OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
User Psychological Perception and Pricing Mechanism of AI Large Language Model	164
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	147
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	141
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	102
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	84
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	83
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	83
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	75
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	63
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	58
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	54
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	52
Factors of Customer Loyalty and Retention in the Digital Environment	52
The Effect of AI Agent Gender on Trust and Grounding	50
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	50
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	48
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	47
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	46
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	42
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	42
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	42
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	42
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	38
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	37
Dynamic Marketing Resource Allocation with Two-Stage Decisions	37

Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	36
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	36
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	35
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	35
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	35
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	35
Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	32
Hybrid Platform Operation Decision of Retail Enterprises	32
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	32
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	32
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	32
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	32