Journal of the Academy of Marketing Science

Article	Citations
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	319
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	276
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	247
Hideous but worth it: Distinctive ugliness as a signal of luxury	201
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	161
Brand warmth elicits feedback, not complaints	130
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	128
Mindful consumption: Its conception, measurement, and implications	121
Marketing research on Mobile apps: past, present and future	105
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	101
The opportunities and costs of highly involved organizational buyers	95
Uncertainty marketing tactics: An overview and a unifying framework	90
A brand (new) experience: art, aesthetics, and sensory effects	87
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	84
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	83
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	78
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	76
Multichannel discount spillover in B2B markets	73
The attenuation effects of time and “sensemaking” surveys on customer revenge	72
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	71
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	64
Bibliometric reviews—some guidelines	56
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	55
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	55
Customer experience orientation: Conceptual model, propositions, and research directions	51

A model of online shopping cart abandonment: evidence from e-tail clickstream data	49
The future of digital technologies in marketing: A conceptual framework and an overview	48
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	46
Digital technologies: tensions in privacy and data	44
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	43
Examining post-purchase consumer responses to product automation	43
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
Did clickbait crack the code on virality?	41
Contained: why it’s better to display some products without a package	41
Correction to: Contained: Why it’s better to display some products without a package	38
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	35
Introducing the ARTS framework: A tool for constructive re-inquiry	35
Correction: How within-person research can extend marketing knowledge	35
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	34
The effect of incentive structure on referral: the determining role of self-construal	34
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	33
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	31
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	31
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	29
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	29
The impact of analyst stock recommendations on firms’ relative exploration orientation	28
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	28
Marketing capability and the turnaround of financially distressed firms	28
Revitalizing educational institutions through customer focus	27
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	27
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	27
Shifting focus in the fight against core environmental challenges	26
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	23
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	23
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	22
Beyond buying: Extending the concept of acquisition in consumption	21
How can businesses enhance customer resistance to brand switching?	20
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	20
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	20
A taxonomy of marketing organizations	19
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	19
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	19
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	19
Utilizing managerial beliefs for set identification of price elasticities of demand	19
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	18
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	18
On the strategic use of product scarcity in marketing	18
Expressions of customer rumination in online posts and firm responses	18
Generative AI in innovation and marketing processes: A roadmap of research opportunities	17
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	17
The effect of implementing chatbot customer service on stock returns: an event study analysis	17
The bad-influencer effect: Indulgence undermines social connection	16
Guest Editorial: Responsible Research in Marketing	16
Influencer marketing effectiveness: A meta-analytic review	16
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	15

What’s not to like? Negations in brand messages increase consumer engagement	15
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	15
How artificiality and intelligence affect voice assistant evaluations	15
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	15
Robots do not judge: service robots can alleviate embarrassment in service encounters	15
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	15
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	14
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	14
The time-varying effects of rhetorical signals in crowdfunding campaigns	14
Hey, Alexa! What attributes of Skills affect firm value?	14
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	14
Do consumers benefit from national-brand listings by hard discounters?	13
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	13
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	13
Network centrality and firm performance: A meta-analysis	13
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	13
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services	13
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	13
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises	13
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing	12
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	12
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing	12
Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach	12
Engagement in platform markets: A (video) game changer?	12
Exclusivity strategies for digital products across digital and physical markets	12
The effect of customer asset strategies on acquisition performance in business-to-government markets	12
Moving the stakeholder journey forward	11
(Un)intended spillovers of green government policies: The case of plastic regulations	11
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	11
Activating the sustainable consumer:The role of customer involvement in corporate sustainability	11
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	10
Inside sales structures and firm performance	10
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	10
The impact of corporate social irresponsibility on prosocial consumer behavior	10
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	10
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	10
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	10
Empowering GenAI stakeholders	10
AI increases unethical consumer behavior due to reduced anticipatory guilt	10
Silently killing your panelists one email at a time: The true cost of email solicitations	10
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	9
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	9
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	9
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies	9
Information search behavior at the post-purchase stage of the customer journey	9
Purpose orientation: An emerging theory transforming business for a better world	9
Defining, and understanding commitment to, activity streaks	9
Product recall effectiveness and consumers’ participation in corrective actions	9
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	9
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	9
Delivering affordable clean energy to consumers	9
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	9
Weathering the crash: Do customer-company relationships pay off during economic crises?	9
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	9
Stay or leave? How corporate responses to economic sanctions shape consumer reactions	8
Quest for insights: Leveraging data from the video game ecosystem in marketing	8
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	8
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	8
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda	8
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	8
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	8
The design of B2B customer references: A signaling theory perspective	8
Revisiting Gaussian copulas to handle endogenous regressors	8
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics	8
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions	8
How an ethos of repair shapes material sustainability in services	8
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	8
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation	7
The future of buyer–seller interactions: a conceptual framework and research agenda	7
Unintended consequences of in-store technology for frontline employees: An empirics-first approach	7
Salient knowledge that others are also evaluating reduces judgment extremity	7
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	7
Personalized email marketing in loyalty programs: The role of multidimensional construal levels	7
Consumer resource integration and service innovation in social commerce: the role of social media influencers	7
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities	7
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?	7
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India	7
Search modality effects: merely changing product search modality alters purchase intentions	7
Platform cooperatives in the sharing economy: How market challengers bring change from the margins	7
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	7

How could anyone forget Harold W. Berkman?	7
They’re not my people: When inclusive marketing backfires	7
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor	6
Reimagining marketing strategy: driving the debate on grand challenges	6
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence	6
Co-creating educational consumer journeys: A sensemaking perspective	6
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	6
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services	6
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	6
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	6
Augmented reality-delivered product information at the point of sale: when information controllability backfires	6
How within-person research can extend marketing knowledge	6
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	6