OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Sustainable Marketing: Market-Driving, Not Market-Driven	100
Macromarketing Metrics of Consumer Well-Being: An Update	47
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective	43
Macromarketing and the Systems Imperative	30
#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood	25
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis	24
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	22
Institutional Constituents of Change for a Sustainable Fashion System	21
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	21
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm	21
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World	19
A Panoramic Review of the Macromarketing Literature	18
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity	17
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces	17
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise	17
Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling	17
Marketing systems: A Listen, Learn, Leverage Framework	15
The Interplay between Advertising and Society: An Historical Analysis	15
The Uniform Entrepreneur: Making Gender Visible in Social Enterprise	14
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework	13
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption	12
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment	12
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics	11
Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society	11
Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity	11

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being	11
Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective	10
The Powers and Perils of Societal Advertising	10
Socially Responsible (Macro-Social) Marketing	10
A Macromarketing Call to Action—Because Black Lives Matter!	10
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi	10
Animals in our Lives: An Interactive Well-Being Perspective	10
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm	9
Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape	9
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing	9
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	9
The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing	9
Market Exchanges, Negative Externalities and Sustainability	9
The Dark Side of Market Practices: A Concerned View ofDieselgatein the Automotive Market System	9
Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being	8
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	8
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market	8
Broadening the Definition of Socially Responsible Marketing	8
Macromarketing Our Way to a Zero-carbon Future	8
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	7
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy	7
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity	7
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India	7
Marketing System Failure: Revisioning Layton’s Marketing System Model	7
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	7
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	7
Broadening the Concept of Luxury: Transformations and Contributions to Well-Being	6
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution	6
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic	6
Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste	6
A Value-Based Well-Being Framework	6
Spinning: Zooming in an Atypical Consumer Behavior	6
Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word	6
Macromarketing, the Indispensable Discipline	6
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	6
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening	6
Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders	5
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective	5
Brand Externalities: A Taxonomy	5
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)	5
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women	5
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts	5
“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System	5
Institutional Work and Brand Strategy in the Contested Cannabis Market	5
The Role of For-Profit Firms in Disaster Management: A Typology	5
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription	5
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs	5
Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration	4
Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy	4
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda	4

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses	4
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being	4
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems	4
Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising	3
Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines	3
Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective	3
Common Cause, coopetition or competition? Resource contestation in food waste recovery networks	3
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust	3
“Socially Responsible Marketing” To, With, and For Impoverished Populations	3
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access	3
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods	3
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability	3
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries	3
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power	3
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine	3
The Long View on the Responsibilities of Business and Marketers	3
Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values	3
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion	3
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know	3
The View from Bob Lusch’s Shoulders	2
Introducing the Macromarketing Pedagogy Section of the *Journal of Macromarketing*	2
Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later	2
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects	2
Drivers of Ethical Consumption: Insights from a Developing Country	2
Government at (Institutional) Work: The State and Market Dynamics	2
Book Reviews:Marketing 5.0: Technology for Humanityby Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan	2
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy	2
Provisioning Firearms in Latin America: Historical Development and Societal Consequences	2
Strategic Orientation: Market Changer or Market Defender?	2
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being	2
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer	2
Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World	2
Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation	2
Book Review: Milton Friedman Fifty Years Later	1
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education	1
Meta-Analysis: Quality of Life and Marketing Systems	1
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices	1
Book Review: Macro-Social Marketing Insights: Systems Thinking for Wicked Problems	1
Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary	1
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach	1
Measuring Value Created for and by Stakeholders	1
The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems	1
Book Review: Sustainable Marketing: A Holistic Approach by Mark Peterson	1
A Prehistory of Liberty*	1
Building on a Long Needed Seminal Contribution	1
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement	1
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings	1
Politicized Tourism Consumption	1
Book Review: Foundations of Marketing Thought: The Influence of the German Historical School	1
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries	1
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling	1
Lessons in Scholarship	1
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review	1
Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil	1
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective	1
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria	1
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam	1
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities	1
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 1, March 2022	1
Despair, Rigging, Anger, and Degrowth	1
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters	1