	18
On the strategic use of product scarcity in marketing	17
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor	17
The greenguard effect: When and why consumers react less negatively following green product failures	16
The effect of positive anticipatory utility on product pre‑order evaluations and choices	16
When the road is rocky: Investigating the role of vulnerability in consumer journeys	16
Information search behavior at the post-purchase stage of the customer journey	15
Delivering affordable clean energy to consumers	14
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	14
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program	14
Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes	14
Expressions of customer rumination in online posts and firm responses	14

Correction: Introducing the ARTS framework: A tool for constructive re-inquiry	12
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time	12
Influencer marketing unlocked: Understanding the value chains driving the creator economy	12
What brand do I use for my new product? The impact of new product branding decisions on firm value	12
A brand (new) experience: art, aesthetics, and sensory effects	12
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	12
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	12
Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance	12
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	12
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	11
Purpose orientation: An emerging theory transforming business for a better world	11
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	11
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	11
Silently killing your panelists one email at a time: The true cost of email solicitations	11
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	11
Utilizing managerial beliefs for set identification of price elasticities of demand	11
Emergence in marketing: an institutional and ecosystem framework	11
Defining, and understanding commitment to, activity streaks	11
When drivers become inhibitors of organic consumption: the need for a multistage view	10
Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research	10
Access-based customer journeys	10
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding	10
Generative AI in innovation and marketing processes: A roadmap of research opportunities	10
Digital business capability: its impact on firm and customer performance	9
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	9
Corporate sustainability research in marketing: Mapping progress and broadening our perspective	9
Consumer preference for pay-per-use service tariffs: the roles of mental accounting	9
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols	9
Designing satisfying service encounters: website versus store touchpoints	9
Influencer marketing effectiveness: A meta-analytic review	8
Artificial intelligence marketing usage and firm performance	8
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude	8
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	8
The effect of implementing chatbot customer service on stock returns: an event study analysis	8
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	8
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis	8
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	8
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions	8
Diversity representation in advertising	8
The bad-influencer effect: Indulgence undermines social connection	8
Bibliometric reviews—some guidelines	8
The value relevance of digital marketing capabilities to firm performance	8
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	8
Research on sales and ethics: Mapping the past and charting the future	7
Unpacking when and how customer involvement as co-developer affects supplier new product performance	7
CEO narcissism, brand acquisition and disposal, and stock returns	7
What’s not to like? Negations in brand messages increase consumer engagement	7
Product recall effectiveness and consumers’ participation in corrective actions	7
Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance	7
Narrative curation and stewardship in contested marketspaces	7
Brand loyalty in the face of stockouts	7
The attenuation effects of time and “sensemaking” surveys on customer revenge	7
Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes	7
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	7
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance	6
Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance	6
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	6
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	6
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	6
Multichannel discount spillover in B2B markets	6
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	6
One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing	6
When previous relationships limit the new: The interplay between product anthropomorphism and used products	6
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry	6
The show must go on: The role of contract frames in safeguarding relationship continuity	6
The ubiquity of scarcity	6
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	6
Revisiting Gaussian copulas to handle endogenous regressors	5
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation	5
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation	5
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort	5
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	5
Weathering the crash: Do customer-company relationships pay off during economic crises?	5
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences	5
A theory of sales system shocks	5
Guest Editorial: Responsible Research in Marketing	5
In pursuit of actionable research implications	5
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	5
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	5
The Effect of Air Pollution on Food Preferences	5

Building effective inside-outside sales rep dyads: A collaboration perspective	5
Dynamic and global drivers of salesperson effectiveness	5
Trying not to spend	5
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value	5
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	5
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	5
Addressing the greatest global challenges (UN SDGs) with a marketing lens	5
Robots do not judge: service robots can alleviate embarrassment in service encounters	5