Journal of Macromarketing

Papers
(The median citation count of Journal of Macromarketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing45
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being37
The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing33
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being31
Seeing the Forest for the Holixec Learning Trees29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
Rethinking Kotler and Levy's Legacy25
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer21
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity21
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”19
Refocusing and Futuring Perspectives on AI in Marketing19
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change18
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards17
Macromarketing Pedagogy at the 2023 Conference17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation17
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 1, March 202516
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton16
A Note on Marketing Systems and Social Media13
Advertising Frames and the Legitimation of the Armed American Woman13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?12
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Markin11
How Can Marketing Address the Big Issues of Our Time11
Ad Hoc Reviewers Journal of Macromarketing Volume 46, Number 2, June 202611
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?10
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers10
Building a Better World: The Role of AI Ethics and Social Responsibility10
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review9
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis9
Product-Form Strategy and the Macro Structures of Service Ecosystems9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 8
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and 7
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage7
Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach6
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph6
The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Politicized Tourism Consumption6
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 4, December 20245
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure5
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 1, March 20245
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement5
Strategic Orientation: Market Changer or Market Defender?5
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being5
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self5
Aging in the Digital Age : Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population5
Consumer Support for Climate Policies Driven by Political Ideologies4
Testing the Framework for Consumer Psychology in Green Gamified Banking: Does Artificial Intelligence in E-Banking Matter?4
Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)4
An Experimental Investigation of Second-Hand Clothing Consumption4
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers4
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being4
Towards a Bhaskarian Metatheory for Marketing Systems4
Meta-Education: Reimagining how—and What—we Teach in Business Schools4
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences4
Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement4
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 2, June 20254
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France4
Macromarketers as Educators: Commentary on “Introducing Holixec Education”4
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing4
The U.S. Government's Program of Welfare for the Wealthy4
Holixec Education: The Right Direction but Too Far to Travel?4
The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance4
The Electoral Agora: A Macromarketing Framework for Political Communication Systems and Voter Engagement4
Unlocking Healthy Food Preferences of Older Adults: A Fuzzy Clustering Approach4
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling4
Holixec Education: From Atomistic and Artificial Intelligence (AI) to Holixec Intelligence (HI) for Human-Centric Leadership in the Phygital Age4
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption4
How do National Parks Operate During Wildfires Elsewhere?3
Relational Scarcity and Marketplace Backlash: A Zero-Sum Mattering Theory3
Government at (Institutional) Work: The State and Market Dynamics3
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene3
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing3
Macromarketing as Facilitator of Humanity's Desirable Future3
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets3
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships3
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 3, September 20253
Invisible Women: The Relationship Between Satisfaction with Fashion Clothing Choices and Well-Being in Middle-Aged Women3
‘Older People are not Allowed to be old Anymore’: Representation, Stereotyping and Psychological Impact of Ageism in the Fashion media3
Alleviating Poverty as a Lived Polycrisis Through Inclusive Phygital Solutions3
Meta-Analysis: Quality of Life and Marketing Systems3
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 3, September 20243
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know3
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era3
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming3
Firearms Markets, Marketing, and Society3
Navigating Paradoxes in Phygital Systems: A Yin–Yang Framework for Human-Centric Business Models3
Beyond Companionship: Exploring the Role of Social Robots in Mitigating Emotional and Social Loneliness of the Elderly3
(Un)doing Markets: Inter-Field Dynamics, Collective Action and the Emergence of Music Streaming3
Vulnerability of Older Adults in the Context of Food Purchase3
Market Shaping and the Paradoxes of Food Provisioning in Future Food Technologies3
Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu3
Contingent Boycotts: The Temporal Evolution of Consumer Justifications3
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach2
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions2
Macromarketing Perspectives from Latin America2
Book Review: The Things We Love How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia Ahuvia, Aaron. The Things We Love How Our Passions Con2
The Emancipation Paradox: When AI-Enhanced Personalization Undermines Consumer Agency and What Socially Responsible Marketing Requires2
Who Said Growth Means Losing Sight of Circularity? A Futuristic Conceptualisation of a Circular Fashion Rental Model in the UK2
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA2
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response2
“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing2
Partnerships as Strategy in Macro-Social Marketing2
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System2
The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception2
Marketing Efficiency of Autarkic Systems: The Case of North Korea2
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings2
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach2
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure2
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs2
Marketing & Society in the Classroom: The Scaffolded Controversies Approach2
Algorithms in Marketing Systems: A Framework for Distributed Agency and Market Authority2
Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition2
Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities2
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