OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Conversations, return horizons, and the stock market participation puzzle	123
Applying the theory of planned behavior in estate planning	111
AI and personal finance: evaluating rules of thumb generated by ChatGPT	108
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	79
Banking reputation and its impact on stock markets: a big data analysis through online comments	74
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	70
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	65
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	63
Determinants of working women's financial behaviour: an Indian study	59
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	58
How does perception of economic policy uncertainty affect corporate greenwashing?	55
Differences in financial inclusion by disability type	53
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	52
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	52
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	51
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study	50
Assessing the evolution of banking reputation literature: a bibliometric analysis	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	50
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	49
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	47
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	44
Exploring diverse drivers: investment literacy and investment motivations	44
The complementary effects of bank intangible value binding in customer robo-advisory adoption	41

Investigating the customer-to-customer interaction during the customer journey in banking industry	40
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment	39
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	39
Finfluencer: can financial social media influencers promote desirable financial behaviours?	38
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	37
The power of words: driving online consumer engagement in Fintech	37
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model	34
How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control	34
Continuance intention in financial technology: a framework and meta-analysis	34
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups	31
Relationship marketing challenges in the Turkish banking industry: an exploratory study	31
Social networks and borrowing decisions: evidence from Indian older households	30
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	30
Financial literacy and fairness-based trust in banks: evidence from US households	30
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	29
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	29
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	28
Navigating crypto markets: financial literacy, behavior and information channels	28
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	28
Determinants of branching decisions of State-controlled commercial banks: evidence from China	28
Financial capability: a systematic conceptual review, extension and synthesis	26
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	26
When financial volatility meets healthcare: how crypto investments result in forgoing medical care	26
Guest editorial: Consumer financial resilience	26
Algorithmic opaqueness to financial disengagement: buffering role of community well-being in AI anxiety and perceived redlining across rural regions in the Global North	26
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	25
Measuring consumer perception of overall brand equity drivers for m-payments	24
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	24
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	24
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective	24
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value	24
Digital payments, ownership structure, and bank performance: insights from Jordan	24
Discouraged borrowers: examining farmers' latent demand for subsidized credit in Algeria	23
Understanding retirement awareness in US adolescents through financial education and financial concerns	23
The importance of entrepreneurial leadership in fostering bank performance	22
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	22
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	22
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	22
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	22
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	21
Does environmental reporting of banks affect their financial performance? Evidence from India	21
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong	21
Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment	21
Introducing the cognitive-emotional technology acceptance model (CETAM): preliminary evidence from banking chatbot users	20
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	20
Corrigendum: Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers	20
Navigating experiential balance: how online banking shapes loyalty and decision-making	20
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	20
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	20

Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action	19
Themes and readability of integrated reports of banks from a circular economy perspective	19
Online review based IPA and IPCA: the case of Korean mobile banking apps	19
Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets	19
Reclaiming trust: examining the effect of SEC marketing rule on investment advisers and firms' practices	18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	18
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	18
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	18
Distrust of banks among the unbanked and banked	18
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	18
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	18
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	17
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	17
Construction and validation of a perceived financial well-being scale (PFWBS)	17
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	16
High street banking on the app: branding strategies of traditionally-driven neobanks	16
Relationships between financial well-being and resiliency: evidence from law enforcement	16
Financial knowledge and responsible credit card behavior: exploring mediators and moderators	16
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review	16
Deepening the mediating role of financial literacy and the cyclic effects in Paytech adoption in Jordan	16
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions	16
Understanding gender differences in money attitudes: biological and psychological gender perspective	16
Understanding financial professionals' perceptions of their clients' financial behaviors	16