OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	58
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	38
The empty body: exploring the destabilised brand of a racialised space	35
Invisible hands or hearts? A feminist critique of consumerism and market centrism	33
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	30
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	29
Advertising healthy eating to young consumers: insights from English and Swedish adolescents	27
Publish or perish: ensuring our journals don’t fail us	26
Fee Fi Fo Fail: fairy stories for future failures	26
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	22
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	22
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	21
Can a retail environment be simulated by photographs?	20
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	20
The experience of luxury craftsmanship – a strategic asset for luxury experience management	19
Teaching note – Critical pedagogies: practical examples from the marketing classroom	18
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	18
Unboxing the child influencer paradoxes: a research agenda	18
Conceptualising the (dis)abling marketplace through value creation and destruction	18
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses	18
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	17
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	17
Gender transformative advertising pedagogy: promoting gender justice through marketing education	17
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	16

In it together: brands benefit after a transgression when perceived as co-owners of the brand community	16
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	16
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	15
Extending and distributing the self	14
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	14
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	14
Towards glitch pedagogy	14
Everyday consumption during COVID-19	14
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	13
Possible versus desired diets: food legislation as additional stress for low-income mothers	13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	13
Business as usual through contact tracing app: what influences intention to download?	12
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	12
Digital practices tracing: studying consumer lurking in digital environments	12
In pursuit of relevant and rigorous qualitative research in marketing academia	12
Shining the spotlight on marketplace rituals: a review and research agenda	12
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour	12
Academics marginalised: practices for navigating tensions, resistance, and care	12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	12
No filter: navigating well-being in troubled times as social media influencers	11
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers	11
Correction	11
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Up close and personal: feminist pedagogy in the classroom	10
Menopause on the market: navigating the dualities of care and empowerment	10
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	8
Reflections on a reimagined future for consumer research	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Ripping through a storified place: an exercise in critical breaking	8
Menopause in transition: science, equity, and the future of care	7
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	7
Poetic meditation: (re)presenting the mystery of the field	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Philanthropy scandals and regular donations: the role of email marketing communications	7
Attitudes towards dependence and consumption: a process rooted in past experience	7
Social inequalities, reproductive bodies, and technological interventions	7
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	6
Examining guests’ experience in luxury hotels: evidence from an emerging market	6

Consumer engagement on social media: an analysis of brand post characteristic combinations	6
Innovations in COVID times: which lessons to learn for the cultural industry?	6
Commodifying love: value conflict in online dating	6
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	6
All change? The new climacteric market awareness	6
Optimising digital marketing and social media strategy: from push to pull to performance	6
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy	6
Exploring consumer behavioural inertia in live streaming commerce	6
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	6
How sharing of supporters reveals competition amongst non-profit brands	6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	6
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	6
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	6