International Journal of Advertising

Article	Citations
The creativity conundrum of advertising development: solving a knowledge resources paradox by activating dynamic capabilities	121
Introducing a special issue on advertising & corporate social responsibility	93
Female power portrayals in advertising	90
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing	85
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts	70
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB	69
Ad typicality judgments in the processing of creative television ads	54
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength	53
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study	53
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising	50
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter	49
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact	47
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media	47
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences	46
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing	45
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections	41
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects	40
Diversity in the digital age: how consumers respond to diverse virtual influencers	40
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising	38
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness	36
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth	33
The impact of infectious disease cues on visual pattern-seeking	33
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)	32
Research on advertising in the metaverse: a call to action	31
Twenty-five years of privacy in advertising: a bibliometric analysis and thematic review	31

The rise, growth, and future of branded content in the digital media landscape	30
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing	29
Green consumer segmentation: consumer motivations for purchasing pro-environmental products	29
Urgent topics for advertising research: addressing critical gaps in the literature	29
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women	29
A little context, please! Understanding consumer responses to online advertising	29
Correction	27
Optimizing advertising content based on online reviews	26
Sick of awards: hidden costs of signaling for advertising creatives	25
Differential effects of online review characteristics on innovators and imitators in new product adoption	25
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency	24
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads	23
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective	23
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications	22
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis	22
Introduction to the special issue on the future of advertising	21
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising	21
Differences in advertising’s effectiveness across age groups	21
Digging deeper on diversity and inclusion in Advertising research: a call to action	20
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects	20
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective	19
An empirical study on bounced clicks versus multi-page clicks in display advertising	18
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing	18
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey	18
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing	17
Mechanisms of anti-drug campaign effectiveness: roles of perceived message sensation value and two dimensions of sensation seeking tendency	16
When endorsers behave badly: consumer self-expression and negative meaning transfer	16
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption	15
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion	15
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness	15
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model	15
Using emojis to build luxury brands: why scenario matters	14
How to accurately measure attention to video advertising	14
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation	13
Editorial: Advertising and small businesses: the need for more research	13
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions	13
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis	13
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads	13
Dealing with intrusive ads: a study of which functionalities help consumers feel agency	13
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers	13
Sustainable fashion social media influencers and content creation calibration	13
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors	13
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions	13
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns	12
Forty years of advertising research on health issues: past learnings and future perspectives	12
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan	12
Selling sustainability: making green advertising more concrete with circular economy message framing	12
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?	12
#Gifted: the impact of influencer gifting strategy in influencer marketing	12
Do social pressure and technological development influence green consumer behaviour? Evidence from Saudi Arabia	12

Disclosing the ‘real’ flaws: how influencer negative self-disclosure enhances influencer authenticity	11
Diversity and inclusion in advertising research	11
Editorial: Advertising in Contemporary Society	10
Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation	10
Reader and author attitudes towards brand placement in fiction	10
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice	10
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising	10
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting	10
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention	10
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs	10
Effect of brand prominence on fashion advertising images on Instagram: a computational analysis	9
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses	9
A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden	9
Beyond likes: the persuasive potential of romantic parasocial relationships with influencers	9
Reflections on the International Journal of Advertising on the journal’s history and first 40 years	9
The power of influence: exploring celebrity and human-like virtual influencers’ impact on consumer responses	9
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products	9
Two important strategies to attenuate consumer purchase hesitation ☆	9
Advertising and privacy: an overview of past research and a research agenda	9
Generational cohort theory research: the good, the bad and the ugly	9
Understanding the role of construal level in time-restriction	9
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram	9
Twenty years of research on gamified advertising: a systematic overview of theories and variables	9
A slap in the face! Why artificial intelligence should not be used to price discriminate against loyal customers	9
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers	8
Introduction to the special issue on the role of sustainability in advertising	8
Sustainability communication	8
Navigating organic influence: a scientific evaluation of online review mechanisms	8
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving	8
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention	8
Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”	7
Introduction to the special issue on new developments in digital promotion	7
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators	7
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services	7
Facebook likes and corporate revenue: testing the consistency between attitude and behavior	6
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand	6
When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows	6
Editorial: six critical research needs on the use of artificial intelligence in advertising	6
Digital transformation, online advertising, and consumer behaviour	6
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness	6
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations	6
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification	6
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising	6
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products	6
Fear or humor? The effects of negatively framed visual hyperbole in advertising	6
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference	6
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data	6
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels	6
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions	5
The power of creative advertising: creative ads impair recall and attitudes toward other ads	5
Livestreaming commerce for luxury brands: how to enhance luxury perceptions through strategizing streamers?	5
Perspectives: replication is more than meets the eye	5
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions	5
Managing advertising and subscription fees to maximize lifetime value	5
Local brands can’t be so gay: the effect of gay imagery explicitness on locally vs. globally positioned brands in China	5
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19	5
Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness	5
Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices	5
A close look at research on pursuing the right formula for cause-related marketing advertising	5
Sonic branding as a promotional tool: a concept whose time has come and a call for research	5
I’ve heard that brand before: the role of music recognition on consumer choice	5
Understanding East Asian consumers’ responses to inclusive beauty products in advertising	4
Default nudges in snacking: the role of effort reduction and cognitive capacity	4
The importance of interactivity in increasing engagement with native advertising	4
Virtual nature experiences on Instagram: how greenfluencers’ nature posts drive climate action	4
Examining the effects of addressable TV advertising on children and their parents	4
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty	4
Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?	4
Cross-media advertising strategies and brand attitude: the role of cognitive load	4
Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure	4
“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts	4
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising	4
Effects of nostalgic messages on ad persuasiveness: a meta-analysis	4
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema	4
Two together is better than two apart: examining multi-celebrity endorsement effectiveness	4
Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment	4
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM	4
When it pays to be clear: the appeal of concrete communication under uncertainty	4
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective	4
Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults	4

The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands

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