International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization301
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength179
Consistency and commonality in advertising content: Helping or Hurting?160
Value outcomes in Airbnb as a chronotopic service118
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon108
Gender and racial price disparities in the NFT marketplace103
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets97
From social feeds to market fields: How influencer stories drive market innovation93
Editorial Board80
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle76
Editorial Board76
Brand advertising competition across economic cycles75
Social media resources and capabilities as strategic determinants of social media performance71
Interfirm collaboration and exchange relationships: An agenda for future research55
Satiation and cross promotion: Selling and swapping users in mobile games52
Ethics at the margins: How consumers defend decisions in a constrained market context51
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry48
Does bigger still mean better? How digital transformation affects the market share–profitability relationship46
To post or not to post: How minority opinion and posting frequency impact online review posting44
Financial infidelity asymmetry predicts couples’ financial and relationship well-being44
A method for measuring consumer confusion due to lookalike labels40
Loss framing increases entity theorists’ vaccine uptake37
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue36
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions36
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs36
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy36
Stress can help or hinder novelty seeking: The role of consumer life history strategies33
The promise and peril of dynamic targeted pricing33
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning31
Economic consequences of online tracking restrictions: Evidence from cookies31
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