OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business Research is 107. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
When customers select the winner: How marketing ideation crowdsourcing contests can foster customer engagement	861
Consumer reactions to the use of sex appeals in influencer vs brand social media marketing	722
Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media	686
The role of work design in entrepreneurship: A review and meta-framework	657
Platforms, infrastructures and the Futures of market society	494
Editorial Board	378
Cash creates value for supply chain systems, but who appropriates that value?	376
The emerging world of digital exploration services	359
Governance of new product design: The influence of national institutions	322
Two tales of internationalization – Chinese internet firms' expansion into the European market	321
Pride in family businesses: Authenticity, hubris, and cultural insights	317
Harnessing creative tensions: A micro-level study of value creation	295
An integrative approach for business modelling: Application to the EV charging market	291
Does MBA’s paradigm transformation follow business education’s philosophy? A comparison of academic and job-performance and SES among five types of MBAian	285
I’m “KFC”: How brand-exclusive digital human influences brand intimacy	283
Uncertainty, entrepreneurial orientation, and the pursuit of M&A: Managing the unpredictable	276
Threatened by your stars? A multi-method research investigating the negative upward influence of star employees on immediate supervisors	267
Post diversity: A new lens of social media WOM	265
The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews	262
I feel morally elevated by my organization’s CSR, so I contribute to it	261
Network governance institutionalization: Creating mutual value by harnessing and avoiding conflicts in interorganizational networks	260
Beyond information availability: Specifying the dimensions of consumer perceived brand transparency	258
The interactive effect of power and self-construal on consumers’ preferences for brand-logo size	253
Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs	251
Explorative and exploitative innovation: A perspective on CEO humility, narcissism, and market dynamism	249

Consumer over-indebtedness: A review and future research agenda	245
Avoiding algorithm errors in textual analysis: A guide to selecting software, and a research agenda toward generative artificial intelligence	234
Joint forward contract negotiation: The role of B2B procurement platforms	227
International orientation: An antecedent-consequence model in Spanish agri-food cooperatives which are aware of the circular economy	226
Women directors on traditionally male-dominated stock exchange boards: can they make a difference?	225
Transactive memory system and breakthroughs: a multi‑dimensional, contextualized model for inventor teams	221
Micro-power dynamics within teams when implementing corporate social responsibility − A case of SMEs in Vietnam	209
Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory	202
Economic uncertainty spillover and social networks	200
Business model change and internationalization in the sharing economy	198
‘One bad apple won’t spoil the bunch’ – Representations of the “sharing economy”	192
Family strains, work passion drains: The impact of daily family demands on daily work passion	191
Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow	189
Bibliometric articles in business and management: Factors affecting production and scholarly impact	187
Brand envy in economic disparity: Understanding and mitigating malicious envy towards brands among consumers perceiving limited economic mobility	184
Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective	180
Encouraging creative teams to integrate a sustainable approach to technology	176
Internationalization of hybrid state-owned enterprises from emerging markets: Institutional investors as enablers	174
Somebody is hiding something: Disentangling interpersonal level drivers and consequences of knowledge hiding in international entrepreneurial firms	172
Interfirm collaboration for knowledge resources interaction among small innovative firms	166
How does CEO demission threat affect corporate risk-taking?	166
Socio-politically silent brands: A double edged sword	158
Smart contract diffusion in the pharmaceutical blockchain: the battle of counterfeit drugs	157
Capital market deepening, Governor’s characteristics and Russian regional enterprises: A big data analysis	156
Acceptance of circular entrepreneurship: Employees’ perceptions on organizations’ transition to the circular economy	154
Advancing service-dominant logic with systems thinking	151
Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality	150
Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation	149
Consumer self-regulation: Looking back to look forward. A systematic literature review	148
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps	148
A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being	147
Innovative leadership in organizations: Dimensions, measurement, and validation	144
The impact of political ties on firm innovativeness: Testing a mediation and moderation model	144
Cross-border acquisitions and the performance of Chinese publicly listed companies	144
Relationships Between Clinical Psychological Depression and Employee Absenteeism: A data analytics approach	143
How does one-sided versus two-sided customer orientation affect B2B platform’s innovation: Differential effects with top management team status	143
An integrated social network marketing metric for business-to-business SMEs	143
AI-capable relationship marketing: Shaping the future of customer relationships	141
Why or How? the impact of Construal-Level Theory on vaccine message receptivity	141
Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs	140
Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study	140
Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement	140
Commitment to organizational change: The role of territoriality and change-related self-efficacy	140
Pricing strategy and performance investment decisions in competitive crowdfunding markets	139
Trust and reputation in family businesses: A systematic literature review of past achievements and future promises	139
Extending knowledge-based view: Future trends of corporate social entrepreneurship to fight the gig economy challenges	139
Digital economy: An innovation driver for total factor productivity	139
Pathways to scaling up in emerging economies: A configurational analysis of organizational capabilities in social enterprises	138
The Influence of Lighting on Perceived Product Size: The Role of Surface Curvature and Attention	138
A synthesised literature review of technology-based services: towards a paradoxical perspective on consumer-technology interactions	136

“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”	135
Central government Ownership, geographic Distance, and firm Innovation: Evidence from Chinese State-owned enterprises	135
On an even keel: Temporal balance, ADHD, and self-employment	135
Inclusivity in the marketplace through the lens of social-movements and counter-movements theories	131
With or without metamorphosis of learning Orientation: Post-Cross-Border mergers and acquisitions performance of emerging multinational enterprises	130
Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos	130
Family business research: A systematic review and an uncelebrated role of marketing	128
“I will pay you more, as long as you are transparent!”: An investigation of the pick-your-price participative pricing mechanism	128
The intimacy trap: Navigating the commercial friendships of luxury	127
The effects of circular format on store patronage: An Italian perspective	127
Social institutions approach to women’s firm ownership and firm bribery activity: A study of small-sized firms in emerging markets	126
The effect of economic freedom on board diversity	125
Post-acquisition integrative invention and differences in the quality of target and acquirer technological capabilities	124
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance	120
Editorial Board	120
One truth and one standard for its telling: Reporting on and about scientific business research	119
The future of marketing & advertising in Asia	118
Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies	118
Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty	118
Post hoc explanations improve consumer responses to algorithmic decisions	116
Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness	116
Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing	115
Development and validation of the digital mindset scale	115
Salesperson self-esteem: Measure development and validation	114
Why airdrop cryptocurrency tokens?	112
License for Wrongdoing: Why better relationships with leaders lead to employee unethical behavior	112
Clarifying the scaling concept: A review, definition, and measure of scaling performance and an elaborate agenda for future research	112
Conceptualizing masstige buying behavior: A mixed-method approach	110
When anything less than perfect isn’t good enough: How parental and supervisor perfectionistic expectations determine fear of failure and employee creativity	109
An analysis of operational behavioural factors and circular economy practices in SMEs: An emerging economy perspective	109
Product-service systems and circular supply chain practices in UK SMEs: The moderating effect of internal environmental orientation	108
On the basis of research on ‘green’ in the disciplines of management and business	108
Signaling the family firm brand in recruitment materials: The role of category-based cognitive processing on applicant attraction	107