OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Advertising is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers	222
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism	78
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency	73
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers	72
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification	72
An expert with whom i can identify: the role of narratives in influencer marketing	68
The urgent need for more research on influencer marketing	62
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty	61
Advertising and COVID-19	50
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising	48
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram	47
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment	46
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda	42
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing	40
The influence of flow experience in the augmented reality context on psychological ownership	37
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions	36
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge	34
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer	33
Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising	33
Sustainable fashion social media influencers and content creation calibration	31
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness	30
Redefining advertising in research and practice	30
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram	30
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign	29
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving	29

Effect of short video ads on sales through social media: the role of advertisement content generators	28
AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion	27
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing	26
Research on advertising in the metaverse: a call to action	25
Deepfakes: perspectives on the future “reality” of advertising and branding	24
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity	24
Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019	24
UGC attributes and effects: implication for luxury brand advertising	22
Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework	22
Diversity and inclusion in advertising research	21
Celebrity endorsements for luxury brands: followers vs. non-followers on social media	21
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions	21
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories	20
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content	20
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases	20
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals	18
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities	18
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness	18
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence	18
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses	18
What is wrong with advertising research and how can we fix it?	17
“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect	17
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective	17
Beyond gender stereotypes: the missing women in print advertising	17
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity	15
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance	15
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations	15
The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)	15
Water conservation campaigns in an emerging economy: how effective are they?	15
Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity	14
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content	13
A first step in unraveling synced advertising effectiveness	13
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention	13
Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shopping experiences	13
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response	13
Slow versus fast: how speed-induced construal affects perceptions of advertising messages	12
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union	12
To gain face or not to lose face: the effect of face message frame on response to public service advertisements	12
An integrated model of congruence and credibility in celebrity endorsement	12
Sustainability communication	12
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits	12
Teenagers’ moral advertising literacy in an influencer marketing context	12
The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study	11
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective	11
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame	11
Preregistration as a way to limit questionable research practice in advertising research	11
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk	11