OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	202
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	181
Consumer responses to infectious disease cues: an integrative framework and research agenda	135
Selling firm credibility and buying firm engagement	106
Reframing online brand community management: consumer conflicts, their consequences and moderation	104
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	91
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up	87
Platform marketplaces: unifying our understanding of lateral exchange markets	84
The role of health-related claims and situational skepticism on consumers’ food choices	77
Forging emotional brand attachment: the role of fear arousal	76
Inferring quality from price: the effect of stereotype threat on price–quality judgments	73
Do digital platforms promote or hinder corporate brand prestige?	60
COVID-19 and the decline of active social media engagement	56
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	53
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	42
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	41
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	40
Career-washing? Unpacking employer brand promises on social media platforms	40
Carefree cuteness: the effect of exposure to cuteness on risk seeking	40
Religiosity scales in marketing research	39
Empty space surrounding the price impacts price magnitude perceptions	39
The spillover effects of positive and negative buzz on brand attitudes	38
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	37
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications	36
Scientific realism, the necessity of causal contact in measurement and emergent variables	36

Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	35
Exploring consumers’ emotional and cognitive engagement with digital CSR communication	32
Power of anticipatory imagination: driving delight in in-store retail settings	30
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	30
Consumer anticipation as a performative experience	29
Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force	29