OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Research in Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	241
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	141
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	134
Value outcomes in Airbnb as a chronotopic service	102
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	98
Grassroots innovation success: The role of self-determination and leadership style	94
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance	87
The role of performance reward discrepancies in driving dealers’ servitization	86
Image features and demand in the sharing economy: A study of Airbnb	84
Outstanding IJRM Area Editors and Reviewers	76
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	71
Modelling short-and long-term marketing effects in the consumer purchase journey	68
Editorial Board	66
Investigating the effect of status changes in review platforms	64
Reported and communicated shifts in strategic emphasis and firm performance	61
Editorial Board	60
Editorial Board	59
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions	53
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	50
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?	44
A conceptual framework of contemporary luxury consumption	42
Are sports sponsorship announcements good news for shareholders? A meta-analysis	39
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	39
The future of private-label markets: A global convergence approach	36
The complex firm financial effects of customer satisfaction improvements	35

Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier	33
Consistency and commonality in advertising content: Helping or Hurting?	32
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	32
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares	32
Converging vs diverging: The effect of visual representation of goal structure on financial decisions	30
One-of-a-kind products: Leveraging strict uniqueness in mass customization	30
Editorial Board	29
Investigating the impact of service line formats on satisfaction with waiting	29
Editorial: Diversity, Innovation, Speed: Why IJRM	29
Gender and racial price disparities in the NFT marketplace	29
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance	28
Environmental sustainability considerations (or lack thereof) in consumer decision making	25
The creator economy: An introduction and a call for scholarly research	24
On the role of social media platforms in the creator economy	24
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	24
Introduction: Global marketing strategy	23
Consumers’ privacy calculus: The PRICAL index development and validation	23
Commentary: Reimagining marketing education in the age of generative AI	22
The impact of nutrition claims on purchase behavior for food products	22
Cents of self: How and when self-signals influence consumer value derived from choices of green products	21
Marketing’s role in multi-stakeholder engagement	21
A meta-analysis of consumer ethnocentrism across 57 countries	21
From social feeds to market fields: How influencer stories drive market innovation	21
The effects of churn on the growth of subscription services: Adopters, users, money	19
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	18
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	17
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis	17
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments	17
Consumer preferences and firm technology choice	17
An empirical investigation of director selection in movie preproduction: A two-sided matching approach	17
Editorial Board	17
Editorial Board	16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	15
When waiting makes sense: How consumer anticipation affects later evaluations	15
How push messaging impacts consumer spending and reward redemption in store-loyalty programs	14
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	14
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	14
IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together	14
Category expansion through cross-channel demand spillovers	13
DEPART: Decomposing prices using atheoretical regression trees	13
Editorial Board	13
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers	12
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications	12
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences	12
Multidimensional brand equity and asymmetric risk	12
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	12
Interfirm collaboration and exchange relationships: An agenda for future research	12
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?	12
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories	11

How institutional logics shape fairness in crowdsourcing: The case of Threadless	11
Joint or separate? The effect of visual presentation on imagery and product evaluation	11
Antecedents and financial impacts of building brand love	10
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	10
Conjunctive screening in models of multiple discreteness	10
This is not mine anymore: The dark side of collaborative consumption	10
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	10
Brand advertising competition across economic cycles	9
When a nudge becomes invisible: How behavioral interventions prompt metacognitive miscalibration	9
Winner 2022 IJRM Best Article	9
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	9
Standing out from the crowd: When and why color complexity in social media images increases user engagement	9
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	9
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	9
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	8
Is similarity a constraint for service-to-service brand extensions?	8
Drivers of consumer adoption of e-Commerce: A meta-analysis	8
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors	8
The existence and persistence of the pay-per-use bias in car sharing services	8
How mortality salience hurts brands with different personalities	8
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal	8
Engagement behavior and financial well-being: The effect of message framing in online pension communication	8
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	8
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	8
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact	7
Satiation and cross promotion: Selling and swapping users in mobile games	7
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	7
Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations	7
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	7
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	7
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	7
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	7
From fame and followers to fortune: How person-brands capture value in the creator economy	7
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	6
Incentives for learning: How free offers help or hinder motivation	6
Editorial Board	6
Social media resources and capabilities as strategic determinants of social media performance	6
Marketing performance assessment and accountability: Process and outcomes	5
The promise and peril of dynamic targeted pricing	5
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	5
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	5
The differential effects of time and usage on the brand premiums of automobiles	5
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	5
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	5
Editorial Board	5
Marketing and investor behavior: Insights, introspections, and indications	5
Winner of the 2021 IJRM Best Paper Award	5
How does customer recognition affect service provision?	5
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	4
The impact of mergers and acquisitions on brand equity: A structural analysis	4
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?	4
Curiosity under bright light: The influence of bright lighting on new product adoption	4
Announcement Winner of IJRM 2023 Best Article Award	4
Value from technology licensing – The role of monitoring and licensing experience	4
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	4
Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions	4
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion	4
Designing the content of advertising in a differentiated market	4
To post or not to post: How minority opinion and posting frequency impact online review posting	4
Winning Seats: Contingency Selling in Markets with Limited Capacity and Diverse Preferences	4
Consumers’ multistage data control in technology-mediated environments	3
Timing customer reactivation initiatives	3
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	3
Simplicity is not key: Understanding firm-generated social media images and consumer liking	3
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	3
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	3
Online reviews: A literature review and roadmap for future research	3
Transaction-Level Wage Transparency: How Fair Wage Disclosure Affects Consumer Preferences	3
Loss framing increases entity theorists’ vaccine uptake	3
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	3
The power of generative marketing: Can generative AI create superhuman visual marketing content?	3
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface	3
The color gradation effect: How boundlessness shapes brand attribute judgments	3
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	3
The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire	3
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis	3
Immediate and enduring effects of digital badges on online content consumption and generation	3
Using different advertising humor appeals to generate firm-level warmth and competence impressions	3
Omnichannel marketing: Are cross-channel effects symmetric?	3