International Journal of Research in Marketing

Article	Citations
Consistency and commonality in advertising content: Helping or Hurting?	338
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	209
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	177
Gender and racial price disparities in the NFT marketplace	128
Value outcomes in Airbnb as a chronotopic service	121
The role of performance reward discrepancies in driving dealers’ servitization	114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	113
From social feeds to market fields: How influencer stories drive market innovation	107
Ethics at the margins: How consumers defend decisions in a constrained market context	96
Brand advertising competition across economic cycles	91
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	90
Editorial Board	82
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	79
Editorial Board	62
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	57
Interfirm collaboration and exchange relationships: An agenda for future research	52
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	48
Satiation and cross promotion: Selling and swapping users in mobile games	46
The promise and peril of dynamic targeted pricing	42
To post or not to post: How minority opinion and posting frequency impact online review posting	42
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	40
A method for measuring consumer confusion due to lookalike labels	39
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	39
Loss framing increases entity theorists’ vaccine uptake	38
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	38

The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	33
Between sharing and hiding: How consumers shade knowledge	32
Dimensions of brand-extension fit	31
Stress can help or hinder novelty seeking: The role of consumer life history strategies	30
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	30
Economic consequences of online tracking restrictions: Evidence from cookies	30
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	29
More than a Feeling: Accuracy and Application of Sentiment Analysis	28
Constituency building: Determining consumers’ willingness to participate in corporate political activities	26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	26
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	26
Customer success management, customer health, and retention in B2B industries	25
Sounds cute: Exploring the role of sound reduplication in brand names	24
Blockchain meets marketing: from concept to impactful research	24
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	24
The role of reviewer badges in the dynamics of online reviews	24
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
Feeling lucky: How framing the target product as a free gift enhances purchase intention	22
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	21
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
A global perspective on the marketing mix across time and space	21
Too much of a good thing? The unforeseen cost of tags in online retailing	21
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	20
Editorial Board	19
Politics in the middle: A call to study nuanced political differences in a binary world	18
The effects of churn on the growth of subscription services: Adopters, users, money	18
Editorial Board	18
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	18
Are sports sponsorship announcements good news for shareholders? A meta-analysis	17
Marketing’s role in multi-stakeholder engagement	17
Editorial Board	17
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	16
The creator economy: An introduction and a call for scholarly research	16
The future of private-label markets: A global convergence approach	16
Commentary: Reimagining marketing education in the age of generative AI	16
Consumers’ privacy calculus: The PRICAL index development and validation	16
DEPART: Decomposing prices using atheoretical regression trees	15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	14
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	14
Editorial Board	14
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
From fame and followers to fortune: How person-brands capture value in the creator economy	14
Curiosity under bright light: The influence of bright lighting on new product adoption	14
Trajectories of brand afterlife	13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	13
Timing customer reactivation initiatives	13

Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	13
How does customer recognition affect service provision?	13
Herding behavior in NFT Auction: The role of visual complexity and familiarity	12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	12
Branded response to generic entry: Detailing beyond the patent cliff	12
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	12
Editorial Board	12
Physical appearance improvements increase prosocial behavior	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	12
Adverse inclusion of asymmetric advertisers in position auctions	11
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	11
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	11
How video conferencing promotes preferences for self-enhancement products	11
The effectiveness of advertising and price during conflict delistings	10
Price and delay decisions for sequentially released products: The case of transactional streaming services	10
Getting the pace right: Performance of budget allocation heuristics in online advertising	10
On the role of provenance in NFT trades	10
Outstanding IJRM Area Editors and Reviewers	10
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	9
Generative AI for scalable feedback to multimodal exercises	9
How can academics generate great research ideas? Inspiration from ideation practice	9
Personalization and targeting: how to experiment, learn & optimize	8
Toward open science in marketing research	8
AI on the street: Context-dependent responses to artificial intelligence	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
The impact of gender expectations on the evaluation of video game livestreaming content	8
Money in a “Safe” place: Money anthropomorphism increases saving behavior	8
Visual complexity, brand gender, and ad effectiveness	8
The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees	8
Customer base analysis with recurrent neural networks	8
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	8
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior	8
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	8
Customer-based execution strategy in a global digital economy	8
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	7
On the role of social media platforms in the creator economy	7
Investigating the impact of service line formats on satisfaction with waiting	7
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	7
This is not mine anymore: The dark side of collaborative consumption	6
Algorithmic pricing: Implications for marketing strategy and regulation	6
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	6
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Outstanding IJRM Area Editors and Reviewers	6
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	6
Winner 2022 IJRM Best Article	6
Editorial Board	6
Is similarity a constraint for service-to-service brand extensions?	6
Incentives for learning: How free offers help or hinder motivation	6
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	6
Consumers’ multistage data control in technology-mediated environments	5
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Marketing performance assessment and accountability: Process and outcomes	5
Intentional hedonic consumption motivates prosocial behavior	5
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	5
Online reviews: A literature review and roadmap for future research	5
Marketing and investor behavior: Insights, introspections, and indications	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Eudaimonic consumption careers	4
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	4
The impact of healthcare data breaches on patient hospital visit behavior	4
The effectiveness of brand placements: A meta-analytic synthesis	4
The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	4
Financial consequences of adding bricks to clicks	4
Editorial Board	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	4
Blockchain technology for creative industries: Current state and research opportunities	4
Customer return rate evolution	4
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	4

Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	4
Frames of consumer mobilization and modern slavery	4
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	4
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4