International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization265
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength156
Gender and racial price disparities in the NFT marketplace145
Value outcomes in Airbnb as a chronotopic service107
Consistency and commonality in advertising content: Helping or Hurting?104
From social feeds to market fields: How influencer stories drive market innovation96
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon94
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets94
Editorial Board91
Editorial Board86
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle74
Interfirm collaboration and exchange relationships: An agenda for future research73
Does bigger still mean better? How digital transformation affects the market share–profitability relationship71
Brand advertising competition across economic cycles69
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact68
Social media resources and capabilities as strategic determinants of social media performance65
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry61
Ethics at the margins: How consumers defend decisions in a constrained market context56
Satiation and cross promotion: Selling and swapping users in mobile games52
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy50
Loss framing increases entity theorists’ vaccine uptake46
To post or not to post: How minority opinion and posting frequency impact online review posting43
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending43
A method for measuring consumer confusion due to lookalike labels42
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs40
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue39
The promise and peril of dynamic targeted pricing38
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions37
Stress can help or hinder novelty seeking: The role of consumer life history strategies34
Economic consequences of online tracking restrictions: Evidence from cookies34
Dimensions of brand-extension fit33
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation33
More than a Feeling: Accuracy and Application of Sentiment Analysis33
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence32
The role of reviewer badges in the dynamics of online reviews31
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising30
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention30
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance29
Constituency building: Determining consumers’ willingness to participate in corporate political activities26
Customer success management, customer health, and retention in B2B industries26
Sounds cute: Exploring the role of sound reduplication in brand names25
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value24
Feeling lucky: How framing the target product as a free gift enhances purchase intention24
The role of network embeddedness across multiple social networks: Evidence from mobile social network games24
Too much of a good thing? The unforeseen cost of tags in online retailing24
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors24
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma24
A global perspective on the marketing mix across time and space24
Editorial Board22
Editorial Board21
Editorial Board20
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact20
Commentary: Reimagining marketing education in the age of generative AI20
The future of private-label markets: A global convergence approach20
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet19
Consumers’ privacy calculus: The PRICAL index development and validation19
The effects of churn on the growth of subscription services: Adopters, users, money19
Are sports sponsorship announcements good news for shareholders? A meta-analysis18
Marketing’s role in multi-stakeholder engagement17
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects16
The creator economy: An introduction and a call for scholarly research16
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers16
From fame and followers to fortune: How person-brands capture value in the creator economy15
DEPART: Decomposing prices using atheoretical regression trees15
Multidimensional brand equity and asymmetric risk15
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products15
Antecedents and financial impacts of building brand love15
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews14
This tree in the forest is mine: The effect of concreteness on psychological ownership14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters14
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance14
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat13
Curiosity under bright light: The influence of bright lighting on new product adoption13
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy13
Timing customer reactivation initiatives13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance13
Omnichannel marketing: Are cross-channel effects symmetric?12
On the role of provenance in NFT trades12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions12
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal12
How does customer recognition affect service provision?12
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