Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights76
Presenting marketing through music: Alpen sind immer wunderschön53
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components35
Sticking pieces together – representing messiness in consumer research through the use of collage32
Ripping through a storified place: an exercise in critical breaking32
The mitigation of brand crises: towards broader, deeper and more diverse research directions31
Understanding Racial Capitalism using the Photovoice method: Black tourism in France29
Seeing myself in a storefront window27
Apples, oranges, and self25
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites24
Nodding by the fire: appreciation of the Derry Temple23
Music and well-being: a transformative consumer research perspective23
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object22
Creativity re-distributed: how digitalisation changes creative advertising practice19
Invisible hands or hearts? A feminist critique of consumerism and market centrism19
Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism18
Aneuploidy18
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