Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Robert F. Lusch: Mentor, Collaborator, and Colleague42
Exploring Consumer Sentiment toward Affordable Housing41
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being33
Refocusing and Futuring Perspectives on AI in Marketing24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202424
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer22
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide18
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems17
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”17
Seeing the Forest for the Holixec Learning Trees16
Socially Responsible (Macro-Social) Marketing16
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives16
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards15
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation14
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change14
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton14
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202514
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