Journal of Macromarketing

Papers
(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Provisioning Firearms in Latin America: Historical Development and Societal Consequences35
Meta-Education: Reimagining how—and What—we Teach in Business Schools34
Measuring Value Created for and by Stakeholders31
Exploring Consumer Sentiment toward Affordable Housing22
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs22
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects17
Marketing & Society in the Classroom: The Scaffolded Controversies Approach17
The Nexus of Knowledge, Action, and Values, and the Philosophical, Social, and Normative Foundations of Marketing16
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters15
Despair, Rigging, Anger, and Degrowth14
Macromarketers as Educators: Commentary on “Introducing Holixec Education”14
Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy13
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling12
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy12
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response12
Broadening the Definition of Socially Responsible Marketing12
Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions11
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers11
Robert F. Lusch: Mentor, Collaborator, and Colleague11
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion10
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension10
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 3, September 202210
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method9
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France9
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences9
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being9
Ad Hoc ReviewersJournal of MacromarketingVolume 43, Number 3, September 20238
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior8
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life8
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach8
A Goods-Dominant—Service-Dominant Perspective on Counterfeiting8
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust8
Life Journeys and Influential Contributions of Six Marketing Visionaries8
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”8
The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems8
Towards a Bhaskarian Metatheory for Marketing Systems7
Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later7
Marketing Communication-Actions for Commons Care7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Recent Extensions of Robert F. Lusch's “Big Picture” Thinking6
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity6
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken6
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 1, March 20225
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure5
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection5
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption5
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer5
A Transformative Orientation Model for Encouraging Responsible Marketing Actions5
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 2, June 20225
Refocusing and Futuring Perspectives on AI in Marketing5
Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom4
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 20244
Critical Review of Children Consumer Protection National Policies4
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems4
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20234
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System4
Seeing the Forest for the Holixec Learning Trees3
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide3
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach3
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being3
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities3
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay3
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing3
The U.S. Government's Program of Welfare for the Wealthy3
Artificial Intelligence in Marketing: From Computer Science to Social Science3
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems3
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective2
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses2
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA2
Macromarketing Pedagogy at the 2023 Conference2
A Note on Marketing Systems and Social Media2
Socially Responsible (Macro-Social) Marketing2
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam2
Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene2
Politicized Tourism Consumption2
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage2
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene2
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming2
Toy Guns in America: Marketing, Children’s Play, and Social Unease2
Advertising Frames and the Legitimation of the Armed American Woman2
Vulnerability of Older Adults in the Context of Food Purchase2
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change2
Ad Hoc Reviewers1
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement1
A Metaphysical Investigation into the Role of Marketing in Mitigating International Conflicts1
AI is Changing the World: For Better or for Worse?1
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan1
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation1
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces1
Holixec Education: Experiential and Personalized Learning Implemented with Mindfulness1
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 20251
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards1
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships1
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications1
Corrigendum to Common Cause, coopetition or competition? Resource contestation in food waste recovery networks1
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access1
Walk the Talk: The Boohoo Case Study1
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods1
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption1
Marketing Efficiency of Autarkic Systems: The Case of North Korea1
From Microhistory to Macromarketing: Tracing the Rural Costa Rican Pulpería1
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum1
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 2, June 20211
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution1
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era1
Meta-Analysis: Quality of Life and Marketing Systems1
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine1
Firearms Markets, Marketing, and Society1
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton1
Book Review: The Social Media Age by Zoetanya Sujon1
It's a Non-binary World (After All): The Effect of Intersectionality on Transgender Consumers Experiencing Vulnerability1
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings1
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds1
Macromarketing Our Way to a Zero-carbon Future1
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