OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Call for Nominations: Editor in Chief	179
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	153
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	135
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	105
Dominance Effects in the Wild	96
Race in Consumer Research: Past, Present, and Future	95
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	76
Multi-Experience Framing: The Mere Perception of Experiencing Multiple Stimuli Increases Enjoyment	72
When Language Matters	69
A Word of Thanks	64
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	62
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	60
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	55
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	55
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	53
Giving Suggestions: Using Quantity Requests to Increase Donations	52
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	48
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	48
How Algorithms Constrain Consumer Experience	48
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	44
Skimpflation Penalty: Decreases in Product Quality Trigger Stronger Consumer Reactions than Decreases in Size or Increases in Price	41
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	40
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	40
Why and How Consumers Perform Online Reviewing Differently	38
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	36

Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	35
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	34
Improving Our Scientific Understanding of Consumer Behavior	33
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
Using Cultural Repertoires during Unsettled Times	31