International Journal of Advertising

Papers
(The TQCC of International Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing191
Exploring the potential of evaluative conditioning to alter attitudes towards gambling: a longitudinal study104
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength90
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising83
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB79
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts78
Ad typicality judgments in the processing of creative television ads77
Introducing a special issue on advertising & corporate social responsibility66
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising55
Female power portrayals in advertising52
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter50
The creativity conundrum of advertising development: solving a knowledge resources paradox by activating dynamic capabilities49
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media47
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects46
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections44
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing44
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact39
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising39
The impact of infectious disease cues on visual pattern-seeking38
Diversity in the digital age: how consumers respond to diverse virtual influencers38
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness37
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)35
Research on advertising in the metaverse: a call to action34
A little context, please! Understanding consumer responses to online advertising34
The impact of luxury brands’ NFT fashion on brand attitude and electronic word-of-mouth33
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture32
Twenty-five years of privacy in advertising: a bibliometric analysis and thematic review30
The rise, growth, and future of branded content in the digital media landscape30
Urgent topics for advertising research: addressing critical gaps in the literature29
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing29
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women27
Correction26
Green consumer segmentation: consumer motivations for purchasing pro-environmental products26
Differential effects of online review characteristics on innovators and imitators in new product adoption25
Editorial: a call for more research on authenticity in corporate social responsibility programs25
Sick of awards: hidden costs of signaling for advertising creatives24
Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads24
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications23
Exploring the dilemma of full-screen ads when opening an app: the roles of users’ perceived goal impediment and processing fluency22
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective21
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness21
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective21
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis21
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects20
Differences in advertising’s effectiveness across age groups19
Digging deeper on diversity and inclusion in Advertising research: a call to action19
Introduction to the special issue on the future of advertising19
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising18
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk18
When endorsers behave badly: consumer self-expression and negative meaning transfer17
An empirical study on bounced clicks versus multi-page clicks in display advertising17
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing17
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing17
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion16
Dealing with intrusive ads: a study of which functionalities help consumers feel agency16
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?14
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness14
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption14
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment14
How to accurately measure attention to video advertising14
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey14
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model14
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis13
Editorial: Advertising and small businesses: the need for more research13
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities13
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns12
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads12
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers12
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?12
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation12
Selling sustainability: making green advertising more concrete with circular economy message framing12
Sustainable fashion social media influencers and content creation calibration12
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors12
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