OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	58
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	38
The empty body: exploring the destabilised brand of a racialised space	35
Invisible hands or hearts? A feminist critique of consumerism and market centrism	33
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	30
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	29
Advertising healthy eating to young consumers: insights from English and Swedish adolescents	27
Publish or perish: ensuring our journals don’t fail us	26
Fee Fi Fo Fail: fairy stories for future failures	26
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	22
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	22
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	21
Can a retail environment be simulated by photographs?	20
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	20
The experience of luxury craftsmanship – a strategic asset for luxury experience management	19
Teaching note – Critical pedagogies: practical examples from the marketing classroom	18
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	18
Unboxing the child influencer paradoxes: a research agenda	18
Conceptualising the (dis)abling marketplace through value creation and destruction	18
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses	18
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	17
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	17
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	17
Gender transformative advertising pedagogy: promoting gender justice through marketing education	17
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	16

Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	16
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	16
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	15
Towards glitch pedagogy	14
Everyday consumption during COVID-19	14
Extending and distributing the self	14
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	14
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	14
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	13
Possible versus desired diets: food legislation as additional stress for low-income mothers	13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	13
Business as usual through contact tracing app: what influences intention to download?	12
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	12
Digital practices tracing: studying consumer lurking in digital environments	12
In pursuit of relevant and rigorous qualitative research in marketing academia	12
Shining the spotlight on marketplace rituals: a review and research agenda	12
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour	12
Academics marginalised: practices for navigating tensions, resistance, and care	12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	12
No filter: navigating well-being in troubled times as social media influencers	11
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers	11
Correction	11
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Up close and personal: feminist pedagogy in the classroom	10
Menopause on the market: navigating the dualities of care and empowerment	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
A systemic view of sustainable consumption behaviour in the context of disruption	8
Ripping through a storified place: an exercise in critical breaking	8
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	8
Reflections on a reimagined future for consumer research	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Social inequalities, reproductive bodies, and technological interventions	7
Menopause in transition: science, equity, and the future of care	7
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	7
Poetic meditation: (re)presenting the mystery of the field	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Philanthropy scandals and regular donations: the role of email marketing communications	7
Attitudes towards dependence and consumption: a process rooted in past experience	7
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	6
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	6

Examining guests’ experience in luxury hotels: evidence from an emerging market	6
Consumer engagement on social media: an analysis of brand post characteristic combinations	6
Innovations in COVID times: which lessons to learn for the cultural industry?	6
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	6
Commodifying love: value conflict in online dating	6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	6
All change? The new climacteric market awareness	6
Optimising digital marketing and social media strategy: from push to pull to performance	6
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy	6
Exploring consumer behavioural inertia in live streaming commerce	6
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	6
How sharing of supporters reveals competition amongst non-profit brands	6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	6
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	6
Integrating gender into social marketing programmes	5
Exploring the higher education experiences of students living with disabilities: an online MBA case study	5
Seeing myself in a storefront window	5
Wearable technologies, brand community and the growth of a transhumanist vision	5
Researching multisensory experiences through an artist’s eye	5
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model	5
Effects of income and financial strain on risky social behaviour in the COVID-19 era: a comparison of the US and Canada	5
Studying digitised historical advertisements: experiments, explorations, reflections	5
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal	5
On being critically oriented in precarious times: for resistant curiosity	5
Correction	5
The determinants of personal luxury purchase intentions in a recessionary environment	5
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification	5
Brand community protection through contested brand revival	5
Outside in: the atmospheric disruptions of popular culture	5
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects	5
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective	5
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object	4
Choose your own future: the sociotechnical imaginaries of virtual reality	4
Marketing theory development, theory use, and research programs	4
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence	4
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals	4
Intimate neoliberal violence and ungrievable meno bodies	4
Augmented reality and experience co-creation in heritage settings	4
The distributed body	4
Does Generation Z value and reward corporate social responsibility practices?	4
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets	4
Rituals and routines: reflecting change, redefining meaning, recasting scope	4
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership	4
Towards an understanding of meme marketing: conceptualisation and empirical evidence	4
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management	4
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval	4
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns	4
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande	4
An IVF survivor unravels ‘fertility’ industry narratives	3
Using patient experiences to understand the (missed) digitalisation of the public health service	3
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick	3
Ontology and circulation: towards an eco-economy of persons	3
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism	3
The disabling marketplace: towards a conceptualisation	3
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives	3
Exploring social media influencers’ moral dilemmas through role theory	3
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention	3
Apples, oranges, and self	3
Sticking pieces together – representing messiness in consumer research through the use of collage	3
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components	3
Aneuploidy	3
Place in young adults’ alcohol journeys	3
Influencer marketing: a scoping review and a look ahead	3
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study	3
An ontology of consumers as distributed networks: a question of cause and effect	3
Helping Mother Earth: young children's responses to sustainability labels on food packaging	3
Historical research, academic politics and editorial activism ^*	3
Exploring the interplay between frontline employees’ humour styles in service encounters	3
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change	3
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights	3
The unbearable lightness of buying	3
Community building in virtual participation charity sport events	3
Driverless futures: current non-drivers’ willingness to travel in driverless vehicles	3
It is not consumption technologies that have put the ‘self’ in peril	3
Conveying brand authenticity through television advertising in a transmedia world	3
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform	3
Marketer behaviour: a case for making this socially real	3
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective	3