OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Machine learning and AI in marketing – Connecting computing power to human insights	232
Virtual and augmented reality: Advancing research in consumer marketing	224
Consumer privacy and the future of data-based innovation and marketing	115
Brand activism: Does courting controversy help or hurt a brand?	107
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	96
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	64
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	59
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	59
More than a Feeling: Accuracy and Application of Sentiment Analysis	58
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	56
How, why, and when disclosure type matters for influencer marketing	56
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	56
Collecting samples from online services: How to use screeners to improve data quality	56
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	54
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	53
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	50
Blockchain meets marketing: Opportunities, threats, and avenues for future research	50
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	49
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	46
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	45
Content analysis of fake consumer reviews by survey-based text categorization	45
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	45
A retrospective review of the first 35 years of the International Journal of Research in Marketing	41
Service with a smiley face: Emojional contagion in digitally mediated relationships	40
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	39

A conceptual framework of contemporary luxury consumption	39
Factors affecting the study of important marketing issues: Implications and recommendations	38
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	35
How can non-fungible tokens bring value to brands	34
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	32
Opposites attract: Impact of background color on effectiveness of emotional charity appeals	29
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	29
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	29
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	27
Engagement behavior and financial well-being: The effect of message framing in online pension communication	26
Social media resources and capabilities as strategic determinants of social media performance	25
How rich is too rich? Visual design elements in digital marketing communications	24
The right metrics for marketing-mix decisions	24
A global perspective on the marketing mix across time and space	23
Blockchain technology for creative industries: Current state and research opportunities	23
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons	23
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	22
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	22
The effectiveness of brand placements: A meta-analytic synthesis	21
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth	21
The risk of programmatic advertising: Effects of website quality on advertising effectiveness	21
Omnichannel marketing: Are cross-channel effects symmetric?	21
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior	20
Consumers’ privacy calculus: The PRICAL index development and validation	19
Dimensions of brand-extension fit	19
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	18
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry	18
A meta-analysis of consumer ethnocentrism across 57 countries	18
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels	18
Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility	17
Marketing’s role in multi-stakeholder engagement	17
Antecedents and financial impacts of building brand love	17
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?	17
Drivers of consumer adoption of e-Commerce: A meta-analysis	17
Blending package shape with the gender dimension of brand image: How and why?	16
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	16
The Study of Important Marketing Issues: Reflections	16
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	15
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	15
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	15
A de-biased direct question approach to measuring consumers' willingness to pay	14
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	14
Leveraging purchase regularity for predicting customer behavior the easy way	14
Cents of self: How and when self-signals influence consumer value derived from choices of green products	14
Tactical use of rewards to enhance loyalty program effectiveness	14