International Journal of Advertising

Papers
(The TQCC of International Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising173
Introducing a special issue on advertising & corporate social responsibility154
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing90
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB82
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising76
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts76
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media71
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter69
Ad typicality judgments in the processing of creative television ads67
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength65
Female power portrayals in advertising64
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing61
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising57
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects45
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact44
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections44
Diversity in the digital age: how consumers respond to diverse virtual influencers43
The impact of infectious disease cues on visual pattern-seeking41
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)41
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness40
A little context, please! Understanding consumer responses to online advertising40
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture36
The rise, growth, and future of branded content in the digital media landscape34
Research on advertising in the metaverse: a call to action33
Generational research and advertising to various age cohorts33
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing33
Urgent topics for advertising research: addressing critical gaps in the literature32
Green consumer segmentation: consumer motivations for purchasing pro-environmental products31
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women30
Correction28
Differential effects of online review characteristics on innovators and imitators in new product adoption27
Editorial: a call for more research on authenticity in corporate social responsibility programs26
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective26
Sick of awards: hidden costs of signaling for advertising creatives25
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications25
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis25
Introduction to the special issue on the future of advertising24
Differences in advertising’s effectiveness across age groups24
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness24
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising24
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing23
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk23
How to accurately measure attention to video advertising22
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective22
Digging deeper on diversity and inclusion in Advertising research: a call to action22
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey21
Dealing with intrusive ads: a study of which functionalities help consumers feel agency20
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model19
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion18
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities18
When endorsers behave badly: consumer self-expression and negative meaning transfer18
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness18
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing17
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?17
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment16
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption16
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads16
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation15
Diversity, equity, and inclusion (DEI) in the advertising industry: attitudes and behaviors15
Editorial: Advertising and small businesses: the need for more research15
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers14
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions14
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns13
Sustainable fashion social media influencers and content creation calibration13
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions13
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis13
Forty years of advertising research on health issues: past learnings and future perspectives12
Selling sustainability: making green advertising more concrete with circular economy message framing12
Special issue on new insights on digital and social media advertising12
0.070743083953857