OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	199
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	163
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	149
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	123
The Effect of AI Agent Gender on Trust and Grounding	116
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	106
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	89
Factors of Customer Loyalty and Retention in the Digital Environment	86
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	86
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	71
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	68
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	64
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	62
Artificial Intelligence Applications in Financial Technology	61
Dynamic Marketing Resource Allocation with Two-Stage Decisions	58
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	56
Hybrid Platform Operation Decision of Retail Enterprises	56
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	53
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	51
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	51
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	48
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	47
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	45
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	45
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	44

Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	44
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	43
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	43
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	40
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	40
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	38
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	37
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	37
Chatbot-Based Services: A Study on Customers’ Reuse Intention	36
The Tales of Alphanumerical Symbols in Media: The Case of Bitcoin	36
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	36
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	36