OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	150
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	144
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	142
How does perception of economic policy uncertainty affect corporate greenwashing?	134
Banking reputation and its impact on stock markets: a big data analysis through online comments	128
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	111
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	92
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	78
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	77
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	76
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	68
Differences in financial inclusion by disability type	64
Assessing the evolution of banking reputation literature: a bibliometric analysis	62
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	62
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	58
Digital financial consumers' decision-making: a systematic literature review and integrative framework	55
Research on financial innovations: an interdisciplinary review	53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	50
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	48
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	47
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model	47
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	45
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	45
Investigating the customer-to-customer interaction during the customer journey in banking industry	40
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	39

The complementary effects of bank intangible value binding in customer robo-advisory adoption	39
The power of words: driving online consumer engagement in Fintech	38
Continuance intention in financial technology: a framework and meta-analysis	38
Advances in mobile financial services: a review of the literature and future research directions	38
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	36
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	35
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	34
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	34
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	33
Relationship marketing challenges in the Turkish banking industry: an exploratory study	33