Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing38
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being31
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202426
Seeing the Forest for the Holixec Learning Trees25
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”24
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives23
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer18
Refocusing and Futuring Perspectives on AI in Marketing17
Rethinking Kotler and Levy's Legacy17
A Note on Marketing Systems and Social Media16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
Advertising Frames and the Legitimation of the Armed American Woman15
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation15
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202515
Macromarketing Pedagogy at the 2023 Conference15
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Marking Products to Ma14
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change14
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective14
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?12
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?11
How Can Marketing Address the Big Issues of Our Time10
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access10
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage9
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis9
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 9
Product-Form Strategy and the Macro Structures of Service Ecosystems9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton9
Building a Better World: The Role of AI Ethics and Social Responsibility9
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)8
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method8
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Critical Review of Children Consumer Protection National Policies6
The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach6
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Politicized Tourism Consumption5
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population5
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20245
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self4
Consumer Support for Climate Policies Driven by Political Ideologies4
Strategic Orientation: Market Changer or Market Defender?4
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
Holixec Education: The Right Direction but Too Far to Travel?4
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 2, June 20254
Aging in the Digital Age : Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Testing the Framework for Consumer Psychology in Green Gamified Banking: Does Artificial Intelligence in E-Banking Matter?4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
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