OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	63
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	36
Consumer emotional ambivalence: a state-of-the-art review	36
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	31
Invisible hands or hearts? A feminist critique of consumerism and market centrism	31
The empty body: exploring the destabilised brand of a racialised space	31
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	30
Advertising healthy eating to young consumers: insights from English and Swedish adolescents	27
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	25
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	25
Fee Fi Fo Fail: fairy stories for future failures	25
The role and forms of social media branded content driving active customer engagement behaviours	22
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	21
The experience of luxury craftsmanship – a strategic asset for luxury experience management	21
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	20
Publish or perish: ensuring our journals don’t fail us	20
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	20
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	19
Teaching note – Critical pedagogies: practical examples from the marketing classroom	19
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	19
Conceptualising the (dis)abling marketplace through value creation and destruction	19
Unboxing the child influencer paradoxes: a research agenda	18
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	18
Gender transformative advertising pedagogy: promoting gender justice through marketing education	18
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	18

That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	18
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	18
Consumers living with dementia: a scoping review of overlooked marketplace experiences	16
Perspectives on drinking, manufacture and drinking spaces and places	15
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	15
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	15
Five decades of disruption in UK Higher Education- reflections from the Business School	15
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	15
Everyday consumption during COVID-19	14
Extending and distributing the self	13
Unveiling the unheard voices of low-income consumers in an emerging market	13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	13
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	13
Towards glitch pedagogy	13
Possible versus desired diets: food legislation as additional stress for low-income mothers	12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	12
Digital practices tracing: studying consumer lurking in digital environments	12
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Business as usual through contact tracing app: what influences intention to download?	11
Academics marginalised: practices for navigating tensions, resistance, and care	11
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	11
Correction	11
Shining the spotlight on marketplace rituals: a review and research agenda	11
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	11
Menopause on the market: navigating the dualities of care and empowerment	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	10
Up close and personal: feminist pedagogy in the classroom	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
No filter: navigating well-being in troubled times as social media influencers	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	8
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
Platform capture: a review of the state of the art of research on platforms and a research agenda	8
Ripping through a storified place: an exercise in critical breaking	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Constructions of marketing work: a critical Review	8
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	7
Menopause in transition: science, equity, and the future of care	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Philanthropy scandals and regular donations: the role of email marketing communications	7
Reflections on a reimagined future for consumer research	7
Attitudes towards dependence and consumption: a process rooted in past experience	7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	7

Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
A systemic view of sustainable consumption behaviour in the context of disruption	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	6
Strolling down memory card lane: nostalgia, age, and video game remakes	6
Social inequalities, reproductive bodies, and technological interventions	6
Examining guests’ experience in luxury hotels: evidence from an emerging market	6
Commodifying love: value conflict in online dating	6
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model	6
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	6
Optimising digital marketing and social media strategy: from push to pull to performance	6
Consumer engagement on social media: an analysis of brand post characteristic combinations	6
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	6
Innovations in COVID times: which lessons to learn for the cultural industry?	6
Poetic meditation: (re)presenting the mystery of the field	6
All change? The new climacteric market awareness	6
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	6
How sharing of supporters reveals competition amongst non-profit brands	6
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	6
Stories of resilience – rebuilding consumer identity after poverty	6
Exploring consumer behavioural inertia in live streaming commerce	6