OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Call for Nominations: Editor in Chief	101
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	82
Call for Nominations: Editor in Chief	80
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	68
When Language Matters	62
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	59
Dominance Effects in the Wild	53
Race in Consumer Research: Past, Present, and Future	50
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	44
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	40
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	39
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	39
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	38
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	37
A Word of Thanks	36
What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis	35
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	35
A Word of Thanks	34
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	33
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	32
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	32
How Algorithms Constrain Consumer Experience	32
Giving Suggestions: Using Quantity Requests to Increase Donations	32
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	31
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	30

Using Cultural Repertoires during Unsettled Times	30
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	30
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	28
Three Themes for the Future of Brands in a Changing Consumer Marketplace	28
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	28