OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	329
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	296
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	252
The opportunities and costs of highly involved organizational buyers	210
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	169
Uncertainty marketing tactics: An overview and a unifying framework	137
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	134
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	128
Brand warmth elicits feedback, not complaints	114
Marketing research on Mobile apps: past, present and future	107
Mindful consumption: Its conception, measurement, and implications	99
Hideous but worth it: Distinctive ugliness as a signal of luxury	95
A brand (new) experience: art, aesthetics, and sensory effects	87
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	85
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	81
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	80
Multichannel discount spillover in B2B markets	75
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	75
The attenuation effects of time and “sensemaking” surveys on customer revenge	74
Bibliometric reviews—some guidelines	71
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	60
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	58
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	52
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	51

Customer experience orientation: Conceptual model, propositions, and research directions	51
A model of online shopping cart abandonment: evidence from e-tail clickstream data	49
The future of digital technologies in marketing: A conceptual framework and an overview	45
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	44
Digital technologies: tensions in privacy and data	44
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
Did clickbait crack the code on virality?	42
Examining post-purchase consumer responses to product automation	38
Correction to: Contained: Why it’s better to display some products without a package	37
Correction: How within-person research can extend marketing knowledge	35
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	35
Introducing the ARTS framework: A tool for constructive re-inquiry	35
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	34
The effect of incentive structure on referral: the determining role of self-construal	32
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	31
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	31
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	31
Beyond buying: Extending the concept of acquisition in consumption	30
How can businesses enhance customer resistance to brand switching?	29
Shifting focus in the fight against core environmental challenges	29
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	29
Revitalizing educational institutions through customer focus	27
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	27
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	26
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	26
Marketing capability and the turnaround of financially distressed firms	26
A taxonomy of marketing organizations	23
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	23
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	23
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	22
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	22
The impact of analyst stock recommendations on firms’ relative exploration orientation	22
Utilizing managerial beliefs for set identification of price elasticities of demand	21
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	21
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	20
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	20
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	19
On the strategic use of product scarcity in marketing	19
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	19
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	19
Expressions of customer rumination in online posts and firm responses	19
The effect of implementing chatbot customer service on stock returns: an event study analysis	18
Generative AI in innovation and marketing processes: A roadmap of research opportunities	18
Guest Editorial: Responsible Research in Marketing	17
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	17
Influencer marketing effectiveness: A meta-analytic review	17
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	17
How artificiality and intelligence affect voice assistant evaluations	16
What’s not to like? Negations in brand messages increase consumer engagement	15
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	15

Robots do not judge: service robots can alleviate embarrassment in service encounters	15
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	15
The bad-influencer effect: Indulgence undermines social connection	15
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	15
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	15