OOIR: Observatory of International Research

Papers

(The TQCC of International Marketing Review is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Digital marketing capabilities in international firms: a relational perspective	57
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	43
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity	43
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach	40
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future	36
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda	34
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	31
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda	31
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence	31
Big data-driven strategic orientation in international marketing	31
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms	30
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control	28
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda	27
Charting research on international luxury marketing: where are we now and where should we go next?	26
Digital platforms and international performance of Italian SMEs: an exploitation-based overview	24
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations	24
Cause-related marketing in international business: what works and what does not?	22
The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making	20
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe	20
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing	20
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review	20
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	19
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	18
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability	17
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing	16

The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns	16
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework	16
Customer-centric strategy driving innovativeness and business growth in international markets	16
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies	16
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets	15
Eyes open and hands on: market knowledge and marketing capabilities in export markets	15
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence	15
The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships	15
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises	15
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues	14
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence	14
East Asian films in the European market: the roles of cultural distance and cultural specificity	14
Building dynamic capabilities for international marketing knowledge management	14
Ethical standards and perceptions of CRM among millennial consumers	13
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers	13
Consumer reactions to unsustainable luxury: a cross-country analysis	13
International marketing studies in banking and finance: a comprehensive review and integrative framework	12
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China	12
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being	12
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US	12
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer	12
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance	12
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance	12
International entrepreneurship from emerging to developed markets: an institutional perspective	11
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits	11
The impact of country of origin on consumers' pricing judgments in ecommerce settings	11
Conflict in online consumption communities: a systematic literature review and directions for future research	11