International Journal of Bank Marketing

Papers
(The median citation count of International Journal of Bank Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Banking reputation and its impact on stock markets: a big data analysis through online comments133
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago123
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering119
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?114
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil112
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications97
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective85
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making79
Differences in financial inclusion by disability type79
How does perception of economic policy uncertainty affect corporate greenwashing?79
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia71
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness65
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs64
Assessing the evolution of banking reputation literature: a bibliometric analysis64
Guest editorial64
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model55
Digital financial consumers' decision-making: a systematic literature review and integrative framework55
Financial literacy or investment experience: which is more influential in cryptocurrency investment?53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis53
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity52
Research on financial innovations: an interdisciplinary review50
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure49
Investigating the customer-to-customer interaction during the customer journey in banking industry47
Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector47
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital44
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis42
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach41
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)41
The power of words: driving online consumer engagement in Fintech41
Effects of internal brand knowledge dissemination on the employee37
Advances in mobile financial services: a review of the literature and future research directions36
Continuance intention in financial technology: a framework and meta-analysis35
The complementary effects of bank intangible value binding in customer robo-advisory adoption35
Guest editorial34
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia33
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences33
Relationship marketing challenges in the Turkish banking industry: an exploratory study33
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews32
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators32
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator31
Good debt, bad debt: family debt portfolios and financial burdens30
Do social interactions matter for borrowing behaviour of the Europeans aged 50+?29
Determinants of branching decisions of State-controlled commercial banks: evidence from China28
Guest editorial: Consumer financial resilience28
Financial capability: a systematic conceptual review, extension and synthesis27
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis27
Customer helping and advocacy behaviours within dyadic financial service relationships: a gift-giving perspective27
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment26
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing25
Digital payments, ownership structure, and bank performance: insights from Jordan25
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective24
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking23
Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?23
The importance of entrepreneurial leadership in fostering bank performance23
Understanding retirement awareness in US adolescents through financial education and financial concerns22
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt22
Measuring consumer perception of overall brand equity drivers for m-payments22
Determining banking service attributes from online reviews: text mining and sentiment analysis21
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic21
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter21
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth21
Themes and readability of integrated reports of banks from a circular economy perspective21
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France20
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity20
Exploring the relationship between lifestyle, digital financial element and digital financial services experience20
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach19
Does environmental reporting of banks affect their financial performance? Evidence from India19
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives19
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach19
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda19
Construction and validation of a perceived financial well-being scale (PFWBS)18
Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience18
A bibliometric analysis of financial fraud exploiting the elderly in the digital age18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders17
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective17
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns16
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters16
Banking without limits: a bibliometric analysis of scholarly works on electronic banking15
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry15
Online review based IPA and IPCA: the case of Korean mobile banking apps15
Distrust of banks among the unbanked and banked15
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior15
High street banking on the app: branding strategies of traditionally-driven neobanks14
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-1914
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector14
The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking14
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review14
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions13
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji13
Financial knowledge and responsible credit card behavior: exploring mediators and moderators13
Understanding financial professionals' perceptions of their clients' financial behaviors13
Understanding gender differences in money attitudes: biological and psychological gender perspective13
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector13
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking12
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA12
Customer experience of video teller machine service: drivers and behavioural outcomes12
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types12
Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach12
Personality matters: does an individual's personality affect adoption and continued use of green banking channels?11
Expectations of bank automation: the influence of consumer cognitive schema11
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives11
Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides11
Exploring the role of analysts in identifying and communicating the value of bank CSR activity11
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context11
The role of impulsivity and financial satisfaction in a moderated mediation model of consumer financial resilience and life satisfaction11
Employment status and financial resilience during the COVID-19 pandemic11
Disruptive technology and AI in the banking industry of an emerging market10
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia10
Mobile payment use and payment satisfaction: mediation and moderation analyses10
Dynamics of personal financial management: a bibliometric and systematic review on financial literacy, financial capability and financial behavior10
I Am too old for this! Barriers contributing to the non-adoption of mobile payment10
The psychological antecedents of personal financial management behavior: a meta-analysis10
The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector10
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?10
The nexus between digital financial knowledge and financial inclusion: digital financial attitudes and behaviour as mediators enhancing financial inclusion10
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust10
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery10
Trust in the financial services context: a meta-analysis9
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals9
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors9
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being9
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective9
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance9
FinTech credit: uncovering knowledge base, intellectual structure and research front9
Exploring the reasons for bank-switching behavior in retail banking9
Cognitive abilities and financial resilience: evidence from an emerging market9
A meta-analysis of satisfaction in mobile banking: a contextual examination8
The psychology of the afterlife and Islamic financing adoption8
Value co-creation or value co-destruction: co-production and its double-sided effect8
Credit card reward donation with scarcity messages8
Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior8
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?8
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe8
I won't touch money because it is dirty: examining customer's loyalty toward M-payment8
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era8
Effects of strategic value orientation on personal data privacy, value in use and organizational reputation8
The augmenting role of digital banking in reconstructing women's economic empowerment8
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic8
Digital financial literacy and financial well-being – evidence from India8
Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern8
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic8
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens8
The influence of personality traits on investment decision-making: a moderated mediation approach7
Prepaid debit cards and banking intention7
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents7
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation7
Financial resilience: a scoping review, conceptual synthesis and theoretical framework7
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective7
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps7
Young adults' financial well-being: current insights and future directions7
Being “green” to trust and continue in a global pandemic7
The relationship between CRM and customer loyalty: the moderating role of customer trust7
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?7
To bank or not to bank: describing the banking status of black households7
Close-up “vs” long-shot images in advertising appeals: the role of objective temporality7
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context6
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications6
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality6
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking6
Frontline employees' performance in the financial services industry: the significance of trust, empathy and consumer orientation6
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?6
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis6
Household acceptance of central bank digital currency: the role of institutional trust6
Embracing ambiguity: the unspoken key to sales success6
Mutual funds marketing: a hybrid review and framework development6
Blue and red in financial documents: the influence on attentional mechanisms and behavior6
Mobile investment technology adoption among investors6
Key investor information disclosure regulation and retail mutual fund flows in the Finnish market6
From balances to behaviors: insights into credit card repayment patterns among Canadian households6
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector6
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