OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
A strategic framework for artificial intelligence in marketing	370
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI	332
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda	244
Customer engagement in social media: a framework and meta-analysis	202
Online influencer marketing	134
Digital technologies: tensions in privacy and data	89
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making	85
The biasing effect of common method variance: some clarifications	83
How and when do big data investments pay off? The role of marketing affordances and service innovation	78
Revisiting Gaussian copulas to handle endogenous regressors	73
Pandemics and marketing: insights, impacts, and research opportunities	72
Social interactions in the metaverse: Framework, initial evidence, and research roadmap	64
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions	63
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	62
The importance of behavioral outcomes	61
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity	60
Digital business capability: its impact on firm and customer performance	58
The future of buyer–seller interactions: a conceptual framework and research agenda	52
Marketing research on Mobile apps: past, present and future	52
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation	51
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment	47
Reimagining marketing strategy: driving the debate on grand challenges	46
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	45
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance	44
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	43

Emergence in marketing: an institutional and ecosystem framework	43
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions	43
How does consumer engagement evolve when brands post across multiple social media?	41
Robots do not judge: service robots can alleviate embarrassment in service encounters	39
Upper echelons research in marketing	39
Consumer resource integration and service innovation in social commerce: the role of social media influencers	36
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences	35
How consumer digital signals are reshaping the customer journey	34
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them	34
Behaviorally targeted location-based mobile marketing	33
The dynamic nature of marketing constructs	33
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	32
Buyer–supplier relationship dynamics: a systematic review	32
The interplay between business and personal trust on relationship performance in conditions of market turbulence	31
The value relevance of digital marketing capabilities to firm performance	31
More than money: establishing the importance of a sense of purpose for salespeople	30
A theory of multiformat communication: mechanisms, dynamics, and strategies	29
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions	28
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling	28
Knowledge structure in product- and brand origin–related research	28
Artificial intelligence focus and firm performance	27
Customer inertia marketing	26
Guest Editorial: Responsible Research in Marketing	26
Pay attention, please! Person brand building in organized online attention economies	26
Designing satisfying service encounters: website versus store touchpoints	25
The effect of implementing chatbot customer service on stock returns: an event study analysis	24
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos	23
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms	23
Sales enablement: conceptualizing and developing a dynamic capability	23
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding	22
How artificiality and intelligence affect voice assistant evaluations	22
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	21
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	21
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market	20
Marketing experience of CEOs and corporate social performance	20
When drivers become inhibitors of organic consumption: the need for a multistage view	19
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	19
Consumer arrogance and word-of-mouth	19
The future of digital technologies in marketing: A conceptual framework and an overview	19
Self-oriented competitiveness in salespeople: sales management implications	18
The value of context-specific studies for marketing	18
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	18
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	17
AI increases unethical consumer behavior due to reduced anticipatory guilt	17
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods	17
Augmented reality-delivered product information at the point of sale: when information controllability backfires	16
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects	16
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	15
Retail service innovations and their impact on retailer shareholder value: evidence from an event study	15
Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes	15

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention