OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business Research is 106. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media	881
Cash creates value for supply chain systems, but who appropriates that value?	776
Editorial Board	619
Governance of new product design: The influence of national institutions	450
Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs	424
Douse the flames or fuel the fire? The impact of ESG mutual funds on strategic textual disclosure in ESG reports	409
I feel morally elevated by my organization’s CSR, so I contribute to it	398
Consumer self-regulation: Looking back to look forward. A systematic literature review	394
Business model change and internationalization in the sharing economy	381
Avoiding algorithm errors in textual analysis: A guide to selecting software, and a research agenda toward generative artificial intelligence	369
Consumer reactions to the use of sex appeals in influencer vs brand social media marketing	345
Corporate strategic digital orientation and stock price crash risk: evidence from firm life cycle stages	341
Commitment to organizational change: The role of territoriality and change-related self-efficacy	337
Women directors on traditionally male-dominated stock exchange boards: can they make a difference?	327
‘One bad apple won’t spoil the bunch’ – Representations of the “sharing economy”	327
Post diversity: A new lens of social media WOM	311
Bibliometric articles in business and management: Factors affecting production and scholarly impact	296
The impact of political ties on firm innovativeness: Testing a mediation and moderation model	290
Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation	289
Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective	280
The emerging world of digital exploration services	279
Transactive memory system and breakthroughs: a multi‑dimensional, contextualized model for inventor teams	261
“Yasss queen! towards an intersectional understanding of the social media influencer domain”	251
Economic uncertainty spillover and social networks	249
International orientation: An antecedent-consequence model in Spanish agri-food cooperatives which are aware of the circular economy	239

Two tales of internationalization – Chinese internet firms' expansion into the European market	239
Encouraging creative teams to integrate a sustainable approach to technology	229
The impact of effectuation on international diversity and performance of SMEs	228
From handshakes to hashtags: Fostering digital human touch in business interactions	223
Joint forward contract negotiation: The role of B2B procurement platforms	211
Interfirm collaboration for knowledge resources interaction among small innovative firms	202
The dynamics of selective environmental disclosure: Earnings pressure and environmental committee	199
Acceptance of circular entrepreneurship: Employees’ perceptions on organizations’ transition to the circular economy	197
Preincubation practices as sourcing in entrepreneurial ecosystems: A dynamic capability perspective	195
Capital market deepening, Governor’s characteristics and Russian regional enterprises: A big data analysis	194
Socio-politically silent brands: A double edged sword	186
The essential–expendable paradox: Moral distancing and the biopolitics of crisis	185
Reciprocal relationship between newcomer task performance and leader–member exchange: The moderating role of political skill	184
Marketing agility in high power distance cultures	183
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps	182
To balance between efficiency and fairness: leveraging CSR as optimal distinctive instrument	182
Pride in family businesses: Authenticity, hubris, and cultural insights	181
Internationalization of hybrid state-owned enterprises from emerging markets: Institutional investors as enablers	179
Innovative leadership in organizations: Dimensions, measurement, and validation	175
An integrated social network marketing metric for business-to-business SMEs	174
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust	174
I’m “KFC”: How brand-exclusive digital human influences brand intimacy	172
When customers select the winner: How marketing ideation crowdsourcing contests can foster customer engagement	172
Platforms, infrastructures and the Futures of market society	170
Family strains, work passion drains: The impact of daily family demands on daily work passion	170
Relationships Between Clinical Psychological Depression and Employee Absenteeism: A data analytics approach	169
The role of work design in entrepreneurship: A review and meta-framework	163
Smart contract diffusion in the pharmaceutical blockchain: the battle of counterfeit drugs	162
A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being	159
Network governance institutionalization: Creating mutual value by harnessing and avoiding conflicts in interorganizational networks	158
Consumer over-indebtedness: A review and future research agenda	155
AI-capable relationship marketing: Shaping the future of customer relationships	154
Threatened by your stars? A multi-method research investigating the negative upward influence of star employees on immediate supervisors	151
Practicing what you preach: Social enterprise resource utilization and its signalling implications	150
Beyond information availability: Specifying the dimensions of consumer perceived brand transparency	150
Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study	149
The interactive effect of power and self-construal on consumers’ preferences for brand-logo size	149
Harnessing creative tensions: A micro-level study of value creation	144
Why or How? the impact of Construal-Level Theory on vaccine message receptivity	143
Unlocking how agency contributes to the female leadership advantage: An evolutionary leadership theory perspective	142
Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs	139
Advancing service-dominant logic with systems thinking	135
Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow	132
Micro-power dynamics within teams when implementing corporate social responsibility − A case of SMEs in Vietnam	129
Explorative and exploitative innovation: A perspective on CEO humility, narcissism, and market dynamism	126
Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality	125
Brand envy in economic disparity: Understanding and mitigating malicious envy towards brands among consumers perceiving limited economic mobility	125
The intimacy trap: Navigating the commercial friendships of luxury	124
The interplay between firm innovation, digital capabilities and HR skills and practices: The moderating role of GVC participation	124
One truth and one standard for its telling: Reporting on and about scientific business research	124

License for Wrongdoing: Why better relationships with leaders lead to employee unethical behavior	124
Family business research: A systematic review and an uncelebrated role of marketing	123
Role of gender in the creation and persuasiveness of online reviews	123
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance	123
Developing judgement for business: an AI-based model of independent management learning	122
The impact of abusive supervision on subordinate job satisfaction: The moderating role of subordinate negative affectivity	122
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective	120
With or without metamorphosis of learning Orientation: Post-Cross-Border mergers and acquisitions performance of emerging multinational enterprises	120
Why airdrop cryptocurrency tokens?	119
Nonmarket strategy in emerging markets: The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness	119
Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty	119
Sailing through a digital and resilient shipbuilding supply chain: An empirical investigation	118
Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda	117
Robots and firm innovation: Evidence from Chinese manufacturing	116
Empirical business research on modern slavery in supply chains: A systematic review	114
Trust asymmetry and changes in supplier opportunism: An institutional contingency view	114
Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors	113
The effect of economic freedom on board diversity	111
Business model innovation from dynamic capabilities perspective: A systematic literature review	111
Resource advantage theory, resource based theory, and theory of multimarket competition: Does multimarket rivalry restrain firms from leveraging resource Advantages?	111
Product-service systems and circular supply chain practices in UK SMEs: The moderating effect of internal environmental orientation	111
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B	111
Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing	110
Editorial Board	109
The Influence of Lighting on Perceived Product Size: The Role of Surface Curvature and Attention	109
The future of marketing & advertising in Asia	108
On-the-fly decision making within organizations: A systematic literature review and future research directions	107
Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications	107
Assessing the current state of mediation analysis in marketing research: Pitfalls and recommendations	107
Steel is real: How nostalgia shapes re-circulation	107
On an even keel: Temporal balance, ADHD, and self-employment	107
The paradox of dual orientation in human resource practices and its cross-level effect on innovation	106
The Collector’s Dilemma: Navigating pleasure and pain in brand communities amidst speculating behavior	106