Public Relations Review

Papers
(The median citation count of Public Relations Review is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Editorial Board60
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd54
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model52
The processes-to-end(s) paradox of public relations41
Commentary is free: Issue management and gaining capital with thought leadership40
Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts40
Plain old Bess in a different dress? Disruptions of public relations in the digital age38
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana38
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry38
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals38
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 202035
Relationship cultivation strategies in the metaverse30
Editorial essay: Artificial Intelligence and public relations29
Editorial Board29
Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014)29
Emotional intelligence and public relations: An empirical review28
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions27
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response27
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign26
“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion26
“My body, my choice”: Discursive brandjacking and the strategic reframing of protest language25
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience25
Social impact taxonomy: A definitional framework25
Who’s missing out? The impact of digital networking behavior & social identity on PR job search outcomes24
Editorial Board24
Situational dependence of internal communication channels24
Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis24
Mapping stakeholder expectations along organizational outcomes: How familiarity and sentiment shape core and peripheral issue priorities23
Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue22
Crisis response strategy manipulation: A systematic review and a test of nuances21
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram21
Computational strategic communication in a data-driven world21
Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy20
Punish or forgive? Exploring the mediating role of perceived CEO attitude on the interaction of emotional crisis communication and crisis type20
The evolution of digital public relations research20
A conceptual update to image restoration theory (IRT) via an analysis of the vice-presidential campaign of Kamala Harris20
Empathy in public relations practice of South Korea20
Legitimacy, issue management, and gun debate20
A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks19
Should business have ‘a sense of morality’?: Company director views on corporate engagement with socio-political issues19
Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis19
Editorial Board19
Social impact and social value in public relations/communication: An international analysis for a conceptual framework19
Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 194518
Negative spaces as a strategic decision: The case of the Israeli Security Agency18
Elaborating the concept of threat in contingency theory: An integration with moral outrage and situational crisis communication theory18
The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity18
Clarifying covenants and delineating devotion: Explicating religious public relations relationship frameworks18
Women’s activism as public relations in a patriarchal society: The case of Kuwait18
Editorial Board17
Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content17
Beyond blame: Extending crisis responsibility through multi-stakeholder responsibility, cause attribution, and solution attribution17
The Delphi Panel investigation of artificial intelligence in investor relations17
The National Association of Manufacturers World War II campaign: A historical case study on power, ideology, and discourse17
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism17
How political ideology affects the communication of organizational relations: A social network approach17
Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign16
Value creation through organizational storytelling: Strategic narratives in foreign government public relations16
Synthesizing advocacy and social license seeking strategies in stakeholder management: A content analysis of corporate responses to Russia-Ukraine war16
How consumers’ positive moral emotions can drive their active communication: In the context of corporate responsibility to race campaign16
Exploring differences in crisis literacy and efficacy on behavioral responses during infectious disease outbreaks16
Mapping social networks: A qualitative approach to networked public relations scholarship16
The effects of consideration of future consequences and CSR fit in stigmatized industries: Perceived CSR motives as mediators16
The constant report: Everything, everywhere, all at once?16
Nation branding via sportswashing: An exploration of pro-China YouTube influencers and commenters around the 2022 Winter Olympic Games16
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership15
Validation of country-of-origin effects on crisis spillovers: A meta-analysis15
A Delphi study on the state and future of hispanic public relations in the United States15
A bibliometric analysis of relationship management as a scholarly field from 1997 to 202215
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?15
A cross-disciplinary review of crisis spillover research: Spillover types, risk factors, and response strategies14
Incorporating competition and comparisons into crisis communication: How competing organizations respond to industry crises14
Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter14
Advocacy fit and social identity in corporate social advocacy: A multigroup analysis of public responses14
Asking for trouble with pure accommodation: Paracrises as rhetorical situations14
What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions14
Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility14
It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas13
How individuals use nonprofit organizations’ social media pages: Understanding functions of and networks from individual posts for social change13
Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse13
The differential impact of crisis types in cybersecurity crises: The moderating role of ESG information13
The reputational benefits of instructing information: The first test of the revised model of reputation repair13
Managing spillover: Response strategies to another Charity’s crisis13
Social media and citizen mobilization: How Chinese government agencies use Weibo to advance the 2030 agenda goals on sustainability13
Virtual community engagement: Engaging virtual communities for nation branding through sports13
The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment13
Presidential crisis: An analysis of Biden & Trump’s crisis communications strategies in response to allegations of sexual misconduct12
Better than thought? A comparison of the real and perceived performance of the 2030 Agenda in seven European countries12
Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout12
Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite12
Examining the role of CEO's authentic communication on corporate reputation: Analysis of public opinions regarding Zoom's layoff announcement on social media12
The role of the corporate purpose and how investor relations officers make sense of it12
Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises12
Crime has a PR component: Public relations in U.S. mystery novels12
Stakeholder influence, government power, and new opportunities for Chinese Internet companies: A multilevel network analysis of cross-sector networks12
Dynamics between fragmentation and unity: Identity and nonprofit relationship management in the Asian American Community12
“A symbol of service and sacrifice, mourning and memory”: Public relations and public memory the 100th year commemoration of the tomb of the unknown soldier12
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building11
The state of internal communication in Latin America: An international Delphi study11
The ripple effects of leadership's motivating language: Cultivating employee support for corporate social advocacy and organizational trust11
Editorial Board11
U.S. Fortune 500’s stakeholders engagement during the COVID-19 pandemic: Evidence for proactive approaches11
Editorial Board11
Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses11
