OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Research in Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	406
From social feeds to market fields: How influencer stories drive market innovation	260
The role of performance reward discrepancies in driving dealers’ servitization	218
Gender and racial price disparities in the NFT marketplace	159
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	133
Consistency and commonality in advertising content: Helping or Hurting?	132
The “sponsored content residue” in influencer marketing	129
Value outcomes in Airbnb as a chronotopic service	112
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	104
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	96
Brand advertising competition across economic cycles	93
Language of images: Classifying marketing images with transformers and vision language models	79
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	72
Editorial Board	60
Interfirm collaboration and exchange relationships: An agenda for future research	59
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	57
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	56
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	51
Satiation and cross promotion: Selling and swapping users in mobile games	51
Ethics at the margins: How consumers defend decisions in a constrained market context	48
To post or not to post: How minority opinion and posting frequency impact online review posting	46
A method for measuring consumer confusion due to lookalike labels	43
The promise and peril of dynamic targeted pricing	43
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	40
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	40

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	39
Loss framing increases entity theorists’ vaccine uptake	38
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	37
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	35
Stress can help or hinder novelty seeking: The role of consumer life history strategies	35
Craftsmanship in the service encounter: A practice-based view	34
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	34