OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Brand warmth elicits feedback, not complaints	342
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	164
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	133
Hideous but worth it: Distinctive ugliness as a signal of luxury	111
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	85
Mindful consumption: Its conception, measurement, and implications	82
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	79
Uncertainty marketing tactics: An overview and a unifying framework	76
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	71
Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework	71
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	70
The attenuation effects of time and “sensemaking” surveys on customer revenge	64
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	59
Multichannel discount spillover in B2B markets	54
Bibliometric reviews—some guidelines	53
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	48
How universities can use social media for student acquisition	47
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	46
Customer experience orientation: Conceptual model, propositions, and research directions	45
The future of digital technologies in marketing: A conceptual framework and an overview	43
Examining post-purchase consumer responses to product automation	42
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
Introducing the ARTS framework: A tool for constructive re-inquiry	42
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	42
Correction: How within-person research can extend marketing knowledge	41

Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	39
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	39
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	39
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
Cooperation: An enduring theory of relationship marketing	37
The impact of analyst stock recommendations on firms’ relative exploration orientation	33
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	33
Marketing capability and the turnaround of financially distressed firms	32
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	31
Revitalizing educational institutions through customer focus	30
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	30
How can businesses enhance customer resistance to brand switching?	30
When and how simplified nutrition labels improve fast-food choices	29
Access-based consumption revisited	28
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	28
Beyond buying: Extending the concept of acquisition in consumption	27
Consumer expertise across technological frontiers: Consumer literacy, the internet, and artificial intelligence	27
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	27
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	26
Shifting focus in the fight against core environmental challenges	26
Utilizing managerial beliefs for set identification of price elasticities of demand	25
A taxonomy of marketing organizations	25
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	25
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	25
Expressions of customer rumination in online posts and firm responses	25
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	23
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	23
On the strategic use of product scarcity in marketing	23
Influencer marketing effectiveness: A meta-analytic review	22
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	20
Price incentives and channel cooperation	20
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	20
Generative AI in innovation and marketing processes: A roadmap of research opportunities	20
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey	20
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	18
Strategies in the silver economy: A framework and a research agenda	18
The bad-influencer effect: Indulgence undermines social connection	18
Standards for scale development in marketing: Elevating the role of theory	18
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	18
Direct and spillover promotional effects on drug prescriptions: Comparing differential physician- vs. patient-focused promotional effects	17
Possessions and the extended and incorporated self	17
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	17
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	16
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	16
Do consumers benefit from national-brand listings by hard discounters?	16
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	16
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	16
Network centrality and firm performance: A meta-analysis	16
The time-varying effects of rhetorical signals in crowdfunding campaigns	16