OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
The opportunities and costs of highly involved organizational buyers	342
Brand warmth elicits feedback, not complaints	312
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	255
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	227
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	180
Hideous but worth it: Distinctive ugliness as a signal of luxury	144
Mindful consumption: Its conception, measurement, and implications	140
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	136
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	123
Marketing research on Mobile apps: past, present and future	111
Uncertainty marketing tactics: An overview and a unifying framework	109
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	102
A brand (new) experience: art, aesthetics, and sensory effects	93
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	86
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	86
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	83
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	79
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	79
Multichannel discount spillover in B2B markets	76
The attenuation effects of time and “sensemaking” surveys on customer revenge	66
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	60
Bibliometric reviews—some guidelines	59
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	56
A model of online shopping cart abandonment: evidence from e-tail clickstream data	56

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	53
The future of digital technologies in marketing: A conceptual framework and an overview	51
Customer experience orientation: Conceptual model, propositions, and research directions	47
Did clickbait crack the code on virality?	46
Digital technologies: tensions in privacy and data	46
Examining post-purchase consumer responses to product automation	42
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	37
Correction to: Contained: Why it’s better to display some products without a package	36
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	36
Correction: How within-person research can extend marketing knowledge	35
Introducing the ARTS framework: A tool for constructive re-inquiry	34
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	33
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	33
The effect of incentive structure on referral: the determining role of self-construal	33
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	31
A taxonomy of marketing organizations	30
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	30
Shifting focus in the fight against core environmental challenges	30
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	30
Revitalizing educational institutions through customer focus	27
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	26
Marketing capability and the turnaround of financially distressed firms	26
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	25
Beyond buying: Extending the concept of acquisition in consumption	25
How can businesses enhance customer resistance to brand switching?	25
The impact of analyst stock recommendations on firms’ relative exploration orientation	24
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	23
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	23
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	23
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	22
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	22
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	22
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	21
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	21
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	20
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	20
Expressions of customer rumination in online posts and firm responses	20
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	19
Generative AI in innovation and marketing processes: A roadmap of research opportunities	18
On the strategic use of product scarcity in marketing	18
Influencer marketing effectiveness: A meta-analytic review	18
The effect of implementing chatbot customer service on stock returns: an event study analysis	18
Utilizing managerial beliefs for set identification of price elasticities of demand	17
What’s not to like? Negations in brand messages increase consumer engagement	17
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	16
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	16
How artificiality and intelligence affect voice assistant evaluations	16
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	15
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	15

Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	15
The bad-influencer effect: Indulgence undermines social connection	15
Robots do not judge: service robots can alleviate embarrassment in service encounters	15
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	15