Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
The empty body: exploring the destabilised brand of a racialised space64
Invisible hands or hearts? A feminist critique of consumerism and market centrism38
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers38
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare36
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time33
Consumer emotional ambivalence: a state-of-the-art review32
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China32
Advertising healthy eating to young consumers: insights from English and Swedish adolescents28
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position27
Fee Fi Fo Fail: fairy stories for future failures27
The role and forms of social media branded content driving active customer engagement behaviours26
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands23
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust23
The experience of luxury craftsmanship – a strategic asset for luxury experience management23
Publish or perish: ensuring our journals don’t fail us22
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1921
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations21
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’20
Teaching note – Critical pedagogies: practical examples from the marketing classroom20
In it together: brands benefit after a transgression when perceived as co-owners of the brand community19
Consumers living with dementia: a scoping review of overlooked marketplace experiences19
Conceptualising the (dis)abling marketplace through value creation and destruction19
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands19
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