International Journal of Bank Marketing

Article	Citations
Conversations, return horizons, and the stock market participation puzzle	123
Applying the theory of planned behavior in estate planning	111
AI and personal finance: evaluating rules of thumb generated by ChatGPT	108
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	79
Banking reputation and its impact on stock markets: a big data analysis through online comments	74
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	70
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	65
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	63
Determinants of working women's financial behaviour: an Indian study	59
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	58
How does perception of economic policy uncertainty affect corporate greenwashing?	55
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	53
Differences in financial inclusion by disability type	53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	52
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	52
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	51
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	50
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study	50
Assessing the evolution of banking reputation literature: a bibliometric analysis	50
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	49
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	47
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	44
Exploring diverse drivers: investment literacy and investment motivations	44
The complementary effects of bank intangible value binding in customer robo-advisory adoption	41

Investigating the customer-to-customer interaction during the customer journey in banking industry	40
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	39
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment	39
Finfluencer: can financial social media influencers promote desirable financial behaviours?	38
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	37
The power of words: driving online consumer engagement in Fintech	37
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control	34
Continuance intention in financial technology: a framework and meta-analysis	34
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model	34
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups	31
Relationship marketing challenges in the Turkish banking industry: an exploratory study	31
Financial literacy and fairness-based trust in banks: evidence from US households	30
Social networks and borrowing decisions: evidence from Indian older households	30
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	30
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	29
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	29
Determinants of branching decisions of State-controlled commercial banks: evidence from China	28
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	28
Navigating crypto markets: financial literacy, behavior and information channels	28
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	28
Guest editorial: Consumer financial resilience	26
Algorithmic opaqueness to financial disengagement: buffering role of community well-being in AI anxiety and perceived redlining across rural regions in the Global North	26
Financial capability: a systematic conceptual review, extension and synthesis	26
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	26
When financial volatility meets healthcare: how crypto investments result in forgoing medical care	26
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	25
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value	24
Digital payments, ownership structure, and bank performance: insights from Jordan	24
Measuring consumer perception of overall brand equity drivers for m-payments	24
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	24
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	24
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective	24
Understanding retirement awareness in US adolescents through financial education and financial concerns	23
Discouraged borrowers: examining farmers' latent demand for subsidized credit in Algeria	23
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	22
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	22
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	22
The importance of entrepreneurial leadership in fostering bank performance	22
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	22
Does environmental reporting of banks affect their financial performance? Evidence from India	21
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong	21
Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment	21
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	21
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	20
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	20
Introducing the cognitive-emotional technology acceptance model (CETAM): preliminary evidence from banking chatbot users	20
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	20
Corrigendum: Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers	20
Navigating experiential balance: how online banking shapes loyalty and decision-making	20

Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets	19
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action	19
Themes and readability of integrated reports of banks from a circular economy perspective	19
Online review based IPA and IPCA: the case of Korean mobile banking apps	19
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	18
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	18
Reclaiming trust: examining the effect of SEC marketing rule on investment advisers and firms' practices	18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	18
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	18
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	18
Distrust of banks among the unbanked and banked	18
Construction and validation of a perceived financial well-being scale (PFWBS)	17
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	17
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	17
Financial knowledge and responsible credit card behavior: exploring mediators and moderators	16
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review	16
Deepening the mediating role of financial literacy and the cyclic effects in Paytech adoption in Jordan	16
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions	16
Understanding gender differences in money attitudes: biological and psychological gender perspective	16
Understanding financial professionals' perceptions of their clients' financial behaviors	16
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	16
High street banking on the app: branding strategies of traditionally-driven neobanks	16
Relationships between financial well-being and resiliency: evidence from law enforcement	16
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services	15
Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach	15
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji	15
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector	15
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA	15
Financial constraints and cryptocurrency investment: the moderating role of financial education	15
Financial resilience alleviates financial anxiety in a global context: multilevel modeling on cross-national socioeconomic development indicators	14
Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation	14
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking	14
Customer experience of video teller machine service: drivers and behavioural outcomes	13
Exploring the role of analysts in identifying and communicating the value of bank CSR activity	13
Unpacking social selling in financial services: the interplay of organizational support, social media self-efficacy and sales technology orientation	12
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives	12
Compound algorithmic vulnerability: a transformative service perspective on AI mediated financial services	12
Mobile payment use and payment satisfaction: mediation and moderation analyses	12
Can artificial intelligence enhance service quality?: Evidence from US financial services	12
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector	12
Debt aversion: causes and implications in younger adults	12
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context	12
Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides	12
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?	11
The nexus between digital financial knowledge and financial inclusion: digital financial attitudes and behaviour as mediators enhancing financial inclusion	11
Dynamics of personal financial management: a bibliometric and systematic review on financial literacy, financial capability and financial behavior	11
Expectations of bank automation: the influence of consumer cognitive schema	11
Employment status and financial resilience during the COVID-19 pandemic	11
The dark side of retail investors' green activism: evidence from corporate greenwashing	11
Mapping meta-analytic insights in banking research: thematic clusters, heterogeneity and research agendas	10
Trust in the financial services context: a meta-analysis	10
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective	10
The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts	10
Financial well-being and credit behavior in Mexico	10
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being	10
FinTech credit: uncovering knowledge base, intellectual structure and research front	10
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia	10
Cognitive abilities and financial resilience: evidence from an emerging market	9
The role of financial inclusion, financial literacy and digital payment adoption in Indonesian millennials’ financial well-being	9
The impact of pocket money and term-time employment on the financial confidence of adolescents in New Zealand	9
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust	9
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals	9
Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis	9
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors	8
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic	8
From conversation to insight: competitive learning and generative AI for customer experience extraction in the financial sector	8
A meta-analysis of satisfaction in mobile banking: a contextual examination	8
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe	8
Bridging the intention–behavior gap: a longitudinal study of the effects of customer satisfaction and self-efficacy enhancement when switching banks	8
Digital financial literacy and financial well-being – evidence from India	8
Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern	8
Retraction notice: Innovation adoption across self-service banking technologies in India	8
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?	8
The psychology of the afterlife and Islamic financing adoption	8
From perception to loss: a two-phase approach to understanding financial fraud	8
Credit card reward donation with scarcity messages	8
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance	8
Artificial intelligence and bias in banking and financial services: a comprehensive review and future research agenda	7
Influence of cultural dimensions on ESG performance in the banking sector	7

Effects of strategic value orientation on personal data privacy, value in use and organizational reputation	7
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era	7
The augmenting role of digital banking in reconstructing women's economic empowerment	7
Identifying configuration paths for CEO narcissism to greenwashing in integrated reports: a comparison of banking and non-banking sectors	7
Why do individuals invest sustainably? A motivational analysis with marketing implications	7
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation	7
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens	7
More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting	7
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?	7
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents	7
Being “green” to trust and continue in a global pandemic	6
Close-up “ vs ” long-shot images in advertising appeals: the role of objective temporality	6
Understanding the impact of gamification features on user retention: evidence from a mobile payment app	6
The role of perceived risk factors in willingness to use CBDC: mediating role of hard trust and soft trust	6
To bank or not to bank: describing the banking status of black households	6
Young adults' financial well-being: current insights and future directions	6
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective	6
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps	6
A multiple mediation model of resource scarcity, debt attitude and financial stress: evidence from the US	6
Bank versus credit union service quality: What has changed in the last 25 years?	6
Personal financial planning and the propensity of central bank digital currency adoption	6
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis	6
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?	5
The influence of personality traits on investment decision-making: a moderated mediation approach	5
The influence of empathy on value co-creation, value in use, and customer retention in the banking sector	5
Frontline employees' performance in the financial services industry: the significance of trust, empathy and consumer orientation	5
Publisher’s Note	5
Using an extended post-acceptance framework to examine consumer adoption of fintech	5
Mutual funds marketing: a hybrid review and framework development	5
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality	5
Gendered language and the domain-specific gender gaps in financial market participation	5
Financial resilience: a scoping review, conceptual synthesis and theoretical framework	5
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector	5
Embracing ambiguity: the unspoken key to sales success	5
Understanding elderly customers' resistance to AI-powered chatbots in banking	5
Financial knowledge and financial behavior: evidence from five Latin American countries before and during the COVID-19 pandemic	5
Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology	5
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context	5
A meta-analysis of technological adoption of financial services: investigating risk and trust perception effects	5
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications	5
From balances to behaviors: insights into credit card repayment patterns among Canadian households	5
What drives problematic Bitcoin investment behavior?: The role of financial literacy	5
The effects of perceived value dimensions on customer satisfaction and loyalty: a comparison between traditional banks and fintechs	5