OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Self-tracking, consumption and markets: analysing current research and setting a new research agenda	67
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	57
Consumer emotional ambivalence: a state-of-the-art review	54
The empty body: exploring the destabilised brand of a racialised space	50
Publish or perish: ensuring our journals don’t fail us	43
Fee Fi Fo Fail: fairy stories for future failures	40
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	33
La dorveille	33
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	32
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	32
The role and forms of social media branded content driving active customer engagement behaviours	32
Teaching note – Critical pedagogies: practical examples from the marketing classroom	31
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	30
Gender transformative advertising pedagogy: promoting gender justice through marketing education	26
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	25
Unboxing the child influencer paradoxes: a research agenda	25
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	24
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	23
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	23
Consumers living with dementia: a scoping review of overlooked marketplace experiences	23
Conceptualising the (dis)abling marketplace through value creation and destruction	20