OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Call for Nominations: Editor in Chief	179
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	153
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	135
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	105
Dominance Effects in the Wild	96
Race in Consumer Research: Past, Present, and Future	95
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	76
Multi-Experience Framing: The Mere Perception of Experiencing Multiple Stimuli Increases Enjoyment	72
When Language Matters	69
A Word of Thanks	64
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	62
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	60
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	55
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	55
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	53
Giving Suggestions: Using Quantity Requests to Increase Donations	52
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	48
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	48
How Algorithms Constrain Consumer Experience	48
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	44
Skimpflation Penalty: Decreases in Product Quality Trigger Stronger Consumer Reactions than Decreases in Size or Increases in Price	41
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	40
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	40
Why and How Consumers Perform Online Reviewing Differently	38
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	36

Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	35
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	34
Improving Our Scientific Understanding of Consumer Behavior	33
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
Using Cultural Repertoires during Unsettled Times	31
How Verb Tense Shapes Persuasion	30
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	28
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	27
2025 JCR Awards Announcements	27
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	26
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	26
Identities without Products: When the Preference for Self-Linked Products Weakens	26
2022 JCR Awards Announcements	25
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	25
The Genesis Effect: Digital Goods in the Metaverse	24
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	23
The Use and Usefulness of Attention Checks in Behavioral Research	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	22
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	22
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
Fairness Perceptions in Demographic Targeting	21
The Visual Complexity = Higher Production Cost Lay Belief	21
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	20
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	20
2023 JCR Awards Announcements	20
Tournaments of Destruction: Consumers Battling for Visibility	19
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	19
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	19
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	19
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	19
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	19
Source Memory Is More Accurate for Opinions than for Facts	19
How Sensory Language Shapes Influencer’s Impact	18
Days-of-the-Week Effect in Temporal Judgments	18
Learning to Live with an Unruly Consuming Body	18
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	18
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	18
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	18
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	18
Refund Psychology	17
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	17
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	17
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	16
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	16
To Profit or to Assist? How the Interplay Between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice	16
Understanding and Improving Consumer Reactions to Service Bots	16
Distance and Alternative Signals of Status: A Unifying Framework	16
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	15

Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	15
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	15
The Beneficent and Maleficent Effects of Simplification on Retirement Savings	14
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	14
Painful Prices: The Moral Harm Model of Price Fairness	14
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	14
How Do Consumers Read and Encode a Price?	13
Invisible Rankings: When Do Consumers Assume Best-to-Worst Ordinality When Choosing from an Unnumbered List?	13
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	12
The Effect of Online Cart Composition on Cart Abandonment	12
Correction to: What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	12
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	12
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications	12
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	12
Insiders Only: Are Our Ideas about What Makes “Good Theory” Holding Us Back?	12
A Word of Thanks	11
When Is Digital Censorship Permissible? A Conversation Norms Account	11
Intel Inside: The Linguistic Properties of Effective Slogans	11
‘Woman-Owned Business’ Labels Enhance Perceived Competence	11
The Asymmetry of Gender-Fluid Trends	11
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	10
More Options for Authors: Expanding the Paper Formats Considered at JCR	10
Inferences About Others’ Consumption Motives Influence What Consumers Expect from Similar Experiences	10
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	10
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	10
Journal of Consumer Research Welcomes New Co-Editors	10
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	10
Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations	9
Liquid Consumer Security	9
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	9
Price Partitioning of Socio-Moral Surcharges	9
The Robustness of Mental Accounting Across 21 Countries	9
From Second-Hand to Third-Hand: Reuse and Resale Cycle	9
How Do Consumers React to Production Waste?	9
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	9
The Emergence and Evolution of Consumer Language Research	8
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	8
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	8
Defining and Understanding Vintage	8
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	8
Better Together: How Clustering Can Attenuate Hedonic Decline	8
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	8
Divergent Effects of Budgeting for Gifts versus Personal Purchases	8
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	8
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	8
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	8
Unveiling the Mind of the Machine	7
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	7
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	7
Beauty as a Goal: Creating Harmony Between Health and Taste	7
Consumer-Driven Memorialization	7
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	7
Market Work and the Formation of the Omnivorous Consumer Subject	6
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	6
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	6
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions	6
Class Conflict and Spatial Domination in the Neoliberal City	6
Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs	6
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	6
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	6
Retraction of: Super Size Me: Product Size as a Signal of Status	6
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	6
Transnational Market Navigation: Living and Consuming across Borders	5
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	5
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference	5
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	5
Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion	5
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal	5
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	5
Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions	5
Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair	5
Expression of Concern: Super Size Me: Product Size as a Signal of Status	5