European Journal of Marketing

Papers
(The H4-Index of European Journal of Marketing is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Salesperson motivation, compensation, training and deployment within the sales ecosystem187
Socially responsible cocreation in service recovery: the role of pride in prosocial compensation167
Media sentiments and firm’s sales growth: the moderating role of offering characteristics111
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales97
Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions60
Spillover effects of sensory stimulation58
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration52
Platform marketplaces: unifying our understanding of lateral exchange markets49
The role of health-related claims and situational skepticism on consumers’ food choices47
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition46
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface44
Do digital platforms promote or hinder corporate brand prestige?44
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability41
Online private self-disclosure’s potential for experiential value co-creation38
Investigating the effects of political correctness in social marketing messaging37
No worries, eBay: displaying sales level information does not increase consumer price sensitivity34
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?34
Field experiments in marketing research: a systematic methodological review32
Packaging-integrated-products: capturing new opportunities in the front end of product development30
Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms29
How preexisting beliefs and message involvement drive charitable donations: an integrated model28
Consumer power: scale development and validation in consumer–firm relationship28
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions28
Cool brands and hot attachments: their effect on consumers’ willingness to pay more27
The retail environment design (RED) scale: conceptualization and measurement27
Charting the course: a framework for networking across the selling ecosystem27
Slicing vs chunking product-harm crisis: antecedents and firm performance implications26
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology26
0.19903802871704