Marketing Intelligence & Planning

Papers
(The H4-Index of Marketing Intelligence & Planning is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Does greenwashing hinder employees’ brand citizenship behavior?105
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques77
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior64
SDG reporting: an analysis of corporate sustainability leaders54
Predicting households’ attitudes and product adoption intentions44
All about Social Coupons! Evolution, Review and Research Directions43
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification40
Social media marketing, shoppers' store love and loyalty38
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies37
From pandemic to Prada: examining online luxury-brand self-narratives34
Brand value co-creation and transaction costs in private label relationships34
A green step forward: the role of green marketing in nurturing green customer loyalty33
Role of product advantage in shaping product outcome: a hybrid review31
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making31
Optimizing marketing strategy: a video analysis approach30
Permission marketing: a systematic review of 22 Years of research29
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis29
Comments and responses' combination: tourist destination's moderating effect28
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis28
Uncorking opportunities: a bibliometric review of wine marketing literature25
Consumer discrimination in service recovery situations25
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey24
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude24
Consumer reactions to attacks against cherished brands23
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