OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Consumer responses to infectious disease cues: an integrative framework and research agenda	272
Inferring quality from price: the effect of stereotype threat on price–quality judgments	262
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	138
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	108
COVID-19 and the decline of active social media engagement	87
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	72
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	65
Selling firm credibility and buying firm engagement	63
Do digital platforms promote or hinder corporate brand prestige?	61
Platform marketplaces: unifying our understanding of lateral exchange markets	61
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	60
Reframing online brand community management: consumer conflicts, their consequences and moderation	60
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	54
The role of health-related claims and situational skepticism on consumers’ food choices	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	52
Carefree cuteness: the effect of exposure to cuteness on risk seeking	52
Career-washing? Unpacking employer brand promises on social media platforms	49
Scientific realism, the necessity of causal contact in measurement and emergent variables	49
The spillover effects of positive and negative buzz on brand attitudes	45
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	44
Religiosity scales in marketing research	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	42
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	42
Power of anticipatory imagination: driving delight in in-store retail settings	41
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	34

Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	33
Attraction and compromise effects under social exclusion	32
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	32
Let’s ROC: a dynamic experience-based roadmap for relational engagement	32
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	31
Powerplay revisited – outlining the future of sport marketing research	30
Guest editorial: Value-creating sales and digital technologies	30