OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Research in Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
The role of performance reward discrepancies in driving dealers’ servitization	350
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	219
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	193
Value outcomes in Airbnb as a chronotopic service	138
From social feeds to market fields: How influencer stories drive market innovation	124
Consistency and commonality in advertising content: Helping or Hurting?	119
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	118
Gender and racial price disparities in the NFT marketplace	117
Ethics at the margins: How consumers defend decisions in a constrained market context	105
Brand advertising competition across economic cycles	102
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	98
Editorial Board	86
Editorial Board	69
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	62
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	58
Satiation and cross promotion: Selling and swapping users in mobile games	53
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	50
Interfirm collaboration and exchange relationships: An agenda for future research	50
Digital behaviors signal consumer Well-being: a Factor-Augmented regularized prediction model approach	49
To post or not to post: How minority opinion and posting frequency impact online review posting	47
A method for measuring consumer confusion due to lookalike labels	44
Loss framing increases entity theorists’ vaccine uptake	43
The promise and peril of dynamic targeted pricing	40
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	40
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	40

How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	34
Between sharing and hiding: How consumers shade knowledge	33
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	33
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	33
Stress can help or hinder novelty seeking: The role of consumer life history strategies	32
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	31