Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing29
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being26
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202424
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity22
Seeing the Forest for the Holixec Learning Trees21
Refocusing and Futuring Perspectives on AI in Marketing20
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”19
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer19
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives19
Socially Responsible (Macro-Social) Marketing17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation16
A Note on Marketing Systems and Social Media16
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202516
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
Advertising Frames and the Legitimation of the Armed American Woman15
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton14
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective14
Macromarketing Pedagogy at the 2023 Conference14
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers13
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine13
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Marking Products to Ma13
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change13
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?12
How Can Marketing Address the Big Issues of Our Time12
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access12
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?11
Building a Better World: The Role of AI Ethics and Social Responsibility11
Product-Form Strategy and the Macro Structures of Service Ecosystems9
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 9
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method8
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)8
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review8
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Critical Review of Children Consumer Protection National Policies6
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings5
Macromarketing Our Way to a Zero-carbon Future5
Politicized Tourism Consumption5
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20245
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self4
Holixec Education: The Right Direction but Too Far to Travel?4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Aging in the Digital Age : Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education4
Strategic Orientation: Market Changer or Market Defender?4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
“Socially Responsible Marketing” To, With, and For Impoverished Populations4
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