OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Call for Nominations: Editor in Chief	101
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	82
Call for Nominations: Editor in Chief	80
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	68
When Language Matters	62
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	59
Dominance Effects in the Wild	53
Race in Consumer Research: Past, Present, and Future	50
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	44
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	40
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	39
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	39
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	38
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	37
A Word of Thanks	36
What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis	35
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	35
A Word of Thanks	34
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	33
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	32
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	32
How Algorithms Constrain Consumer Experience	32
Giving Suggestions: Using Quantity Requests to Increase Donations	32
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	31
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	30

Using Cultural Repertoires during Unsettled Times	30
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	30
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	28
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	28
Three Themes for the Future of Brands in a Changing Consumer Marketplace	28
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	27
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices	27
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	27
Why and How Consumers Perform Online Reviewing Differently	26
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	26
How Verb Tense Shapes Persuasion	26
Improving Our Scientific Understanding of Consumer Behavior	26
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	26
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	25
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	25
Identities without Products: When the Preference for Self-Linked Products Weakens	24
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach	24
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	23
2022 JCR Awards Announcements	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
The Genesis Effect: Digital Goods in the Metaverse	22
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	22
Wealth in People and Places: Understanding Transnational Gift Obligations	21
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	19
Fairness Perceptions in Demographic Targeting	19
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	19
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	18
The Influence of Budgets on Consumer Spending	17
The Visual Complexity = Higher Production Cost Lay Belief	17
2023 JCR Awards Announcements	17
Corrigendum to: Social Class Shapes Donation Allocation Preferences	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	16
Relevance—Reloaded and Recoded	16
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	15
Days-of-the-Week Effect in Temporal Judgments	15
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	15
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	15
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	14
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	14
How Sensory Language Shapes Influencer’s Impact	13
Source Memory Is More Accurate for Opinions than for Facts	13
Call For Papers: Special Anniversary Issue: 50 Years of JCR	13
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	13
Tournaments of Destruction: Consumers Battling for Visibility	13
2021 JCR Awards Announcements	13
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	13
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	12
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	12
Learning to Live with an Unruly Consuming Body	12
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	12

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	11
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	11
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	11
Refund Psychology	11
Understanding and Improving Consumer Reactions to Service Bots	11
Distance and Alternative Signals of Status: A Unifying Framework	11
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	10
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	10
The Beneficent and Maleficent Effects of Simplification on Retirement Savings	10
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	10
How Do Consumers Read and Encode a Price?	10
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	10
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	9
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	9
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	9
Painful Prices: The Moral Harm Model of Price Fairness	9
From Second-Hand to Third-Hand: Reuse and Resale Cycle	8
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	8
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	8
Intel Inside: The Linguistic Properties of Effective Slogans	8
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	8
A Word of Thanks	8
When Is Digital Censorship Permissible? A Conversation Norms Account	8
‘Woman-Owned Business’ Labels Enhance Perceived Competence	8
More Options for Authors: Expanding the Paper Formats Considered at JCR	8
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	8
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	7
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	7
Liquid Consumer Security	7
Better Together: How Clustering Can Attenuate Hedonic Decline	7
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	7
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	7
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	7
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	7
Bundle Selection and Variety Seeking: The Importance of Combinatorics	7
Divergent Effects of Budgeting for Gifts versus Personal Purchases	7
Price Partitioning of Socio-Moral Surcharges	7
How Do Consumers React to Production Waste?	6
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	6
The Emergence and Evolution of Consumer Language Research	6
Consumer-Driven Memorialization	6
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	6
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	6
How Political Ideology Shapes Preferences for Observably Inferior Products	6
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	6
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	6
Class Conflict and Spatial Domination in the Neoliberal City	6
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	6
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	6
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions	6
Unveiling the Mind of the Machine	6
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	6
Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating	5
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	5
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	5
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	5
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	5
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	5
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	5
Retraction of: Super Size Me: Product Size as a Signal of Status	5
Market Work and the Formation of the Omnivorous Consumer Subject	5
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	4
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	4
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference	4
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments	4
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance	4
Becoming Nature: Classifying Encounters in Interspecies Contact Zones	4
Expression of Concern: Super Size Me: Product Size as a Signal of Status	4
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	4
Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions	4
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal	4
AI Companions Reduce Loneliness	4
Dysplacement and the Professionalization of the Home	4
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising	4
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	4
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	4
Transnational Market Navigation: Living and Consuming across Borders	4
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands	4
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting	4
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs	4