Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	174
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	157
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	135
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	128
Factors of Customer Loyalty and Retention in the Digital Environment	110
User Psychological Perception and Pricing Mechanism of AI Large Language Model	97
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	90
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	81
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	76
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	72
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	72
The Effect of AI Agent Gender on Trust and Grounding	69
Chatbot-Based Services: A Study on Customers’ Reuse Intention	69
Hybrid Platform Operation Decision of Retail Enterprises	56
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	54
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	52
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	50
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	49
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	49
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	48
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	47
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	46
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	43
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	42
Artificial Intelligence Applications in Financial Technology	41

Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	41
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	40
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	39
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	39
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	36
Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods	36
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	36
Dynamic Marketing Resource Allocation with Two-Stage Decisions	36
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	35
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	34
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	33
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	33
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	33
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	31
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	30
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	30
The Experience Paradox: Problematizing a Common Digital Trace Proxy on Crowdfunding Platforms	29
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	29
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	29
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	28
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review	28
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	28
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	26
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	26
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	24
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	24
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	24
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	23
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	23
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	22
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	22
Extracting Emotions from Customer Reviews Using Text Mining, Large Language Models and Fine-Tuning Strategies	22
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea	21
Contemporary Mobile Commerce: Determinants of Its Adoption	21
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	21
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	21
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	20
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	20
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	19
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	19
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	19
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	18
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	18
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	18
Evaluating Digital Empowerment Models for Multi-Homing Content Creators on UGC Platforms	17
The Future of Electronic Commerce in the IoT Environment	17
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	17
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	17
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	17
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	17

Hesitant Fuzzy-BWM Risk Evaluation Framework for E-Business Supply Chain Cooperation for China–West Africa Digital Trade	17
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	17
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	17
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	16
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	16
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	16
Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities	16
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	16
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	16
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	16
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	16
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	16
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	16
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	16
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	16
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	15
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	15
Pricing of Products and Value-Added Services Considering Product Quality and Network Effects	15
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	15
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	15
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	15
Faster Delivery? You May Be Paying a Higher Price than Others!	15
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	15
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	15
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	15
How Organizations Choose Open-Source Generative AI Under Normative Uncertainty: The Moderating Role of Exploitative and Exploratory Behaviors	15
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	15
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	14
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	14
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	14
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	14
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	14
Business Data Sharing through Data Marketplaces: A Systematic Literature Review	14
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	13
AutoML Approach to Stock Keeping Units Segmentation	13
Exploring the Moderating Role of Readers’ Perspective in Evaluations of Online Consumer Reviews	13
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	13
A Context-Aware Tourism Recommender System Using a Hybrid Method Combining Deep Learning and Ontology-Based Knowledge	13
RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning	12
An Extended FullEX Method: An Application to the Selection of Online Orders Distribution Modes Based on the Shared Economy	12
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	12
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	12
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	12
Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty	12
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	12
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective	12
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective	12
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	11
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	11
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	11
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	11
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	11
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	11
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	11
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	11
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	11
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	11
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	11
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	11
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	11
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	10
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	10
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	10
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	10
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	10
Measuring Customer Experience in AI Contexts: A Scale Development	10
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	10
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	10
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	10
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	10
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	10
Machine Learning to Develop Credit Card Customer Churn Prediction	10
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	9
The Impact of Mobile Advertising Cue Types on Consumer Response Behaviors: Evidence from a Field Experiment	9
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	9
Drivers of Kiosk Adoption: An Extended TAM Perspective on Digital Readiness, Trust, and Barrier Reduction	9
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	9
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	9
From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention	9
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	9

Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective	8
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	8
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	8
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions	8
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing	8
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	8
AI Digital Human Responsiveness and Consumer Purchase Intention: The Mediating Role of Trust	8
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	8
Channel Integration Through a Wireless Applet and an E-Commerce Platform	8
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic	8
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	8
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	8
Competitive Policy for Online Retailers’ Intrusion in E-Commence	8
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network	7
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	7
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?	7
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic	7
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	7
Claiming Space: Domain Positioning and Market Recognition in Blockchain	7
The Role of Service Quality Attributes and Perceived Value in US Consumers’ Impulsive Buying Intentions for Fresh Food E-Commerce	7
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	7
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	7
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	7
Why Do Consumers Abandon the E-Carts?	7
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	7
The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention	7
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	7
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	7
The Impact of Digital Finance on the Development of Cross-Border E-Commerce	7
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	7
Sentiment Analysis of Review Data Using Blockchain and LSTM to Improve Regulation for a Sustainable Market	7
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel	7
Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior	7
An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy	6
Incentive Mechanism for Online–Offline Dual-Channel Healthcare Services While Considering Spillover Effects	6
Online Video Streaming from the Perspective of Transaction Cost Economics	6
Achieving Sales Forecasting with Higher Accuracy and Efficiency: A New Model Based on Modified Transformer	6
Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation	6
Evaluating Arabic Emotion Recognition Task Using ChatGPT Models: A Comparative Analysis between Emotional Stimuli Prompt, Fine-Tuning, and In-Context Learning	6
Co-Opetitive Strategy Optimization for Online Video Platforms with Multi-Homing Subscribers and Advertisers	6
What You See Isn’t Always What You Get: Investigating the Impact of the Information Disclosure Gap in Online Travel Agencies	6
Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency	6
Examining the Predictors of Consumer Trust and Social Commerce Engagement: A Systematic Literature Review	6
Can They Keep You Hooked? Impact of Streamers’ Social Capital on User Stickiness in E-Commerce Live Streaming	6
Blockchain Technology as an Ecosystem: Trends and Perspectives in Accounting and Management	6
Rethinking Picky Shoppers and Store Reputation: Effective Online Service Recovery Strategies for Products with Minor Defects	6
A Literature Review of Taxes in Cross-Border Supply Chain Modeling: Themes, Tax Types and New Trade-Offs	6
Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector	6
“They Post, I Scroll, I Envy, I Buy”—How Social Media Influencers Shape Materialistic Values and Consumer Behavior Among Young Adults in Malaysia	6
Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising	6
Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction	6
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China	6
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis	6
Exploratory and Exploitative Internationalization: Effects of Social Capital Antecedents and Fit Moderators of Innovation Consequence	6
Discovering Themes and Trends in Digital Transformation and Innovation Research	5
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea	5
Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty	5
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity	5
Decoding the Dynamic Connectedness Between Traditional and Digital Assets Under Dynamic Economic Conditions	5
The Impacts of Rural E-Commerce on County Economic Development: Evidence from National Rural E-Commerce Comprehensive Demonstration Policy in China	5
Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping	5
Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection	5
Leveraging Large Language Models for Sentiment Analysis and Investment Strategy Development in Financial Markets	5
Regional Digital Resilience and the 4Helix Model—The Higher Education Institutions’ Case in Romania	5
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions	5
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z	5
Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis	5
Perceived Risk as a Determinant of Propensity to Adopt Account Information Services under the EU Payment Services Directive 2	5
The Power of Interaction: Fan Growth in Livestreaming E-Commerce	5
Stock Market Reactions to Adoption of Cryptocurrency as a Payment Instrument	5
Turning Setbacks into Smiles: Exploring the Role of Self-Mocking Strategies in Consumers’ Recovery Satisfaction After E-Commerce Service Failures	5
Descriptive Trajectories of How Service Innovation Shapes Customer Exit Intentions in Online Travel Agencies	5
Composite Contracts for Dual-Channel Supply Chain Coordination with the Existence of Service Free Riding	5
Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth	5
Consumer Sentiment and Hotel Aspect Preferences Across Trip Modes and Purposes	5
Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products	5
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19	5
Leadership-Driven Pricing and Customization in Collaborative Manufacturing: A Platform Dynamics Perspective	5
From Participation to Embedding: Unpacking the Income Effects of E-Commerce-Led Digital Chain on Chinese Farmers	5
Examining Generative AI User Disclosure Intention: A Perceived Affordance Perspective	5
Unveiling Luxury Consumption Intention in Scarcity: The Role of Locus of Control and Economic Mobility Perceptions	4
Buyers’ Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers	4
Blockchain Technology and Decentralized Applications: CBDC, Healthcare, and Not-for-Profit Organizations	4
Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality	4
The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions	4
Dynamic Supply Chain Decision-Making of Live E-Commerce Considering Netflix Marketing Under Different Power Structures	4
Doctors’ Self-Presentation Strategies and the Effects on Patient Selection in Psychiatric Department from an Online Medical Platform: A Combined Perspective of Impression Management and Information In	4
How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment	4
The Streamer Selection Strategy for Live Streaming Sales: Genuine, Virtual, or Hybrid	4
Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives	4
Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach	4
Empirical Research of Cold-Chain Logistics Service Quality in Fresh Product E-Commerce	4
The Impact of Travel Scenarios and Perceptions on Choice Behavior towards Multi-Forms of Ride-Hailing Services: Case of Nanjing, China	4
The Impact of Government Behavior on the Development of Cross-Border E-Commerce B2B Export Trading Enterprises Based on Evolutionary Game in the Context of “Dual-Cycle” Policy	4
Direct Mail or Bonded Warehouse? Logistics Mode Selection in Cross-Border E-Commerce under Exchange Rate Risk	4