Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being36
Robert F. Lusch: Mentor, Collaborator, and Colleague35
Exploring Consumer Sentiment toward Affordable Housing31
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202423
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide22
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems17
Seeing the Forest for the Holixec Learning Trees17
Refocusing and Futuring Perspectives on AI in Marketing16
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer15
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”15
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward14
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards13
Socially Responsible (Macro-Social) Marketing13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
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