International Marketing Review

Papers
(The H4-Index of International Marketing Review is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms96
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption66
How international marketers make decisions: exploring approaches to learning and using heuristics58
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit49
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction42
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis37
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains36
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China36
Firm internationalization: does female board representation matter?35
Small firms’ foreign market entry framework: rational and cognitive perspectives33
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities31
International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda30
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective29
How can data-driven service innovation transform hybrid business offerings in global markets?29
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization28
“Buy local” campaigns in times of crisis: insights from reactance theory26
Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective24
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective24
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals24
Decision-making in international marketing: past, present and future23
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic23
Exploring MNEs’ inter-organizational knowledge transfer processes for enhancing innovation capability22
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