OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
The empty body: exploring the destabilised brand of a racialised space	64
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	38
Invisible hands or hearts? A feminist critique of consumerism and market centrism	38
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	36
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	33
Consumer emotional ambivalence: a state-of-the-art review	32
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	32
Advertising healthy eating to young consumers: insights from English and Swedish adolescents	28
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	27
Fee Fi Fo Fail: fairy stories for future failures	27
The role and forms of social media branded content driving active customer engagement behaviours	26
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	23
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	23
The experience of luxury craftsmanship – a strategic asset for luxury experience management	23
Publish or perish: ensuring our journals don’t fail us	22
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	21
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	21
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	20
Teaching note – Critical pedagogies: practical examples from the marketing classroom	20
Consumers living with dementia: a scoping review of overlooked marketplace experiences	19
Conceptualising the (dis)abling marketplace through value creation and destruction	19
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	19
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	19
Gender transformative advertising pedagogy: promoting gender justice through marketing education	18

Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	18
Unboxing the child influencer paradoxes: a research agenda	17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	17
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	16
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	16
Everyday consumption during COVID-19	16
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	15
Unveiling the unheard voices of low-income consumers in an emerging market	15
Five decades of disruption in UK Higher Education- reflections from the Business School	15
Perspectives on drinking, manufacture and drinking spaces and places	15
Extending and distributing the self	13
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	13
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	13
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	13
Business as usual through contact tracing app: what influences intention to download?	12
Digital practices tracing: studying consumer lurking in digital environments	12
Shining the spotlight on marketplace rituals: a review and research agenda	12
Possible versus desired diets: food legislation as additional stress for low-income mothers	12
Towards glitch pedagogy	12
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Up close and personal: feminist pedagogy in the classroom	11
Academics marginalised: practices for navigating tensions, resistance, and care	11
Correction	11
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	11
The mitigation of brand crises: towards broader, deeper and more diverse research directions	10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
Via Crucis of the Body : Clarice Lispector visits advertising	10
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
Menopause on the market: navigating the dualities of care and empowerment	10
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	10
No filter: navigating well-being in troubled times as social media influencers	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Constructions of marketing work: a critical Review	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Ripping through a storified place: an exercise in critical breaking	9
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	9
Menopause in transition: science, equity, and the future of care	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Beyond the game: alcohol brand experiences in sport and the potential for harm	8
Philanthropy scandals and regular donations: the role of email marketing communications	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	7
Attitudes towards dependence and consumption: a process rooted in past experience	7

The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	7
Reflections on a reimagined future for consumer research	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	7
Social inequalities, reproductive bodies, and technological interventions	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Exploring consumer behavioural inertia in live streaming commerce	7