Marketing Intelligence & Planning

Article	Citations
All about Social Coupons! Evolution, Review and Research Directions	111
Predicting households’ attitudes and product adoption intentions	97
Does greenwashing hinder employees’ brand citizenship behavior?	72
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	60
From pandemic to Prada: examining online luxury-brand self-narratives	51
Social media marketing, shoppers' store love and loyalty	38
Consumers' psychological reactance and ownership in in-game advertising	37
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	37
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	37
SDG reporting: an analysis of corporate sustainability leaders	36
Brand value co-creation and transaction costs in private label relationships	35
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	35
Comments and responses' combination: tourist destination's moderating effect	33
Role of product advantage in shaping product outcome: a hybrid review	31
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	30
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	28
Optimizing marketing strategy: a video analysis approach	28
A green step forward: the role of green marketing in nurturing green customer loyalty	27
Permission marketing: a systematic review of 22 Years of research	26
Gifting a warm-glow effect: how identity influences charitable gifting	26
Are social media marketing activities reaping benefits for brands? The moderating role of education	25
A “double-edged sword” effect of consumer expertise on tourism loyalty	25
Consumer reactions to attacks against cherished brands	24
Cultural differences in deliberate counterfeit purchase behavior	23
Consumer discrimination in service recovery situations	22

The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	22
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	21
Uncorking opportunities: a bibliometric review of wine marketing literature	21
Effects of humor climate within online brand community	20
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	20
Role of brand experience in predicting consumer loyalty	20
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	20
Rise and fall of interactions with brand communities	19
Mergers and acquisitions success: examining customer loyalty	19
The role of product scarcity on display incompleteness	18
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	18
Measuring environmental performance in business to business relationships: a bibliometric review	18
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage	18
Consumer fear and healthy eating during COVID-19 pandemic	18
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products	18
Effect of consumption values on consumer behavior: a Meta-analysis	17
Meta-analysis of augmented reality marketing	16
Enhancing relationship strategies with the live stream influencers	16
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment	16
Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns	15
Channel integration in grocery retailers via mobile applications	15
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach	15
What drives liking different brand-related social media content?	15
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective	14
Organisational and environmental indicators of B2B sales performance	14
Salesforce output control and customer-oriented selling behaviours	14
Exploring third-party’s brand rankings from consumers’ persuasion knowledge	14
Modelling the traits of consumer resilience: implications to emerging markets	14
Marketing affordance of social media for product innovation: the role of organizational structures	13
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach	13
Should SMEs diversify their global destinations? The role of market insights and digital transformation	13
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs	13
How the time of day impacts social media advertising outcomes on consumers	13
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model	13
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers	12
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	12
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants	12
A roadmap of retargeting campaigns for SMEs: a case study	12
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	11
Dealing with demarketing of branded products on social media platforms	11
Minimizing the negative impact of brand deletion	11
Did you find this review helpful?	11
Harnessing the power of social media advertising: strategic opportunities	10
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers	10
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	10
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota	10
The ethical landscape of immersive marketing: virtual and augmented reality in advertising	10
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	10
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing	10
Service leniency: a dual logics perspective	10

Green pride in sustainable versus premium brand decisions	10
A study on lender participation in peer to peer lending	9
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis	9
Using Schmid–Leiman solution with higher-order constructs in marketing research	9
Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?	9
Effect of discount frame on consumer responses: moderation of psychological distance and product nature	9
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?	9
Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)	9
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms	9
Classifying an incoming customer message into spam versus ham	9
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing	9
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	8
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation	8
Marketing's take on socio-economic performance	8
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification	8
Dysfunctional customer behavior and commitment to service quality	8
Non-dyadic human–robot interactions and online brand communities	8
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	8
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?	8
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework	7
Ecolabelling: a meta-analytic structural equation modelling approach	7
Maximizing customers' lifetime value using limited marketing resources	7
The dark side of artificial intelligence in marketing: meta-analytics review	7
Towards a general model explaining physical and digital counterfeits	7
Retail crowding: meta-analysis of contextual and cultural moderators	7
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking	7
How visual angle influences product recommendations in response to two-sided messages	7
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	7
Mitigating consumer guilt through resale	7
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour	6
Shopping with perceived benefits of sustainable consumption in online resale platforms	6
Impact of exogenous brand crises on consumer behaviour	6
A holistic review of customer experience research: topic modelling using BERTopic	6
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	6
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence	6
Virtual reality in digital marketing: research agenda based on bibliometric reflection	6
Antecedents of similarity perception for store-branded lookalikes	6
The influence of social drivers on using ride-hailing services	6
Green skepticism: review and research agenda	6
Differential effects of digital transformation on the profitability and marketability of manufacturing firms	6
Luxury customer's motivations to adopt gamification	6
Can whimsically cute packaging overcome young consumer product unfamiliarity?	6
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis	6
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	6
Brand equity and financial performance: an institutional view	6
Matching explanations with regulatory focus	5
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	5
Celebrity endorser scandal: a literature review and future research agenda	5
Augmented reality: the key to unlock customer engagement potential	5
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach	5
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective	5
Understanding esports venue operations: how venue characteristics influence spectator outcomes	5
Resilience in service firms: the impact of social capital on firm performance during turmoil	5
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	5
Mobile app engagement: scale development, validation and empirical test	4
TBL dominant logic for sustainability in oriental businesses	4
Enhancing participation intentions in online brand communities	4
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0	4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis	4
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers	4
Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption	4
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance	4
Over-the-top (OTT) platforms: a review, synthesis and research directions	4
Chinese cultural element in brand logo and purchase intention	4
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation	4
Identifying NFT consumer segments: a consumption value theory and luxury perspective	4
Influence of website quality on online impulse buying behaviour: a systematic review of literature	4
The effects of game mechanics on user retention in using social live streaming services	4
Recycling firm-generated content on social media platforms: phenomenon and research propositions	4
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy	4
What drives electric vehicles in an emerging market?	3
Customer brand co-creation on social media: a systematic review	3
Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility	3
Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance	3
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention	3
Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation	3
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective	3
Past, present and future of research in relationship marketing - a machine learning perspective	3
How well designed is your servicescape?	3
Customer participation, innovative aspects of services and outcomes	3

Charting the intellectual structure of customer experience research	3
The effects of brand positioning (underdog vs top dog) and comparative advertising	3
How do CSR disclosures facilitate knowledge-sharing behaviors?	3
Luxury experience and consumer behavior: a literature review	3
Personal and social norms in responsible computer acquisition	3
Mega versus local event sponsorships	3
Are sport team brands unique? The effect of product category and marketing orientation on engagement intentions among cultural brands	3
Value co-creation: a metatheory unifying framework and fundamental propositions	3
Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies	3
Online complaint handling: a text analytics-based classification framework	3
Influencer marketing: purchase intention and its antecedents	3
Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?	3