OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	166
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	156
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	142
AI and personal finance: evaluating rules of thumb generated by ChatGPT	92
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	92
Banking reputation and its impact on stock markets: a big data analysis through online comments	88
Determinants of working women's financial behaviour: an Indian study	77
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	72
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	62
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	61
How does perception of economic policy uncertainty affect corporate greenwashing?	60
Differences in financial inclusion by disability type	56
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	55
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	54
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	53
Exploring diverse drivers: investment literacy and investment motivations	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	47
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	47
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	46
Digital financial consumers' decision-making: a systematic literature review and integrative framework	45
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	43
Assessing the evolution of banking reputation literature: a bibliometric analysis	41
Research on financial innovations: an interdisciplinary review	40
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	39

Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	38
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	37
Finfluencer: can financial social media influencers promote desirable financial behaviours?	36
The power of words: driving online consumer engagement in Fintech	35
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
Investigating the customer-to-customer interaction during the customer journey in banking industry	35
Advances in mobile financial services: a review of the literature and future research directions	34
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	34
Good debt, bad debt: family debt portfolios and financial burdens	34
The complementary effects of bank intangible value binding in customer robo-advisory adoption	34
Continuance intention in financial technology: a framework and meta-analysis	34
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups	31
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	30
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model	30
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	29
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	29
Relationship marketing challenges in the Turkish banking industry: an exploratory study	29
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	28
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	27
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	26
When financial volatility meets healthcare: how crypto investments result in forgoing medical care	25
Determinants of branching decisions of State-controlled commercial banks: evidence from China	24
Guest editorial: Consumer financial resilience	24
Financial capability: a systematic conceptual review, extension and synthesis	24
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	24
Understanding retirement awareness in US adolescents through financial education and financial concerns	23
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	22
Digital payments, ownership structure, and bank performance: insights from Jordan	22
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	22
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective	22
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	22
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	21
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter	21
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	20
Measuring consumer perception of overall brand equity drivers for m-payments	20
Does environmental reporting of banks affect their financial performance? Evidence from India	20
The importance of entrepreneurial leadership in fostering bank performance	20
Determining banking service attributes from online reviews: text mining and sentiment analysis	20
Navigating experiential balance: how online banking shapes loyalty and decision-making	19
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	19
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong	19
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	19
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	19
Themes and readability of integrated reports of banks from a circular economy perspective	19
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	19
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	18
Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets	18
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	18
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action	18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	17

How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	17
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior	17
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	17
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	17
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	17
Distrust of banks among the unbanked and banked	17
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	17
Online review based IPA and IPCA: the case of Korean mobile banking apps	16
Relationships between financial well-being and resiliency: evidence from law enforcement	16
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	16
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	16
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	16
High street banking on the app: branding strategies of traditionally-driven neobanks	16
Construction and validation of a perceived financial well-being scale (PFWBS)	16