OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Macromarketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Robert F. Lusch: Mentor, Collaborator, and Colleague	42
Exploring Consumer Sentiment toward Affordable Housing	41
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	33
Refocusing and Futuring Perspectives on AI in Marketing	24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024	24
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer	22
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	18
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	17
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”	17
Seeing the Forest for the Holixec Learning Trees	16
Socially Responsible (Macro-Social) Marketing	16
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives	16
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward	16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards	15
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change	14
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton	14
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 2025	14
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation	14
Macromarketing Pedagogy at the 2023 Conference	13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective	12
A Note on Marketing Systems and Social Media	12
Advertising Frames and the Legitimation of the Armed American Woman	12
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access	11
How Can Marketing Address the Big Issues of Our Time	11
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	11

Building a Better World: The Role of AI Ethics and Social Responsibility	11
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine	11
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses	11
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?	11
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?	11
I am not Sure if I’ll try- Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers	10
Product-Form Strategy and the Macro Structures of Service Ecosystems	10
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty PettyRoss D., From Marking Products to Mar	10
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage	10
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis	10
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton	10
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review	9
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)	9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes	8
Provisioning Firearms in Latin America: Historical Development and Societal Consequences	8
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects	8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method	7
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy	7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension	7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities	6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 2023	6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance	6
Critical Review of Children Consumer Protection National Policies	6
Life Journeys and Influential Contributions of Six Marketing Visionaries	6
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage	5
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings	5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum	5
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds	5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces	5
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior	5
Macromarketing Our Way to a Zero-carbon Future	5
Politicized Tourism Consumption	5