OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Call for Nominations: Editor in Chief	159
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	132
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	124
When Language Matters	94
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	86
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	69
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	61
Race in Consumer Research: Past, Present, and Future	61
Dominance Effects in the Wild	59
A Word of Thanks	59
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	55
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	52
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	51
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	49
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	46
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	44
How Algorithms Constrain Consumer Experience	44
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	40
Giving Suggestions: Using Quantity Requests to Increase Donations	39
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	39
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	35
Why and How Consumers Perform Online Reviewing Differently	34
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	33
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	33

Using Cultural Repertoires during Unsettled Times	33
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	32
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	31
How Verb Tense Shapes Persuasion	30
Improving Our Scientific Understanding of Consumer Behavior	30
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	28
2025 JCR Awards Announcements	28
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	28
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	27
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	25
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	25
Identities without Products: When the Preference for Self-Linked Products Weakens	24
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	24
2022 JCR Awards Announcements	24
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	23
The Genesis Effect: Digital Goods in the Metaverse	22
The Use and Usefulness of Attention Checks in Behavioral Research	22
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	21
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	20
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	20
Fairness Perceptions in Demographic Targeting	20
The Influence of Budgets on Consumer Spending	20
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	18
The Visual Complexity = Higher Production Cost Lay Belief	18
2023 JCR Awards Announcements	18
Wealth in People and Places: Understanding Transnational Gift Obligations	18
Days-of-the-Week Effect in Temporal Judgments	17
Tournaments of Destruction: Consumers Battling for Visibility	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	17
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	17
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	17
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	17
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	17
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	17
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	16
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	16
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	16
Source Memory Is More Accurate for Opinions than for Facts	16
Refund Psychology	16
How Sensory Language Shapes Influencer’s Impact	16
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	15
Learning to Live with an Unruly Consuming Body	15
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	15