International Journal of Advertising

Papers
(The TQCC of International Journal of Advertising is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Ad typicality judgments in the processing of creative television ads163
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts142
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising86
Introducing a special issue on advertising & corporate social responsibility78
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter76
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGB69
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising68
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing65
Promoting eco-friendly advertising on social media: the fit between appeals and tie strength64
Female power portrayals in advertising63
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media59
No chance to fool young consumers when it comes to the environment: effects of false and compensation claims in airline advertising on perceived greenwashing55
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising54
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects46
Diversity in the digital age: how consumers respond to diverse virtual influencers43
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact43
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections41
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture40
Research on advertising in the metaverse: a call to action40
The rise, growth, and future of branded content in the digital media landscape40
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)35
The impact of infectious disease cues on visual pattern-seeking35
A little context, please! Understanding consumer responses to online advertising33
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women31
Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness31
Generational research and advertising to various age cohorts31
Urgent topics for advertising research: addressing critical gaps in the literature31
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing31
Green consumer segmentation: consumer motivations for purchasing pro-environmental products30
Correction29
Differential effects of online review characteristics on innovators and imitators in new product adoption27
Sick of awards: hidden costs of signaling for advertising creatives26
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective25
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications24
Editorial: a call for more research on authenticity in corporate social responsibility programs24
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising23
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis23
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness23
Differences in advertising’s effectiveness across age groups22
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk22
Digging deeper on diversity and inclusion in Advertising research: a call to action22
Introduction to the special issue on the future of advertising22
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective22
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing21
How to accurately measure attention to video advertising21
When endorsers behave badly: consumer self-expression and negative meaning transfer18
Click, sign-up and purchase: consumer responses to real-time mobile promotions along the consumer decision journey18
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing17
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness17
The role of theory of mind and edutainment messages in recognizing native advertising: a test of the CARE model17
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption17
Dealing with intrusive ads: a study of which functionalities help consumers feel agency17
Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?16
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion16
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment15
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities15
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads15
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions15
Editorial: Advertising and small businesses: the need for more research14
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation14
Sustainable fashion social media influencers and content creation calibration13
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis13
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers13
Racialized environmental injustice and green advertising: how color-conscious and colorblind strategies influence majority and minority consumers’ green cognitions12
Forty years of advertising research on health issues: past learnings and future perspectives12
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns12
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan11
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs11
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?11
Special issue on new insights on digital and social media advertising11
Selling sustainability: making green advertising more concrete with circular economy message framing11
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