International Journal of Research in Marketing

Article	Citations
The role of performance reward discrepancies in driving dealers’ servitization	265
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	156
Gender and racial price disparities in the NFT marketplace	145
Value outcomes in Airbnb as a chronotopic service	107
Consistency and commonality in advertising content: Helping or Hurting?	104
From social feeds to market fields: How influencer stories drive market innovation	96
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	94
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	94
Editorial Board	91
Editorial Board	86
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	74
Interfirm collaboration and exchange relationships: An agenda for future research	73
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	71
Brand advertising competition across economic cycles	69
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact	68
Social media resources and capabilities as strategic determinants of social media performance	65
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	61
Ethics at the margins: How consumers defend decisions in a constrained market context	56
Satiation and cross promotion: Selling and swapping users in mobile games	52
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	50
Loss framing increases entity theorists’ vaccine uptake	46
To post or not to post: How minority opinion and posting frequency impact online review posting	43
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	43
A method for measuring consumer confusion due to lookalike labels	42
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	40

The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	39
The promise and peril of dynamic targeted pricing	38
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	37
Economic consequences of online tracking restrictions: Evidence from cookies	34
Stress can help or hinder novelty seeking: The role of consumer life history strategies	34
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	33
More than a Feeling: Accuracy and Application of Sentiment Analysis	33
Dimensions of brand-extension fit	33
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	32
The role of reviewer badges in the dynamics of online reviews	31
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	30
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	30
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	29
Constituency building: Determining consumers’ willingness to participate in corporate political activities	26
Customer success management, customer health, and retention in B2B industries	26
Sounds cute: Exploring the role of sound reduplication in brand names	25
Feeling lucky: How framing the target product as a free gift enhances purchase intention	24
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	24
Too much of a good thing? The unforeseen cost of tags in online retailing	24
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	24
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	24
A global perspective on the marketing mix across time and space	24
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	24
Editorial Board	22
Editorial Board	21
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	20
Commentary: Reimagining marketing education in the age of generative AI	20
The future of private-label markets: A global convergence approach	20
Editorial Board	20
Consumers’ privacy calculus: The PRICAL index development and validation	19
The effects of churn on the growth of subscription services: Adopters, users, money	19
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	19
Are sports sponsorship announcements good news for shareholders? A meta-analysis	18
Marketing’s role in multi-stakeholder engagement	17
The creator economy: An introduction and a call for scholarly research	16
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	16
Multidimensional brand equity and asymmetric risk	15
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	15
Antecedents and financial impacts of building brand love	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
DEPART: Decomposing prices using atheoretical regression trees	15
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	14
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	14
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	13
Timing customer reactivation initiatives	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	13

Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	13
Curiosity under bright light: The influence of bright lighting on new product adoption	13
On the role of provenance in NFT trades	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	12
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	12
How does customer recognition affect service provision?	12
Omnichannel marketing: Are cross-channel effects symmetric?	12
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	11
Editorial Board	11
Branded response to generic entry: Detailing beyond the patent cliff	11
Herding behavior in NFT Auction: The role of visual complexity and familiarity	10
Physical appearance improvements increase prosocial behavior	10
Announcement: Winner 2020 IJRM Best Article	10
How video conferencing promotes preferences for self-enhancement products	10
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	10
Adverse inclusion of asymmetric advertisers in position auctions	10
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	10
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	9
Money in a “Safe” place: Money anthropomorphism increases saving behavior	9
How can academics generate great research ideas? Inspiration from ideation practice	9
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
Outstanding IJRM Area Editors and Reviewers	9
Generative AI for scalable feedback to multimodal exercises	9
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	9
Visual complexity, brand gender, and ad effectiveness	9
Price and delay decisions for sequentially released products: The case of transactional streaming services	9
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	9
The effectiveness of advertising and price during conflict delistings	9
Content analysis of fake consumer reviews by survey-based text categorization	9
Customer-based execution strategy in a global digital economy	8
AI on the street: Context-dependent responses to artificial intelligence	8
Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
Awe helps NFTS. The added value of object-inspired awe for blockchain-based digital art	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
Customer base analysis with recurrent neural networks	8
Toward open science in marketing research	8
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
This is not mine anymore: The dark side of collaborative consumption	7
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	7
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	7
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	7
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	7
On the role of social media platforms in the creator economy	7
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	7
Investigating the impact of service line formats on satisfaction with waiting	7
Winner 2022 IJRM Best Article	7
Editorial Board	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
Is similarity a constraint for service-to-service brand extensions?	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Engagement behavior and financial well-being: The effect of message framing in online pension communication	6
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	6
Consumers’ multistage data control in technology-mediated environments	5
2021 Outstanding IJRM Area Editors and Reviewers	5
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	5
Algorithmic pricing: Implications for marketing strategy and regulation	5
Marketing performance assessment and accountability: Process and outcomes	5
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Editorial Board	5
Eudaimonic consumption careers	5
Incentives for learning: How free offers help or hinder motivation	5
Online reviews: A literature review and roadmap for future research	5
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	5
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
Marketing and investor behavior: Insights, introspections, and indications	5
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	4
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	4
Financial consequences of adding bricks to clicks	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
Customer return rate evolution	4
Frames of consumer mobilization and modern slavery	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	4
Blockchain technology for creative industries: Current state and research opportunities	4

On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	4
Investigating the effect of status changes in review platforms	3
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	3
Modelling short-and long-term marketing effects in the consumer purchase journey	3
One-of-a-kind products: Leveraging strict uniqueness in mass customization	3
When waiting makes sense: How consumer anticipation affects later evaluations	3
The effectiveness of brand placements: A meta-analytic synthesis	3
Online display advertising for CPG brands: (When) does it work?	3
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	3
Cents of self: How and when self-signals influence consumer value derived from choices of green products	3
Grassroots innovation success: The role of self-determination and leadership style	3
Editorial Board	3
Outstanding IJRM Area Editors and Reviewers	3
The impact of healthcare data breaches on patient hospital visit behavior	3
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	3
Image features and demand in the sharing economy: A study of Airbnb	3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	3