OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
AI and personal finance: evaluating rules of thumb generated by ChatGPT	111
How does perception of economic policy uncertainty affect corporate greenwashing?	101
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	101
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	91
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	79
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	71
Determinants of working women's financial behaviour: an Indian study	71
Applying the theory of planned behavior in estate planning	71
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	63
Banking reputation and its impact on stock markets: a big data analysis through online comments	62
Conversations, return horizons, and the stock market participation puzzle	59
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	56
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	56
Differences in financial inclusion by disability type	54
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	51
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	49
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Exploring diverse drivers: investment literacy and investment motivations	45
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	44
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	43
Assessing the evolution of banking reputation literature: a bibliometric analysis	43
Investigating the customer-to-customer interaction during the customer journey in banking industry	42
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	42

Finfluencer: can financial social media influencers promote desirable financial behaviours?	42
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment	41
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	41
Continuance intention in financial technology: a framework and meta-analysis	39
The power of words: driving online consumer engagement in Fintech	36
The complementary effects of bank intangible value binding in customer robo-advisory adoption	36
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	34
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	33