OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Consumer responses to infectious disease cues: an integrative framework and research agenda	272
Inferring quality from price: the effect of stereotype threat on price–quality judgments	262
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	138
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	108
COVID-19 and the decline of active social media engagement	87
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	72
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	65
Selling firm credibility and buying firm engagement	63
Platform marketplaces: unifying our understanding of lateral exchange markets	61
Do digital platforms promote or hinder corporate brand prestige?	61
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	60
Reframing online brand community management: consumer conflicts, their consequences and moderation	60
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	54
The role of health-related claims and situational skepticism on consumers’ food choices	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	52
Carefree cuteness: the effect of exposure to cuteness on risk seeking	52
Career-washing? Unpacking employer brand promises on social media platforms	49
Scientific realism, the necessity of causal contact in measurement and emergent variables	49
The spillover effects of positive and negative buzz on brand attitudes	45
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	44
Religiosity scales in marketing research	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	42
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	42
Power of anticipatory imagination: driving delight in in-store retail settings	41
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	34

Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	33
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	32
Let’s ROC: a dynamic experience-based roadmap for relational engagement	32
Attraction and compromise effects under social exclusion	32
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	31
Guest editorial: Value-creating sales and digital technologies	30
Powerplay revisited – outlining the future of sport marketing research	30
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	28
Enhancing perceived product value through peripheral product anecdotes	26
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	25
How mindfulness reduces BNPL usage and how that relates to overall well-being	25
An investigation into the sexualization of human and virtual social media influencers	25
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	25
Consumer anticipation as a performative experience	25
Diffusion between groups: the influence of social brokers on content adoption in social networks	24
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	24
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	23
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	23
50 years of social marketing: seeding solutions for the future	23
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	23
Understanding the defining characteristics of a high-quality conceptual article	22
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	22
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	22
Universal emotional arc structure in advertisements and their favorability	22
The interaction of social influence and message framing on children’s food choice	22
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	21
Brand magnification: when brands help people reconstruct their lives	21
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	20
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	20
The power of the past: assessing the impact of brand heritage for suppliers	19
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	19
The temperature dimension of emotions	18
Value cocreation in new service development: a process-based view of resource dependency	18
Emotions and consumption experiences: an interplay of emotional states and consumer identity	18
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	18
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	18
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	18
Careless food marketing a caring agenda for studying food	18
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	18
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	17
Using text and image mining to study how actor engagement creates value in the sharing economy	17
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	16
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	16
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	16
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	16
The effect of semiautonomous augmented reality on customer experience and augmentation experience	16
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	16
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	16

Advancing the understanding of the pre-purchase stage of the customer journey for service brands	16
Generating impact towards gender equity outcomes through transformative advertising research	15
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	15
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Toward understanding the crowding-out effects of process control in marketing channels	15
Influencer marketing effectiveness: the mechanisms that matter	15
Turning commitment into performance through buyer dependence: a dual pathway approach	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	14
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	14
Consumer enchantment through everyday consumption	14
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	14
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	14
Guest editorial: Impact through transformative consumer research	14
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	14
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	14
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	14
Forms of supplier relationship exploration and distributor performance	14
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
Charting the course: a framework for networking across the selling ecosystem	14
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	14
Layers of love – exploring the interactive layers of brand love in the social media setting	14
Brand systems: integrating branding research perspectives	13
Product gentrification and its implications for consumers and communities	13
Broad vs narrow brand positioning: effects on competitive brand performance	13
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	13
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	13
Communicating about sustainability in fashion: a construal level theory approach	13
Social purpose branding approaches: a typology of how brands engage with a social purpose	13
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	13
Exploring the role grandfathers play in the consumer socialization of children	13
Impacting communication in optometry: enhancing health-service experiences	13
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	13
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	13
A reflection on motivating community action to protect an endangered species using marketing	13
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	12
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	12
Digital technology usage as a driver of servitization paths in manufacturing industries	12
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	12
What’s on the menu? How celebrity chef brands create happiness	12
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	11
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	11
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	11
Guest editorial: Understanding prosumer behavior in the platform ecosystem	11
Fostering healthy ageing through understanding food coping strategies	11
Bodily feelings as information: the embodied cognition perspective on robotic services	11
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	11
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	11
“We want your soul”: re-imagining marketing education through the arts	11
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	11