International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization265
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength156
Gender and racial price disparities in the NFT marketplace145
Value outcomes in Airbnb as a chronotopic service107
Consistency and commonality in advertising content: Helping or Hurting?104
From social feeds to market fields: How influencer stories drive market innovation96
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon94
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets94
Editorial Board91
Editorial Board86
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle74
Interfirm collaboration and exchange relationships: An agenda for future research73
Does bigger still mean better? How digital transformation affects the market share–profitability relationship71
Brand advertising competition across economic cycles69
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact68
Social media resources and capabilities as strategic determinants of social media performance65
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry61
Ethics at the margins: How consumers defend decisions in a constrained market context56
Satiation and cross promotion: Selling and swapping users in mobile games52
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy50
Loss framing increases entity theorists’ vaccine uptake46
To post or not to post: How minority opinion and posting frequency impact online review posting43
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending43
A method for measuring consumer confusion due to lookalike labels42
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs40
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue39
The promise and peril of dynamic targeted pricing38
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions37
Stress can help or hinder novelty seeking: The role of consumer life history strategies34
Economic consequences of online tracking restrictions: Evidence from cookies34
Dimensions of brand-extension fit33
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation33
More than a Feeling: Accuracy and Application of Sentiment Analysis33
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