International Marketing Review

Papers
(The H4-Index of International Marketing Review is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit82
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms56
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption51
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China50
How international marketers make decisions: exploring approaches to learning and using heuristics42
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis41
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction39
Small firms’ foreign market entry framework: rational and cognitive perspectives39
Firm internationalization: does female board representation matter?37
Luxury fashion retailers' localised marketing strategies in practice – evidence from China33
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization31
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs31
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective31
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities30
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic28
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals28
“Buy local” campaigns in times of crisis: insights from reactance theory27
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective26
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform25
Decision-making in international marketing: past, present and future25
The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities24
Understanding firm survival in a global crisis24
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China24
Guest editorial: Emerging challenges in international marketing knowledge management23
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