OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Banking reputation and its impact on stock markets: a big data analysis through online comments	133
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	123
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	119
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	114
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	112
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	97
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	85
Differences in financial inclusion by disability type	79
How does perception of economic policy uncertainty affect corporate greenwashing?	79
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	79
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	71
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	65
Assessing the evolution of banking reputation literature: a bibliometric analysis	64
Guest editorial	64
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	64
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model	55
Digital financial consumers' decision-making: a systematic literature review and integrative framework	55
Financial literacy or investment experience: which is more influential in cryptocurrency investment?	53
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	53
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	52
Research on financial innovations: an interdisciplinary review	50
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	49
Investigating the customer-to-customer interaction during the customer journey in banking industry	47
Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector	47
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	44

Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	42
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	41
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	41
The power of words: driving online consumer engagement in Fintech	41
Effects of internal brand knowledge dissemination on the employee	37
Advances in mobile financial services: a review of the literature and future research directions	36
Continuance intention in financial technology: a framework and meta-analysis	35
The complementary effects of bank intangible value binding in customer robo-advisory adoption	35
Guest editorial	34
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	33
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	33
Relationship marketing challenges in the Turkish banking industry: an exploratory study	33
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	32
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	32
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	31
Good debt, bad debt: family debt portfolios and financial burdens	30
Do social interactions matter for borrowing behaviour of the Europeans aged 50+?	29
Determinants of branching decisions of State-controlled commercial banks: evidence from China	28
Guest editorial: Consumer financial resilience	28
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	27
Customer helping and advocacy behaviours within dyadic financial service relationships: a gift-giving perspective	27
Financial capability: a systematic conceptual review, extension and synthesis	27
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	26
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	25
Digital payments, ownership structure, and bank performance: insights from Jordan	25
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	24
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	23
Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?	23
The importance of entrepreneurial leadership in fostering bank performance	23
Understanding retirement awareness in US adolescents through financial education and financial concerns	22
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	22
Measuring consumer perception of overall brand equity drivers for m-payments	22
Determining banking service attributes from online reviews: text mining and sentiment analysis	21
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	21
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter	21
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	21
Themes and readability of integrated reports of banks from a circular economy perspective	21
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	20
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	20
Exploring the relationship between lifestyle, digital financial element and digital financial services experience	20
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	19
Does environmental reporting of banks affect their financial performance? Evidence from India	19
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	19
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	19
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda	19
Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience	18
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	18
Construction and validation of a perceived financial well-being scale (PFWBS)	18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	17

The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	17
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	16
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	16
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	15
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	15
Online review based IPA and IPCA: the case of Korean mobile banking apps	15
Distrust of banks among the unbanked and banked	15
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior	15
High street banking on the app: branding strategies of traditionally-driven neobanks	14
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	14
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector	14
The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking	14
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review	14