International Marketing Review

Papers
(The median citation count of International Marketing Review is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit82
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms56
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption51
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China50
How international marketers make decisions: exploring approaches to learning and using heuristics42
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis41
Small firms’ foreign market entry framework: rational and cognitive perspectives39
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction39
Firm internationalization: does female board representation matter?37
Luxury fashion retailers' localised marketing strategies in practice – evidence from China33
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization31
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs31
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective31
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities30
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic28
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals28
“Buy local” campaigns in times of crisis: insights from reactance theory27
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective26
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform25
Decision-making in international marketing: past, present and future25
Understanding firm survival in a global crisis24
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China24
The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities24
Guest editorial: Emerging challenges in international marketing knowledge management23
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing22
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success20
Exploring the internationalization pathways of luxury SMEs: is there an asset of foreignness?20
How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice19
The determinants of MNE foreign subsidiaries’ performance: a systematic literature review and future research agenda19
Charting research on international luxury marketing: where are we now and where should we go next?19
Social media and international business: views and conceptual framing19
Conceptualizing consumer resistance in global consumer culture: framework and research agenda18
Digital platforms and international performance of Italian SMEs: an exploitation-based overview18
Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education18
The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies17
A bibliometric approach to the evolution of artificial intelligence in digital marketing17
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic17
Negative and positive contamination in secondhand fashion consumption: does culture matter?17
The adoption of non-fungible tokens (NFTs) in brand-customer interactions: engagement tool or hype?17
Unpacking the relationship between export coopetition activities and export sales performance16
Situational ethnicity and identity negotiation: “indifference” as an identity negotiation mechanism15
Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility15
The internationalization of digital platform firms: the platform-OLI (P-OLI) framework15
International servitization: theoretical roots, research gaps and implications15
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance14
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries14
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US14
A meaning-making perspective on digital ridesharing platforms in underdeveloped markets13
Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team13
Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries13
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership13
Emotions in family firms’ internationalisation: a review and suggestions for future research12
Platform success in the international marketplace: reconfiguring digital resources for marketing agility12
How emerging-market brands can overcome a weak country image12
How local dealers benefit from their international participation: evidence from Africa12
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets12
Decades of research on international performance of SMEs; where are we and what are the priorities for the next decade?11
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets11
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda11
Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions11
Verifying rigor: analyzing qualitative research in international marketing10
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities10
The “indie” premium: how independent firms create product value across cultures10
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review10
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers10
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-1910
Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs10
Systematic literature review on the nexus of food waste, food loss and cultural background10
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation9
The role of online channel in influencing perceived firm size and brand authenticity in international marketing9
CSR communication and international marketing: Insights from the COVID-19 pandemic9
Consumer xenocentrism when domestic products are better9
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance9
Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries9
How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach8
Same, same but different! New service development in the context of emerging markets: a review8
Institutional distance and location choice: an experimental approach to the perception puzzle8
Supply chains and ecosystems for servitization: a systematic review and future research agenda8
Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms8
Unveiling the potential of digital human avatars in modern marketing strategies8
Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?8
Opportunities for self-preferencing in international online marketplaces8
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence8
Personality effects on WoM and eWoM susceptibilty – a cross-country perspective8
Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market8
Guest editorial8
Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language8
MNE innovation in the pursuit of SDGs in emerging markets8
Price transparency in international retailing on digital platforms8
Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy7
Social media platforms use in startups’ international marketing strategies: a multiple case study7
Bringing culture into the picture: cross-cultural differences in online customer reviews7
Chatbot marketing efforts in the era of artificial intelligence: The moderating role of individualism7
Digital tools and smart technologies in marketing: a thematic evolution7
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler7
International projects and political risk management by multinational enterprises: insights from multiple emerging markets7
Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case7
Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study7
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness6
Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective6
A global marketing logic: local stakeholders’ influence in diverse emerging markets6
When does export customer responsiveness strategy contribute to export market competitive advantage?6
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions6
Antecedents and performance outcomes of exporters’ use of internet B2B platforms6
SMEs' regional diversification: dynamic patterns and home market institutional determinants6
Commentary – Look east young sojourner!6
Finding the sweet spot: effects of exporting on the relationship between R&D investment and NPD performance5
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence5
Wanderlust and local choices: unveiling digital nomads’ preference for local brands through emotion, countryphilia, and identity5
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective5
Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events5
Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond5
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study5
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies5
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers5
How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?5
How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies5
Managing disruptive external forces in international marketing5
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