Journal of the Academy of Marketing Science

Article	Citations
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	296
The opportunities and costs of highly involved organizational buyers	250
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	224
Mindful consumption: Its conception, measurement, and implications	178
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	145
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	113
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	111
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	109
Uncertainty marketing tactics: An overview and a unifying framework	97
Hideous but worth it: Distinctive ugliness as a signal of luxury	86
Brand warmth elicits feedback, not complaints	85
Marketing research on Mobile apps: past, present and future	83
A brand (new) experience: art, aesthetics, and sensory effects	81
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	81
When drivers become inhibitors of organic consumption: the need for a multistage view	77
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	75
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	72
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	71
Multichannel discount spillover in B2B markets	66
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	62
The attenuation effects of time and “sensemaking” surveys on customer revenge	62
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	60
Bibliometric reviews—some guidelines	59
A model of online shopping cart abandonment: evidence from e-tail clickstream data	51
Customer experience orientation: Conceptual model, propositions, and research directions	51

Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	51
The future of digital technologies in marketing: A conceptual framework and an overview	48
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	45
Digital technologies: tensions in privacy and data	44
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	42
Contained: why it’s better to display some products without a package	41
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	41
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	40
Examining post-purchase consumer responses to product automation	40
Did clickbait crack the code on virality?	39
Correction to: Contained: Why it’s better to display some products without a package	37
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	35
Correction: How within-person research can extend marketing knowledge	35
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	35
Introducing the ARTS framework: A tool for constructive re-inquiry	35
The effect of incentive structure on referral: the determining role of self-construal	32
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	32
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	31
Behaviorally targeted location-based mobile marketing	29
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	28
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	27
The impact of analyst stock recommendations on firms’ relative exploration orientation	27
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	27
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	26
Revitalizing educational institutions through customer focus	25
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	25
Marketing capability and the turnaround of financially distressed firms	25
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	25
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	24
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	23
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	23
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	22
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	21
Shifting focus in the fight against core environmental challenges	20
A taxonomy of marketing organizations	19
Utilizing managerial beliefs for set identification of price elasticities of demand	18
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	17
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	17
Generative AI in innovation and marketing processes: A roadmap of research opportunities	16
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	16
Influencer marketing effectiveness: A meta-analytic review	16
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	16
On the strategic use of product scarcity in marketing	16
Expressions of customer rumination in online posts and firm responses	15
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	15
The effect of implementing chatbot customer service on stock returns: an event study analysis	15
The bad-influencer effect: Indulgence undermines social connection	15
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	14
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	14

When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	14
What’s not to like? Negations in brand messages increase consumer engagement	14
Robots do not judge: service robots can alleviate embarrassment in service encounters	14
Guest Editorial: Responsible Research in Marketing	14
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	13
Hey, Alexa! What attributes of Skills affect firm value?	13
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	13
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	13
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	13
The time-varying effects of rhetorical signals in crowdfunding campaigns	13
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	13
How artificiality and intelligence affect voice assistant evaluations	13
Do consumers benefit from national-brand listings by hard discounters?	13
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	12
Self-oriented competitiveness in salespeople: sales management implications	12
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises	12
Network centrality and firm performance: A meta-analysis	12
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	12
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	12
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing	11
The effect of customer asset strategies on acquisition performance in business-to-government markets	11
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services	11
Moving the stakeholder journey forward	11
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing	11
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	11
Engagement in platform markets: A (video) game changer?	11
Inside sales structures and firm performance	10
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	10
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	10
Exclusivity strategies for digital products across digital and physical markets	10
The impact of corporate social irresponsibility on prosocial consumer behavior	10
AI increases unethical consumer behavior due to reduced anticipatory guilt	10
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	10
(Un)intended spillovers of green government policies: The case of plastic regulations	10
Activating the sustainable consumer:The role of customer involvement in corporate sustainability	10
Empowering GenAI stakeholders	10
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	9
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	9
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	9
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	9
Delivering affordable clean energy to consumers	9
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	9
Silently killing your panelists one email at a time: The true cost of email solicitations	9
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	9
Information search behavior at the post-purchase stage of the customer journey	8
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies	8
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	8
Product recall effectiveness and consumers’ participation in corrective actions	8
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	8
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	8
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	8
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions	8
Revisiting Gaussian copulas to handle endogenous regressors	8
Purpose orientation: An emerging theory transforming business for a better world	8
Defining, and understanding commitment to, activity streaks	8
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	8
Weathering the crash: Do customer-company relationships pay off during economic crises?	8
How an ethos of repair shapes material sustainability in services	7
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics	7
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	7
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	7
Stay or leave? How corporate responses to economic sanctions shape consumer reactions	7
The design of B2B customer references: A signaling theory perspective	7
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	7
Unintended consequences of in-store technology for frontline employees: An empirics-first approach	7
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda	7
Quest for insights: Leveraging data from the video game ecosystem in marketing	7
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	7
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation	6
Platform cooperatives in the sharing economy: How market challengers bring change from the margins	6
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	6
How could anyone forget Harold W. Berkman?	6
Reimagining marketing strategy: driving the debate on grand challenges	6
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities	6
Search modality effects: merely changing product search modality alters purchase intentions	6
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	6
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India	6
Salient knowledge that others are also evaluating reduces judgment extremity	6
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	6
Personalized email marketing in loyalty programs: The role of multidimensional construal levels	6

Consumer resource integration and service innovation in social commerce: the role of social media influencers	6
The future of buyer–seller interactions: a conceptual framework and research agenda	6
They’re not my people: When inclusive marketing backfires	6
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?	6
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry	5
Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance	5
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	5
How within-person research can extend marketing knowledge	5
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence	5
Emergence in marketing: an institutional and ecosystem framework	5
Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes	5
Artificial intelligence marketing usage and firm performance	5
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services	5
Augmented reality-delivered product information at the point of sale: when information controllability backfires	5
Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research	5
The ubiquity of scarcity	5
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor	5
CEO narcissism, brand acquisition and disposal, and stock returns	5
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	5
Co-creating educational consumer journeys: A sensemaking perspective	5
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	5