OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Intelligence & Planning is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Does greenwashing hinder employees’ brand citizenship behavior?	115
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	109
All about Social Coupons! Evolution, Review and Research Directions	54
Social media marketing, shoppers' store love and loyalty	46
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	45
Predicting households’ attitudes and product adoption intentions	43
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	41
SDG reporting: an analysis of corporate sustainability leaders	40
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	38
From pandemic to Prada: examining online luxury-brand self-narratives	35
Brand value co-creation and transaction costs in private label relationships	34
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	34
A green step forward: the role of green marketing in nurturing green customer loyalty	33
Optimizing marketing strategy: a video analysis approach	32
Permission marketing: a systematic review of 22 Years of research	31
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	31
Role of product advantage in shaping product outcome: a hybrid review	30
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	29
Comments and responses' combination: tourist destination's moderating effect	29
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	27
Managing channel conflicts: how do expert power and reward power contribute?	27
Consumer reactions to attacks against cherished brands	26
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	26
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	24