Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	195
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	157
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	138
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	117
The Effect of AI Agent Gender on Trust and Grounding	115
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	106
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	85
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	83
Factors of Customer Loyalty and Retention in the Digital Environment	81
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	69
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	66
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	62
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	61
Artificial Intelligence Applications in Financial Technology	58
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	56
Dynamic Marketing Resource Allocation with Two-Stage Decisions	54
Hybrid Platform Operation Decision of Retail Enterprises	53
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	51
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	48
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	48
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	47
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	46
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	45
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	43
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	42

The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	42
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	42
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	40
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	40
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	38
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	37
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	37
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	36
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	36
Chatbot-Based Services: A Study on Customers’ Reuse Intention	36
The Tales of Alphanumerical Symbols in Media: The Case of Bitcoin	34
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	34
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	33
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	33
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	32
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	32
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	32
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	30
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective	29
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	28
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review	28
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	28
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	28
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	27
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	27
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	27
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	26
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	26
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	26
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	25
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	25
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	24
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	24
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	24
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	23
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	23
Study of the Operation Process of the E-Commerce Oriented Ecosystem of 5Ge Base Station, Which Supports the Functioning of Independent Virtual Network Segments	23
Contemporary Mobile Commerce: Determinants of Its Adoption	23
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	22
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	22
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	22
T-Smart: Trust Model for Blockchain Based Smart Marketplace	22
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	21
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	21
Open Innovation Competence for a Future-Proof Workforce: A Comparative Study from Four European Universities	21
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	21
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	21
Risk Assessment of Express Delivery Service Failures in China: An Improved Failure Mode and Effects Analysis Approach	20
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	20
The Future of Electronic Commerce in the IoT Environment	20

Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	20
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	20
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	19
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	19
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	19
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	18
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	18
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	18
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	18
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	18
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	17
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	17
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	17
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	17
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	17
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	17
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	17
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	17
AutoML Approach to Stock Keeping Units Segmentation	16
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	16
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	16
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	15
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	15
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	15
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	15
Exploring the Moderating Role of Readers’ Perspective in Evaluations of Online Consumer Reviews	15
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	15
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	15
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	15
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	15
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	15
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	14
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	14
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	14
Business Data Sharing through Data Marketplaces: A Systematic Literature Review	14
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	14
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	14
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	14
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	14
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	14
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	13
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	13
Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers	13
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	13
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	13
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	13
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	13
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	13
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	13
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	12
Methodical Aspects of MCDM Based E-Commerce Recommender System	12
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	12
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	12
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	12
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	12
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	12
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	12
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	12
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	12
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	12
Measuring Customer Experience in AI Contexts: A Scale Development	12
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	12
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	12
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	11
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	11
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	11
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	11
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	11
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	11
Machine Learning to Develop Credit Card Customer Churn Prediction	11
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	10
Sentiment Analysis of Review Data Using Blockchain and LSTM to Improve Regulation for a Sustainable Market	10
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	10
Channel Integration Through a Wireless Applet and an E-Commerce Platform	10
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	10
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	10
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	10
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	10
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic	10
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	10

Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	10
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	10
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	10
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	10
Competitive Policy for Online Retailers’ Intrusion in E-Commence	10
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	10
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	9
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic	9
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network	9
Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction	9
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	9
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions	9
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	9
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel	9
Co-Opetitive Strategy Optimization for Online Video Platforms with Multi-Homing Subscribers and Advertisers	9
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	9
The Impact of Digital Finance on the Development of Cross-Border E-Commerce	9
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	9
Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior	9
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?	9
Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector	8
Can They Keep You Hooked? Impact of Streamers’ Social Capital on User Stickiness in E-Commerce Live Streaming	8
The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention	8
“They Post, I Scroll, I Envy, I Buy”—How Social Media Influencers Shape Materialistic Values and Consumer Behavior Among Young Adults in Malaysia	8
Blockchain Technology as an Ecosystem: Trends and Perspectives in Accounting and Management	8
Why Do Consumers Abandon the E-Carts?	8
The Role of Service Quality Attributes and Perceived Value in US Consumers’ Impulsive Buying Intentions for Fresh Food E-Commerce	8
Achieving Sales Forecasting with Higher Accuracy and Efficiency: A New Model Based on Modified Transformer	8
Exploratory and Exploitative Internationalization: Effects of Social Capital Antecedents and Fit Moderators of Innovation Consequence	8
Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency	8
What You See Isn’t Always What You Get: Investigating the Impact of the Information Disclosure Gap in Online Travel Agencies	8
An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy	8
Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping	8
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China	7
Examining Generative AI User Disclosure Intention: A Perceived Affordance Perspective	7
Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis	7
Consumer Sentiment and Hotel Aspect Preferences Across Trip Modes and Purposes	7
Discovering Themes and Trends in Digital Transformation and Innovation Research	7
Evaluating Arabic Emotion Recognition Task Using ChatGPT Models: A Comparative Analysis between Emotional Stimuli Prompt, Fine-Tuning, and In-Context Learning	7
Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation	7
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis	7
Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty	7
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z	7
Stock Market Reactions to Adoption of Cryptocurrency as a Payment Instrument	7
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19	7
Decoding the Dynamic Connectedness Between Traditional and Digital Assets Under Dynamic Economic Conditions	7
Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection	7
Perceived Risk as a Determinant of Propensity to Adopt Account Information Services under the EU Payment Services Directive 2	7
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions	7
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity	7
Composite Contracts for Dual-Channel Supply Chain Coordination with the Existence of Service Free Riding	7
A Literature Review of Taxes in Cross-Border Supply Chain Modeling: Themes, Tax Types and New Trade-Offs	7
Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers	6
How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model	6
Turning Setbacks into Smiles: Exploring the Role of Self-Mocking Strategies in Consumers’ Recovery Satisfaction After E-Commerce Service Failures	6
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea	6
Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability	6
Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions	6
Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort	6
From Fake Reviews to Fake News: A Novel Pandemic Model of Misinformation in Digital Networks	6
Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage	6
Understanding Factors Influencing Click-Through Decision in Mobile OTA Search Engine Systems	6
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal	6
Adoption of Incremental and Radical Innovations in E-Commerce Delivery: Evidence from Smart Lockers and Autonomous Drones Using the UTAUT Model	6
Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers’ Intention to Stay	6
Understanding the Dynamics of Telework: A Job Demands–Resources Model-Based Qualitative Analysis of Employee and Managerial Experiences in Romania	6
Investigation of Users’ Information Adoption Intention in Short Video Applications: A Perspective on Flow Experience	6
Regional Digital Resilience and the 4Helix Model—The Higher Education Institutions’ Case in Romania	6
Leveraging Large Language Models for Sentiment Analysis and Investment Strategy Development in Financial Markets	6
Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth	6
Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products	6
Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce Platforms	6
The Impact of Government Behavior on the Development of Cross-Border E-Commerce B2B Export Trading Enterprises Based on Evolutionary Game in the Context of “Dual-Cycle” Policy	6
Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality	6
Bilateral Pricing of Ride-Hailing Platforms Considering Cross-Group Network Effect and Congestion Effect	6
Trust, Privacy Fatigue, and the Informed Consent Dilemma in Mobile App Privacy Pop-Ups: A Grounded Theory Approach	5
Buyers’ Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers	5
Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach	5
Leveraging the Power of Online Referral for E-Business: The Moderated Mediation Model	5
Collaborative Neighbourhood Logistics in e-Commerce Delivery: A Cluster Analysis of Receivers and Deliverers	5
An Investigation on Impact of Online Review Keywords on Consumers’ Product Consideration of Clothing	5
Digital Economy and the Upgrading of the Global Value Chain of China’s Service Industry	5
Multi-Party Evolutionary Game Analysis of Accounts Receivable Financing under the Application of Central Bank Digital Currency	5
Empirical Research of Cold-Chain Logistics Service Quality in Fresh Product E-Commerce	5
Doctors’ Self-Presentation Strategies and the Effects on Patient Selection in Psychiatric Department from an Online Medical Platform: A Combined Perspective of Impression Management and Information In	5
Preventing Return Fraud in Reverse Logistics—A Case Study of ESPRES Solution by Ethereum	5
An Exploratory Study of the Critical Success Factors of the Global Shipping Industry in the Digital Era	5
Green Communication for More Package-Free Ecommerce Returns	5
Is Smarter Better? A Moral Judgment Perspective on Consumer Attitudes about Different Types of AI Services	5
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions	5
Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives	5
Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy	5
Private Brand Product on Online Retailing Platforms: Pricing and Quality Management	5
Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective	5
Blockchain-Driven Optimal Strategies for Supply Chain Finance Based on a Tripartite Game Model	5