Marketing Intelligence & Planning

Article	Citations
Does greenwashing hinder employees’ brand citizenship behavior?	115
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	109
All about Social Coupons! Evolution, Review and Research Directions	54
Social media marketing, shoppers' store love and loyalty	46
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	45
Predicting households’ attitudes and product adoption intentions	43
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	41
SDG reporting: an analysis of corporate sustainability leaders	40
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	38
From pandemic to Prada: examining online luxury-brand self-narratives	35
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	34
Brand value co-creation and transaction costs in private label relationships	34
A green step forward: the role of green marketing in nurturing green customer loyalty	33
Optimizing marketing strategy: a video analysis approach	32
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	31
Permission marketing: a systematic review of 22 Years of research	31
Role of product advantage in shaping product outcome: a hybrid review	30
Comments and responses' combination: tourist destination's moderating effect	29
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	29
Managing channel conflicts: how do expert power and reward power contribute?	27
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	27
Consumer reactions to attacks against cherished brands	26
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	26
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	24
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	23

Consumer discrimination in service recovery situations	23
Uncorking opportunities: a bibliometric review of wine marketing literature	23
Gifting a warm-glow effect: how identity influences charitable gifting	22
Retraction notice: Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics	21
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	21
Are social media marketing activities reaping benefits for brands? The moderating role of education	21
Cultural differences in deliberate counterfeit purchase behavior	21
Meta-analysis of augmented reality marketing	20
The role of product scarcity on display incompleteness	20
Rise and fall of interactions with brand communities	20
Consumer fear and healthy eating during COVID-19 pandemic	20
Measuring environmental performance in business to business relationships: a bibliometric review	20
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	18
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products	18
Effect of consumption values on consumer behavior: a Meta-analysis	17
Mergers and acquisitions success: examining customer loyalty	17
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage	17
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment	16
Channel integration in grocery retailers via mobile applications	15
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach	15
What drives liking different brand-related social media content?	15
Enhancing relationship strategies with the live stream influencers	15
Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns	14
Exploring third-party’s brand rankings from consumers’ persuasion knowledge	14
Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory	14
Modelling the traits of consumer resilience: implications to emerging markets	14
Salesforce output control and customer-oriented selling behaviours	13
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective	13
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach	13
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	13
Did you find this review helpful?	12
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	12
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs	12
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants	12
Marketing affordance of social media for product innovation: the role of organizational structures	11
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model	11
Service presentness in enhancing services interaction flow	10
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing	10
Should SMEs diversify their global destinations? The role of market insights and digital transformation	10
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	10
The ethical landscape of immersive marketing: virtual and augmented reality in advertising	10
How the time of day impacts social media advertising outcomes on consumers	10
Dealing with demarketing of branded products on social media platforms	10
Is green the new gold? Green branding and its state-of-the-art	10
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota	10
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers	10
Service leniency: a dual logics perspective	10
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers	10
A roadmap of retargeting campaigns for SMEs: a case study	10
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	10

Minimizing the negative impact of brand deletion	10
Green pride in sustainable versus premium brand decisions	10
Classifying an incoming customer message into spam versus ham	9
Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?	9
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?	9
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis	9
Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)	9
Harnessing the power of social media advertising: strategic opportunities	9
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing	9
Using Schmid–Leiman solution with higher-order constructs in marketing research	9
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms	9
Effect of discount frame on consumer responses: moderation of psychological distance and product nature	9
A study on lender participation in peer to peer lending	9
Marketing's take on socio-economic performance	8
Dysfunctional customer behavior and commitment to service quality	8
Non-dyadic human–robot interactions and online brand communities	8
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	8
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	7
Ecolabelling: a meta-analytic structural equation modelling approach	7
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking	7
Mitigating consumer guilt through resale	7
The dark side of artificial intelligence in marketing: meta-analytics review	7
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation	7
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?	7
Virtual reality in digital marketing: research agenda based on bibliometric reflection	7
Retail crowding: meta-analysis of contextual and cultural moderators	7
How visual angle influences product recommendations in response to two-sided messages	7
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework	7
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification	7
Luxury customer's motivations to adopt gamification	7
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	7
Can whimsically cute packaging overcome young consumer product unfamiliarity?	6
The influence of social drivers on using ride-hailing services	6
Green skepticism: review and research agenda	6
Impact of exogenous brand crises on consumer behaviour	6
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour	6
Antecedents of similarity perception for store-branded lookalikes	6
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	6
Shopping with perceived benefits of sustainable consumption in online resale platforms	6
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence	6
A holistic review of customer experience research: topic modelling using BERTopic	6
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	6
Resilience in service firms: the impact of social capital on firm performance during turmoil	5
Brand equity and financial performance: an institutional view	5
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	5
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach	5
Understanding esports venue operations: how venue characteristics influence spectator outcomes	5
Differential effects of digital transformation on the profitability and marketability of manufacturing firms	5
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis	5
Influence of website quality on online impulse buying behaviour: a systematic review of literature	4
The effects of game mechanics on user retention in using social live streaming services	4
Over-the-top (OTT) platforms: a review, synthesis and research directions	4
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0	4
Enhancing participation intentions in online brand communities	4
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers	4
Augmented reality: the key to unlock customer engagement potential	4
Matching explanations with regulatory focus	4
Mobile app engagement: scale development, validation and empirical test	4
TBL dominant logic for sustainability in oriental businesses	4
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation	4
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective	4
Identifying NFT consumer segments: a consumption value theory and luxury perspective	4
Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption	4
Celebrity endorser scandal: a literature review and future research agenda	4
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance	4
Recycling firm-generated content on social media platforms: phenomenon and research propositions	4
Chinese cultural element in brand logo and purchase intention	4
How do CSR disclosures facilitate knowledge-sharing behaviors?	4
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective	4
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis	3
What drives electric vehicles in an emerging market?	3
The effects of brand positioning (underdog vs top dog) and comparative advertising	3
Personal and social norms in responsible computer acquisition	3
Customer participation, innovative aspects of services and outcomes	3
Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation	3
Value co-creation: a metatheory unifying framework and fundamental propositions	3
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention	3
Luxury experience and consumer behavior: a literature review	3
Online complaint handling: a text analytics-based classification framework	3

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility	3
How well designed is your servicescape?	3
Are sport team brands unique? The effect of product category and marketing orientation on engagement intentions among cultural brands	3
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy	3
Charting the intellectual structure of customer experience research	3
Past, present and future of research in relationship marketing - a machine learning perspective	3
Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies	3
Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?	3
Mega versus local event sponsorships	3
Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance	3