Journal of Macromarketing

Papers
(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Robert F. Lusch: Mentor, Collaborator, and Colleague44
Exploring Consumer Sentiment toward Affordable Housing44
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being35
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer24
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives22
Refocusing and Futuring Perspectives on AI in Marketing18
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems18
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide17
Seeing the Forest for the Holixec Learning Trees17
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward17
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity16
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”16
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards15
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202514
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation14
Macromarketing Pedagogy at the 2023 Conference14
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
A Note on Marketing Systems and Social Media13
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications13
Advertising Frames and the Legitimation of the Armed American Woman13
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?12
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change12
Socially Responsible (Macro-Social) Marketing12
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses12
Building a Better World: The Role of AI Ethics and Social Responsibility11
How Can Marketing Address the Big Issues of Our Time11
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine11
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Marking Products to Ma11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?11
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers11
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access11
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis10
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry10
Product-Form Strategy and the Macro Structures of Service Ecosystems10
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 10
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton10
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage10
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)9
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy8
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review8
Provisioning Firearms in Latin America: Historical Development and Societal Consequences8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20245
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
Critical Review of Children Consumer Protection National Policies5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Politicized Tourism Consumption5
Macromarketing Our Way to a Zero-carbon Future5
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Holixec Education: The Right Direction but Too Far to Travel?4
Strategic Orientation: Market Changer or Market Defender?4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20244
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education4
Book Review: The Social Media Age by Zoetanya Sujon4
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Consumer Support for Climate Policies Driven by Political Ideologies4
“Socially Responsible Marketing” To, With, and For Impoverished Populations4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences3
Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)3
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling3
Meta-Education: Reimagining how—and What—we Teach in Business Schools3
Unlocking Healthy Food Preferences of Older Adults: A Fuzzy Clustering Approach3
Selling for the Social Good: A Commentary and Extension to Pedagogy Place3
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France3
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers3
Despair, Rigging, Anger, and Degrowth3
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 2, June 20253
An Experimental Investigation of Second-Hand Clothing Consumption3
Macromarketers as Educators: Commentary on “Introducing Holixec Education”3
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships2
The U.S. Government's Program of Welfare for the Wealthy2
Holixec Education: From Atomistic and Artificial Intelligence (AI) to Holixec Intelligence (HI) for Human-Centric Leadership in the Phygital Age2
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken2
How do National Parks Operate During Wildfires Elsewhere?2
Towards a Bhaskarian Metatheory for Marketing Systems2
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era2
Beyond Companionship: Exploring the Role of Social Robots in Mitigating Emotional and Social Loneliness of the Elderly2
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming2
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being2
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption2
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life2
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing2
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities2
Book Review: The Social Media Age by Zoetanya Sujon2
Vulnerability of Older Adults in the Context of Food Purchase2
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene2
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 3, September 20252
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust2
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay2
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing2
Firearms Markets, Marketing, and Society2
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan1
The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception1
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution1
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA1
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity1
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response1
Macromarketing Perspectives from Latin America1
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs1
Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu1
‘Older People are not Allowed to be old Anymore’: Representation, Stereotyping and Psychological Impact of Ageism in the Fashion media1
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 4, December 20211
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure1
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective1
Book Review: The Things We Love How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia Ahuvia, Aaron. The Things We Love How Our Passions Connect Us and Make1
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 4, December 20221
Marketing Efficiency of Autarkic Systems: The Case of North Korea1
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System1
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 3, September 20241
Partnerships as Strategy in Macro-Social Marketing1
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets1
Macromarketing as Facilitator of Humanity's Desirable Future1
Government at (Institutional) Work: The State and Market Dynamics1
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach1
Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India1
A Metaphysical Investigation into the Role of Marketing in Mitigating International Conflicts1
Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities1
Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene1
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings1
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach1
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions1
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda1
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing1
Meta-Analysis: Quality of Life and Marketing Systems1
Marketing & Society in the Classroom: The Scaffolded Controversies Approach1
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know1
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