OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Call for Nominations: Editor in Chief	149
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	92
Call for Nominations: Editor in Chief	68
Dominance Effects in the Wild	67
Race in Consumer Research: Past, Present, and Future	59
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	56
When Language Matters	55
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	54
Creating Responsible Subjects: The Role of Mediated Affective Encounters	53
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	47
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	45
A Word of Thanks	41
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	36
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	35
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	34
What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis	33
A Word of Thanks	33
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	33
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	33
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	33
Giving Suggestions: Using Quantity Requests to Increase Donations	32
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	31
How Algorithms Constrain Consumer Experience	31
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	30
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	28

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	28
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	28
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	27
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	27
How Verb Tense Shapes Persuasion	27
Using Cultural Repertoires during Unsettled Times	27
Improving Our Scientific Understanding of Consumer Behavior	27