International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets241
Party over product: People exaggerate the influence of political cues on others’ consumption preferences141
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength134
Value outcomes in Airbnb as a chronotopic service102
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet98
Grassroots innovation success: The role of self-determination and leadership style94
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance87
The role of performance reward discrepancies in driving dealers’ servitization86
Image features and demand in the sharing economy: A study of Airbnb84
Outstanding IJRM Area Editors and Reviewers76
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact71
Modelling short-and long-term marketing effects in the consumer purchase journey68
Editorial Board66
Investigating the effect of status changes in review platforms64
Reported and communicated shifts in strategic emphasis and firm performance61
Editorial Board60
Editorial Board59
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions53
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context50
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?44
A conceptual framework of contemporary luxury consumption42
Are sports sponsorship announcements good news for shareholders? A meta-analysis39
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions39
The future of private-label markets: A global convergence approach36
The complex firm financial effects of customer satisfaction improvements35
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier33
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations32
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares32
Consistency and commonality in advertising content: Helping or Hurting?32
One-of-a-kind products: Leveraging strict uniqueness in mass customization30
Converging vs diverging: The effect of visual representation of goal structure on financial decisions30
Investigating the impact of service line formats on satisfaction with waiting29
Editorial: Diversity, Innovation, Speed: Why IJRM29
Gender and racial price disparities in the NFT marketplace29
Editorial Board29
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance28
Environmental sustainability considerations (or lack thereof) in consumer decision making25
On the role of social media platforms in the creator economy24
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers24
The creator economy: An introduction and a call for scholarly research24
Consumers’ privacy calculus: The PRICAL index development and validation23
Introduction: Global marketing strategy23
Commentary: Reimagining marketing education in the age of generative AI22
The impact of nutrition claims on purchase behavior for food products22
Marketing’s role in multi-stakeholder engagement21
A meta-analysis of consumer ethnocentrism across 57 countries21
From social feeds to market fields: How influencer stories drive market innovation21
Cents of self: How and when self-signals influence consumer value derived from choices of green products21
The effects of churn on the growth of subscription services: Adopters, users, money19
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands18
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis17
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments17
Consumer preferences and firm technology choice17
An empirical investigation of director selection in movie preproduction: A two-sided matching approach17
Editorial Board17
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error17
Editorial Board16
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who15
When waiting makes sense: How consumer anticipation affects later evaluations15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects15
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing14
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience14
IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together14
How push messaging impacts consumer spending and reward redemption in store-loyalty programs14
DEPART: Decomposing prices using atheoretical regression trees13
Editorial Board13
Category expansion through cross-channel demand spillovers13
Multidimensional brand equity and asymmetric risk12
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry12
Interfirm collaboration and exchange relationships: An agenda for future research12
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?12
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers12
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications12
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences12
How institutional logics shape fairness in crowdsourcing: The case of Threadless11
Joint or separate? The effect of visual presentation on imagery and product evaluation11
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories11
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