International Journal of Research in Marketing

Article	Citations
The role of performance reward discrepancies in driving dealers’ servitization	301
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	179
Consistency and commonality in advertising content: Helping or Hurting?	160
Value outcomes in Airbnb as a chronotopic service	118
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	108
Gender and racial price disparities in the NFT marketplace	103
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	97
From social feeds to market fields: How influencer stories drive market innovation	93
Editorial Board	80
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	76
Editorial Board	76
Brand advertising competition across economic cycles	75
Social media resources and capabilities as strategic determinants of social media performance	71
Interfirm collaboration and exchange relationships: An agenda for future research	55
Satiation and cross promotion: Selling and swapping users in mobile games	52
Ethics at the margins: How consumers defend decisions in a constrained market context	51
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	48
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	46
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	44
To post or not to post: How minority opinion and posting frequency impact online review posting	44
A method for measuring consumer confusion due to lookalike labels	40
Loss framing increases entity theorists’ vaccine uptake	37
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	36
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	36

The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	36
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	36
The promise and peril of dynamic targeted pricing	33
Stress can help or hinder novelty seeking: The role of consumer life history strategies	33
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	31
Economic consequences of online tracking restrictions: Evidence from cookies	31
Dimensions of brand-extension fit	28
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	27
More than a Feeling: Accuracy and Application of Sentiment Analysis	26
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	26
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	25
Constituency building: Determining consumers’ willingness to participate in corporate political activities	25
The role of reviewer badges in the dynamics of online reviews	24
Blockchain meets marketing: from concept to impactful research	24
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	23
Customer success management, customer health, and retention in B2B industries	22
Sounds cute: Exploring the role of sound reduplication in brand names	21
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	21
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	21
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	20
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	20
Feeling lucky: How framing the target product as a free gift enhances purchase intention	20
Too much of a good thing? The unforeseen cost of tags in online retailing	19
A global perspective on the marketing mix across time and space	18
Editorial Board	18
Editorial Board	18
Editorial Board	18
The creator economy: An introduction and a call for scholarly research	17
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	17
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	17
The effects of churn on the growth of subscription services: Adopters, users, money	17
Consumers’ privacy calculus: The PRICAL index development and validation	16
Are sports sponsorship announcements good news for shareholders? A meta-analysis	16
Commentary: Reimagining marketing education in the age of generative AI	15
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
Marketing’s role in multi-stakeholder engagement	15
The future of private-label markets: A global convergence approach	15
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
DEPART: Decomposing prices using atheoretical regression trees	14
Over-reliance on aesthetics? The role of appearance-reveals-character lay theory in consumers’ devaluation of unattractive produce	14
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	14
Antecedents and financial impacts of building brand love	13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	13
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	13
Multidimensional brand equity and asymmetric risk	13
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	12
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	12

Timing customer reactivation initiatives	12
Trajectories of brand afterlife	12
How does customer recognition affect service provision?	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	11
Editorial Board	11
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	11
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	11
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	10
Curiosity under bright light: The influence of bright lighting on new product adoption	10
On the role of provenance in NFT trades	10
Herding behavior in NFT Auction: The role of visual complexity and familiarity	10
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	10
Branded response to generic entry: Detailing beyond the patent cliff	10
Editorial Board	10
Physical appearance improvements increase prosocial behavior	9
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	9
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	9
Adverse inclusion of asymmetric advertisers in position auctions	9
Price and delay decisions for sequentially released products: The case of transactional streaming services	9
How video conferencing promotes preferences for self-enhancement products	9
Outstanding IJRM Area Editors and Reviewers	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	8
How can academics generate great research ideas? Inspiration from ideation practice	8
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	8
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	8
Customer-based execution strategy in a global digital economy	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	8
Money in a “Safe” place: Money anthropomorphism increases saving behavior	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
AI on the street: Context-dependent responses to artificial intelligence	8
Toward open science in marketing research	8
The effectiveness of advertising and price during conflict delistings	8
Visual complexity, brand gender, and ad effectiveness	8
Generative AI for scalable feedback to multimodal exercises	8
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior	8
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	7
Investigating the impact of service line formats on satisfaction with waiting	7
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	7
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
On the role of social media platforms in the creator economy	7
Customer base analysis with recurrent neural networks	7
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	7
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	7
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Editorial Board	6
Is similarity a constraint for service-to-service brand extensions?	6
Winner 2022 IJRM Best Article	6
This is not mine anymore: The dark side of collaborative consumption	6
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	5
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	5
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	5
Intentional hedonic consumption motivates prosocial behavior	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
Marketing performance assessment and accountability: Process and outcomes	5
Algorithmic pricing: Implications for marketing strategy and regulation	5
Marketing and investor behavior: Insights, introspections, and indications	5
Outstanding IJRM Area Editors and Reviewers	5
Online reviews: A literature review and roadmap for future research	5
Editorial Board	5
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	5
Consumers’ multistage data control in technology-mediated environments	5
Incentives for learning: How free offers help or hinder motivation	5
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	4
Eudaimonic consumption careers	4
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	4
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	4
Customer return rate evolution	4
Financial consequences of adding bricks to clicks	4
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Frames of consumer mobilization and modern slavery	4
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	4
The impact of healthcare data breaches on patient hospital visit behavior	3
One-of-a-kind products: Leveraging strict uniqueness in mass customization	3

Investigating the effect of status changes in review platforms	3
How mortality salience hurts brands with different personalities	3
Blockchain technology for creative industries: Current state and research opportunities	3
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	3
Editorial Board	3
Modelling short-and long-term marketing effects in the consumer purchase journey	3
Image features and demand in the sharing economy: A study of Airbnb	3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	3
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	3
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	3
Grassroots innovation success: The role of self-determination and leadership style	3
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	3
When waiting makes sense: How consumer anticipation affects later evaluations	3
Category expansion through cross-channel demand spillovers	3
Outstanding IJRM Area Editors and Reviewers	3
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	3
The effectiveness of brand placements: A meta-analytic synthesis	3