OOIR: Observatory of International Research

Papers

(The H4-Index of International Marketing Review is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product	76
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China	65
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction	52
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption	49
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms	46
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis	43
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	42
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective	38
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit	38
How international marketers make decisions: exploring approaches to learning and using heuristics	38
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	35
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization	35
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities	35
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	32
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic	30
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals	29
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	27
“Buy local” campaigns in times of crisis: insights from reactance theory	26
Decision-making in international marketing: past, present and future	26
International marketing studies in banking and finance: a comprehensive review and integrative framework	25
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective	25
Understanding firm survival in a global crisis	24
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China	24
Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?	23
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success	23