Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing29
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being26
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202424
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity22
Seeing the Forest for the Holixec Learning Trees21
Refocusing and Futuring Perspectives on AI in Marketing20
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer19
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives19
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”19
Socially Responsible (Macro-Social) Marketing17
A Note on Marketing Systems and Social Media16
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202516
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation16
Advertising Frames and the Legitimation of the Armed American Woman15
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