OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Intelligence & Planning is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	135
All about Social Coupons! Evolution, Review and Research Directions	124
Predicting households’ attitudes and product adoption intentions	62
From pandemic to Prada: examining online luxury-brand self-narratives	59
Does greenwashing hinder employees’ brand citizenship behavior?	55
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	55
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	51
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	47
SDG reporting: an analysis of corporate sustainability leaders	46
Managing channel conflicts: how do expert power and reward power contribute?	43
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	43
Optimizing marketing strategy: a video analysis approach	41
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	39
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	39
Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach	37
Role of product advantage in shaping product outcome: a hybrid review	37
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	36
A green step forward: the role of green marketing in nurturing green customer loyalty	36
Brand value co-creation and transaction costs in private label relationships	36
Comments and responses' combination: tourist destination's moderating effect	34
Permission marketing: a systematic review of 22 Years of research	33
Gifting a warm-glow effect: how identity influences charitable gifting	32
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	31
Uncorking opportunities: a bibliometric review of wine marketing literature	30
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	29

Channel quality competition and hybrid contract strategies in multichannel retail supply chains	27
Consumer discrimination in service recovery situations	27
An exploration of the role of stigma in socially responsible gift giving	27