European Journal of Marketing

Article	Citations
Consumer responses to infectious disease cues: an integrative framework and research agenda	272
Inferring quality from price: the effect of stereotype threat on price–quality judgments	262
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	138
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	108
COVID-19 and the decline of active social media engagement	87
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	72
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	65
Selling firm credibility and buying firm engagement	63
Platform marketplaces: unifying our understanding of lateral exchange markets	61
Do digital platforms promote or hinder corporate brand prestige?	61
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	60
Reframing online brand community management: consumer conflicts, their consequences and moderation	60
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	54
The role of health-related claims and situational skepticism on consumers’ food choices	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	52
Carefree cuteness: the effect of exposure to cuteness on risk seeking	52
Career-washing? Unpacking employer brand promises on social media platforms	49
Scientific realism, the necessity of causal contact in measurement and emergent variables	49
The spillover effects of positive and negative buzz on brand attitudes	45
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	44
Religiosity scales in marketing research	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	42
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	42
Power of anticipatory imagination: driving delight in in-store retail settings	41
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	34

Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	33
Attraction and compromise effects under social exclusion	32
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	32
Let’s ROC: a dynamic experience-based roadmap for relational engagement	32
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	31
Powerplay revisited – outlining the future of sport marketing research	30
Guest editorial: Value-creating sales and digital technologies	30
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	28
Enhancing perceived product value through peripheral product anecdotes	26
Consumer anticipation as a performative experience	25
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	25
How mindfulness reduces BNPL usage and how that relates to overall well-being	25
An investigation into the sexualization of human and virtual social media influencers	25
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	25
Diffusion between groups: the influence of social brokers on content adoption in social networks	24
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	24
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	23
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	23
50 years of social marketing: seeding solutions for the future	23
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	23
Understanding the defining characteristics of a high-quality conceptual article	22
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	22
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	22
Universal emotional arc structure in advertisements and their favorability	22
The interaction of social influence and message framing on children’s food choice	22
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	21
Brand magnification: when brands help people reconstruct their lives	21
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	20
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	20
The power of the past: assessing the impact of brand heritage for suppliers	19
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	19
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	18
Careless food marketing a caring agenda for studying food	18
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	18
The temperature dimension of emotions	18
Value cocreation in new service development: a process-based view of resource dependency	18
Emotions and consumption experiences: an interplay of emotional states and consumer identity	18
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	18
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	18
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	17
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	17
Using text and image mining to study how actor engagement creates value in the sharing economy	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	16
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	16
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	16
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	16
The effect of semiautonomous augmented reality on customer experience and augmentation experience	16
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	16
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	16

Advancing the understanding of the pre-purchase stage of the customer journey for service brands	16
Generating impact towards gender equity outcomes through transformative advertising research	15
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	15
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Toward understanding the crowding-out effects of process control in marketing channels	15
Influencer marketing effectiveness: the mechanisms that matter	15
Turning commitment into performance through buyer dependence: a dual pathway approach	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
Forms of supplier relationship exploration and distributor performance	14
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	14
Consumer enchantment through everyday consumption	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	14
Charting the course: a framework for networking across the selling ecosystem	14
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	14
Layers of love – exploring the interactive layers of brand love in the social media setting	14
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	14
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	14
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	14
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	14
Guest editorial: Impact through transformative consumer research	14
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	14
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	14
Social purpose branding approaches: a typology of how brands engage with a social purpose	13
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	13
Exploring the role grandfathers play in the consumer socialization of children	13
Impacting communication in optometry: enhancing health-service experiences	13
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	13
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	13
A reflection on motivating community action to protect an endangered species using marketing	13
Brand systems: integrating branding research perspectives	13
Product gentrification and its implications for consumers and communities	13
Broad vs narrow brand positioning: effects on competitive brand performance	13
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	13
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	13
Communicating about sustainability in fashion: a construal level theory approach	13
Digital technology usage as a driver of servitization paths in manufacturing industries	12
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	12
What’s on the menu? How celebrity chef brands create happiness	12
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	12
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	12
Bodily feelings as information: the embodied cognition perspective on robotic services	11
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	11
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	11
“We want your soul”: re-imagining marketing education through the arts	11
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	11
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	11
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	11
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	11
Guest editorial: Understanding prosumer behavior in the platform ecosystem	11
Fostering healthy ageing through understanding food coping strategies	11
The impact of ethical logos on purchase intention: the mediating role of product social responsibility	10
Unreal influence: leveraging AI in influencer marketing	10
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	10
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	10
How and when does top management interaction with customers impact customer satisfaction?	10
The effect of social comparison and envy on volunteering intention: an empirical analysis based on the dual envy concept	10
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption	10
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	10
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	10
The role of threat-based awe and construal level in charitable advertising	10
Brand approaches to diversity: a typology and research agenda	9
Collaborative market formation in transition economies	9
Orchestration of value: the role of customer success managers within sales ecosystems	9
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	9
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions	9
A study of incentives in charitable fundraising	9
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	9
Consumer responses to CEO activism: an impression management approach	9
A solution to the problem of brand definition	9
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms	9
Rejoinder: fractures in the edifice of PLS	9
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention	9
Why do upgrades worsen consumers’ experience with their possessions?	9
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture	9
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters	9
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	9

Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women	9
What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters	8
What we do know and don’t know about marketing communications on mature consumers	8
Identity expressiveness in marketing: review and future research agenda	8
Reframing the practice of volunteering as a collective endeavour through a focal brand community	8
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns	8
Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet	8
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment	8
How posting in social networks affects employee-based brand equity	8
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	8
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	8
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement	8
Value-dominant logic: organizational principles	8
Extended warranty protects from future negative affect	8
Building employee commitment through internal branding – a meta-analytic study	8
Member (co)creativity in open innovation communities	8
Fostering impact through resonance: collaborative methodologies in arts research	8
Marketplace accessibility: a service-provider perspective	8
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales	8
Toward a goal-based paradigm of contagion	8
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	8
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions	8
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	8
Whistleblowing intensity and distributor compliance in marketing channel networks	8
Trust-materiality theory of social exchange: the evolution of social exchange through relationship trust and object materiality interplays	8
Awareness marketing: cause-related marketing without direct contribution	7
The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation	7
Psychological drivers of the intention to continue using health apps amongst young users	7
Impact through being bottom-up in multi-fold realms: lessons from journeying to subsistence marketplaces and marketplace literacy	7
How to attract image-conscious consumers? Brand names vs new collections	7
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling	7
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers	7
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals	7
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	7
Guest editorial: The dark side of social media: EMAC-EJM special issue	7
The interplay of contracts and trust: untangling between- and within-dyad effects	7
Blurred vision: understanding barriers to initiating collaborative market driving	7
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis	7
Mind the game you set for better website patronage	7
Can we serve both God and Money? The role of indirect appeal and its limitation	7
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making	7
Countdown timers improve online video advertising effectiveness: evidence from eye-tracking data	7
A brand hegemony rejection explanation for digital piracy	7
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos	7
Energy efficiency of consideration sets and choices: the impact of label format	6
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	6
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase	6
Color effects on AI influencers’ product recommendations	6
Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services	6
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	6
The effects of identity salience on product judgment in a domain of trade-offs	6
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation	6
Building a warm and competent B2B brand personality	6
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	6
Exploring consumer constructions of local food: meanings and influences	6
A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research	6
How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry	6
A natural fit: exposure to nature influences regulatory focus	6
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	6
The self-perceived age of GenX women: prioritising female subjective age identity in marketing	6
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	6
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications	5
The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts	5
How empowerment and materialism contribute to anti-consumers’ well-being	5
Regulating sharing platforms in lateral exchange markets: the role of power and trust	5
Conceptualizing ephemerality in online marketing communication for consumers and firms	5
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic	5
Spillover effects of sensory stimulation	5
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	5
Consumer-dominant social marketing: a definition and explication	5
Data vulnerability: does privacy protection behaviour improve digital well-being?	5
Comments on the article “Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations” and PLS-SEM in general	5
Social media and nonprofit fundraising: the influence of Facebook likes	5
The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks	5
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers	5
The retail environment design (RED) scale: conceptualization and measurement	5
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment	5
Embedding local food consumer behavior in place: local identity, attachment to tradition, and connectedness with nature through a self-categorization perspective	5
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context	5
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets	5
Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors	5
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	5
The product life cycle revisited: an integrative review and research agenda	5
Who can afford to blame? Sender effects in blame-shifting crisis communications	5
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	5
Sales manager encouragement behavior in value-centered business models	5
Publisher’s note	5
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses	5
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability	5