OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	151
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	113
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	100
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	95
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	79
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	63
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	63
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	62
User Psychological Perception and Pricing Mechanism of AI Large Language Model	60
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	58
The Effect of AI Agent Gender on Trust and Grounding	58
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	55
Antecedents and Consequences of Customized Product Value	55
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	55
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	54
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	54
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	52
Factors of Customer Loyalty and Retention in the Digital Environment	51
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	49
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	48
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	47
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	45
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	43
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	43
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	42

Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	42
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	41
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	41
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	41
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	40
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	39
Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	39
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	39
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	36
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	35