OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	166
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	156
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	142
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	92
AI and personal finance: evaluating rules of thumb generated by ChatGPT	92
Banking reputation and its impact on stock markets: a big data analysis through online comments	88
Determinants of working women's financial behaviour: an Indian study	77
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	72
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	62
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	61
How does perception of economic policy uncertainty affect corporate greenwashing?	60
Differences in financial inclusion by disability type	56
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	55
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	54
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	53
Exploring diverse drivers: investment literacy and investment motivations	50
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	47
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	46
Digital financial consumers' decision-making: a systematic literature review and integrative framework	45
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	43
Assessing the evolution of banking reputation literature: a bibliometric analysis	41
Research on financial innovations: an interdisciplinary review	40
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	39

Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	38
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	37
Finfluencer: can financial social media influencers promote desirable financial behaviours?	36
The power of words: driving online consumer engagement in Fintech	35
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
Investigating the customer-to-customer interaction during the customer journey in banking industry	35
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	34
Good debt, bad debt: family debt portfolios and financial burdens	34
The complementary effects of bank intangible value binding in customer robo-advisory adoption	34
Continuance intention in financial technology: a framework and meta-analysis	34
Advances in mobile financial services: a review of the literature and future research directions	34