Journal of Macromarketing

Papers
(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Robert F. Lusch: Mentor, Collaborator, and Colleague42
Exploring Consumer Sentiment toward Affordable Housing41
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being33
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202424
Refocusing and Futuring Perspectives on AI in Marketing24
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer22
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide18
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”17
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems17
Socially Responsible (Macro-Social) Marketing16
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives16
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward16
Seeing the Forest for the Holixec Learning Trees16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards15
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change14
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton14
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202514
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation14
Macromarketing Pedagogy at the 2023 Conference13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective12
A Note on Marketing Systems and Social Media12
Advertising Frames and the Legitimation of the Armed American Woman12
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access11
How Can Marketing Address the Big Issues of Our Time11
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications11
Building a Better World: The Role of AI Ethics and Social Responsibility11
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine11
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses11
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?11
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?11
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty PettyRoss D., From Marking Products to Mar10
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage10
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis10
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton10
I am not Sure if I’ll try- Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers10
Product-Form Strategy and the Macro Structures of Service Ecosystems10
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review9
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)9
Provisioning Firearms in Latin America: Historical Development and Societal Consequences8
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects8
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 8
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Critical Review of Children Consumer Protection National Policies6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage5
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior5
Macromarketing Our Way to a Zero-carbon Future5
Politicized Tourism Consumption5
“Socially Responsible Marketing” To, With, and For Impoverished Populations4
Selling for the Social Good: A Commentary and Extension to Pedagogy Place4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20244
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education4
Holixec Education: The Right Direction but Too Far to Travel?4
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices4
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Strategic Orientation: Market Changer or Market Defender?4
Book Review: The Social Media Age by Zoetanya Sujon4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Consumer Support for Climate Policies Driven by Political Ideologies4
Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)3
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France3
Macromarketers as Educators: Commentary on “Introducing Holixec Education”3
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 2, June 20253
Despair, Rigging, Anger, and Degrowth3
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust3
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers3
An Experimental Investigation of Second-Hand Clothing Consumption3
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling3
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life3
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing2
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken2
How do National Parks Operate During Wildfires Elsewhere?2
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences2
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities2
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era2
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene2
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming2
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption2
Meta-Education: Reimagining how—and What—we Teach in Business Schools2
The U.S. Government's Program of Welfare for the Wealthy2
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay2
Book Review: The Social Media Age by Zoetanya Sujon2
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships2
Vulnerability of Older Adults in the Context of Food Purchase2
Towards a Bhaskarian Metatheory for Marketing Systems2
Unlocking Healthy Food Preferences of Older Adults: A Fuzzy Clustering Approach2
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being2
Holixec Education: From Atomistic and Artificial Intelligence (AI) to Holixec Intelligence (HI) for Human-Centric Leadership in the Phygital Age2
Firearms Markets, Marketing, and Society2
Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene1
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know1
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings1
Macromarketing Perspectives from Latin America1
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 3, September 20241
Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu1
Government at (Institutional) Work: The State and Market Dynamics1
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets1
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System1
Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India1
A Metaphysical Investigation into the Role of Marketing in Mitigating International Conflicts1
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan1
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution1
Marketing & Society in the Classroom: The Scaffolded Controversies Approach1
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity1
Partnerships as Strategy in Macro-Social Marketing1
‘Older People are not Allowed to be old Anymore’: Representation, Stereotyping and Psychological Impact of Ageism in the Fashion media1
Meta-Analysis: Quality of Life and Marketing Systems1
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing1
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach1
Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?1
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective1
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA1
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure1
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response1
Marketing Efficiency of Autarkic Systems: The Case of North Korea1
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions1
Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities1
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda1
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 4, December 20211
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing1
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach1
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs1
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption1
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 4, December 20221
Book Reviews: The Things We Love How Our Passions Connect Us and Make Us Who We Are by Ahuvia, Aaron AhuviaAaron. The Things We Love How Our Passions Connect Us and Make1
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