International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets241
Party over product: People exaggerate the influence of political cues on others’ consumption preferences141
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength134
Value outcomes in Airbnb as a chronotopic service102
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet98
Grassroots innovation success: The role of self-determination and leadership style94
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance87
The role of performance reward discrepancies in driving dealers’ servitization86
Image features and demand in the sharing economy: A study of Airbnb84
Outstanding IJRM Area Editors and Reviewers76
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact71
Modelling short-and long-term marketing effects in the consumer purchase journey68
Editorial Board66
Investigating the effect of status changes in review platforms64
Reported and communicated shifts in strategic emphasis and firm performance61
Editorial Board60
Editorial Board59
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions53
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context50
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?44
A conceptual framework of contemporary luxury consumption42
Are sports sponsorship announcements good news for shareholders? A meta-analysis39
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions39
The future of private-label markets: A global convergence approach36
The complex firm financial effects of customer satisfaction improvements35
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier33
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations32
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares32
Consistency and commonality in advertising content: Helping or Hurting?32
One-of-a-kind products: Leveraging strict uniqueness in mass customization30
Converging vs diverging: The effect of visual representation of goal structure on financial decisions30
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