International Journal of Bank Marketing

Papers
(The H4-Index of International Journal of Bank Marketing is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Banking reputation and its impact on stock markets: a big data analysis through online comments133
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago123
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering119
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?114
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil112
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications97
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective85
Differences in financial inclusion by disability type79
How does perception of economic policy uncertainty affect corporate greenwashing?79
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making79
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia71
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness65
Assessing the evolution of banking reputation literature: a bibliometric analysis64
Guest editorial64
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs64
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model55
Digital financial consumers' decision-making: a systematic literature review and integrative framework55
Financial literacy or investment experience: which is more influential in cryptocurrency investment?53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis53
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity52
Research on financial innovations: an interdisciplinary review50
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure49
Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector47
Investigating the customer-to-customer interaction during the customer journey in banking industry47
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital44
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis42
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)41
The power of words: driving online consumer engagement in Fintech41
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach41
Effects of internal brand knowledge dissemination on the employee37
Advances in mobile financial services: a review of the literature and future research directions36
The complementary effects of bank intangible value binding in customer robo-advisory adoption35
Continuance intention in financial technology: a framework and meta-analysis35
Guest editorial34
0.059417963027954