OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Call for Nominations: Editor in Chief	159
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	132
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	124
When Language Matters	94
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	86
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	69
Race in Consumer Research: Past, Present, and Future	61
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	61
A Word of Thanks	59
Dominance Effects in the Wild	59
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	55
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	52
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	51
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	49
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	46
How Algorithms Constrain Consumer Experience	44
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	44
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	40
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	39
Giving Suggestions: Using Quantity Requests to Increase Donations	39
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	35
Why and How Consumers Perform Online Reviewing Differently	34
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	33
Using Cultural Repertoires during Unsettled Times	33

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	33
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	32
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	31
How Verb Tense Shapes Persuasion	30
Improving Our Scientific Understanding of Consumer Behavior	30