OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Macromarketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Sustainable Marketing: Market-Driving, Not Market-Driven	100
Macromarketing Metrics of Consumer Well-Being: An Update	47
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective	43
Macromarketing and the Systems Imperative	30
#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood	25
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis	24
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	22
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	21
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm	21
Institutional Constituents of Change for a Sustainable Fashion System	21
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World	19
A Panoramic Review of the Macromarketing Literature	18
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces	17
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise	17
Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling	17
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity	17
The Interplay between Advertising and Society: An Historical Analysis	15
Marketing systems: A Listen, Learn, Leverage Framework	15
The Uniform Entrepreneur: Making Gender Visible in Social Enterprise	14
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework	13
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment	12
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption	12
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being	11
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics	11
Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society	11

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity	11
A Macromarketing Call to Action—Because Black Lives Matter!	10
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi	10
Animals in our Lives: An Interactive Well-Being Perspective	10
Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective	10
The Powers and Perils of Societal Advertising	10
Socially Responsible (Macro-Social) Marketing	10
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing	9
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	9
The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing	9
Market Exchanges, Negative Externalities and Sustainability	9
The Dark Side of Market Practices: A Concerned View ofDieselgatein the Automotive Market System	9
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm	9
Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape	9
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market	8
Broadening the Definition of Socially Responsible Marketing	8
Macromarketing Our Way to a Zero-carbon Future	8
Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being	8
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	8
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity	7
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India	7
Marketing System Failure: Revisioning Layton’s Marketing System Model	7
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	7
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	7
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	7
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy	7
Macromarketing, the Indispensable Discipline	6
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	6
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening	6
Broadening the Concept of Luxury: Transformations and Contributions to Well-Being	6
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution	6
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic	6
Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste	6
A Value-Based Well-Being Framework	6
Spinning: Zooming in an Atypical Consumer Behavior	6
Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word	6