OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	237
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	212
The role of health-related claims and situational skepticism on consumers’ food choices	139
Inferring quality from price: the effect of stereotype threat on price–quality judgments	119
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	91
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	66
COVID-19 and the decline of active social media engagement	59
Reframing online brand community management: consumer conflicts, their consequences and moderation	56
Consumer responses to infectious disease cues: an integrative framework and research agenda	54
Platform marketplaces: unifying our understanding of lateral exchange markets	54
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	53
Do digital platforms promote or hinder corporate brand prestige?	52
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	46
Carefree cuteness: the effect of exposure to cuteness on risk seeking	44
Scientific realism, the necessity of causal contact in measurement and emergent variables	44
Career-washing? Unpacking employer brand promises on social media platforms	44
Religiosity scales in marketing research	43
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	40
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	40
The spillover effects of positive and negative buzz on brand attitudes	40
Antecedents and consequences of chatbot initial trust	38
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	38
An investigation into the sexualization of human and virtual social media influencers	35
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	35
Powerplay revisited – outlining the future of sport marketing research	34

What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	33
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	32
Attraction and compromise effects under social exclusion	31
Diffusion between groups: the influence of social brokers on content adoption in social networks	31
Enhancing perceived product value through peripheral product anecdotes	31
Consumer anticipation as a performative experience	30