OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	214
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	188
Consumer responses to infectious disease cues: an integrative framework and research agenda	127
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	109
Inferring quality from price: the effect of stereotype threat on price–quality judgments	78
Platform marketplaces: unifying our understanding of lateral exchange markets	58
A new perspective on sales outcome controls: an inside sales perspective	54
The role of health-related claims and situational skepticism on consumers’ food choices	52
COVID-19 and the decline of active social media engagement	51
Reframing online brand community management: consumer conflicts, their consequences and moderation	50
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	49
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	49
Do digital platforms promote or hinder corporate brand prestige?	44
Career-washing? Unpacking employer brand promises on social media platforms	42
Carefree cuteness: the effect of exposure to cuteness on risk seeking	39
Religiosity scales in marketing research	39
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	36
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	35
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	35
The spillover effects of positive and negative buzz on brand attitudes	35
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	35
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	34
Scientific realism, the necessity of causal contact in measurement and emergent variables	33
Antecedents and consequences of chatbot initial trust	32
The direct and interactive effects of retail community engagement	30

Let’s ROC: a dynamic experience-based roadmap for relational engagement	30
Guest editorial: Value-creating sales and digital technologies	30
An investigation into the sexualization of human and virtual social media influencers	29
Powerplay revisited – outlining the future of sport marketing research	29