European Journal of Marketing

Article	Citations
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	388
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	161
Do digital platforms promote or hinder corporate brand prestige?	149
The role of health-related claims and situational skepticism on consumers’ food choices	123
Platform marketplaces: unifying our understanding of lateral exchange markets	90
Consumer responses to infectious disease cues: an integrative framework and research agenda	88
Selling firm credibility and buying firm engagement	80
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	78
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	75
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	74
Reframing online brand community management: consumer conflicts, their consequences and moderation	70
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	67
COVID-19 and the decline of active social media engagement	66
Inferring quality from price: the effect of stereotype threat on price–quality judgments	57
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	50
Career-washing? Unpacking employer brand promises on social media platforms	40
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	37
Carefree cuteness: the effect of exposure to cuteness on risk seeking	37
Scientific realism, the necessity of causal contact in measurement and emergent variables	37
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications	36
Empty space surrounding the price impacts price magnitude perceptions	36
Exploring consumers’ emotional and cognitive engagement with digital CSR communication	36
Power of anticipatory imagination: driving delight in in-store retail settings	36
Religiosity scales in marketing research	34

Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	34
The spillover effects of positive and negative buzz on brand attitudes	33
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	32
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	31
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	29
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	27
An investigation into the sexualization of human and virtual social media influencers	27
Guest editorial: Value-creating sales and digital technologies	27
Powerplay revisited – outlining the future of sport marketing research	27
Let’s ROC: a dynamic experience-based roadmap for relational engagement	27
Consumer anticipation as a performative experience	26
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	26
Attraction and compromise effects under social exclusion	26
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	25
Diffusion between groups: the influence of social brokers on content adoption in social networks	25
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	24
Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps	24
Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force	24
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	23
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	23
How mindfulness reduces BNPL usage and how that relates to overall well-being	23
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	23
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	22
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	22
Understanding the defining characteristics of a high-quality conceptual article	22
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	22
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	22
From the old to the new generation of a product: unlearn, improve and prosper	22
Gratitude’s impact: the positive influence of larger-sized female shoppers on online fashion retailer ratings	21
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	21
Careless food marketing a caring agenda for studying food	21
The power of the past: assessing the impact of brand heritage for suppliers	20
Guest editorial: Favoring fieldwork makes marketing more meaningful	20
Whether, when and how to brand: a framework for strategic branding decisions for new-age technologies	20
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	19
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	19
Emotions and consumption experiences: an interplay of emotional states and consumer identity	19
To label, or not to label: how culture shapes autonomy and consumer responses to AI-labelled appliances	19
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	19
The temperature dimension of emotions	19
Using text and image mining to study how actor engagement creates value in the sharing economy	18
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	17
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	17
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	17
The effect of semiautonomous augmented reality on customer experience and augmentation experience	17
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	17
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	17
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	17
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	17

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	16
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	16
Generating impact towards gender equity outcomes through transformative advertising research	16
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	16
Turning commitment into performance through buyer dependence: a dual pathway approach	16
Toward understanding the crowding-out effects of process control in marketing channels	16
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	15
Influencer marketing effectiveness: the mechanisms that matter	15
Charting the course: a framework for networking across the selling ecosystem	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform markets	15
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	14
Layers of love – exploring the interactive layers of brand love in the social media setting	14
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	14
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
Explainable artificial intelligence (XAI) and consumer products: an empirical assessment of the effects of explanations versus benefits in product information	14
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	14
Product gentrification and its implications for consumers and communities	14
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	14
Guest editorial: Impact through transformative consumer research	14
Forms of supplier relationship exploration and distributor performance	14
Social purpose branding approaches: a typology of how brands engage with a social purpose	13
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	13
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	13
Communicating about sustainability in fashion: a construal level theory approach	13
Impacting communication in optometry: enhancing health-service experiences	13
A reflection on motivating community action to protect an endangered species using marketing	13
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	13
Digital technology usage as a driver of servitization paths in manufacturing industries	13
Consumer enchantment through everyday consumption	13
What’s on the menu? How celebrity chef brands create happiness	13
Brand systems: integrating branding research perspectives	13
Exploring the role grandfathers play in the consumer socialization of children	13
Guest editorial: Understanding prosumer behavior in the platform ecosystem	12
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	12
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	12
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	12
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
“We want your soul”: re-imagining marketing education through the arts	12
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	12
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	12
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	11
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	11
The impact of ethical logos on purchase intention: the mediating role of product social responsibility	11
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption	11
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	11
Orchestration of value: the role of customer success managers within sales ecosystems	11
Fostering healthy ageing through understanding food coping strategies	11
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	11
Bodily feelings as information: the embodied cognition perspective on robotic services	11
Brand approaches to diversity: a typology and research agenda	11
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	11
How and when does top management interaction with customers impact customer satisfaction?	11
“Beyond our bubble”: bridging marketing classrooms and communities experiencing vulnerabilities	11
The effect of social comparison and envy on volunteering intention: an empirical analysis based on the dual envy concept	11
The effectiveness of using visible disabilities in brand ads: when and why it works	11
Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures	11
Why do upgrades worsen consumers’ experience with their possessions?	11
Collaborative market formation in transition economies	10
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture	10
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters	10
When do firms with disruptive intent create shareholder value?	10
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention	10
Consumer responses to CEO activism: an impression management approach	10
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	9
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	9
What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters	9
Marketplace accessibility: a service-provider perspective	9
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales	9
Exploring the effect of framing donation goals as goods versus money on the effectiveness of donation appeals	9
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions	9
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms	9
What we do know and don’t know about marketing communications on mature consumers	9
Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes	9
Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women	9
Identity expressiveness in marketing: review and future research agenda	9

