Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing47
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202425
Refocusing and Futuring Perspectives on AI in Marketing22
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives22
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity20
Seeing the Forest for the Holixec Learning Trees20
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide19
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer19
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward18
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses17
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”17
Socially Responsible (Macro-Social) Marketing17
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications16
A Note on Marketing Systems and Social Media16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
0.8446581363678