Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Robert F. Lusch: Mentor, Collaborator, and Colleague40
Exploring Consumer Sentiment toward Affordable Housing37
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being32
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202424
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems24
Seeing the Forest for the Holixec Learning Trees22
Refocusing and Futuring Perspectives on AI in Marketing18
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide17
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”15
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer15
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives15
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards14
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward14
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton13
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation13
Macromarketing Pedagogy at the 2023 Conference12
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202512
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change12
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications11
Socially Responsible (Macro-Social) Marketing11
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective11
A Note on Marketing Systems and Social Media11
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?11
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses11
Advertising Frames and the Legitimation of the Armed American Woman11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?10
I am not Sure if I’ll try- Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers10
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine10
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry10
Building a Better World: The Role of AI Ethics and Social Responsibility10
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access10
How Can Marketing Address the Big Issues of Our Time10
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty PettyRoss D., From Marking Products to Mar9
The Role of For-Profit Firms in Disaster Management: A Typology9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton8
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis8
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)8
Product-Form Strategy and the Macro Structures of Service Ecosystems8
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage8
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects7
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 7
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy6
Provisioning Firearms in Latin America: Historical Development and Societal Consequences6
Politicized Tourism Consumption5
Critical Review of Children Consumer Protection National Policies5
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior5
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20235
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices4
Macromarketing Our Way to a Zero-carbon Future4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20244
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum4
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
0.041559934616089