OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Inferring quality from price: the effect of stereotype threat on price–quality judgments	292
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	287
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	148
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	122
Selling firm credibility and buying firm engagement	98
COVID-19 and the decline of active social media engagement	92
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	71
Consumer responses to infectious disease cues: an integrative framework and research agenda	66
Reframing online brand community management: consumer conflicts, their consequences and moderation	65
Platform marketplaces: unifying our understanding of lateral exchange markets	65
Do digital platforms promote or hinder corporate brand prestige?	63
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	62
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	60
The role of health-related claims and situational skepticism on consumers’ food choices	58
Scientific realism, the necessity of causal contact in measurement and emergent variables	57
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	57
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	51
Carefree cuteness: the effect of exposure to cuteness on risk seeking	48
The spillover effects of positive and negative buzz on brand attitudes	47
Career-washing? Unpacking employer brand promises on social media platforms	47
Empty space surrounding the price impacts price magnitude perceptions	47
Power of anticipatory imagination: driving delight in in-store retail settings	45
Religiosity scales in marketing research	43
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	37
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	36

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	35
Attraction and compromise effects under social exclusion	35
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	35
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	34
Guest editorial: Value-creating sales and digital technologies	34
Powerplay revisited – outlining the future of sport marketing research	34