Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing38
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being31
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202426
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity25
Seeing the Forest for the Holixec Learning Trees25
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”24
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives23
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer18
Refocusing and Futuring Perspectives on AI in Marketing17
Rethinking Kotler and Levy's Legacy17
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
A Note on Marketing Systems and Social Media16
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation15
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202515
Macromarketing Pedagogy at the 2023 Conference15
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
Advertising Frames and the Legitimation of the Armed American Woman15
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