Editorial: Special issue on the spillover effect of crises11
Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes11
When publics collide: Developing the dual orientation conflict model in inter-public conflict11
Citizen brand: The emergence of brandstanding as organizational engagement and civic duty10
Measuring social movement engagement: A co-creational approach to public engagement and social capital10
Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening10
Does quality matter? Understanding quality of communication consulting from a client and consultant perspective10
A scoping review of arab public relations scholarship10
Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?10
Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media10
Grand strategy and public diplomacy: A case study on China’s Belt and Road Initiative and its reception in the Australian press10
Public relations professionals' role in managing conflict: A cross-country contingency theory perspective9
When ethics are compromised: Understanding how employees react to corporate moral violations9
Limited corporate influence on social media news: Evidence from topic-level agenda building and newsworthiness9
Engaging in organizational advocacy to fulfill corporate responsibility to race: How passion drives activists’ behavior9
Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire9
Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations9
To hasten slowly: The prudence of slow AI implementation in public relations9
Enhancing employees’ social media advocacy through internal stewardship strategies9
Generative AI outperforms humans in social media engagement: Evidence from GPT-4 and the FIIT model9
When things get personal: Understanding revenge by proxy as a function of consumer nationalism9
Negative spill over effects in brand alliance crises9
Bridging gaps in the gig economy: Strategic communication and employee-organization relationships9
Minecraft, mangroves, and dialogic potential: An analysis of video game live streaming and its implications for public relations research9
The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions9
Putting stakeholders’ engagement in the equation: Proposing the integrated network engagement model9
Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter9
Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter8
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis8
Public relations practitioners and AI implementation: The challenges presented by the dominant coalition’s diffusion of responsibility8
Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity8
Artificial intelligence for internal communication: Strategies, challenges, and implications8
Revisiting PR professionalism and ethics in the generative AI era through PR practitioners’ insights8
Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations8
Words matter: The impact of workplace verbal aggressiveness on workgroup relationship conflict, work-life conflict, and employee-organization relationships8
Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives8
Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses8
Internal crisis communication: The effects of negative employee-organization relationships on internal reputation and employees’ unsupportive behavior8
Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes8
Rethinking the start date for media relations and press releases: The peace movement of the 1800s8
Addressing participation, belonging, and temporality in public formation and maintenance: Advancing a rhetorical approach to publics8
Capability gap in relation to public relations´ strategic issues in Latin America7
Toward an Islamic Public Relations Theory (IPRT): A critical/cultural analysis of religious instagram posts of Islamic banks in Kuwait7
The role of public relations to address a global turning point on sustainability7
Co-orientation on social impact: The role of perspectives7
Corporate sustainability as a hegemonic discourse of globalization: The discourse-historical approach as a critical issues and stakeholder analysis tool7
Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era7
Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses7
Holistic understanding of individuals’ prosocial behaviors: A configurational approach7
The media literacy divide: Ideological framing of labor in public relations agency internship postings7
The state of public relations research addressing Latin America: Analysis of published articles in the region's official languages between 1980 and 20207
The ‘Good Samaritan’: The effects of corporate conflict engagement on public satisfaction and their behavioral intentions7
Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation7
Editorial Board7
Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality7
Perceptions of formal career achievements in public relations by students, professionals, and employers: Certificate, accreditation, and College of Fellows7
When culture and ethics meet: Understanding the dynamics between cultural dimensions, moral orientations, moral inequity, and commitment in the context of corporate misconduct allegations7
Theory advancing practice: The contingency theory in the strategic management of crises, conflicts and complex public relations issues6
Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China6
Conversational spaces enabling conversational contestation: Making sustainability communication in organizations political (again)6
Connecting issues, CSR, and OPRs: Unpacking identity mediators of the effect of CSR on relationship and the moderating role of intergroup dynamics6
The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship6
Editorial Board6
Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors6
How sorry are you? Intensified apologies and the mediating role of perceived remorse in corporate crisis communication6
Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions6
Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges6
“Not the company we thought it was.” Southwest Airlines’ attempt at image repair during its october 2021 flight cancellation crisis6
Development of public relations research in Ghana: A systematic review6
Toward a tent-driven model of organizations: Stakeholders, permeability, and multiple identities in public relations theory6
Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking6
A strategic employee attribute scale: Mediating role of internal communication and employee engagement5
The experiences of English National Health Service professional communicators during the Covid-19 pandemic5
Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson5
Understanding conspiratorial thinking (CT) within public relations research: Dynamics of organization-public relationship quality, CT, and negative megaphoning5
“Fake is not a strategy for you”: Unpacking expectations of authenticity for women political candidates5
Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization5
Public relations lessons from the pandemic: A systematic review of the COVID-19 research in public relations published from 2020 to early 20235
Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads5
The state of health public relations: A content analysis of published articles in seven communication journals from 2001 to 20215
A metamodern public relations workflow for the polycrisis: Communication research and planning based on a What If framework5
A case for the plausibility of public relations licensing: The carrot of privileged communication5
Warranted inferences of mediation and possibility of a threshold effect: Verifying the mediating effects of anger in situational crisis communication theory5
Agonism in the arena: Analyzing cancel culture using a rhetorical model of deviance and reputational repair5
Towards a theory of organizational storytelling for public relations: An engagement perspective5
Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study5
Capturing the dynamic tension in CSR discourses: Toward an integrative circuit of culture model5
Beyond reputational and financial damage: Examining emotional and religious harm in a post-crisis case study of Hillsong Church5
Protecting organizational reputation during a para-crisis: The effectiveness of conversational human voice on social media and the roles of construal level, social presence, and organizational listeni5
Instilling warmth in artificial intelligence? Examining publics’ responses to AI-applied corporate ability and corporate social responsibility practices5
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