Rejoinder: fractures in the edifice of PLS	8
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	8
Fostering impact through resonance: collaborative methodologies in arts research	8
Member (co)creativity in open innovation communities	8
Trust-materiality theory of social exchange: the evolution of social exchange through relationship trust and object materiality interplays	8
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement	8
Reframing the practice of volunteering as a collective endeavour through a focal brand community	8
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	8
Likes wanted: the impact of social recognition on products’ status marker value	8
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment	8
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	8
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns	8
Moving beyond the self: how mindset shapes self-transcendence experience among young nascent social entrepreneurs	8
In/out of the closet: the confluence of queer identity management, perceived brand identity and consumer advocacy	8
Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness	8
Value-dominant logic: organizational principles	8
Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet	8
Building employee commitment through internal branding – a meta-analytic study	8
Inspirational advertising: emotional value and marketing benefits	8
Extended warranty protects from future negative affect	7
Psychological drivers of the intention to continue using health apps amongst young users	7
Can we serve both God and Money? The role of indirect appeal and its limitation	7
Say no to highly processed foods: do difficult-to-pronounce brand names lead to health concerns?	7
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers	7
Guest editorial: The dark side of social media: EMAC-EJM special issue	7
Mind the game you set for better website patronage	7
The effect of music, scent and crowd on atmosphere perception, satisfaction and revisit and recommendation intentions	7
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions	7
Whistleblowing intensity and distributor compliance in marketing channel networks	7
Countdown timers improve online video advertising effectiveness: evidence from eye-tracking data	7
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making	7
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	7
Impact through being bottom-up in multi-fold realms: lessons from journeying to subsistence marketplaces and marketplace literacy	7
A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research	6
Awareness marketing: cause-related marketing without direct contribution	6
The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation	6
The voice in the machine: designing embodied conversational agents for rapport in complex online service delivery	6
The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks	6
Color effects on AI influencers’ product recommendations	6
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase	6
Meta-analysis of augmented reality and virtual reality in marketing	6
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis	6
Blurred vision: understanding barriers to initiating collaborative market driving	6
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	6
When they like and when they comment: drivers of consumer engagement on social media	6
Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services	6
From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling	6
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos	6
How to attract image-conscious consumers? Brand names vs new collections	6
Not ok boomer! Exploring socialization and conflict within the context of intergenerationalco-parenting families	6
The interplay of contracts and trust: untangling between- and within-dyad effects	6
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	6
Regulating sharing platforms in lateral exchange markets: the role of power and trust	6
The effects of identity salience on product judgment in a domain of trade-offs	6
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling	6
Conceptualizing ephemerality in online marketing communication for consumers and firms	5
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	5
Who can afford to blame? Sender effects in blame-shifting crisis communications	5
Navigating through turbulence – CMO’s role in times of disruption	5
A natural fit: exposure to nature influences regulatory focus	5
How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry	5
Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors	5
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	5
Data vulnerability: does privacy protection behaviour improve digital well-being?	5
How empowerment and materialism contribute to anti-consumers’ well-being	5
What’cha doin’? Finding identity relevance in consumption activities	5
Building a warm and competent B2B brand personality	5
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation	5
Holiday marketing of retailers on social media: impact of post appeals and humor on advertising communication effectiveness	5
Comments on the article “Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations” and PLS-SEM in general	5
When chatbots cause trouble: how agent type and conversation style shape consumer responses to service failures	5
A three-process model of consumer animosity in situational animosity: reference group perspective	5
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications	5
Visualizing marketing knowledge via main path analysis (MPA): an exposition via the salesperson performance literature	5
Energy efficiency of consideration sets and choices: the impact of label format	5
The self-perceived age of GenX women: prioritising female subjective age identity in marketing	5
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	5
Social media and nonprofit fundraising: the influence of Facebook likes	5
Killing brands with kindness: Consumer-driven online value destruction	4
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic	4
Decentralised autonomous organisations: the marketing perspective of tokenomics	4
“Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing	4
Choice consistency and inconsistency between self- and gift-purchases: the role of attitude functions	4
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness	4
Embedding local food consumer behavior in place: local identity, attachment to tradition, and connectedness with nature through a self-categorization perspective	4
‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability	4
Agency appraisal of emotions and brand trust	4
Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity	4
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?	4
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	4
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	4
A time for heroes? Conceptualization, development and validation of the brand hero scale	4
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	4
Greed, generosity and online compulsive buying: consequences for negative emotions and harmonyin life	4
Happy to see your benefit go: the impact of reductions in peers’ benefits on consumers’ loyalty program satisfaction	4