OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	126
From Second-Hand to Third-Hand: Reuse and Resale Cycle	105
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference	68
Call for Nominations: Editor in Chief	50
More Options for Authors: Expanding the Paper Formats Considered at JCR	50
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	48
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	46
Call for Nominations: Editor in Chief	42
A Word of Thanks	37
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates	37
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	37
The Visual Complexity = Higher Production Cost Lay Belief	34
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption	33
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?	32
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	30
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	28
Means-Goal Conflict and Novel Brand Choice	28
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising	27
Bundle Selection and Variety Seeking: The Importance of Combinatorics	27
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	27
Race in Consumer Research: Past, Present, and Future	26
Dominance Effects in the Wild	25
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	24
When Language Matters	24
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	23

Money, Sacrificial Work, and Poor Consumers	23
Hiding in the Crowd: Secrecy Compels Consumer Conformity	23
‘Woman-Owned Business’ Labels Enhance Perceived Competence	23
Wealth in People and Places: Understanding Transnational Gift Obligations	22
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	21
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	21
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	21
The One-Away Effect: The Pursuit of Mere Completion	21
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	20
Obligatory Publicity Increases Charitable Acts	20
Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud	20
The Influence of Budgets on Consumer Spending	20
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	20
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets	19
Consumer Timework	19
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	19
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis	19
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	18
Creating Responsible Subjects: The Role of Mediated Affective Encounters	18
Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs	18
Professor Richard Lutz Re-Appointed Special Guest Editor	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	17
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	17
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	17
Multitasking as Consumer Compensatory Control	17
A Liberating-Engagement Theory of Consumer Fun	17
A Word of Thanks	17
A Word of Thanks	16
Correction to: Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference	16
Erratum: Audio Mining: The Role of Vocal Tone in Persuasion	16
Call for Nominations: Editor in Chief	16
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions	16
Corrigendum to: Social Class Shapes Donation Allocation Preferences	16
ONE-YEAR EXTENSION OF JCR EDITORIAL TERM	16
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands	16
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	15
Consumer Minimalism	15
2023 JCR Awards Announcements	15
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	14
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption	14
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	14
Relevance—Reloaded and Recoded	14
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	13
Consumption Solidarity: Healing Cultural Trauma Following Marketplace Violence	13
How Political Ideology Shapes Preferences for Observably Inferior Products	13
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	13
Moralizing Everyday Consumption: The Case of Self-Care	13
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies	12
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	12
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	12