International Journal of Research in Marketing

Article	Citations
The role of performance reward discrepancies in driving dealers’ servitization	314
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	185
Value outcomes in Airbnb as a chronotopic service	164
From social feeds to market fields: How influencer stories drive market innovation	121
Gender and racial price disparities in the NFT marketplace	114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	106
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	105
Consistency and commonality in advertising content: Helping or Hurting?	97
Editorial Board	84
Editorial Board	81
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	79
Interfirm collaboration and exchange relationships: An agenda for future research	75
Satiation and cross promotion: Selling and swapping users in mobile games	73
Ethics at the margins: How consumers defend decisions in a constrained market context	56
Brand advertising competition across economic cycles	54
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	52
Social media resources and capabilities as strategic determinants of social media performance	49
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	49
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	46
To post or not to post: How minority opinion and posting frequency impact online review posting	44
A method for measuring consumer confusion due to lookalike labels	42
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	38
Loss framing increases entity theorists’ vaccine uptake	38
The promise and peril of dynamic targeted pricing	37
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	37

The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	34
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	33
Stress can help or hinder novelty seeking: The role of consumer life history strategies	33
Dimensions of brand-extension fit	31
Between sharing and hiding: How consumers shade knowledge	28
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	28
Economic consequences of online tracking restrictions: Evidence from cookies	27
More than a Feeling: Accuracy and Application of Sentiment Analysis	27
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	26
Constituency building: Determining consumers’ willingness to participate in corporate political activities	25
Customer success management, customer health, and retention in B2B industries	24
Blockchain meets marketing: from concept to impactful research	24
The role of reviewer badges in the dynamics of online reviews	24
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	24
Sounds cute: Exploring the role of sound reduplication in brand names	23
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	23
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	22
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	22
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	21
Feeling lucky: How framing the target product as a free gift enhances purchase intention	21
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	21
Editorial Board	20
A global perspective on the marketing mix across time and space	20
Too much of a good thing? The unforeseen cost of tags in online retailing	20
Editorial Board	19
The effects of churn on the growth of subscription services: Adopters, users, money	18
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	18
Editorial Board	18
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	17
Consumers’ privacy calculus: The PRICAL index development and validation	17
The creator economy: An introduction and a call for scholarly research	17
The future of private-label markets: A global convergence approach	16
Marketing’s role in multi-stakeholder engagement	16
Commentary: Reimagining marketing education in the age of generative AI	15
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	15
Are sports sponsorship announcements good news for shareholders? A meta-analysis	15
Antecedents and financial impacts of building brand love	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
This tree in the forest is mine: The effect of concreteness on psychological ownership	15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	14
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	14
Timing customer reactivation initiatives	13
Multidimensional brand equity and asymmetric risk	13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	13

DEPART: Decomposing prices using atheoretical regression trees	13
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	12
Editorial Board	12
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	12
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	12
Trajectories of brand afterlife	12
How does customer recognition affect service provision?	12
Curiosity under bright light: The influence of bright lighting on new product adoption	11
Editorial Board	11
Herding behavior in NFT Auction: The role of visual complexity and familiarity	10
On the role of provenance in NFT trades	10
Outstanding IJRM Area Editors and Reviewers	10
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	10
Physical appearance improvements increase prosocial behavior	10
How video conferencing promotes preferences for self-enhancement products	10
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	10
Branded response to generic entry: Detailing beyond the patent cliff	10
Adverse inclusion of asymmetric advertisers in position auctions	10
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	10
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	9
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	9
Price and delay decisions for sequentially released products: The case of transactional streaming services	9
Money in a “Safe” place: Money anthropomorphism increases saving behavior	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
The effectiveness of advertising and price during conflict delistings	9
Visual complexity, brand gender, and ad effectiveness	8
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	8
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	8
Customer base analysis with recurrent neural networks	8
Personalization and targeting: how to experiment, learn & optimize	8
Generative AI for scalable feedback to multimodal exercises	8
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior	8
AI on the street: Context-dependent responses to artificial intelligence	8
The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees	8
How can academics generate great research ideas? Inspiration from ideation practice	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
Customer-based execution strategy in a global digital economy	8
Toward open science in marketing research	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	7
Investigating the impact of service line formats on satisfaction with waiting	7
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	7
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	7
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	7
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	7
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	7
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
On the role of social media platforms in the creator economy	7
Algorithmic pricing: Implications for marketing strategy and regulation	6
This is not mine anymore: The dark side of collaborative consumption	6
Is similarity a constraint for service-to-service brand extensions?	6
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
Winner 2022 IJRM Best Article	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Marketing and investor behavior: Insights, introspections, and indications	6
Editorial Board	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	5
Online reviews: A literature review and roadmap for future research	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
Eudaimonic consumption careers	5
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	5
Outstanding IJRM Area Editors and Reviewers	5
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Marketing performance assessment and accountability: Process and outcomes	5
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	5
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	5
Intentional hedonic consumption motivates prosocial behavior	5
Incentives for learning: How free offers help or hinder motivation	5
Consumers’ multistage data control in technology-mediated environments	5
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	5
Financial consequences of adding bricks to clicks	5
Editorial Board	5
Blockchain technology for creative industries: Current state and research opportunities	4
The impact of healthcare data breaches on patient hospital visit behavior	4
The effectiveness of brand placements: A meta-analytic synthesis	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	4

On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	4
Editorial Board	4
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	4
Frames of consumer mobilization and modern slavery	4
Customer return rate evolution	4
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	4
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	4
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4