OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	214
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	188
Consumer responses to infectious disease cues: an integrative framework and research agenda	127
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	109
Inferring quality from price: the effect of stereotype threat on price–quality judgments	78
Platform marketplaces: unifying our understanding of lateral exchange markets	58
A new perspective on sales outcome controls: an inside sales perspective	54
The role of health-related claims and situational skepticism on consumers’ food choices	52
COVID-19 and the decline of active social media engagement	51
Reframing online brand community management: consumer conflicts, their consequences and moderation	50
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	49
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	49
Do digital platforms promote or hinder corporate brand prestige?	44
Career-washing? Unpacking employer brand promises on social media platforms	42
Religiosity scales in marketing research	39
Carefree cuteness: the effect of exposure to cuteness on risk seeking	39
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	36
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	35
The spillover effects of positive and negative buzz on brand attitudes	35
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	35
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	35
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	34
Scientific realism, the necessity of causal contact in measurement and emergent variables	33
Antecedents and consequences of chatbot initial trust	32
The direct and interactive effects of retail community engagement	30

Let’s ROC: a dynamic experience-based roadmap for relational engagement	30
Guest editorial: Value-creating sales and digital technologies	30
An investigation into the sexualization of human and virtual social media influencers	29
Powerplay revisited – outlining the future of sport marketing research	29
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	27
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	27
Enhancing perceived product value through peripheral product anecdotes	26
Diffusion between groups: the influence of social brokers on content adoption in social networks	26
Attraction and compromise effects under social exclusion	26
How mindfulness reduces BNPL usage and how that relates to overall well-being	24
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	22
Consumer anticipation as a performative experience	22
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	22
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	21
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products	20
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	20
Brand magnification: when brands help people reconstruct their lives	20
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	20
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	20
50 years of social marketing: seeding solutions for the future	19
The interaction of social influence and message framing on children’s food choice	19
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	19
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	19
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	19
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	19
Universal emotional arc structure in advertisements and their favorability	19
Guest editorial	18
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	18
The power of the past: assessing the impact of brand heritage for suppliers	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	17
When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion	17
Value cocreation in new service development: a process-based view of resource dependency	17
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	17
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	17
The temperature dimension of emotions	17
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	17
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	16
The effect of semiautonomous augmented reality on customer experience and augmentation experience	16
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	15
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	15
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	15
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	15
Using text and image mining to study how actor engagement creates value in the sharing economy	15
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	15
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	15
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	14
Packaging-integrated-products: capturing new opportunities in the front end of product development	14
Generating impact towards gender equity outcomes through transformative advertising research	14
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	14
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	13

Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	13
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	13
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	13
Influencer marketing effectiveness: the mechanisms that matter	13
Turning commitment into performance through buyer dependence: a dual pathway approach	13
A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food	13
Charting the course: a framework for networking across the selling ecosystem	13
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	13
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	12
Broad vs narrow brand positioning: effects on competitive brand performance	12
Layers of love – exploring the interactive layers of brand love in the social media setting	12
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	12
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	12
Forms of supplier relationship exploration and distributor performance	12
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	12
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	12
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	12
Consumer enchantment through everyday consumption	12
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	12
Exploring the role grandfathers play in the consumer socialization of children	11
Impacting communication in optometry: enhancing health-service experiences	11
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	11
Digital technology usage as a driver of servitization paths in manufacturing industries	11
What’s on the menu? How celebrity chef brands create happiness	11
Social purpose branding approaches: a typology of how brands engage with a social purpose	11
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	11
The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs	11
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	11
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	11
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	11
A reflection on motivating community action to protect an endangered species using marketing	11
Brand systems: integrating branding research perspectives	11
Communicating about sustainability in fashion: a construal level theory approach	11
When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure	10
“We want your soul”: re-imagining marketing education through the arts	10
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	10
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	10
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	10
Guest editorial: Understanding prosumer behavior in the platform ecosystem	10
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	10
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	10
Bodily feelings as information: the embodied cognition perspective on robotic services	10
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	10
Fostering healthy ageing through understanding food coping strategies	10
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	10
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	10