Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value69
Influencer marketing: brand control, commercial orientation and post credibility54
The web of influencers. A marketing-audience classification of (potential) social media influencers42
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction34
Marketing innovation: a systematic review31
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security30
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes29
Prefiguring sustainable living: an ecovillage story29
Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship26
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention26
Critical Race Theory (CRT) and colourism: a manifestation of whitewashing in marketing communications?23
#MeToo and beyond: inequality and injustice in marketing practice and academia22
Reproducing inequity: the role of race in the business school faculty search22
‘You’re not perfect, but you’re still my favourite.’ Brand affective congruence as a new determinant of self-brand congruence21
The social phenomenon of trolling: understanding the discourse and social practices of online provocation20
‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid20
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research20
Understanding the brand and website effects of online loyalty: a mediation perspective18
From customer value co-creation behaviour to customer perceived value18
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value18
Perceived quality of traceability information and its effect on purchase intention towards organic food18
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