Journal of Marketing Management

Papers
(The median citation count of Journal of Marketing Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights76
Presenting marketing through music: Alpen sind immer wunderschön53
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components35
Ripping through a storified place: an exercise in critical breaking32
Sticking pieces together – representing messiness in consumer research through the use of collage32
The mitigation of brand crises: towards broader, deeper and more diverse research directions31
Understanding Racial Capitalism using the Photovoice method: Black tourism in France29
Seeing myself in a storefront window27
Apples, oranges, and self25
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites24
Music and well-being: a transformative consumer research perspective23
Nodding by the fire: appreciation of the Derry Temple23
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object22
Invisible hands or hearts? A feminist critique of consumerism and market centrism19
Creativity re-distributed: how digitalisation changes creative advertising practice19
Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism18
Aneuploidy18
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick16
Towards an understanding of meme marketing: conceptualisation and empirical evidence16
Social media in politics: how to drive engagement and strengthen relationships16
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China16
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare16
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership15
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals15
Reimagining the Indigenous art market: site of decolonisation and assertion of Indigenous cultures15
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden14
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time14
The empty body: exploring the destabilised brand of a racialised space14
Assortment levels, pupillary response, and product preference14
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject13
Building customisation capability in B2B marketing: the role of organisational capital13
Using patient experiences to understand the (missed) digitalisation of the public health service13
The unbearable lightness of buying13
Brand community protection through contested brand revival12
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change12
An IVF survivor unravels ‘fertility’ industry narratives11
Marketer behaviour: a case for making this socially real11
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers11
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application11
Reframing art online through collective meaning-making11
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective10
Introduction to the special issue: presenting marketing differently10
‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice10
Beyond the authenticity bind – Finstagram as an escape from the attention economy9
‘Holding on’: postfeminist articulations of menopause in advertising9
Consumer responses to brand communications involving COVID-199
Via Crucis of the Body : Clarice Lispector visits advertising9
Digitally enabled value co-creation at the bottom of the pyramid9
Philanthropy scandals and regular donations: the role of email marketing communications9
Augmented reality and experience co-creation in heritage settings9
Fee Fi Fo Fail: fairy stories for future failures8
Reflections on a reimagined future for consumer research8
Elite luxury experiences: customer and managerial perspectives8
Advertising healthy eating to young consumers: insights from English and Swedish adolescents8
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations8
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability8
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands8
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house8
Publish or perish: ensuring our journals don’t fail us8
The experience of luxury craftsmanship – a strategic asset for luxury experience management8
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism7
Influencing reference price utilisation through the learning environment7
Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond…7
Historical research, academic politics and editorial activism *7
Marketplace cultures for social change? New social movements and consumer culture theory7
Student-centred theory building: pedagogical collaboration after Mark Fisher7
Can a retail environment be simulated by photographs?7
Assessing authentically – learnings from marketing educators6
Placing an ethical brand: the Fairtrade Towns movement6
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position6
A systemic view of sustainable consumption behaviour in the context of disruption6
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities6
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia6
Consumer wisdom and well-being investigated via intergenerational interactions6
Building relationship marketing theory: Shelby Hunt’s contributions to our understanding of marketing’s exchange relationships6
From passion to commerce: social media’s role in accidental entrepreneurship6
Commitment-trust theory in social media interactions: implications for firms6
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust6
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-196
Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography6
Beyond brand personality. A multidimensional perspective of self-congruence6
Conceptualising online consumer counterpublics6
Choose your own future: the sociotechnical imaginaries of virtual reality5
Marketing priorities, technology and the future5
Exploring the interplay between frontline employees’ humour styles in service encounters5
Menopause in transition: science, equity, and the future of care5
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing5
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies5
From consuming food away from home to on-the-go consumption: a multi-study exploration using focus groups and fsQCA5
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants5
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities5
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention5
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions5
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action5
Marketing, synthesis and interdisciplinarity: reading with M.J.B.4
Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts4
Does equity-based compensation motivate executives to build strong brands?4
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct4
In it together: brands benefit after a transgression when perceived as co-owners of the brand community4
The distributed body4
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis4
The pseudoscientist ‘priest’: religiously selling nanotechnology4
Marketing theory development, theory use, and research programs4
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression4
Unboxing the child influencer paradoxes: a research agenda4
Disability and well-being: towards a Capability Approach for marketplace access4
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores4
De-romanticising the market: advances in Consumer Culture Theory4
Factors affecting followers’ behavior intentions on parenting-related social media: self-image congruity, function congruity, brand attachment and parenting stress4
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective4
Initiation, marketing and branding of smart city projects: a study of decision processes4
Social inequalities, reproductive bodies, and technological interventions4
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’4
Seller information sharing in online marketplaces4
Conceptualising the (dis)abling marketplace through value creation and destruction3
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap3
Teaching note – Critical pedagogies: practical examples from the marketing classroom3
Commodifying love: value conflict in online dating3
What about context in internal brand management? Understanding employee brand commitment in the public sector3
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives3
How does disclosing the old age of an ethical brand affect brand preference? The mediating roles of intrinsic motives and consumer perceived brand ethicality3
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands3
Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy3
Gender transformative advertising pedagogy: promoting gender justice through marketing education3
Attitudes towards dependence and consumption: a process rooted in past experience3
More than words can say: a multimodal approach to understanding meaning and sentiment in social media3
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’3
Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context3
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability3
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses3
Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure3
Perceived quality of traceability information and its effect on purchase intention towards organic food3
Pursuing competitive advantages in the interactive digital marketplace and resource-advantage (R-A) theory of competition: a research agenda3
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’3
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands3
Dark souveniring: just a souvenir or something more complex3
Poetic meditation: (re)presenting the mystery of the field3
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management3
New insights on consumer activism: advancing a prefigurative framing of alternative consumption3
To thine own self be true: a moderated moderated mediation of corporation social responsibility model3
Does Generation Z value and reward corporate social responsibility practices?3
Intimate neoliberal violence and ungrievable meno bodies3
Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers2
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals2
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness2
Brand dynasty: managing charismatic legitimacy over time2
Advancing spillover research: behavioural, contextual and temporal approaches2
Pink sincerity: post-postmodernism and double appropriation in marketing2
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval2
Resource-advantage theory, market segmentation and competitor analysis2
How sharing of supporters reveals competition amongst non-profit brands2
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets2
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform2
Consumer culture theory and its contented discontent: an interview with Søren Askegaard2
Fragile bridges. Identity management and the linked ecologies of marketing technologies (MarTech)2
Praxeomorphology, ontology, and renewal of post-consumer personhood2
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe2
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations2
Investigating the employee–customer relationship in a utilitarian context2
Michael the Mighty: Merry memories of marketing’s major-general2
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising2
Optimising digital marketing and social media strategy: from push to pull to performance2
Correction2
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns2
Children and young people: opportunities and tensions for sustainability marketing2
The ‘dividual’ is semiocapitalist consumer culture2
From the streets to the classroom: power analysis as a tool for critical pedagogy2
Heroes and villains: children’s stories of Eco-school learning as a scalar social site for sustainability practice2
Consumer engagement on social media: an analysis of brand post characteristic combinations2
Media context: a literature review and research agenda2
Cut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism2
Masterful operant resources, masterful marketing competences, and the masterful marketing academic2
Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage2
Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future2
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence2
Examining guests’ experience in luxury hotels: evidence from an emerging market2
The dimensions of phygital autonomy: losing some, gaining some2
0.094069957733154