OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Intelligence & Planning is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
All about Social Coupons! Evolution, Review and Research Directions	111
Predicting households’ attitudes and product adoption intentions	97
Does greenwashing hinder employees’ brand citizenship behavior?	72
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	60
From pandemic to Prada: examining online luxury-brand self-narratives	51
Social media marketing, shoppers' store love and loyalty	38
Consumers' psychological reactance and ownership in in-game advertising	37
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	37
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	37
SDG reporting: an analysis of corporate sustainability leaders	36
Brand value co-creation and transaction costs in private label relationships	35
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	35
Comments and responses' combination: tourist destination's moderating effect	33
Role of product advantage in shaping product outcome: a hybrid review	31
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	30
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	28
Optimizing marketing strategy: a video analysis approach	28
A green step forward: the role of green marketing in nurturing green customer loyalty	27
Permission marketing: a systematic review of 22 Years of research	26
Gifting a warm-glow effect: how identity influences charitable gifting	26
Are social media marketing activities reaping benefits for brands? The moderating role of education	25
A “double-edged sword” effect of consumer expertise on tourism loyalty	25
Consumer reactions to attacks against cherished brands	24
Cultural differences in deliberate counterfeit purchase behavior	23