OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Consumer responses to infectious disease cues: an integrative framework and research agenda	250
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	223
COVID-19 and the decline of active social media engagement	143
Platform marketplaces: unifying our understanding of lateral exchange markets	125
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	95
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	72
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	60
Inferring quality from price: the effect of stereotype threat on price–quality judgments	56
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	55
Reframing online brand community management: consumer conflicts, their consequences and moderation	55
The role of health-related claims and situational skepticism on consumers’ food choices	54
Selling firm credibility and buying firm engagement	54
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	51
Do digital platforms promote or hinder corporate brand prestige?	51
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	47
Career-washing? Unpacking employer brand promises on social media platforms	47
Scientific realism, the necessity of causal contact in measurement and emergent variables	44
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	43
The spillover effects of positive and negative buzz on brand attitudes	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	40
Religiosity scales in marketing research	40
Carefree cuteness: the effect of exposure to cuteness on risk seeking	39
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	37
Antecedents and consequences of chatbot initial trust	36
Powerplay revisited – outlining the future of sport marketing research	35

The direct and interactive effects of retail community engagement	34
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	31
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	31
Attraction and compromise effects under social exclusion	31