OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	174
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	157
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	135
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	128
Factors of Customer Loyalty and Retention in the Digital Environment	110
User Psychological Perception and Pricing Mechanism of AI Large Language Model	97
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	90
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	81
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	76
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	72
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	72
Chatbot-Based Services: A Study on Customers’ Reuse Intention	69
The Effect of AI Agent Gender on Trust and Grounding	69
Hybrid Platform Operation Decision of Retail Enterprises	56
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	54
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	52
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	50
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	49
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	49
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	48
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	47
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	46
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	43
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	42
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	41

Artificial Intelligence Applications in Financial Technology	41
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	40
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	39
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	39
Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods	36
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	36
Dynamic Marketing Resource Allocation with Two-Stage Decisions	36
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	36
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	35
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	34