OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Intelligence & Planning is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	125
All about Social Coupons! Evolution, Review and Research Directions	116
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	57
Social media marketing, shoppers' store love and loyalty	52
Predicting households’ attitudes and product adoption intentions	49
From pandemic to Prada: examining online luxury-brand self-narratives	48
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	47
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	43
Does greenwashing hinder employees’ brand citizenship behavior?	42
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	40
SDG reporting: an analysis of corporate sustainability leaders	38
Managing channel conflicts: how do expert power and reward power contribute?	37
Brand value co-creation and transaction costs in private label relationships	35
Role of product advantage in shaping product outcome: a hybrid review	35
Optimizing marketing strategy: a video analysis approach	35
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	35
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	35
A green step forward: the role of green marketing in nurturing green customer loyalty	34
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	34
Comments and responses' combination: tourist destination's moderating effect	31
Gifting a warm-glow effect: how identity influences charitable gifting	29
Consumer reactions to attacks against cherished brands	29
Permission marketing: a systematic review of 22 Years of research	29
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	28
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	26

A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	25
Consumer discrimination in service recovery situations	25
Are social media marketing activities reaping benefits for brands? The moderating role of education	25
Uncorking opportunities: a bibliometric review of wine marketing literature	25
Cultural differences in deliberate counterfeit purchase behavior	25