OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	377
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	151
The role of health-related claims and situational skepticism on consumers’ food choices	142
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up	118
Do digital platforms promote or hinder corporate brand prestige?	86
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	85
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	85
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	78
Inferring quality from price: the effect of stereotype threat on price–quality judgments	77
COVID-19 and the decline of active social media engagement	74
Selling firm credibility and buying firm engagement	72
Consumer responses to infectious disease cues: an integrative framework and research agenda	69
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	62
Platform marketplaces: unifying our understanding of lateral exchange markets	61
Reframing online brand community management: consumer conflicts, their consequences and moderation	56
Exploring consumers’ emotional and cognitive engagement with digital CSR communication	53
Religiosity scales in marketing research	46
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications	40
Career-washing? Unpacking employer brand promises on social media platforms	36
Power of anticipatory imagination: driving delight in in-store retail settings	36
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	36
Scientific realism, the necessity of causal contact in measurement and emergent variables	36
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	35
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	34
Empty space surrounding the price impacts price magnitude perceptions	34

Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	33
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	32
Carefree cuteness: the effect of exposure to cuteness on risk seeking	32
The spillover effects of positive and negative buzz on brand attitudes	31
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	29
Powerplay revisited – outlining the future of sport marketing research	28
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	28
Let’s ROC: a dynamic experience-based roadmap for relational engagement	27
An investigation into the sexualization of human and virtual social media influencers	27
Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force	27
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	26
How mindfulness reduces BNPL usage and how that relates to overall well-being	26
Guest editorial: Value-creating sales and digital technologies	26
Attraction and compromise effects under social exclusion	26
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	25
Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps	25
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	25
Diffusion between groups: the influence of social brokers on content adoption in social networks	24
Consumer anticipation as a performative experience	24
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	23
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	23
From the old to the new generation of a product: unlearn, improve and prosper	23
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	22
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	22
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	22
Understanding the defining characteristics of a high-quality conceptual article	22
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	22
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	21
Gratitude’s impact: the positive influence of larger-sized female shoppers on online fashion retailer ratings	21
Emotions and consumption experiences: an interplay of emotional states and consumer identity	21
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	21
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	21
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	21
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	20
Careless food marketing a caring agenda for studying food	20
The temperature dimension of emotions	20
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	20
Guest editorial: Favoring fieldwork makes marketing more meaningful	19
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	19
Whether, when and how to brand: a framework for strategic branding decisions for new-age technologies	19
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	19
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	19
The power of the past: assessing the impact of brand heritage for suppliers	19
Using text and image mining to study how actor engagement creates value in the sharing economy	19
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	18
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	18
The effect of semiautonomous augmented reality on customer experience and augmentation experience	17
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	17
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	16

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	16
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	16
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	16
Toward understanding the crowding-out effects of process control in marketing channels	16
Turning commitment into performance through buyer dependence: a dual pathway approach	16
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	16
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	16
Generating impact towards gender equity outcomes through transformative advertising research	16
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	15
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	15
The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform markets	15
Product gentrification and its implications for consumers and communities	15
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Forms of supplier relationship exploration and distributor performance	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
Charting the course: a framework for networking across the selling ecosystem	15
Influencer marketing effectiveness: the mechanisms that matter	15
Social purpose branding approaches: a typology of how brands engage with a social purpose	15
Consumer enchantment through everyday consumption	14
Layers of love – exploring the interactive layers of brand love in the social media setting	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	14
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	14
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	14
Guest editorial: Impact through transformative consumer research	14
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	14
Brand systems: integrating branding research perspectives	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	14
Digital technology usage as a driver of servitization paths in manufacturing industries	13
What’s on the menu? How celebrity chef brands create happiness	13
Impacting communication in optometry: enhancing health-service experiences	13
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	13
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	13
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	13
A reflection on motivating community action to protect an endangered species using marketing	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	12
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	12
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	12
Exploring the role grandfathers play in the consumer socialization of children	12
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	12
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	12
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	12
Communicating about sustainability in fashion: a construal level theory approach	12
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	12
Guest editorial: Understanding prosumer behavior in the platform ecosystem	12
Fostering healthy ageing through understanding food coping strategies	12
“Beyond our bubble”: bridging marketing classrooms and communities experiencing vulnerabilities	12
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	11
The effectiveness of using visible disabilities in brand ads: when and why it works	11
How and when does top management interaction with customers impact customer satisfaction?	11
Why do upgrades worsen consumers’ experience with their possessions?	11
The role of threat-based awe and construal level in charitable advertising	11
“We want your soul”: re-imagining marketing education through the arts	11
Bodily feelings as information: the embodied cognition perspective on robotic services	11
The effect of social comparison and envy on volunteering intention: an empirical analysis based on the dual envy concept	11
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters	11
The impact of ethical logos on purchase intention: the mediating role of product social responsibility	11
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption	11
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	11
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	11
Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures	11
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	11
When do firms with disruptive intent create shareholder value?	11
Brand approaches to diversity: a typology and research agenda	11
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	11