OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Digital payments, ownership structure, and bank performance: insights from Jordan	124
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	111
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?	110
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia	105
Do changes in distributors' incentive structure drive mutual fund flows?	100
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter	86
The importance of entrepreneurial leadership in fostering bank performance	80
Trust in the financial services context: a meta-analysis	75
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust	73
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	71
Measuring consumer perception of overall brand equity drivers for m-payments	68
How does perception of economic policy uncertainty affect corporate greenwashing?	63
Assessing the quantity and quality of corporate social responsibility disclosures on websites: an empirical analysis on largest Islamic and conventional banks worldwide	53
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality	52
Mobile payment, financial behavior and financial anxiety: a multi-group structural equation modeling study	51
Banking reputation and its impact on stock markets: a big data analysis through online comments	50
The psychological antecedents of personal financial management behavior: a meta-analysis	50
FinTech credit: uncovering knowledge base, intellectual structure and research front	48
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	48
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	48
Financial capability and financial anxiety: comparison before and during the COVID-19 pandemic	47
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector	47
Speculation in investment in technology firms: a trust-based perspective	45
Affective and cognitive factors that hinder the banking relationships of economically vulnerable consumers	42
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	42

Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?	39
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications	39
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	38
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	38
The role of financial literacy for financial resilience in middle-age and older adulthood	36
Social performance, financial risk and financial performance in microfinance institutions	36
Acceptance of artificial intelligence devices in banking services: moderation role of technology anxiety and risk aversion	34
Determining banking service attributes from online reviews: text mining and sentiment analysis	34
Competitive dynamics in a multi-sided mobile payment platform market: an agent-based modeling perspective	33
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	33
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context	32
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking	31
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being	30
Blue and red in financial documents: the influence on attentional mechanisms and behavior	28
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	27
Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success	25
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective	24
Household acceptance of central bank digital currency: the role of institutional trust	24
Fresh start mindset and attitudes toward the banks: the mediating role of optimism judgment bias and face arousal	24
Exploring the interplay of materialism, financial socialization, financial capability, and credit card debt	22
Financial literacy and financial well-being of Australian consumers: a moderated mediation model of impulsivity and financial capability	22
Mutual funds marketing: a hybrid review and framework development	21
Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry	21
Agent-based modelling of credit card promotions	21
Differences in financial inclusion by disability type	20
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda	20
Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services	20
Does environmental reporting of banks affect their financial performance? Evidence from India	20
Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric	19
Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis	19
Cognitive abilities and financial resilience: evidence from an emerging market	19
Themes and readability of integrated reports of banks from a circular economy perspective	18
Frontline employees' performance in the financial services industry: the significance of trust, empathy and consumer orientation	18
A meta-analysis of eWallet adoption using the UTAUT model	18
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	18
Key investor information disclosure regulation and retail mutual fund flows in the Finnish market	18
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	18
Financial inclusion, financial capability and financial fragility during COVID-19 pandemic	17
Exploring the relationship between lifestyle, digital financial element and digital financial services experience	17
Using an extended post-acceptance framework to examine consumer adoption of fintech	17
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	16
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	16
A bibliometric analysis of CSR in the banking industry: a decade study based on Scopus scientific mapping	16
What drives problematic Bitcoin investment behavior?: The role of financial literacy	16
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	16
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	15
Exploring the reasons for bank-switching behavior in retail banking	14
Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective	14
How informal financial service institutes facilitate the financial inclusion of low-income, unbanked consumers	14
The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision-makers	13

Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals	13
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	13
Embracing ambiguity: the unspoken key to sales success	13
Does IT culture archetypes affect the perceived usefulness and perceived ease of use of e-banking services? A multistage approach of Algerian customers	12
Dark side whitewashes the benefits of FinTech innovations: a bibliometric overview	12
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	12
The effects of perceived value dimensions on customer satisfaction and loyalty: a comparison between traditional banks and fintechs	12
Interaction between wealth management products and bank deposits: evidence from China's shadow banking	12
AI-driven banking services: the next frontier for a personalised experience in the emerging market	12
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z	12
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust	12
Bancassurance and the coexistence of multiple insurance distribution channels	12