International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization314
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength185
Value outcomes in Airbnb as a chronotopic service164
From social feeds to market fields: How influencer stories drive market innovation121
Gender and racial price disparities in the NFT marketplace114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon106
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets105
Consistency and commonality in advertising content: Helping or Hurting?97
Editorial Board84
Editorial Board81
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle79
Interfirm collaboration and exchange relationships: An agenda for future research75
Satiation and cross promotion: Selling and swapping users in mobile games73
Ethics at the margins: How consumers defend decisions in a constrained market context56
Brand advertising competition across economic cycles54
Does bigger still mean better? How digital transformation affects the market share–profitability relationship52
Financial infidelity asymmetry predicts couples’ financial and relationship well-being49
Social media resources and capabilities as strategic determinants of social media performance49
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry46
To post or not to post: How minority opinion and posting frequency impact online review posting44
A method for measuring consumer confusion due to lookalike labels42
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy38
Loss framing increases entity theorists’ vaccine uptake38
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending37
The promise and peril of dynamic targeted pricing37
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs34
Stress can help or hinder novelty seeking: The role of consumer life history strategies33
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning33
Dimensions of brand-extension fit31
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