Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing44
Robert F. Lusch: Mentor, Collaborator, and Colleague44
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being35
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer24
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives22
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems18
Refocusing and Futuring Perspectives on AI in Marketing18
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward17
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide17
Seeing the Forest for the Holixec Learning Trees17
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity16
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards15
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
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