OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats	161
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease	115
The Influence of Disease Cues on Preference for Typical versus Atypical Products	104
Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption	65
How Concrete Language Shapes Customer Satisfaction	64
Consumer Minimalism	63
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review	59
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda	59
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior	51
Language and Consumer Dishonesty: A Self-Diagnosticity Theory	50
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui	48
Audio Mining: The Role of Vocal Tone in Persuasion	39
Consumers Prefer “Natural” More for Preventatives Than for Curatives	35
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market	33
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims	30
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective	28
The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices	27
Status Pivoting	26
Creating Responsible Subjects: The Role of Mediated Affective Encounters	25
Consumption Ideology	24
The Regeneration of Consumer Movement Solidarity	24
What Makes Content Engaging? How Emotional Dynamics Shape Success	24
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness	24
Almost Equal: Consumption under Fragmented Stigma	23
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	23

Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research	23
How Does Religion Affect Consumer Response to Failure and Recovery by Firms?	23
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries	23
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures	22
Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach	21
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work	21
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing	21
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms	20
Beliefs about Whether Spending Implies Wealth	20
Understanding and Improving Consumer Reactions to Service Bots	20
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices	20
The Embodiment of Consumer Knowledge	20
The Psychology of Marginal Utility	18
One Brand, Many Trajectories: Narrative Navigation in Transmedia	18
Social Class Shapes Donation Allocation Preferences	18
Emotionally Numb: Expertise Dulls Consumer Experience	18
Disorder and Downsizing	18
Budget Depreciation: When Budgeting Early Increases Spending	17
Space as a Resource in the Politics of Consumer Identity	17
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	17
How Sensory Language Shapes Influencer’s Impact	16
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	16
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	16
Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers	16
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	16
Practice Diffusion	16
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands	16
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products	15
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping	15
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies	15
Online Advertising Suppresses Visual Competition during Planned Purchases	14
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	14
The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences	14
Relevance—Reloaded and Recoded	14
When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases	14
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	14
How Brands Craft National Identity	14
Multitasking as Consumer Compensatory Control	13
Preference Refinement after a Budget Contraction	13
Consumer Timework	13
How You Estimate Calories Matters: Calorie Estimation Reversals	13
The Pursuit of Meaning and the Preference for Less Expensive Options	12
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	12
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages	12
Hiding from the Truth: When and How Cover Enables Information Avoidance	12
Chronic Consumer Liminality: Being Flexible in Precarious Times	12
Social Emotions and the Legitimation of the Fertility Technology Market	11
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships	11
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	11
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products	11

Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	11
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill	11
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations	11
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	11
Influencer-Generated Reference Groups	10
The Effect of Categorization on Goal Progress Perceptions and Motivation	10
How and Why Our Eating Decisions Neglect Infrequently Consumed Foods	10
Consumers Value Effort over Ease When Caring for Close Others	10
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions	10
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	10
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships	10
A Liberating-Engagement Theory of Consumer Fun	10
There and Back Again: Bleed from Extraordinary Experiences	9
The Emergence and Evolution of Consumer Language Research	9
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste	9
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	9
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather	8
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective	8
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging	8
Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud	8
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	8
How Verb Tense Shapes Persuasion	7
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	7
Obligatory Publicity Increases Charitable Acts	7
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	7
Consumers Believe That Products Work Better for Others	7
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	7
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	7
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion	7
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	7
You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior	7
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace	6
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods	6
Hiding in the Crowd: Secrecy Compels Consumer Conformity	6
Do versus Don’t: The Impact of Framing on Goal-Level Setting	6
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference	5
Spending and Happiness: The Role of Perceived Financial Constraints	5
Common Cents: Bank Account Structure and Couples’ Relationship Dynamics	5
The Influence of Budgets on Consumer Spending	5
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men	5
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise	5
The Preference for Moderation Scale	5
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust	5
Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors	5
Three Themes for the Future of Brands in a Changing Consumer Marketplace	5
How Political Ideology Shapes Preferences for Observably Inferior Products	5
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets	4
Hoping for the Worst? A Paradoxical Preference for Bad News	4
Giving Suggestions: Using Quantity Requests to Increase Donations	4
Our Journal, Our Intellectual Home	4
The Zero Bias in Target Retirement Fund Choice	4
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption	4
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	4
A Framework of Brand Contestation: Toward Brand Antifragility	4
The Impact of a Two-Step Choice Process on Trade-Off Decisions	4
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making	4
Wealth in People and Places: Understanding Transnational Gift Obligations	4
Market Work and the Formation of the Omnivorous Consumer Subject	4
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices	4
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases	4
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications	4