Journal of Marketing Management

Papers
(The median citation count of Journal of Marketing Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China63
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare36
Consumer emotional ambivalence: a state-of-the-art review36
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time31
Invisible hands or hearts? A feminist critique of consumerism and market centrism31
The empty body: exploring the destabilised brand of a racialised space31
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers30
Advertising healthy eating to young consumers: insights from English and Swedish adolescents27
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust25
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position25
Fee Fi Fo Fail: fairy stories for future failures25
The role and forms of social media branded content driving active customer engagement behaviours22
The experience of luxury craftsmanship – a strategic asset for luxury experience management21
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands21
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations20
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1920
Publish or perish: ensuring our journals don’t fail us20
Conceptualising the (dis)abling marketplace through value creation and destruction19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands19
Teaching note – Critical pedagogies: practical examples from the marketing classroom19
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’19
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct18
In it together: brands benefit after a transgression when perceived as co-owners of the brand community18
Unboxing the child influencer paradoxes: a research agenda18
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective18
Gender transformative advertising pedagogy: promoting gender justice through marketing education18
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies18
Consumers living with dementia: a scoping review of overlooked marketplace experiences16
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability15
Perspectives on drinking, manufacture and drinking spaces and places15
Consumer culture theory and its contented discontent: an interview with Søren Askegaard15
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir15
Five decades of disruption in UK Higher Education- reflections from the Business School15
Everyday consumption during COVID-1914
Extending and distributing the self13
Unveiling the unheard voices of low-income consumers in an emerging market13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia13
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising13
Towards glitch pedagogy13
Possible versus desired diets: food legislation as additional stress for low-income mothers12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?12
Digital practices tracing: studying consumer lurking in digital environments12
Shining the spotlight on marketplace rituals: a review and research agenda11
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion11
In pursuit of relevant and rigorous qualitative research in marketing academia11
Business as usual through contact tracing app: what influences intention to download?11
Academics marginalised: practices for navigating tensions, resistance, and care11
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies11
Correction11
Up close and personal: feminist pedagogy in the classroom10
Menopause on the market: navigating the dualities of care and empowerment10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic10
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective9
Via Crucis of the Body : Clarice Lispector visits advertising9
Capabilities and collaborative marketing practices among rival cluster-based wine producers9
The mitigation of brand crises: towards broader, deeper and more diverse research directions9
No filter: navigating well-being in troubled times as social media influencers9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites9
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application9
Presenting marketing through music: Alpen sind immer wunderschön9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden8
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability8
From passion to commerce: social media’s role in accidental entrepreneurship8
Platform capture: a review of the state of the art of research on platforms and a research agenda8
Ripping through a storified place: an exercise in critical breaking8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities8
Constructions of marketing work: a critical Review8
Consumer wisdom and well-being investigated via intergenerational interactions7
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia7
Menopause in transition: science, equity, and the future of care7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability7
Philanthropy scandals and regular donations: the role of email marketing communications7
Reflections on a reimagined future for consumer research7
Attitudes towards dependence and consumption: a process rooted in past experience7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism7
A systemic view of sustainable consumption behaviour in the context of disruption7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’6
How sharing of supporters reveals competition amongst non-profit brands6
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music6
Stories of resilience – rebuilding consumer identity after poverty6
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores6
Poetic meditation: (re)presenting the mystery of the field6
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives6
Strolling down memory card lane: nostalgia, age, and video game remakes6
Examining guests’ experience in luxury hotels: evidence from an emerging market6
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’6
Exploring consumer behavioural inertia in live streaming commerce6
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe6
Optimising digital marketing and social media strategy: from push to pull to performance6
Consumer engagement on social media: an analysis of brand post characteristic combinations6
Innovations in COVID times: which lessons to learn for the cultural industry?6
All change? The new climacteric market awareness6
Social inequalities, reproductive bodies, and technological interventions6
Commodifying love: value conflict in online dating6
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects5
Integrating gender into social marketing programmes5
On being critically oriented in precarious times: for resistant curiosity5
Exploring the higher education experiences of students living with disabilities: an online MBA case study5
Desperately seeking the elusive epistemic consumer: reflections on reflexivity5
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers5
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy5
Effects of income and financial strain on risky social behaviour in the COVID-19 era: a comparison of the US and Canada5
Correction5
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective5
The determinants of personal luxury purchase intentions in a recessionary environment5
Researching multisensory experiences through an artist’s eye5
Studying digitised historical advertisements: experiments, explorations, reflections5
Intimate neoliberal violence and ungrievable meno bodies4
Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature4
Developing a strategic typology of non-fungible tokens (NFTs)4
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval4
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns4
Towards an understanding of meme marketing: conceptualisation and empirical evidence4
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership4
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal4
Markets for marketing4
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification4
Helping Mother Earth: young children's responses to sustainability labels on food packaging4
A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry4
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets4
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management4
Marketing theory development, theory use, and research programs4
Augmented reality and experience co-creation in heritage settings4
Preserving tradition amidst modernity: the hybridity of food practices4
Outside in: the atmospheric disruptions of popular culture4
Brand community protection through contested brand revival4
Does Generation Z value and reward corporate social responsibility practices?4
Rituals and routines: reflecting change, redefining meaning, recasting scope4
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals4
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence4
The distributed body4
Choose your own future: the sociotechnical imaginaries of virtual reality4
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object4
Seeing myself in a storefront window4
Wearable technologies, brand community and the growth of a transhumanist vision4
Mental illness as consumer vulnerability: ambivalent attachment to the college campus4
Marketer behaviour: a case for making this socially real3
How do heavy metal fans defend their taste regime? Insights from teenage fans in the French cultural context3
Historical research, academic politics and editorial activism *3
Exploring the interplay between frontline employees’ humour styles in service encounters3
Aneuploidy3
Apples, oranges, and self3
Influencer marketing: a scoping review and a look ahead3
It is not consumption technologies that have put the ‘self’ in peril3
Place in young adults’ alcohol journeys3
An ontology of consumers as distributed networks: a question of cause and effect3
Sticking pieces together – representing messiness in consumer research through the use of collage3
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change3
Student-centred theory building: pedagogical collaboration after Mark Fisher3
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective3
Forced to move, forced to change: family identity and role redefinition in forced migration3
Using patient experiences to understand the (missed) digitalisation of the public health service3
Exploring social media influencers’ moral dilemmas through role theory3
Ontology and circulation: towards an eco-economy of persons3
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study3
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives3
Conveying brand authenticity through television advertising in a transmedia world3
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick3
Consumer responses to brand communications involving COVID-193
An IVF survivor unravels ‘fertility’ industry narratives3
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights3
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components3
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism3
Community building in virtual participation charity sport events3
The disabling marketplace: towards a conceptualisation3
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform3
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande3
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