OOIR: Observatory of International Research

Papers

(The H4-Index of Public Relations Review is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Editorial Board	76
Commentary is free: Issue management and gaining capital with thought leadership	61
Plain old Bess in a different dress? Disruptions of public relations in the digital age	55
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020	52
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals	43
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana	42
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd	41
The processes-to-end(s) paradox of public relations	41
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry	39
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model	35
Relationship cultivation strategies in the metaverse	35
Editorial Board	34
Editorial essay: Artificial Intelligence and public relations	34
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions	33
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign	31
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience	31
Emotional intelligence and public relations: An empirical review	31
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response	30
“My body, my choice”: Discursive brandjacking and the strategic reframing of protest language	29
“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion	28
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram	26
Editorial Board	26
Social impact taxonomy: A definitional framework	26
Crisis response strategy manipulation: A systematic review and a test of nuances	26
Mapping stakeholder expectations along organizational outcomes: How familiarity and sentiment shape core and peripheral issue priorities	26

Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue