OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Call for Nominations: Editor in Chief	150
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	129
Dominance Effects in the Wild	120
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	90
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	85
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	67
Race in Consumer Research: Past, Present, and Future	57
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	57
When Language Matters	55
A Word of Thanks	54
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	51
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	48
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	48
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	48
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	44
How Algorithms Constrain Consumer Experience	44
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	43
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	43
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
Giving Suggestions: Using Quantity Requests to Increase Donations	39
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	37
Why and How Consumers Perform Online Reviewing Differently	36
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	36
Using Cultural Repertoires during Unsettled Times	34
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	33

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	32
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	31
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	31
How Verb Tense Shapes Persuasion	30