OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	311
The opportunities and costs of highly involved organizational buyers	260
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	238
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	190
Mindful consumption: Its conception, measurement, and implications	152
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	121
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	120
Brand warmth elicits feedback, not complaints	119
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	104
Hideous but worth it: Distinctive ugliness as a signal of luxury	92
Marketing research on Mobile apps: past, present and future	91
Uncertainty marketing tactics: An overview and a unifying framework	87
A brand (new) experience: art, aesthetics, and sensory effects	86
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	84
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	80
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	79
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	76
Multichannel discount spillover in B2B markets	72
The attenuation effects of time and “sensemaking” surveys on customer revenge	70
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	69
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	66
Bibliometric reviews—some guidelines	61
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	54
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	53
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	53

Customer experience orientation: Conceptual model, propositions, and research directions	48
Digital technologies: tensions in privacy and data	47
A model of online shopping cart abandonment: evidence from e-tail clickstream data	47
Contained: why it’s better to display some products without a package	44
The future of digital technologies in marketing: A conceptual framework and an overview	44
Did clickbait crack the code on virality?	41
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	41
Examining post-purchase consumer responses to product automation	40
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	40
Correction: How within-person research can extend marketing knowledge	37
Correction to: Contained: Why it’s better to display some products without a package	37
Introducing the ARTS framework: A tool for constructive re-inquiry	35
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	35
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	34
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	32
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	31
The effect of incentive structure on referral: the determining role of self-construal	30
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	29
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	29
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	28
The impact of analyst stock recommendations on firms’ relative exploration orientation	27
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	27
Marketing capability and the turnaround of financially distressed firms	27
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	26
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	26
A taxonomy of marketing organizations	26
Shifting focus in the fight against core environmental challenges	26
Revitalizing educational institutions through customer focus	26
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	23
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	23
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	21
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	21
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	20
Utilizing managerial beliefs for set identification of price elasticities of demand	19
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	19
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	18
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	18
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	18
On the strategic use of product scarcity in marketing	18
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	17
Expressions of customer rumination in online posts and firm responses	17
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	17
Generative AI in innovation and marketing processes: A roadmap of research opportunities	16
What’s not to like? Negations in brand messages increase consumer engagement	16
Influencer marketing effectiveness: A meta-analytic review	16
The bad-influencer effect: Indulgence undermines social connection	16
The effect of implementing chatbot customer service on stock returns: an event study analysis	16
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	15
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	15
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	15

How artificiality and intelligence affect voice assistant evaluations	15
Guest Editorial: Responsible Research in Marketing	15
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	14
Hey, Alexa! What attributes of Skills affect firm value?	14
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	14
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	14
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	14
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	14
Robots do not judge: service robots can alleviate embarrassment in service encounters	14