Marketing Intelligence & Planning

Papers
(The TQCC of Marketing Intelligence & Planning is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
Driving consumer–brand engagement and co-creation by brand interactivity72
Business-to-business marketing responses to COVID-19 crisis: a business process perspective69
Green innovation and environmental awareness driven green purchase intentions58
Repurchase intentions in Y generation: mediation of trust and e-satisfaction57
Do consumers really trust cryptocurrencies?54
Green marketing and the SDGs: emerging market perspective47
Values, sustainability consciousness and intentions for SDG endorsement45
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals44
A retrospective evaluation of Marketing Intelligence and Planning: 1983–201941
Influencer marketing: purchase intention and its antecedents40
Driving COBRAs: the power of social media marketing40
Mapping the influence of influencer marketing: a bibliometric analysis39
Do value cocreation and engagement drive brand evangelism?38
Computer-generated influencers: the rise of digital personalities35
Factors affecting customer satisfaction on online shopping holiday31
Sustainability-oriented strategy and Sustainable Development Goals31
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis31
How nostalgia forges place attachment and revisit intention: a moderated mediation model30
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage27
Mobilising SDG 12: co-creating sustainability through brands27
Role of conspicuous value in luxury purchase intention26
Role of brand experience in predicting consumer loyalty26
The impact of eWOM on consumer brand engagement25
Impact of consumer innovativeness on really new product adoption25
Meta-analysis of augmented reality marketing24
Cosmopolitanism, self-identity, online communities and green apparel perception21
Reinforcing purchase behaviors through CSR and ethical practices20
Why customers make mobile payments? Applying a means-end chain approach19
Charting the intellectual structure of customer experience research19
Do experience and engagement matter to millennial consumers?18
Social distancing behavior during COVID-19: a TPB perspective17
Planning a goal-oriented B2B content marketing strategy17
Customer engagement in sales promotion16
Virtual reality in digital marketing: research agenda based on bibliometric reflection16
UNGC principles and SDGs: perception and business implementation16
Digital marketing capability: the mystery of business capabilities15
Understanding the impact of CSR domain on brand relationship quality14
Modelling value co-creation in triadic B2B industrial relationships14
Sponsorship in focus: a typology of sponsorship contexts and research agenda13
Sport nostalgia builds customer equity and future behavior13
Technology readiness and e-service quality – impact on purchase intention and loyalty13
Competitive advantage from marketing the SDGs: a luxury perspective13
Formal salesforce control mechanisms and behavioral outcomes13
What drives electric vehicles in an emerging market?13
Customer brand co-creation on social media: a systematic review12
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal12
Gender differences: visual attention and attitude toward advertisements12
Customer management in Internet-based platform firms: review and future research directions11
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships11
Firms enabling responsible consumption: a netnographic approach11
Organisational and environmental indicators of B2B sales performance11
Do stereotypes matter for brand attachment?11
Antecedents and consequents of user satisfaction on Instagram10
Market-oriented business model for SMEs' disruptive innovations internationalization10
Awe, consumer conformity and social connectedness10
Webrooming and showrooming: a multi-stage consumer decision process10
How online shopping experiences shape consumer webrooming behavior10
Gen Y consumers' brand loyalty: a brand romance perspective10
Salesforce output control and customer-oriented selling behaviours10
Does religion make consumers more environmentally friendly?10
Reference price research in marketing: a bibliometric analysis10
Corporate social responsibility and SME performance: a meta-analysis10
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