OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Salesperson motivation, compensation, training and deployment within the sales ecosystem	187
Socially responsible cocreation in service recovery: the role of pride in prosocial compensation	167
Media sentiments and firm’s sales growth: the moderating role of offering characteristics	111
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales	97
Political ideology drives the integration of country-of-origin and offshoring sustainability impact information toward globally prosocial product decisions	60
Spillover effects of sensory stimulation	58
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration	52
Platform marketplaces: unifying our understanding of lateral exchange markets	49
The role of health-related claims and situational skepticism on consumers’ food choices	47
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	46
Do digital platforms promote or hinder corporate brand prestige?	44
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	44
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability	41
Online private self-disclosure’s potential for experiential value co-creation	38
Investigating the effects of political correctness in social marketing messaging	37
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	34
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	34
Field experiments in marketing research: a systematic methodological review	32
Packaging-integrated-products: capturing new opportunities in the front end of product development	30
Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms	29
Consumer power: scale development and validation in consumer–firm relationship	28
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions	28
How preexisting beliefs and message involvement drive charitable donations: an integrated model	28
The retail environment design (RED) scale: conceptualization and measurement	27
Charting the course: a framework for networking across the selling ecosystem	27

Cool brands and hot attachments: their effect on consumers’ willingness to pay more	27
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	26
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	26
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment	25
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses	24
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement	24
A new perspective on sales outcome controls: an inside sales perspective	24
Turning commitment into performance through buyer dependence: a dual pathway approach	23
Ch‐Ch‐changes: the geology of artist brand evolutions	23
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	22
Marketplace accessibility: a service-provider perspective	22
Retweet to donate? Cause-related marketing in the era of social medialization	22
Face consciousness: the impact of gift packaging shape on consumer perception	21
Generating impact towards gender equity outcomes through transformative advertising research	21
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	20
Local food sales and point of sale priming: evidence from a supermarket field experiment	20
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	20
Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response	19
Actor opportunism, social capital and coping strategies in the sharing economy: drivers, outcomes and marketing implications	19
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	19
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	19
Application of marketing to reduce consumer food waste in restaurants	19
Refocusing marketing effort to support net-positive social impact	18
The contribution of organic private label products to private label share outcomes	18
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions	17
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation	17
The effects and mechanism of discounting unit price	17
COVID-19 and the decline of active social media engagement	17
Identity expressiveness in marketing: review and future research agenda	17
Does language concreteness influence consumers’ perceived deception in online reviews?	16
Toward a goal-based paradigm of contagion	16
Reframing online brand community management: consumer conflicts, their consequences and moderation	16
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	16
Inferring quality from price: the effect of stereotype threat on price–quality judgments	16
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	16
What we do know and don’t know about marketing communications on mature consumers	15
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers	15
How consumers evaluate costs in complex services: the case of mutual fund fees	15
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	14
Past, present, and future research on self-service merchandising: a co-word and text mining approach	14
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	14
Rejoinder: fractures in the edifice of PLS	14
When and how brands affect importance of product attributes in consumer decision process	13
Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos	13
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms	13
Consumer responses to infectious disease cues: an integrative framework and research agenda	13
Sales manager encouragement behavior in value-centered business models	12
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	12
Influencer marketing effectiveness: the mechanisms that matter	12
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context	12

Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms	12
Consumer-dominant social marketing: a definition and explication	12
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	11
Re-examining age-related loyalty for low-involvement purchasing	11
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	11
Can frontline employees help consumers improve their financial planning behavior? Implications from triadic analysis	11
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	11
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	11
Choice consistency and inconsistency between self- and gift-purchases: the role of attitude functions	11
Going beyond the untold facts in PLS–SEM and moving forward	11
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	11
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM	11
Innocent until proven guilty: suspicion of deception in online reviews	11
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	11
Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users	11
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?	10
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness	10
How store managers’ employee climate perceptions affect frontline employee, customer and store performance outcomes: an examination in the small-store setting	10
How social media usage and the fear of missing out impact minimalistic consumption	10
Scientific realism, the necessity of causal contact in measurement and emergent variables	10
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	10
Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity	10
Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis	10
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment	10
The influence of consumer religiosity on responses to rational and emotional ad appeals	10
The effects of innovation types and customer participation on organizational performance in complex services	9
Guest editorial: psychological perspectives on consumer obesity	9
A time for heroes? Conceptualization, development and validation of the brand hero scale	9
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	9
Broad vs narrow brand positioning: effects on competitive brand performance	9
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic	9
Agency appraisal of emotions and brand trust	9
Career-washing? Unpacking employer brand promises on social media platforms	9
Burning the candle at both ends: how to balance potential profitability and brand protection when licensing brands	9
Understanding the link between an IMC technology capability and organisational integration and performance	9
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media	9
How pop-ups drive online sales: moderating effects of online promotions	9
Religiosity scales in marketing research	9
Why do customers want to learn? Antecedents and outcomes of customer learning	9
The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products	8
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	8
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	8
Boosting engagement with healthy food on social media	8
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns	8
Reframing the practice of volunteering as a collective endeavour through a focal brand community	8
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	8
When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options	8
Stigma in payday borrowing: a service ecosystems approach	8
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating	8
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents	8
Marketing in a crisis: lessons from the “COVID election” in New Zealand	8
Consumer enchantment through everyday consumption	8
The spillover effects of positive and negative buzz on brand attitudes	8
‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability	8
Come fly with me: exploring the private aviation customer experience (PAX)	8