International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization301
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength179
Consistency and commonality in advertising content: Helping or Hurting?160
Value outcomes in Airbnb as a chronotopic service118
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon108
Gender and racial price disparities in the NFT marketplace103
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets97
From social feeds to market fields: How influencer stories drive market innovation93
Editorial Board80
Editorial Board76
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle76
Brand advertising competition across economic cycles75
Social media resources and capabilities as strategic determinants of social media performance71
Interfirm collaboration and exchange relationships: An agenda for future research55
Satiation and cross promotion: Selling and swapping users in mobile games52
Ethics at the margins: How consumers defend decisions in a constrained market context51
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry48
Does bigger still mean better? How digital transformation affects the market share–profitability relationship46
Financial infidelity asymmetry predicts couples’ financial and relationship well-being44
To post or not to post: How minority opinion and posting frequency impact online review posting44
A method for measuring consumer confusion due to lookalike labels40
Loss framing increases entity theorists’ vaccine uptake37
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs36
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy36
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue36
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions36
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending36
Stress can help or hinder novelty seeking: The role of consumer life history strategies33
The promise and peril of dynamic targeted pricing33
Economic consequences of online tracking restrictions: Evidence from cookies31
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning31
Dimensions of brand-extension fit28
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation27
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence26
More than a Feeling: Accuracy and Application of Sentiment Analysis26
Constituency building: Determining consumers’ willingness to participate in corporate political activities25
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising25
The role of reviewer badges in the dynamics of online reviews24
Blockchain meets marketing: from concept to impactful research24
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention23
Customer success management, customer health, and retention in B2B industries22
The role of network embeddedness across multiple social networks: Evidence from mobile social network games21
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma21
Sounds cute: Exploring the role of sound reduplication in brand names21
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value20
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors20
Feeling lucky: How framing the target product as a free gift enhances purchase intention20
Too much of a good thing? The unforeseen cost of tags in online retailing19
A global perspective on the marketing mix across time and space18
Editorial Board18
Editorial Board18
Editorial Board18
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet17
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact17
The effects of churn on the growth of subscription services: Adopters, users, money17
The creator economy: An introduction and a call for scholarly research17
Are sports sponsorship announcements good news for shareholders? A meta-analysis16
Consumers’ privacy calculus: The PRICAL index development and validation16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects15
From fame and followers to fortune: How person-brands capture value in the creator economy15
Marketing’s role in multi-stakeholder engagement15
The future of private-label markets: A global convergence approach15
Commentary: Reimagining marketing education in the age of generative AI15
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters15
DEPART: Decomposing prices using atheoretical regression trees14
Over-reliance on aesthetics? The role of appearance-reveals-character lay theory in consumers’ devaluation of unattractive produce14
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products14
This tree in the forest is mine: The effect of concreteness on psychological ownership14
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers13
Multidimensional brand equity and asymmetric risk13
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews13
Antecedents and financial impacts of building brand love13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance13
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy12
Timing customer reactivation initiatives12
Trajectories of brand afterlife12
How does customer recognition affect service provision?12
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions11
Editorial Board11
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal11
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat11
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