International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Consistency and commonality in advertising content: Helping or Hurting?338
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength209
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets177
Gender and racial price disparities in the NFT marketplace128
Value outcomes in Airbnb as a chronotopic service121
The role of performance reward discrepancies in driving dealers’ servitization114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon113
From social feeds to market fields: How influencer stories drive market innovation107
Ethics at the margins: How consumers defend decisions in a constrained market context96
Brand advertising competition across economic cycles91
Financial infidelity asymmetry predicts couples’ financial and relationship well-being90
Editorial Board82
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry79
Editorial Board62
Does bigger still mean better? How digital transformation affects the market share–profitability relationship57
Interfirm collaboration and exchange relationships: An agenda for future research52
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle48
Satiation and cross promotion: Selling and swapping users in mobile games46
The promise and peril of dynamic targeted pricing42
To post or not to post: How minority opinion and posting frequency impact online review posting42
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue40
A method for measuring consumer confusion due to lookalike labels39
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy39
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs38
Loss framing increases entity theorists’ vaccine uptake38
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions33
Between sharing and hiding: How consumers shade knowledge32
Dimensions of brand-extension fit31
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning30
Economic consequences of online tracking restrictions: Evidence from cookies30
Stress can help or hinder novelty seeking: The role of consumer life history strategies30
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